WOC and Allies: Business and Career Realtalk

So get this, I am watching The View on ABC, and I see my ex-boss, Mark Daley, talking about his book, Safe, a book about his experience becoming a foster care parent.Mark was my first boss right after college. He was a Campaign Manager for a candidate in Iowa. And I got a fellowship from Yale to work on the campaign he was managing as a Field Organizer. Mark was the former Communications Director for Hillary Clinton in her 2008 elections, has worked with 30 members of Congress, owned and sold a digital agency here in LA, and worked with various celebrities like Bradley Cooper and John Legend. I’ve always known him as always focused on his career.And when Mark turned 40, Mark and his husband knew they wanted to be parents. I loved seeing this side of him come out. They considered IVF, private adoption and ultimately decided to become a Foster Care parent. In my most recent podcast episode, Mark shares his journey.In today's episode we will be talking about his new book; "Safe" where he shares his journey about foster care and how regardless if you want to be a foster care parent or not, the foster care system does impact us.Mark has shared with me that everyday, 700 children enter the foster care system. That’s 1 child every 2 minutes. And most children are from Indigenous, and Black families.What We Cover in This Episode:Understanding the Foster Care System to see if it’s the right fit for youThe Impact of Foster Care on SocietyMark’s personal story of having 2 boys come into their lives, and their challenges with foster parenting including reunification and making sure they do what’s best for the kids’ safetyResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinMark Daley’s Book, SafeMark’s Instagram: @markdaley00Mark Daley WebsiteWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

I remember I used to have such a huge problem honoring what I needed, but as we get older we relearn to trust ourselves and our voice.In my latest podcast episode, I talk with Lidia Galvez, about Reiki, Somatic healing and theta healing. Lidia is a former client and friend, and she does reiki and sound bowl sessions at my retreats.What We Cover in This Episode: A somatic healing exercise you can do on yourselfUnderstanding Different Coping MechanismsExploring Personal and Professional GrowthIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast EpisodesEpisode 47. Scripts and Strategies for Boundaries and Negotiation for WOC Leaders with Accion Opportunity FundEpisode 37. Dealing with Stress and Burnout as a BIPOC Leader with Nicole CaruthResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinThe Pink Crow ShopFollow Lidia @thepinkcrowshopWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Some anxiety is survival, but most of my anxiety isn’t that. I have the most anxiety when I’m living a life that doesn’t align with my goals, hopes, and energy. It isn’t about what I’m doing. It’s about what I’m NOT doing.“Do you like anxiety? Cause I don’t…”I shared this with Matt Story, Visa VP when he interviewed me about how I’m always brave enough to ask for help and make tough decisions.I feel like once a decade, I go through an “identity crisis” of wanting to change my definition of success and saying…BYE BYE BYE to others expectations.You too?After graduating college during the recession, I became the youngest director for an organization at the age of 22.Not only was I the youngest, but I was also the ONLY person of color at the decision-making table.Eventually, I transitioned from working in politics to the nonprofit sector, with the goal of leading a nonprofit organization. That's why I pursued my Master’s in Leadership and Management. However, on the day I graduated, I realized that I actually wanted to start my own coaching business to support women of color and allies.Even in the past few years, my definition of success and happiness has continued to evolve. I've come to understand that my current definition of “success” is more than just work.Even on Monday, I went over my numbers (which I do weekly), and I got more clarity on how I just want to bring in 2-4 new clients per month.This episode is slightly different because I'm being interviewed for my friend's podcast, Matt Story. Matt is the VP of Visa, and his podcast is called "What's Your Story?" It would be a great opportunity to showcase myself and share my story in this interview.What We Cover in This Episode:The Impact of Representation in LeadershipAdapting Business Strategies in Changing TimesThe Importance of Storytelling in Legacy BuildingIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

I had my first business from 2012 to 2016 as a Fundraising Consultant. I ended it after 4 years because I was done with the ups and downs of owning a business.Sure, there was shame, BUT my nervous system was so calm that I manifested my dream job and dream boss, with whom I am still good friends to this day.Maybe YOU are also thinking of ending your business or doing it on the side, and as someone who ended their first business, there’s NO shame in it. It’s about honoring where you’re at.I’ve been talking to more people who are getting frustrated with their business right now. And there can be different reasons:The economyElection yearBeing overwhelmed Things that were once working are no longer workingLower cash flow this year than normalHere’s the reality no one is talking about: 2020 and 2021 were an anomaly. Many businesses grew, but it was because we were stuck at home from the pandemic, including mine, that doubled.But many of us are reevaluating. I want to emphasize that if you feel like it’s only you feeling this way, it’s not. It's rough out here now, and shifting feels like a must.Even for me, here are some shifts I’m doing:I’m simplifying my business by only working with 24 clients at one timeLooking for more corporate contracts with companies like LinkedIn with my courses.Recently, I’ve also been approached by a couple of Fortune 500 companies to do executive coaching with their leaders.Whether you're thinking of closing your business, simplifying it, pivoting, or having it on the side, remember, we're all evolving. Life is more than work; it's about experiences and making memories.This is why my friend and Marketing Strategist Monica Schrock and I had a vulnerable talk about why there were times when we went back to the workforce.We discuss the impacts of the economy, personal well-being, shifting personal priorities, and honoring each stage of life.What We Cover in This Episode:Navigating Business and Personal ChallengesThe Business of Balancing: From Full-Time Jobs to FreelancingBoosting Credibility and Skills in BusinessIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

What do people say about you when you leave a Zoom call or physical room?Why should you even care?First, you shouldn’t care what other people think.I’m not talking about being liked. I’m talking about your personal brand. And you might be thinking… Elaine, I have (or want) a full-time job. Why do I need a personal brand?Personal brands aren’t necessarily social media lifestyle shots and brand partnerships. Although, you know I would take a Target partnership in a heartbeat ;)A personal brand is the intersection of your skills, your values, and the impression you leave on people everywhere you go. When you have a strong personal brand, your name comes up when you aren’t in the room, and the opportunities start stacking up.When it comes to your career, a personal brand makes an impact when you’re:Looking to get a raise/promotionFinding a new job/industryOr getting a new clientFor example, personal branding has led to:My client getting a $25k raise because she put together a memo of all the things she’s done and exceeded within a year and had colleagues who raved about herWhen another client changed industries, he got a job cause of a referralAnd for my own business, the majority of my clients are referrals AND renewalsI recently interviewed my friend, #GIRLDAD, and Visa's Vice President of Global Brand Partnerships and Advocacy, Matt Story.Matt is a dedicated husband to an entrepreneur, father, podcast host, investor, and marketer. He is a sneakerhead and loves Peloton and basketball.In this podcast, Matt shares how:He used his personal brand to transition from working at P&G (a consumer company whose brands include the deodorant Secret and soaps like Dawn) to working in the financial industry with Visa.He was intentionally finding companies with the right mentors, sponsors, advocates, and peers to help him where he is now, especially as a person of colorHe uses his personal brand to connect with his colleagues and clientsWhat We Cover in This Episode:Understanding Personal BrandingThe Power of Personal Branding in Building RelationshipsHow the Role of Mentorship and Sponsorship Can Help Build Career ProgressionIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_

I had just got a Director position at 24. I was doing 2 jobs and increased fundraising numbers by 500%... I knew I deserved a raise.I asked my immigrant parents, “How do you ask for a raise?”They responded, “Just work hard. You’ll get a raise.”I knew that was not how it worked, so I learned to ask for a raise using these 7 steps.And guess what!? I got my $12k raise!Even better, these steps have helped clients land anywhere from $25k salaries to a $300k job!Asking for a raise is like the DTR talk (Define the Relationship) talk with your employer.Do they see your worth and value?And if you don't receive the raise, it will empower you to realize it’s time to leave.What We Cover in This Episode:The 7-Step Guide to Asking for a RaiseWhat to Do If You Don't Get a RaiseThe Importance of Advocating for YourselfIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

“Elaine, back in the Philippines, as a family of 6, we had to share 1 fish.”As a first-gen immigrant, my parents always reminded me of the privilege I have to be born and raised in this country.And I agree, what a privilege it is to type on my laptop right now and email you!This privilege almost feels like a buffet - OVERWHELMING!In the past, I’ve ended up doing the most and feeling like asking for help would equal “failure.”I used to find it hard to ask for help, but when I did, great things happened. Like when I got support on…How to apply for college → I worked with my high school counselor.How to ask for a raise → After being frustrated for doing more than my job description, I asked my parents how to ask for one, they said to work hard and I would get it. I knew it was different in this country, so I hired my first coach at 26 and got a raise!How to deal with difficult family members → I was over my anxiety and boundaries that were being crossed, so I read books and got great therapists.In my most recent podcast episode, my client, Dominick Morales, and I discuss how to build up the courage to ask for help, like how the Power Rangers had each other, lol.Dominick owns Pamana Plantas, a plant shop in Berkeley, California, that honors her Uncle who passed away.Dominick shares her personal growth story of asking for help, particularly as a person of color, due to societal and cultural pressures, and the benefits when help is sought - such as:Improved decision makingIncreased support from communityAnd breaking societal norms about entrepreneurship.What We Cover in This Episode:The Legacy Behind Pamana PlantasDom’s Journey of Unlearning and Seeking HelpLessons from Plants and Applying Them in BusinessIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Have you ever not felt safe at work?Maybe you’ve dealt with microaggressions, gaslighting, and bullying…And even if you have a senior title, you’ve also questioned yourself if you are even experiencing any of this.In my recent podcast episode, I am joined by a friend who I was honored to coach, and Starbucks’ new VP Global Chief Inclusion & Diversity Office, Chéla Gage, where we talk about how to create psychological safety so you don’t feel like this…6 years from now, 2030 will be a big year for Americans. According to the US Census Bureau, the majority of the population will be the minority.An important question for companies to start strategizing is:What procedures and systems are you putting in place with this demographic shift?And how can you ensure your employees feel safe?Because here’s the reality that you’ve probably experienced:A lot of companies are doing performative things like hosting workshops, but is it really solving the deep-rooted problem?Companies brag about having an increase in diversity, but that’s with their rank and file. How about C-Suite? Why are companies C-Suite still NOT diverse?In today’s podcast, I have Starbucks' new VP Global Chief Inclusion and Diversity Officer, Chéla Gage, joining me. Chéla is not only a former client but also a good friend. Her greatest achievements include being an amazing wife for 20 years and a mother to 3 wonderful boys.Chela has extensive talent and DEIB experience spanning over 25 years. She has successfully led global teams in various industries, such as high technology, automotive, and aerospace. Her leadership roles have taken her to different countries, including the U.S., Brazil, China, France, Japan, Mexico, Poland, Singapore, and the U.K.What We Cover in This Episode:Challenges for Women of Color in Corporate rolesThe Importance of Creating Diversity Changes in Processes and Systems (a workshop won’t solve your diversity problems)Understanding The Role of External Coaches and MentorsIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast EpisodesEpisode 28. The Importance of Trauma Informed SpacesEpisode 31. How to Advocate For Yourself asa WOC in Corporate America with Lindsey IngramEpisode 47. Scripts and Strategies for Boundaries and Negotiation for WOC Leaders with Accion Opportunity FundEpisode 40. Why Difficult Conversations Improve Our Life + Work Relationships with Erica Courdae and India JacksonResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinConnect and follow Chela: https://www.linkedin.com/in/chelagage/Where We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermind

As the only daughter (I have 2 brothers), I find myself doing a lot of the caretaking for my parents.I’m getting ready for my dad’s knee replacement surgery next month where I’ll be with him for the first 10-days of his recovery. And I’m attending all the doctors appointments with them.I also want to share, I am choosing to do this and understand I have agency.But what’s frustrating is that THIS is the SILENT role that a lot of women take on by default -- being the “caregiver” for others whether it’s our kids, parents, partner and friends.While at the same time as women we also have:Mental health challenges like anxiety, ADHD or other neurodivergenceA career or business that we are passionate aboutWanting to escape in our closet, move our bodies or just take a napWe're often expected to be SUPERHEROES -- when sometimes every day we feel like this.My former client, now neighbor living only a 1-mile away, Danielle Kitzes, is a living example. She's a powerhouse – a 9-figure entrepreneur, a mother of three, and a spiritual mentor.We get together and dive into everything. We share real-life stories and the struggles we're facing right now, embracing the chaos and the triumphs of our daily lives.Danielle Kitzes is a transformative guide with a diverse background as a Medical Intuitive, Medium, Psychic & Empath Healer, Reiki Master Teacher, and a successful Multi-Entrepreneur. Danielle co-owned an escrow company for 15 years where she oversaw 9-figure deposits. She’s also a survivor of intergenerational trauma, anxiety, PTSD and depression.What We Cover in This Episode:The silent roles that women are given, and not talked aboutHow to communicate with siblings, spouses and kids on what we need (aka boundaries)The chaos and struggles of everyday life and how to fill into our own cupIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Subscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Is it wise to pursue a new career in this challenging economy?When is the appropriate time?How can you stay true to your beliefs and values despite the presence of capitalism, colonialism, and patriarchy, which contradict them?Damn. I know I got DEEP.Today, I am joined by my client, Dr. Luna Clara Muñoz, a TEDx speaker and career coach for academic misfits.We delve into the process of discovering a fulfilling career and how she had to unlearn many things from working in higher education, like trying to do the most.What We Cover in This Episode:Practical Steps for Career TransitionHonoring Values in a Capitalist SocietyOvercoming the Struggle MindsetIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Connect with Luna Clara MuñozSubscribe to the Business & Career Diaries Newsletter: elainelou.com/joinWhere We Can Connect:Apply to the Business & Career Mastermind: elainelou.com/mastermindSchedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/callFollow the Podcast on Apple: WOC and Allies: Business and Career RealtalkFollow the Podcast on Spotify: WOC and Allies: Business and Career RealtalkFollow Elaine on Instagram: @elainelou_Connect with Elaine on LinkedIn: Elaine Lou CartasCheck out our other podcasts for Women of Color

Two years ago, in episode nine, I shared why I decided to end my mastermind and simplify my business.This episode was one of my top-rated podcast episodes where  I shared how I was managing:5 different servicesDid 1-2 events per monthUltimately burned outHere we are 2 years later, and I’m bringing back the mastermind (but different AND better).Last month, all of January, I dedicated time to deleting and simplifying more of my business and, more importantly, figuring out how I can ensure BETTER client results.The big news?I'm bringing my mastermind back but BETTER on all accounts:By inviting both business owners AND executive career leaders who are women of color and alliesAdding a sales, marketing, AND systems/operations audit with a 12-month recommendation for business ownersAdding a life and career audit with 360-degree feedback for executive career leadersLimiting myself to 24 clients at one time to ensure client results and focusHere's a secret: I've been quietly testing this comeback for the last 6 months. While it might seem new, it's been part of my business under the radar.In my latest podcast episode, I share all the behind-the-scenes of WHY I’m bringing back my mastermind with my team member, Monica Schrock.What We Cover in This Episode:What’s different about my Business & Career Mastermind, and how it’s different from beforeHow I used intuition AND data by analyzing 3 years of P&L reports to create an intentional annual planHow before I create anything new, I ask AND integrate feedback from my clientsIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast EpisodesEpisode 9. Why I decided to end my mastermind + how I’m simplifying my business (and how you can simplify your business too)Resources Mentioned:Connect with Monica SchrockFollow Elaine on InstagramConnect with Elaine on LinkedInBusiness & Career MastermindWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with meJoin my bi-weekly Business & Career DiariesFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

According to the Federal Reserve, we have hit our highest inflation since 1982. *big collective sigh* That's more than 40 years ago!Time is wild, and so is this economy, so it was fitting to do a podcast on making money during times like these.Side note: Anyone still feel like 1999 was just 5 years ago?Because of inflation, it has affected consumer spending habits to be more conscious spenders.And for you, maybe like me -- I’m being more conscious of ALL my spending.I’ve been cutting off costs from both business and personal that are not necessarily. For example, I took out Netflix.At the same time, I’m making sure I pick and choose what trips are important for me to save up for.I’ve also noticed more people taking their time to decide to work with me.What do I think about all this? I think it’s great!This means all businesses NEED to focus on improving their client services and experience. Including me and my team!For example, I’ve been updating my services to ensure that what we create for our clients makes better client results.I’ve been asking for feedback from current clientsRecently, I invested in a new executive and leadership training program to become a better coach and consultant for my clientsI spoke with sales strategist Jamie Gulino Davis, my former mentor and friend, to navigate these economic changes. We explored effective sales strategies during these economic times.With nearly two decades of experience in sales, leadership, and team management, Jamie has led companies to hit multi-million dollar revenues.What We Cover in This Episode:Setting Yourself Apart from the CompetitionThe Value of Providing Individualized AttentionHow I create and provide high touch points throughout my sales process to stand outIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Find Jamie Gulino DavisFollow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine’s GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with meJoin my weekly Color Your Dreams NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

Are you a parent? If so, you may have heard of the term gentle parenting. It's a different approach from how many of us millennials were raised, including myself.Instead of shaming, blaming, and punishing. Gentle parenting emphasizes empathy and communication.However, some parents take it too far and don't set boundaries for their child's behavior. So, how can we balance gentle parenting and setting boundaries? This discussion isn't limited to just parents; it applies to everyone in romantic relationships and relationships with our family and friends.Today’s guest is my client and friend, Justine David, OTR/L, founder and clinical director of The Sensory Brain, Justine specializes in treating individuals of all ages with various challenges, including Sensory Processing Disorder, Tic Disorder, Tourette's syndrome, Autism, ADHD/ADD, and motor skills difficulties.A USC occupational therapy alumna, she educates professionals about neurodiversity and sensory behaviors through workshops and presentations. Additionally, she serves as a parenting coach and trained birth doula, advocating for client empowerment and education.Outside work, Justine enjoys hot yoga, cooking from scratch, and adventures with her dog, Bowie.What We Cover in This Episode:How the pandemic increased parenting challenges and behavioral issues in childrenTechniques for parents to handle their OWN emotional triggersThe importance of validating children's feelings and meeting them at their levelStrategies for helping children self-regulateThe role of screen time in children's development and its effect on attention and behaviorIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Find Justine David OnlineFollow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine’s GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with meJoin my weekly Color Your Dreams NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

I hated my business in 2022.You may have had a similar feeling, but haven’t felt comfortable saying it. So let me tell you a story…When I started my business in 2017, I wanted time and freedom. That was my number one goal.What happened? My business SCALED AND BLEW UP FAST in 2020 & 2021 (yes, during the pandemic). That goal of “time and freedom” turned into just doing the most:Bi-weekly eventsGoing on Facebook and IG live every dayAND having meals with my phone and laptopAnd, of course, after 2 years of doing all the things, I burned out. I was SO burned out that I would cry randomly throughout the day.I’m not here to call you out, I’m here to call you into yourself so you can stop using the addiction of working all the time to acknowledge and start taking steps to create a more aligned LIFE.To put your life first and figure out how to realign your business around it.What We Cover in This Episode: Understand what you want out of your life.Consider therapy, especially EMDR, to address personal blocks affecting your business.Reassess your life goals and business activities – do more of what lights you up.Ensure your business aligns with your personal life and goals.If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast EpisodesEpisode 11. Identity Crisis? How to Quit or Realign Your business or Career With Your LifeEpisode 25. Coaching vs. Therapy: Which One Do You Need with Dr. Nazanin MoaliEpisode 66. 4 Steps to Reduce Financial Anxiety with Claudia RuckerResources Mentioned:Follow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine’s GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for youSchedule a call with me to see if it’s a good fit to work together. We only work with 24 clients at one time to ensure client resultsJoin my weekly GIFS & Gifts NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

Hate the job you’re at? Or even ready to change industries entirely?But you’ve been doing this for a long time…So, how do you find a new job or industry?I know a thing or 2 about hating a job:I’ve been fired 3xQuit 2 jobs without savingsAnd changed industries 2xIn this episode, I’m sharing with you all the deets of what I've done and what hundreds of clients have done in the past 6 years.What We Cover in This Episode:Job changing strategiesScriptsAnd practical tips that have proven successful for my clientsIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRelated Podcast Episodes:Episode 27. Changing Careers and Increasing Your Salary as a First Generation Immigrant with My Brother DarylEpisode 63. How to Change Careers Successfully with AvaEpisode 45. How You Can Have a Fulfilling Job and Life with Mac PrichardResources Mentioned:Follow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine’s GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for youSchedule a call with me to see if it’s a good fit to work together. We only work with 24 clients at one time to ensure client resultsJoin my weekly GIFS & Gifts NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

At the start of the year, it's natural for us to want to make many decisions.And making decisions can be tiring AND emotional!It’s the 3rd week of the year, and I’ve already:Ended 2 collaborations (it was a mutual ending for both collaborations). I just got a thank you email last week from one of the VPs, and it has led me to a big contract with another company.Deleted 441 emails from my email list, which has led to a 28% email open increaseStarted waking up 1 hour earlier. Out of all 3 things I’ve done, this has been the hardest. It’s been a blistering 50 degrees in LA lately! I want to stay in bed. (LMAO, I know I’m being a baby)And I’m sure there are other decisions you need to make, like…How much money do you want to earn this year?Which trips should I take this year? What am I making for dinner tonight? I’m still figuring this out ;)With this long list of decisions, the important question we should ask is:HOW CAN WE TRUST OURSELVES?!If you're struggling with trusting yourself, this episode is perfect for you.I'm joined by Iryne Carrasquillo, my intuitive guidance coach, who also coaches my clients. We dive deep into how to trust yourself and stop making decisions out of guilt and shame.Iryne Carrasquillo is the founder and owner of Thirdi Center, LLC. With over 20 years of experience in coaching, counseling, and intuitive guidance, Iryne is a certified life coach with a Master's level education in psychology, social work, and business administration.What We Cover in This Episode: How to make decisions by understanding what’s YOUR should, wants, and needsHow the role of societal pressures in shaping decision-makingHow to honor your voiceIf you would like to work with me in creating a sustainable life. We only work with 24 clients at one time. You can schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Connect with Iryne CarrasquilloFollow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine’s GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for youSchedule a call with me to see if it’s a good fit to work together. We only work with 24 clients at one time to ensure client resultsJoin my weekly GIFS & Gifts NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

What you “name” something is everything.For example, when you’re looking for a plumber.You look for a “plumber” on Yelp and Google and have some options.Even though it has been a big part of my brand since the beginning, I realized the phrase “Color Your Dreams,” the former title of my podcast, doesn’t mean anything to someone searching for podcasts.My conclusion: I need to change the title to grow my podcast, and continue to provide accessible education for women of color and allies.SO…we have changed our name to “WOC and Allies Business & Career Real Talk.”I know it’s a mouthful, BUT search on Spotify for “WOC Business” or “WOC Career” under “Podcasts & Shows.” I’m #1.That’s the power of a name AND search engine.In this episode, we dive into our podcast's evolution from "Color Your Dreams" to "WOC and Allies Business & Career Real Talk." We focus on the power of SEO and its role in connecting with our audience.What We Cover in This Episode:Evolution of the Podcast Name: From "Color Your Dreams" to "WOC and Allies Business & Career Real Talk"The Power of SEO: Understanding the importance of being searchable and relatable.Marketing Strategies: Insights on how to be more visible and engaging.Reflecting on Growth and Adaptability: How to use feedback and data for continuous improvement.How I’ve merged my business and executive career coaching clients together so we can learn from one another, and why I’m only working with 24 clients simultaneously.Related Podcast EpisodesEpisode 57. How to Work When You or a Friend is Neurodivergent (ADHD, Bipolar, Anxiety) with Monica SchrockEpisode 48. Smackdown: Marketing vs. Systems vs. Strategy - Which One Do You Need? with Monica Schrock and Juliana WiseEpisode 4. How to Start Being Less Dependent on Social Media with Monica SchrockEpisode 38. Part 2. One Year Later, How I Became Less Dependent on Social Media with Monica SchrockEpisode 70. 64: How We Get Consistent Clients Without Launching with Monica SchrockResources Mentioned:Connect with Monica SchrockFollow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine’s GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for youSchedule a call with me to see if it’s a good fit to work together. We only work with 24 clients at one time to ensure client resultsJoin my weekly GIFS & Gifts NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

We need more people telling us that we, exactly as we are, are enough. More importantly, we need to say it to ourselves. Instead, we live in a society that makes living the greatest game. Like we win at life somehow by achieving what we’ve been told we need to be happy. MORE!Open up your phone, turn on your laptop, and we are constantly sold this “need” for MORE:More moneyMore followers and likesMore fries with thatWith all this, we are also having:More anxietyMore conflictsMore on our screens instead of being present with loved onesAnd here's the kicker - humans in this modern age are never satisfied.We reach one goal, like buying a fancy house or hitting a certain income level, and immediately we're asking ourselves:"What's next? How can we get even more?" But here's the real question we should be asking ourselves:Does having more actually bring us more happiness?What We Cover in This Episode:The trap of continually striving for more even after learning to enjoy life.Define your version of 'enough' rather than succumbing to societal pressures.A podcast update that I share in this episode!If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned:Follow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine’s GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with meJoin my weekly Color Your Dreams NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

It's that time of year when everyone shares how great their life is…Their vacationsTheir increased wealthTheir VIP experiences with Beyonce and Taylor Swift, BLAH BLAH BLAHIt can be overwhelming and, let’s be real, annoying. *eye roll*Because not everyone had a great year, which may include you, many people had a rough 2023.Here are some actual #facts from this past year:Dr. Murthy, the US Surgeon General, shared loneliness is the #1 epidemic in our country. This makes sense, especially after COVID and living in a life where we all use our screens to drug ourselves from realityWhat’s happening in the world right nowGoing through an inflationWhat I’ve heard from a lot of you is -- WTF?!Elaine, WTF!? I got laid off…Elaine, WTF!? My company just laid off a bunch of people, and now I’m doing 3 people’s jobs completely overwhelmedElaine, WTF!? I am no longer with this business machine I created.In all transparency, I had a great year. But last year, 2022, was a complete shit year for me. I lost my grandma, and my partner lost his dad.Despite last year being hard, I learned to honor that season of pause and healing.In this podcast episode, I share 5 tips on rebounding from a tough year, whether you had one this year or one you might have in the future.What We Cover in This Episode:The importance of seasons of winter - the pausing and healingHow to embrace and honor this timeWhat I’ve done when things are hardIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callRecommended Podcast EpisodesEpisode 25 - Coaching vs. Therapy: Which one do you need with Dr. Nazanin?Episode 66 - 4 Steps to Reduce Financial Anxiety with Claudia RuckerEpisode 5 - Time and Energy Management to Get Your Life BackEpisode 28 - The Importance of Trauma-Informed Spaces with Adria MosesResources Mentioned:Follow Elaine on InstagramConnect with Elaine on LinkedInGet Elaine’s GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for youSchedule a call with meJoin my weekly Color Your Dreams NewsletterFollow the PodcastFollow Me on FacebookFollow Me on InstagramConnect With Me on LinkedInCheck out our other podcasts for Women of Color

Do you have an intuitive feeling and can tell by your bank account that things need to change in your business?You notice that the same content you used to create isn’t resonating with your audience.Everyone is talking about inflation.Seeing other businesses not do well.So, how can you make sure you both thrive or at the least survive in 2024?Today, I have a special guest with me, my fellow-boxer, friend, and brand strategist, Tiffany Newman, who spent 15 years branding for Fortune 500 companies, and now she does branding for small businesses like you and me.Fun fact: Tiffany and I used to box and play violin when we were younger, and have both been in business for 6 years. And we’ve only known each other for 5 years! It was meant to be :)What We Cover in This Episode:Six business predictions for 2024.What content to focus on outside of social media to build your legacyWhy consumers are more aware of marketing tricks than ever beforeHow to reevaluate and reimagine strategies for a better year of businessIf you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/callResources Mentioned: Connect with Tiffany Neuman Follow Elaine on Instagram Connect with Elaine on LinkedIn Get Elaine’s GIFS + Gifts NewsletterWhere We Can Connect:Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for you Schedule a call with me Join my weekly Color Your Dreams Newsletter Follow the Podcast Follow Me on Facebook Follow Me on Instagram Connect With Me on LinkedIn Check out our other podcasts for Women of Color