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Work Less PROFIT More Business Podcast
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Work Less PROFIT More Business Podcast

Author: Diana Lidstone

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Tune in each week as Diana Lidstone shares business strategies, tips, and resources so you can work less and profit more.  This business podcast is for established business owners who want to stop being the Chief Everything Officers ... but still want to make more money!

The truth is....business owners who earn 10x more DO NOT work 10x harder.  Diana coaches her clients to go from low 6-figures to 7-figures and beyond using her results-driven framework.

Whether you're a financial advisor, lawyer, real estate investor,  or another expert,  here's the truth:  you've successfully grown your business but now find you're caught in the hustle and chasing the money. I totally understand. It's time to finally have the freedom you've always desired.

You can read more also at www.dianalidstone.com/blog 

139 Episodes
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My daughter is the ultimate 2nd hand shopper, and she just had a baby.  So true to form she bought lots of things 2nd hand.  However, before she purchased anything major – let’s say a stroller – she did a couple of things.  She asked friends who had children AND then she went to Google to look for customer reviews!If you are looking for a new fridge or set of tires, what do you do?  Well, you might ask your friends for recommendations but I’m guessing you would also go to Google and look for brand reviews and recommendations.Well – your clients are doing the same thing when they are looking for a lawyer to write their will, an accountant to do their year-end taxes or a financial advisor to place their new inheritance.I found this statistic surprising, but according to Inc.com – 84% of people trust online reviews as much as they trust their friends & family's opinions!There’s a difference in business between just getting found and ultimately getting chosen.  The right Google reviews can play a huge difference in you getting chosen over your competition.In this episode, I: Share my findings from a 5-Star Attorney: A proven system any law firm can use to earn more reviews, attract more qualified leads and increase profits (by Andrew Stickel).Outline a 6-step process for using Google reviews for your business to attract more qualified leads and increase profits.Share the 6 magic questions I ask all my clients that will help you get better reviews and killer testimonials. I hope you’ve enjoyed the other podcast episodes in this series including:Ep. 79 – 7 Powerful Ways to Retain Existing Clients and Increase Profits in Your Small Firm with Guest Anthea MumbyEp. 80 – The Pickle Effect with Guest Expert, Shari Doherty            ACTION PLAN:Here’s the graphic of my GROW Equation.Share your feedback with me by clicking here and leaving a short voice message!
What happens when a business coach and a copywriter get together?  They have fun sharing about what makes content creation easier and more effective.Rachel Eubanks and I bonded on social media over the name of a book we both love – Obviously Awesome and this led to us talking about:What makes content writing/copywriting more effectiveWhy email is so importantWhy frequency and fun are keys to great content writingHow templates for writing are essentialHer 4 part newsletter templateACTION PLAN: How to improve your copywritingGet super clear on your ideal clientWrite your content to that ideal client (one person)Use everyday language in your copyUse templates where every possibleBe consistent with your blogs, emails, etc.Plan your content creationInsert your content creation into your overall marketing planNeed help planning?  https://dianalidstone.com/shop/quarterly-retreat/ABOUT RACHELRachel is a copywriter for creatives and e-commerce business owners and the founder of Inspire to Engage.She is also a mother, wife, daughter, podcast junkie, caffeine addict, left handed and a lover of old country music. (He Stopped Loving Her Today gets me every time)Connect with Rachel:Inspiretoengage.comFacebook here or hereLinkedIn hereABOUT ME:I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/MOST POPULAR 2023 EPISODES:Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)Ep. 112 – How to plan your week effectively like a small business CEO (here)Ep. 71 – 99% of Small Firms don’t do this! (here)Ep. 111 – Grow & Run your business effectively like a CEO (here)Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)Share your feedback with me by clicking here and leaving a short voice message!
Are you ready to become the true CEO of your business?  The visionary leader?You’re ready for more freedom butYou find your calendar is always full You can’t seem to find time to build the systems and structures that would streamline your businessYou’ve been struggling to set boundaries with your teamYou can’t seem to take even a couple of days away without feeling stressed or guiltyIn this episode:I’m going to explain that you don’t need a blueprint but a customizable frameworkThe 3-part framework I’ve used over and over again with hundreds of  business owners in 50+ different industries to help them:Love their business once again because they are working in their zone of genius; Generate more profit to pay themselves more than a fair market salary and have enough to invest in their business for team and/or technologyHave the freedom to take unplugged vacations because their business no longer depends on them for the day-to-day running of the businessAnd how the research-proven Sustainable Freedom Stack is woven into the work I do to help you compound your wins for long-term success.And I’ll help you identify your Freedom Roadblocks so you can work less, profit moreWe kicked the week off with:Mon, Ep. 134 – The Growth Trap: How to Take the Pain Out of Growing Your Biz (listen here)Tues, Ep. 135 – The M-Myth: Why Doing More Isn’t the Answer (listen here)Wed, Ep. 136 – 7 Scaling Mistakes to Avoid (listen here)Thurs, Ep. 137 – Scale Sustainably: How to Build Your Self-Running EngineFriday – No episode but I’m hosting a LinkedIn Live where you get to come on live with me and ask your questions – on the spot!!!LINKEDIN Live Link -  https://www.linkedin.com/events/7179136325520961540Entrepreneurs who earn 10x more don’t work 10x harder!ACTION STEPSIdentify where your biggest gaps are – G, R, OImprove your Freedom Roadblocks so you too can get out of the weeds & get back in the driver’s seat!Book your complementary Business Freedom Strategy session (here) so you can build a solid foundation to sustainably scale because Entrepreneurs who earn 10x more don’t work 10x harder!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.Share your feedback with me by clicking here and leaving a short voice message!
Are you ready to become the true CEO of your business?You’re ready for more freedom but:You find your calendar is always full You can’t seem to find time to build the systems & structures that would streamline your businessYou’ve been struggling to set boundaries with your teamYou can’t seem to take even a couple of days away without feeling stressed or guiltyWell, my friend – then welcome to this week’s podcast series GET OUT OF THE WEEDS & back into the driver’s seat where each day I’ll share with you how to stop being Chief Everything Officer and instead build a self-running engine.We kicked the week off withMon, Ep. 134 – The Growth Trap: How to Take the Pain Out of Growing Your Biz (listen here)Tues, Ep. 135 – The M-Myth: Why Doing More Isn’t the Answer (listen here)Wed, Ep. 136 – 7 Scaling Mistakes to AvoidThurs, Ep. 137 – Scale Sustainably: How to Build Your Self-Running EngineFriday – No episode but I’m hosting a LinkedIn Live where you get to come on live with me and ask your questions – on the spot!!!LINKEDIN Live Link -  https://www.linkedin.com/events/7179136325520961540While today I cover the 7 most common and most costly scaling mistakes, remember that building a sustainably profitable business is about always up-levelling your mindset and learning new skills.To scale a business, it’s about shifting from the doer in your business to the leader of your company!Entrepreneurs who earn 10x more don’t work 10x harder!ACTION PLAN:Scaling your company will require you to:Slow down before you scaleSimplify, starting with your offersStabilize & optimize to create cash flow reservesInvest in your businessRinse & repeatCTAABOUT ME:I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.Share your feedback with me by clicking here and leaving a short voice message!
Are you tired of being the CEO of your business?You’ve seen some success but…You find yourself hustling to keep clients and cash flow coming in.You feel like you’re stuck on a revenue plateau and don’t know how to get past it.You’re already feeling maxed out and not sure how it’s possible to grow without working more hours.Well, my friend – then welcome to this week’s podcast series GET OUT OF THE WEEDS & back into the driver’s seat where each day. I’ll share with you how to stop being Chief Everything Officer and instead build a self-running engine.Each day this week, I’ll release a new episode and share with you:Mon, Ep. 134 – The Growth Trap: How to Take the Pain Out of Growing Your Biz (listen here)Tues, Ep. 135 – The M-Myth: Why Doing More Isn’t the AnswerWed, Ep. 136 – 7 Scaling Mistakes to AvoidThurs, Ep. 137 – Scale Sustainably: How to Build Your Self-Running EngineFriday – No episode but I’m hosting a LinkedIn Live where you get to come on live with me and ask your questions – on the spot!!!Today, I’ll share:What is the M-myth and it’s illusionWhat buying into the m-myth leads to and how it keeps you from achieving the freedom you desireAre you hiring cowboys to herd kittens?The principle of Do less, only betterLINKS MENTIONEDGet Out of the Weeds & Get Back in the Driver’s Seat Workbook – download hereEp. 130 – The phone call that changed everything (listen here)Ep 56 – Attracting clients without social media, is it possible? (listen here)ACTION PLAN:Check in with yourself – are you buying into the M-myth?Listen and watch how you talk about your work.Look at your agenda – is it filled to the brim with appointments?Is your to-do list growing by leaps & bounds?Re-evaluate both your agenda & your to-do list – DO LESS only better.For more on Do Less Better – read the book Essentialism: The Disciplined Pursuit of Less by Greg McKeown.Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.Share your feedback with me by clicking here and leaving a short voice message!
Do you feel like you’re stuck in your business?Perhaps you’ve hit a revenue ceiling and can’t seem to get past it?Perhaps you feel like you are no longer doing meaningful work?Perhaps you lost the joy in your business?Well, my friend – then welcome to the GET OUT OF THE WEEDS podcast series where each day I’ll share with you how to not only reclaim 4-8 hours per week but learn to love your business again!Each day this week, I’ll release a new episode and share with you:Today, Ep. 134 – The Growth Trap: How to Take the Pain Out of Growing Your BizTues, Ep. 135 – The M-Myth: Why Doing More Isn’t the AnswerWed, Ep. 136 – 7 Scaling Mistakes to AvoidThurs, Ep. 137 – Scale Sustainably: How to Build Your Self-Running EngineFriday – No episode but I’m hosting a LinkedIn Live where you get to come on live with me and ask your questions – on the spot!!!Today, I’ll share:A specific boating manoeuvre that will help you ‘get out of the weeds’A strategy to uncover time in your agenda so you can work on your businessDOWNLOADS:Get Out of the Weeds & Get Back in the Driver’s Seat Workbook – download hereEntrepreneurs Freedom Scorecard – view hereTime Audit Exercise – download hereBusiness Freedom Timeline – view hereACTION PLAN: How to reclaim 4-8+ hours per weekDo a time auditPlan your CEO weekly meetingSchedule your CEO level activities Stop doing $10 & $100/hour tasksLearn to say NOABOUT ME:I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.Share your feedback with me by clicking here and leaving a short voice message!
Do you feel like you're juggling everything in your business?  Wearing all the hats – the marketing, the HR, the bookkeeping, the sales, the operations etc.Do you feel like you spend time secretly being jealous of your peers who seem to have cracked the code and you're still stuck on the hamster wheel?Are you over having to deal with low-performing team members but dread taking the time to train someone new?Or are you afraid if you take a well-deserved vacation, that you’ll return to a mountain of mistakes and messes to clean upDoes any of these sound familiar?ACTION PLAN:Stabilize – STOP everything and take a good hard look at your business.SIMPLIFY – do an analysis of what to double down on and what to let go of.BUILD a rock-solid infrastructure then scale.Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that’s holding your business back!Take my FREE quiz - Business Freedom Calculator (here)In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.ABOUT ME:I’m a sought-after business coach for small business leaders who want to grow, and scale their business.I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.You can do this!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.Share your feedback with me by clicking here and leaving a short voice message!
75% of small business owners reported that they suffer from burnout!  Some were hospitalized; some suffering from depression; others struggling with divorce.  In this last episode of Women of Means, I chat with a former client of mine as she shares her recovery from burnout to living a joyful, balanced life.Michelle LaFleur and I talk about:The three steps she used to recover from her burnoutHow she now works 3 days/week in her successful businessWhat she’s doing with her free timeAs well as her biggest lesson learnedACTION PLAN: STOP and think about what you’re actually doing with your life and business.Discover YOUR way to relieve the stress so you can find clarity and focus.Create space by getting rid of old baggage (mindset).Establish your method for long-term calmness.Shift from being a ‘doer’ in your business to the ‘leader’ i.e. CEO of your business.ABOUT MICHELLE: Michelle LaFleur is the CEO & Founder of a very successful Montreal interior design firm, Décor Michelle Marie Inc. For 18 years, Michelle and her team have designed and decorated both residential and commercial spaces. More recently they have focused on government projects including designing and decorating City Halls, Aquatic Centers and public libraries. With her newfound free time, Michelle is starting a 2nd business educating and mentoring business owners who have experienced the symptoms and subsequent fallout from burnout.Michelle has been happily married for more than 36 years.Connect with Michelle:438-700-0128 or 514-616-5995www.decormichellemarie.commichelle@decormichellemarie.comABOUT ME:Hi friends,Want to escape the chaos of the day to day running of your business?  Then I’m your gal.I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business.I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time. You can do this!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:Currently, there are 2 ways you can work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.Share your feedback with me by clicking here and leaving a short voice message!
My special guest today is a divorced single mother of two children; her soulmate died; she has been a caregiver of family members and suffered her own burnout while growing a multiple 6-figure business.Karen Allen is a love and empowerment coach whom I’ve known for many years!She shares how she has overcome her challenges and her biggest lesson learned.ABOUT KAREN ALLENKaren Strang Allen is a Love and Empowerment Coach for women and the author of "Free to be me: Create a life you love from the inside out!" Widowed at 22 and separated at 35, she deeply understands how frustrating it feels to be a high-calibre woman, yet repeatedly miss the mark in love. She discovered first-hand that heartbreak can be an opportunity to change what's not working and make your own happiness a real priority. And so her mission is to empower women to stop settling for less than they deserve, create joy-filled lives, and build epic love relationships that last.Connect with Karen:https://www.facebook.com/karenstrangallencoachinghttps://www.karenstrangallen.comACTION PLAN:Put yourself first by setting boundaries.Craft your morning & nightly routine.You can have it all if you put yourself first!ABOUT ME:I’m a sought-after business coach for small business leaders who want to grow, and scale their business.I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.You can do this!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.Share your feedback with me by clicking here and leaving a short voice message!
In this podcast episode, you’ll hear a new voice as the host --- my friend Carl Richards, founder & CEO of Podcast Solutions Made Simple acts as the host to interview the guest – me!!Carl & I discuss:My take on why women business owners have more challenges than their counterpartsThe phone call that changed everything for meWhy I ran away from my business & my homeMy key takeawaysACTION PLAN:Be sure to find something to celebrate every day even if it’s as simple as getting the laundry done.Be passionate & persistentLife before businessKISS principle is my filter – Keep it simple, strategic & sustainableABOUT CARLAfter a successful radio broadcasting career, Carl founded Podcast Solutions Made Simple to help subject matter experts such as coaches & consultants design, launch & monetize their podcast so they can increase their visibility to be seen as the go-to authority in their field.ABOUT ME:Hi friends,Want to escape the chaos of the day to day running of your business?  Then I’m your gal.I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business.I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.  You can do this!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:Currently, there are 2 ways you can work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) or By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.Share your feedback with me by clicking here and leaving a short voice message!
As we celebrate International Women’s Month, I want to celebrate women entrepreneurs who have achieved success on their terms!In this episode, mother, wife, real estate investor, and full-time member of the Canadian Armed Forces, Victoria Cluney shares how she has custom designed her life and it all starts with something she calls ‘standards of life’.ABOUT VICTORIAWith almost 20 years of diverse real estate investing experience, including pre-construction, multifamily properties, short and mid-term rentals, a boutique waterfront motel, land development partnership and now building Tiny Home Communities, Victoria is a seasoned expert in the field. Her advanced leadership and instructional techniques, honed over a 22-year career in the Canadian Armed Forces, enhances her strategic approach to real estate investing and mentorship.Holding a master's degree in organizational psychology, she merges psychology, leadership, discipline and real estate, simplifying complex concepts for her students. A champion for community, Victoria serves on the Ottawa Real Estate Investing Organization (OREIO) board and leads the Ottawa Real Estate InvestHER meetups, empowering women in the industry.Victoria doesn't just discuss real estate investment; she embodies it. Leveraging her unique combination of experience, discipline, and educational insights, she offers mentorship in areas like negotiations, tenant selection, risk management and team management, ensuring her students success in selecting the right strategies to fit their  lifestyle and financial goals through real estate investing. Connect with Victoria:https://www.cluneyco.com Instagram - https://www.instagram.com/victoriacluney/Tiktok - https://www.tiktok.com/victoriacluney/Facebook - https://www.facebook.com/victoriacluney/LinkedIn - https://www.linkedin.com/in/victoria-cluney-2a6b01110/ACTION PLAN:Get clarity on your own ‘standards of life’ meaning who you are, your personality, and your core valuesCreate strategic 90-day milestonesImplementExpect evolution – nothing stays the same! ABOUT ME:I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.Share your feedback with me by clicking here and leaving a short voice message!
This is the 3rd in the series, Love Your brand.  ACTION PLAN:Fill out this mad libs formula…..My brand is the ONLY _____________ (business growth strategist).That helps _______________ (overworked business leaders stop being Chief Everything Officer and step into the role the true leadership role of CEO) .So they can __________________ (live the life they love).Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that’s holding your business back!Take my FREE quiz - Business Freedom Calculator (here)In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.ABOUT ME:I’m a sought-after business coach for small business leaders who want to grow, and scale their business.I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time. You can do this!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.MOST POPULAR 2023 EPISODES:Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)Ep. 112 – How to plan your week effectively like a small business CEO (here)Ep. 71 – 99% of Small Firms don’t do this! (here)Ep. 111 – Grow & Run your business effectively like a CEO (here)Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)Share your feedback with me by clicking here and leaving a short voice message!
Upon returning from a recent conference where I heard the word ‘branding’ bantered around, I thought it was time that I addressed this here on the Work Less PROFIT More podcast!In this episode I’ll share:Branding isn’t what most people think it isAnother word for your brand is your __________Rory Vaden’s reputation formula Why you may not have a revenue problem at allACTION PLAN:Do you really have a revenue problem or is it something else?How can you increase both your reach and your results?Are you clear about the results your clients achieve? Can you quantify those results?Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that’s holding your business back!Take my FREE quiz - Business Freedom Calculator (here)In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.ABOUT ME:I’m a sought-after business coach for small business leaders who want to grow, and scale their business.I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time. You can do this!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.MOST POPULAR 2023 EPISODES:Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)Ep. 112 – How to plan your week effectively like a small business CEO (here)Ep. 71 – 99% of Small Firms don’t do this! (here)Ep. 111 – Grow & Run your business effectively like a CEO (here)Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (Share your feedback with me by clicking here and leaving a short voice message!
It’s hard to imagine sometimes how we can find more time.  We can’t…. and we can’t manage time.Join me as I share 11 of my favourite time-saving tips and one mindset shift that will help you save time in your business so you can spend more time with your family!DOWNLOAD: https://dianalidstone.com/time-audit-exercise/ACTION PLAN:Do a time auditWrite your Vision for your business & life (listen to episode 71 – for some tips)Say NO more often!Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that’s holding your business back!Take my FREE quiz - Business Freedom Calculator (here)In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:Currently, there are 2 ways you can work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.MOST POPULAR 2023 EPISODES:Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)Ep. 112 – How to plan your week effectively like a small business CEO (here)Ep. 71 – 99% of Small Firms don’t do this! (here)Ep. 111 – Grow & Run your business effectively like a CEO (here)Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)Share your feedback with me by clicking here and leaving a short voice message!
I’m a big fan of the unbusy or no-hustle culture for small business owners but the other day I heard someone talk about ways to stay super busy – and as you can imagine staying super busy on the wrong kinds of activities.Here are 46 that I came up with – ENJOY!!!As you listen, mark down which ones you could STOP doing in 2024!  Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that’s holding your business back!Take my FREE quiz - Business Freedom Calculator (here)In 5 minutes, you’ll answer 22 questions identifying where you fall in one of the four stages of business growth. The calculator will outline specific action steps you need to take now to ultimately achieve the freedom you desire.ABOUT ME:Want to escape the chaos of the day-to-day running of your business?  Then I’m your gal.I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business.I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time. Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:Currently, there are 2 ways you can work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.MOST POPULAR 2023 EPISODES:Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)Ep. 112 – How to plan your week effectively like a small business CEO (here)Ep. 71 – 99% of Small Firms don’t do this! (here)Ep. 111 – Grow & Run your business effectively like a CEO (here)Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)Share your feedback with me by clicking here and leaving a short voice message!
Lately, on social media, I’ve seen numerous SBOs asking for recommendations for business books!  And the responses have been overwhelming – there’s so much to choose from and so many different perspectives to think about.However, I wanted to share 5 essential business books for any business owner on how to run a viable sustainable business without the hustle!How does this help you work less, profit more?ACTION PLAN: Set your challenge - # of books you’ll read this year.Put time in your calendar to read.What will you give up to read more?Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that’s holding your business back!Take my FREE quiz - Business Freedom Calculator (here)In 5 minutes, you’ll answer 22 questions identifying where you fall in one of the four stages of business growth. The calculator will outline specific action steps you need to take now to ultimately achieve the freedom you desire.Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:Currently, there are 2 ways you can work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.MOST POPULAR 2023 EPISODES:Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)Ep. 112 – How to plan your week effectively like a small business CEO (here)Ep. 71 – 99% of Small Firms don’t do this! (here)Ep. 111 – Grow & Run your business effectively like a CEO (here)Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)Share your feedback with me by clicking here and leaving a short voice message!Share your feedback with me by clicking here and leaving a short voice message!
At this time of year, the majority of successful small business owners are doing 3 things:Setting goals.Reflecting on the past year’s accomplishments.Making changes for the coming year!This week’s episode is about how I do these 3 things AND how I intend to make this your MUST-LISTEN to podcast every single week!#1 Time Saving Tip – Brian Tracy – for every minute of planning you save 10 minutes in execution! In your 2024 calendar, mark your four 90-day planning sessions! Imagine the ROI.Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that’s holding your business back!Take my FREE quiz - Business Freedom Calculator (here)In 5 minutes, you’ll answer 22 questions identifying where you fall in one of the four stages of business growth. The calculator will outline specific action steps you need to take now to ultimately achieve the freedom you desire.Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:Currently, there are 2 ways you can work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) or By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.MOST POPULAR 2023 EPISODES:Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)Ep. 112 – How to plan your week effectively like a small business CEO (here)Ep. 71 – 99% of Small Firms don’t do this! (here)Ep. 111 – Grow & Run your business effectively like a CEO (here)Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)Share your feedback with me by clicking here and leaving a short voice message!
Too many business owners don’t create an annual plan – they wing it and hope for the best!However successful business leaders know that planning actually saves time.Over the last 10 years, I’ve boiled this process down into a checklist so you can facilitate your own Annual Planning Session.However, if that seems too overwhelming, then I’d be honored to facilitate this for you – book a call and let’s discuss - https://dianalidstone.youcanbook.me/Remember the goal of this planning session is to get your team involved!!DOWNLOAD:  SIMPLE ANNUAL PLANNING CHECKLIST for Successful CEOs (scroll down to the bottom of the page).ACTION PLAN:Book your 2-day annual planning session out of the office.Share the agenda with your team.Get it done- lead them!Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that’s holding your  business back!Take my FREE quiz - Business Freedom Calculator (here)In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.ABOUT ME:Hi friends,Want to escape the chaos of the day to day running of your business?  Then I’m your gal.I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business.I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time. You can do this!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:Currently, there are 2 ways you can work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) or By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.Share your feedback with me by clicking here and leaving a short voice message!
This is the last episode of the LOVE YOUR BRAND SERIES which was inspired by conversations I overheard at a recent conference! Building a trusted brand is about building a reputation that your prospects know, like and trust!  In truth, you could forget about your logo, fonts, colors, etc. and still build a well-loved brand!In this episode, I share 2 secrets on how you can quickly gain TRUST with your brand.ACTION PLAN:1.  If you haven’t already listened to the earlier episodes on this topic – do it!Part 1, Ep 125 I outlined concepts of reputation and people’s perception of you – Listen here.Part 2, Ep 126 I shared two important questions your brand MUST answer for it to be effective (after all, we want an ROI on everything we do in our business) – Listen here.Part 3 Ep 127 – I shared two ‘secrets’ to having a bestselling brand and asked you some questions about your brand – Listen here.2.  Check out my little rant about why Annual Planning typically doesn’t work for most small business owners and what to do instead!  https://dianalidstone.com/shop/quarterly-retreat/ 3.  Next month – Get inspired as we celebrate Women’s Month interviews with women small business owners who have found their version of success and freedom despite juggling family and business!  ABOUT ME:I’m a sought-after business coach for small business leaders who want to grow, and scale their business.I’m  a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.You can do this!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.Share your feedback with me by clicking here and leaving a short voice message!
Too many personal brands fail because they get absorbed into the digital noise in the market.  Bestselling author Scott McCain explains that mindshare precedes market share.  In other words, your brand must occupy space in someone’s mind before they ever consider buying your product or service.In this episode, I share one of the strategies I use to help small business owners rise above the noise and create a stand-out brand.I’ll ask you to consider answering two very important questions that will help you shift from unknown to known.Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that’s holding your business back!Take my FREE quiz - Business Freedom Calculator (here)In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.ABOUT ME:I’m a sought-after business coach for small business leaders who want to grow, and scale their business.I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.  You can do this!Connect with me here:diana@dianalidstone.comwww.dianalidstone.comhttps://www.facebook.com/diana.lidstonehttps://www.linkedin.com/in/hiredianalidstone/Work with me:I am only accepting private clients in my 12-month Business Accelerator program (here) orBy booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.MOST POPULAR 2023 EPISODES:Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)Ep. 112 – How to plan your week effectively like a small business CEO (here)Ep. 71 – 99% of Small Firms don’t do this! (here)Ep. 111 – Grow & Run your business effectively like a CEO (here)Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)Share your feedback with me by clicking here and leaving a short voice message!
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