Rounding Third: Conversations in Modern Media

Welcome to a special edition of Rounding Third, the Third Wheel Media podcast, where we're not just talking about podcasting; we're showing you how it's done. Today, we're pulling back the curtain on our turnkey video podcasting packages designed specifically for Financial Advisors, Real Estate Agents, and Estate Planning Attorneys. We're diving into why podcasting is not just a marketing tool but a relationship builder, a credibility booster, and so much more. And we figured what better way to tell you about it than in a podcast format. So, let's get started.If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

So you have a vision for your podcast but you aren't quite sure how to best present the show each episode. Would it be best to go solo or should you bring on a co-host to be a part of your podcasting journey.  Whatever goals you have - education, entertainment, inspiration - let's talk about the benefits of flying solo versus having someone alongside to provide support. We'll take you inside our podcasting process and the discussions we have with clients who choose collaboration versus going at it alone. Find out what the benefits and hurdles are for each path.  Here's what we discuss in the video: 0:00 - Intro3:45 - Benefits of having a professional co-host8:52 - Finding your voice 10:28 - Who is best fit for solo show?13:57 - Challenges when going solo20:55 - Why we offer co-hostingIf you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

The first step to starting any podcast is figuring out what you’ll be talking about, and for many of our clients, the question comes down to should you have an interview show with guests or would you rather be the star of the show? There are ways to promote yourself and your business by featuring guests in every show, but some people want to control the conversation focus on the work they’re doing.In this video, we’re going to weigh the challenges and benefits of each approach. There is no right or wrong answer, but understanding the prep work that goes into each of these options will help you figure out which might be more feasible for you. Plus, we’ll even present you with option that’s a compromise between the two.    Here’s some of what we discuss in this episode:0:00 – Intro 1:22 – Why you want to define this4:58 – Benefits of interview style10:05 – Cons of the interview style14:52 – Benefits of you being the star17:53 – Cons of you being the star21:42 – A compromiseIf you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Video content continues to gain in popularity despite billions of people already using YouTube, but short-form video content has gained even more traction in recent years. The rise of short-form video has been incredible over the past decade and it’s now become the most popular and effective social media content out right now. You might think Tik-Tok first but Instagram, Facebook, and YouTube all get eye-popping numbers on their short-form content.  This quick, bite-sized content might seem better suited for Millennials and Gen Z, but the engagement goes far beyond those two generations. More and more people are navigating towards the short video and businesses of all sizes must embrace the trend. We’ll tell you more about the benefits of producing short-form video content and why it’s worth considering for your company.   Here’s some of what we discuss in this episode:0:00 – Intro 1:20 – What is short-form video2:18 – What the stats say6:33 – Rethinking social promotion10:17 – Examples of shorts we have produced If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

One of the most common questions we hear from people we work with and people who are thinking about jumping into the podcasting world is how do you define success? Everyone wants to know if it's worth their time (and money) to produce a podcast. It's something everyone should evaluate, especially business owners who are using it as part of their marketing and educational efforts. So we've brought Walter Storholt back on the show to give us his view on success and share the conversations we've had with clients who are trying to assess their success. There are three primary ways we view this discussion and much of it starts with what your goals are for the show. Hopefully this show will provide a little clarity and give you a little more direction when it comes to what you want to get out of our podcasting efforts.If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

More and more advisors are diving into video as part of their overall marketing plan and utilizing YouTube is a strategy we often hear about. Most of the move to video came on the heels of the COVID pandemic when everyone was forced to go virtual and get comfortable on camera, and that’s continued on. If you’ve thought about using YouTube or just want to better understand the platform, then this episode should help provide you with some of that information. We had a chance to spend a little time with Steve Sharp of Sharp Digital Marketing to discuss the best ways to leverage YouTube and explain why it’s a commitment to get started and keep it going. Here’s some of what you’ll learn on this episode: If you go the video route, you have to be willing to commit. How are financial advisors working YouTube in their marketing strategy? How to properly format your YouTube videos. A story about an advisor that brought a client in after they watched videos on YouTube. Learn more about Sharp Digital Marketing: https://sharpdigitalmarketing.com/ If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Here's a question we hear from business owners from time to time and one you've probably asked yourself: "There are thousands of podcasts out there already so why should I do one?"This is a very legitimate question and one you should give some thought to before starting a show. Even in this sea of existing content, your show can serve a valuable purpose for your small business. Today we'll give you five reasons a podcast could benefit you. You don't have to get thousands of downloads to have success and we'll explain why. If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Business owners are always looking for marketing strategies that will provide stronger leads and better closing rates. For many of the professionals we work with, there aren't many platforms that provide a better opportunity to showcase your personality, expertise, and services like broadcast mediums. We have a great example of how this all comes together that we wanted to share on the podcast. One of our clients recently passed along an anecdote about the way a radio show and YouTube channel worked together to bring in a million-dollar client.Here's some of what you'll learn in this episode: A few company updates on what we've been up to. (2:00)The goals for video, radio, and podcasting. (3:42)The story of how this client was brought into the business. (5:19)All of these mediums work together.  (7:53)Be consistent with your content and provide value.  (10:19)If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Are you looking to take your podcast to the next level? Incorporating video into your podcast could be the solution you're looking for. In this episode, we discuss the benefits of utilizing video in your podcasting efforts. From engaging with visuals and expanding your audience to monetizing your podcast, video can help take your podcast to the next level. Join us as we provide examples of how video can enhance a podcast and highlight the benefits of utilizing video.Whether you're a seasoned podcaster or just starting out, this episode will provide valuable insights into how you can add video to your podcast process and take your content to new heights. Plus, learn the different ways Third Wheel Media helps clients do this for their shows.Here's some of what you'll learn in this episode: The different options for incorporating video into your podcast. (2:06)Visual content is generally more engaging. (3:24)How video can help expand your audience. (5:22)You might have more monetization options through video. (10:30)Here's how we typically approach the video conversation with clients. (13:50)If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Fresh off a trip to Nashville for an event with Great Legal Marketing, we're back in the office to sit down with one of the attorneys from the conference, Nick Rosenbauer. Nick is an attorney with an estate planning business in Ohio who began podcasting with Third Wheel Media a couple of years ago. What began as just another way to connect with his prospect and client list has grown to much more than he ever anticipated. So we invited him on to talk about the recent event and the growth in podcasting within the legal profession, to share his personal experience starting a podcast, and tell us about the success he's enjoyed thanks to the show. Here's some of what you'll learn on this episode: Recapping our recent trip to the 2022 Heroes & Icons Summit in Nashville (1:30)How does he measure success from the podcast? (9:12)What does his end of the workflow look like each month? (14:15)One thing he'd tell someone that is considering starting a new podcast. (16:41)Check out Nick's estate planning podcast here: https://www.cincinnatiestateplan.com/podcast If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Many people are surprised to learn that creating a podcast takes quite a bit of time and work to produce a professional product. You have to develop an idea, sit down and record the show, edit the episode, and then mix in any music before finally publishing the show. With all the effort involved, you might as well take advantage of each episode by creating a batch of new content from the work you've already done. It might seem like an overwhelming amount of work to generate content for your website, social media, and newsletter, but podcasting makes it much easier. On this episode, we're going to tell you the easiest ways to take each podcast episode you record and create a bunch of content that can be shared across all of your different marketing channels. Here's some of what you're going to learn in this episode:What does the word 'content' actually mean and what are we talking about? (1:31)What type of email should you be sending out to promote your podcast? (4:01)The different social media graphics you should be creating around each episode. (6:13)Pulling audio clips from your show to create audiograms. (10:01)Maybe the most simple idea you can take to generate engagement around your podcast. (12:04)If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

When it comes to marketing and advertising, it's hard to deny the power of Facebook. All the data they've gathered gives advertisers a wide range of campaign options, but is it a good place to start for small businesses looking to promote their products or their podcast. Today we're chatting with Steve Sharp of Sharp Digital Marketing to tap into his expertise on Facebook Ads. He works with financial advisors all over the country to create campaigns with some great success stories. If you've been looking for a good breakdown of how the system works and best practices to apply, then we think you'll enjoy this conversation.Here's some of what you'll learn on this episode: Background on Steve and how he found this financial advisor niche (1:38)What does Facebook do well when it comes to marketing? (5:53)What has he found to work well when designing a campaign? (7:26)How much should you be spending on your budget? (11:13)Stories about clients that have benefited from using FB. (14:48)If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

As the world moves more and more virtual, so does audio and video recording. You might be surprised at how many of your favorite people or shows are doing their recording from home. The good news is most people can pull this off if they pay attention to a few key areas of the setup. On this episode, we bring back Walter Storholt to talk about how we help clients set up their home studio and find out what Walt will be doing when he moves out of state soon. Key topics on this show: 0:59 - Walter is moving!3:16 - Taking your business remote4:43 - Nothing changing at Third Wheel6:53 - Equipment needs9:59 - How to record13:18 - Importance of microphone15:00 - Internet connection16:43 - Where are you recording?18:47 - Walter's home setupIf you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Websites are essential elements to every company these days but not every small business has the knowledge or resources to create a strong site that makes a great first impression. If you want to create a website and want to get a better understanding of the core elements that make a great design and user experience, check out our conversation today with digital content and publishing specialist Aubree Cosper. Key topics on today's show:2:13 - Background on Aubree3:09 - Most important thing about a website4:28 - What do you want to avoid with a website?5:26 - Unnecessary elements6:47 - Favorite part of building a site8:05 - Podcast websites9:45 - Valuable skill for web design10:45 - Law school and future aspirationsIf you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

More and more people are trying to add video content to their company's content and marketing strategy, but not everyone feels comfortable when the camera turns on. It's called the red light syndrome and it's a mental hurdle that most people face when talking to a camera. Today we bring on Third Wheel Media co-owner and video specialist Marc Killian to share some tips on overcoming nerves and becoming more comfortable on camera. Listen for these key points: 1:20 - The challenge of talking on camera2:25 - Marc's background in video3:58 - Evolution of media5:10 - How common is red light syndrome?6:34 - Quality of video8:19 - Lean on your knowledge9:22 - Tips Marc provides12:03 - Tune your mind out12:48 - Avoid looking at yourself on the screen14:01 - Video services we provide If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Social media is a critical piece of any business these days but sometimes the biggest challenge is just knowing where to start. We see this all the time with business owners that want to launch a podcast. With so much on their plate already, finding the time to develop and execute a social media strategy can be overwhelming. Today we want to simplify things for you and give you four tips on how to use social media to promote your podcast and ultimately your business as well. Each of these tips today are best practices that you can leverage to start ramping up your presence online.  Key Points: 0:40 - Introducing the topic1:53 - Background on Ben2:27 - How to view your social media5:00 - Less is more6:20 - Engage beyond podcast promotion8:22 - Promote your show10:43 - Diversify your postingsIf you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Trying to find the right sound for your podcast might be one of the toughest part of creating a show but it also might be the most important. Music creates the energy and the vibe for the podcast and it's usually the first thing a listener will hear when they find your show. So you want to make sure you get it right.Today we'll bring on one of our lead editors at Third Wheel Media, Dan Irving, who works with clients to pick music and create intros. We'll pick his brain on how he finds the right song and avoids copyright issues, learn more about his background, and hear the world debut of a new financial advisor song set to a rap beat. Today's show rundown: 1:12 - Introducing Dan Irving1:57 - Pulling back the curtain on how we pick and use music 3:28 - Helping clients pick a song/sound4:47 - Favorite part of the job?5:44 - The two bands Dan is in7:23 - How to find Dan's music7:40 - Favorite artists8:46 - Importance of music in a podcast9:36 - Creating intros12:04 - The world debut of 'Cray-Z Money'If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

When it comes to successful marketing, it's never just one thing that you can point to and give the credit to. People find you and your business through a variety of channels and often times those channels are working together in some form or fashion. Or better yet, someone might say they heard you or saw you in one place but it was actually another. Today we're joined by John Stillman, a co-owner at Third Wheel and also the owner of Rosewood Wealth Management. He'll share his strategies for finding and attracting clients and share a few examples of why it's never just one thing that leads to success. Today's show rundown: 0:32 - Background on this discussion2:22 -  College football analogy4:17 - Reasons for NFL ratings down6:15 - Inflation8:51 - Why you need multiple marketing channels13:09 - Second client story If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL

Ben George and Walter Storholt kick off the podcast with a conversation to start the new year. With clients always looking for ways to improve their podcasts, let's share five ways to do that. Each of these is easily achievable over the course of the year and will help add a little more sizzle to your show. Today's show rundown:2:06 - Consistency4:16 - Promote your show7:40 - Tell more stories11:29 - Brevity13:06 - Try something newIf you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with their podcast, radio, and video needs, check us out here: http://thirdwheelmedia.comReady to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com Check out our video content on YouTube: https://bit.ly/47fjkzL