Subscription League

In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics.  Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and discusses the nuances of marketing across different platforms and countries.Read more in the article - From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.Episode HighlightsMegan's background in immersive art and its impact on her tech marketing approach.The role of AI and video in marketing.Application of AARRR Pirate Metrics in SaaS.Segmenting IFTTT's user base for monetization.The effectiveness of a targeted campaign in Brazil.Focusing on the 'enterprise of one' market segment.Marketing strategies across platforms and geographic locations.More about MeganMegan Cohen is a seasoned Growth Marketing Manager at IFTTT. She's an expert in analytics, paid media, and campaign optimization, where she has led initiatives that consistently deliver positive ROI. Megan is passionate about turning data into actionable strategies for growth, blending analytical rigor with creative marketing solutions. Her work emphasizes data-driven decision-making, aiming to produce engaging and effective marketing outcomes. For more insights into her marketing approach and achievements, connect with Megan on LinkedIn.Megan’s LinksMegan's LinkedIn profileIFTTTTimestamps:[00:01:26.230] - Transitioning from Immersive Art to Growth Marketing: A Strategic Shift.[00:02:33.170] - Introduction to AARRR Metrics: A Deep Dive into SaaS Marketing Techniques.[00:03:44.860] - Monetizing IFTTT's Large User Base: Strategic Segmentation Approaches.[00:04:32.820] - Custom Landing Pages in App Stores: Evaluating Their Success and Strategies.[00:05:54.080] - Strategies for Converting Web Users to Mobile App Users.[00:07:26.430] - Navigating the Shift to B2B: Targeting 'Enterprise of One' with IFTTT.[00:09:30.620] - Addressing Marketing Challenges: New Approaches for 'Enterprise of One'.[00:11:49.720] - Adjusting to Mobile App Tracking Changes: Strategies and Insights.[00:14:35.140] - The Role of iOS Shortcuts: Competition and Cooperation with IFTTT.Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landscape of the European tech scene, and discusses the shift towards remote work. Additionally, Felix speaks on the importance of security, privacy, and putting the user first in app development.For noteworthy quotes and key takeaways from the episode, read the article - Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix KrauseEpisode Topics at a GlanceThe origins and impact of FastlaneTransitioning from developer tools to context-aware technologies with ContextSDKSecurity, privacy, and enhanced user engagementInsights into corporate cultures at Twitter and GoogleThe evolution of the European tech ecosystem and remote work trendsFelix's personal journey and contributions to the tech communityMore about FelixFelix Krause is known for his significant contributions to the mobile development community, notably as the creator of Fastlane and ContextSDK. His work on Fastlane led to acquisitions by Twitter and then Google, highlighting the impact of his innovations in streamlining app deployment processes. Besides his developmental achievements, Felix is an active security and privacy researcher, offering his insights through talks and as the author of "iOS-Factor." For those interested in a more personal look at his life, Felix maintains howisFelix.today, a website that showcases a quantified view of his daily activities and experiences.Felix’s LinksFelix’s Linkedin profileContextSDK websitehowisFelix.todayTimestamps[00:01:19.700] - Fastlane: From University Project to Big Success[00:06:22.940] - Introduction to ContextSDK[00:09:41.990] - Use Cases for ContextSDK[00:13:26.900] - Initial Success with ContextSDK[00:16:54.770] - Privacy and Data Processing in ContextSDK[00:19:22.650] - Potential User Concerns about ContextSDK[00:22:10.550] - Importance of Lightweight SDKs[00:24:51.400] - Exploring Felix Krause's WebsitesEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

On the 5th episode of The Subscription League, Olivier Destrebecq and Nicolas Tissier sit down with Eveline Moczko, Head of Product Management at Blinkist, an app offering 15-minute explainers of the most memorable insights from non-fiction books and podcasts. Eveline is passionate about A/B testing and has driven innovation at Blinkist to increase mobile app subscription and retention. The episode covers many aspects of working on a subscription app including the impact of different onboarding approaches and trial periods, and how to cope with subscription anxiety. Eveline also talks about how the brand combined big bets and extensive A/B testing to optimize the subscription flow and launch a new content type. Eveline explains how being transparent by sending a reminder of a forthcoming charge to users on a free trial can actually increase conversion. She also talks about increasing app engagement, which she describes as the biggest challenge of working with a subscription-model app. Please listen, subscribe, share, and leave a glowing review!For noteworthy quotes and key takeaways from the episode, read the article -  Using transparency to increase your conversion rate with Eveline Moczko.Episode Topics at a GlanceLove for A/B testing and its limitationsExamples of A/B testings and big betsSimplifying onboarding processHow to cope with subscription anxietyHard paywall vs soft paywallHow to achieve long-term habits with usersMore about Eveline MoczkoCurrently Head of Product Management at Blinkist, the leading destination for lifelong learners, Eveline has been responsible for maximizing conversion and optimizing subscription funnels, playing a key role in growing the app’s user base to 20 million. Prior to joining Blinkist, Eveline launched and managed products in the e-commerce and food delivery space. She’s now dedicated to bringing to life the big vision of inspiring people to keep learning. Eveline Moczko’s LinksEveline on LinkedInBlinkist signup: Enter promo code “subscriptionleague” for a free 3-month subscription to Blinkist! This promo code can be only redeemed on this web page https://www.blinkist.com/nc/friends Timestamps[00:00 Welcome to the Subscription League[00:22] Eveline Moczko & Blinkist Background[01:18] Love for A/B Testing and Limitations[02:13] How do you measure success without A/B testing?[03:48] Examples of Proxy Metrics[04:32] The Impact of A/B Testing & Bigger Bets[06:41] Things to Avoid with Subscription Flows[08:37] Impact of Removing the Hard Sign Up[09:36] How do you adapt the subscription flow to each market today?[11:55] Addressing Subscription Fear from Users[14:15] How do you achieve long-time habits with users?[16:20] How have your personas translated into Blinkist?[17:58] Which motivation does Tim Cook fall into?[18:12] The Impact of Apple Features of Blinkist[19:03] Where to Learn More About Blinkist[19:38] Thank You for ListeningTranscriptEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

The most trusted digital-content news in the world, The Guardian’s core business mission has always been to help people understand better the world we live in by keeping journalism accessible to everyone. The model that the brand settled on to achieve this was keeping all its content free without adopting paywalls. While this is clearly a countertrend move, especially in the journalism industry, the British newspaper enjoyed the most significant rewards - an exponential increase in readership, the capacity to perform effectively A/B testings with velocity, and customer trust.The Guardian’s customer experience optimization based on routine research and A/B testing enabled the brand to see themselves as the readers saw them, hold that mirror up and speak to them in an authentic way.For noteworthy quotes and key takeaways from the episode, read the article - Growing the user base The Guardian way - with Jesse WilkinsEpisode Topics at a GlanceThe Guardian's evolution of successGuardian's mission to make journalism accessible to everyoneVoluntary donationWhy The Guardian settled on offering open access without using paywallsResearch and A/B testings  More about Jesse WilkinsCurrently at the Guardian, one of the world's leading liberal newspapers. After working in a variety of e-commerce roles, Jesse has spent the last few years in the donation/subscription space, thinking about how to convert readers of the Guardian, which has a free and open model of journalism with no paywall. He was part of a small team that launched the Guardian’s voluntary donations ‘Contributions’ product in 2016 and played a key part in helping them reach 1m acts of financial support, helping to pivot the organization towards a reader funded model. He is now the senior growth manager for global reader revenues, leading a team of six. Jesse Wilkins’ LinksJesse Wilkins on LinkedinSupport The GuardianThe Guardian Digital SubscriptionSupport with a contribution of any sizeTimestamps00:00 Welcome to the Subscription League 00:22 Jesse Wilkins Introduction 01:15 Can you explain what business model The Guardian has landed on and allowed you to break even with the $1 million financial support? 02:45 Background on the Ownership Model at The Guardian 04:55 How did you approach the challenge of keeping content free? 07:38 Why is it so important to do A/B testing and experiments? 09:32 How much optimization did you put behind the current messaging on each article and subscription page? 10:21 Do you have anything to share regarding the triggering strategy and the way the messaging is adapted to the content and the way it is displayed? 12:02 Failed Experiments and Surprises in A/B Testing 14:25 Experiments Conducted on Web vs Mobile App 15:21 Your content is not hidden behind a paywall; how does that impact you? 17:06 Are your heavier readers donating the most or is there a different correlation there? 17:51 Why is the solution you picked for The Guardian working compared to others? 23:02 Where to Learn More About The Guardian 23:34 Thank You and OutroTranscriptEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

Mojo is an app used to create incredible animated social content. Since its launch in 2018, the app has reached +30M downloads and has a community that spans over 180 countries, and is rated 4.9/5.0 stars with over 800k ratings. Not every app achieves such an impressive level of success but mojo made it happen in just four years. While the brand’s success story makes the subscription business look as easy as ABC, there was no magic in how they’ve arrived where they are today. In this episode of the Subscription League podcast, the CEO and co-founder of mojo opens up about the strategies they put in place from the early days of the business development. You’ll hear about the logic behind their paywall placement, transparency approach around unsubscription, how they dedicated their resources to the product by adopting third-party tools from the early stage, and some happy mistakes that led to success.For noteworthy quotes and key takeaways from the episode, read the article - Strategies you should focus on for a successful subscription business with Jean Patry Episode Topics at a GlanceHow the subscription model contributed to mojo’s success Mojo’s paywall strategiesOvercoming subscription fatigueAdopting third-party tools Transparency and user win-backMojo’s hiring opportunities More about Jean PatryJean Patry has a background in mathematics and science and is passionate about programmatic design. He was hired as a software developer and as one of the first employees of a French startup called Stupeflix, which focused on making video editing apps. Five years ago, Stupeflix was acquired by GoPro and Jean became Product Manager of GoPro’s own video editing app.Almost four years ago, Jean left the company in order to start their own venture and went through the Y Combinator accelerator program. Jean and his business companion Francescu launched the mojo app in late 2018. mojo enables everyone to create stunning animated content for social media. Recently, the app reached 25M installs and several hundred thousand paying subscribers. mojo is now the #1 app for creating animated content for social media.LinksJean Patry on LinkedInJean Patry on TwitterMojoMojo’s job vacancies Timestamps[00:36] Nicolas introduces Jean Patry and mojo[01:57] What is programmatic design? Jean explains[02:55] How the subscription model contributed to mojo’s success [04:15] Paying subscription fees to Google and Apple[06:48] How Jean decided when to insert a paywall in the mojo app [08:40] Overcoming user subscription fatigue[10:24] What separates a good subscription app from a successful subscription app [12:58] Why mojo hasn’t focused on push notifications yet[14:00] Jean’s most important piece of advice for building a subscription app: Don’t do it alone[15:46] The happy accidents that helped mojo to grow[17:58] The one metric that determines the success of a start-up[20:06] Mojo's hiring! Why you should apply to work there[21:34] What the future holds for mojoTranscriptEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

In this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live. Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its competitors in the market. Listen to the end to steal Belen’s predictions of the future of subscription apps, and her view on the benefit of pursuing product-led growth.For noteworthy quotes and key takeaways from the episode, read the article - How to create and launch a success in a crowded market with Belen Caeiro.Episode Topics at a GlanceThree attempts, one successProduct marketing Babbel’s unique selling propositionStart-up approach Why free-trial doesn’t work for every appSimplifying the acquisition flowMore about Belen CaeiroPrior to Babbel, Belen led the international roll-out of SoundCloud’s monetization options. She was involved in the early-stage development of other online companies in the entertainment and ticketing industries. Now based in Berlin, Belen is originally from Argentina and lived in Spain, Singapore, the Philippines, the United States, and the Netherlands. She’s a firm believer that learning new languages helps us understand each other and integrate new perspectives into our way of thinking. Belen Caeiro’s LinksBabbel LiveLinkedInTimestamps[0:36] Belen is introduced on the show[1:30] What is Babbel Live? [1:56] Belen explains product marketing and the importance of product USPs[3:19] How Babbel brought Babbel Live to market[6:28] Managing a business strategy pivot within the Babbel team[8:13] Why it was third time lucky for live language learning lessons[9:35] How Babbel positioned itself against its competitors[12:25] The strategies that Babbel deployed to roll out Babbel Live[17:33] Experimenting with the subscription app model[19:38] Ditching the free trial: An unusual way to end churn in subscription apps[21:04] Babbel’s pricing models[22:06] Belen’s tips on how to apply a subscription model to a premium price app[24:56] Why a referral program might be the way forward in user acquisition[25:33] Belen’s predictions for the future of subscription appsTranscriptEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

This is the 1st Episode of Subscription League, a podcast brought to you by Purchasely.User retention is the lifeblood of every app business. But where do you start? Andy Carvell, Partner and Co-founder of Phiture looks at this question from the product development point of view and talks about how the effort to increase retention and engagement has to be built-in in applications.For noteworthy quotes and key takeaways from the episode, read the article - All about Retention with Andy Carvell.Episode Topics at a GlanceWhy is retention the key indicator of success for a mobile app? What working on retention means, and how to do it in the early stages of app developmentAndy’s top tools to boost retentionFriction or keeping it short for the onboarding processSoundCloud’s famous hard sign-up model - did it work and what’s the lesson?Examples of apps that help users to build a new habitAnalytics StackHow to reduce churnMore about Andy CarvellAndy has over 20 years of experience in the mobile industry. His company Phiture, is a Berlin-based mobile growth consultancy and agency co-founded in 2016 with Moritz Daan with over 110 employees. Phiture consults clients around the globe on mobile growth topics, helping them develop and implement holistic mobile growth strategies.Prior to Phiture, Andy led the user retention team at SoundCloud in Berlin. Andy published the Mobile Growth Stack in 2015, widely adopted as an essential framework for mobile marketers, which he continues to develop.Andy Carvell’s LinksTwitterLinkedInMediumSoundCloudThe Mobile Growth Stack: 2022 ReduxTimestamps[0:39] Introducing Andy and his background in mobile apps [0:37] Andy’s creation at Nokia - Space Impact game [2:50] Retention - the key indicator of success for a mobile app[4:35] Working on retention from the early stages of app development[6:07] How Phiture helps companies to grow their apps[8:00] Andy’s top tools to boost retention[11:28] Should you add friction to the onboarding process? [13:30] Advantages of having a hard sign-up wall in the onboarding process[17:06] Apps that help users to build a new habit[19:15] The best tools for building new features in a subscription app[23:15] Benefits of predictive analytics Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

Welcome to the Subscription League podcast hosted by Purchasely, a world-class end-to-end no-code In-App Subscription management, and growth platform. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down every 2 weeks with reputable CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. Here’s a quick glimpse into the shining speaker lineup for the first episodes :Belen Caeiro, VP of Product Management at BabbelAndy Carvell, Partner at PhitureJean Patry, CEO & Co-founder of MojoJesse Wilkins, Senior Growth Manager at The GuardianAbout UsOlivier Destrebecq is a mobile app creator who enjoys helping small to medium business create their mobile app. You can also listen to him on the Mobile App Makers podcast.Jeff Grang is the Co-founder & CPO of Purchasely. He was one of the first 500 developers of the iPhone developer beta program. In his previous company, Jeff has helped many companies build their first apps, and in 2020 was awarded the worldwide App of the Year.Nicolas Tissier is the Co-founder & CEO of Purchasely. He has strong experience in consumer apps and the media industry since 2010, designing and deploying digital products used by millions of active users. Nicolas is passionate about mobile, user experience & platforms.LinksSubscriptionleague.comPurchaselyIntroducing a Brand New Podcast: Subscription LeagueOlivier: site and LinkedInJeff: Twitter and LinkedIn Nicolas: Twitter and LinkedIn Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

All about scaling an app by leveraging both web and app subscriptions!In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads. Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions. Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions. For noteworthy quotes and key takeaways from the episode, read the article -  Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska (Headway)Episode Topics at a GlanceHeadway and its growthOffering subscriptions through web and in-app channelsReasons for including web subscriptions and diversifying revenue streamsImpact of privacy updates on user tracking and attribution qualityDifferences in user behavior and preferences between web and app subscribersHigher lifetime value (LTV) of web subscribers compared to app subscribersAdvantages of the web funnelMore about YevaYeva Koldovska is a Product Manager at Headway, a company specializing in subscription-based services. With her expertise in product management, Yeva plays a crucial role in overseeing the development and enhancement of Headway's subscription offerings. She brings a wealth of knowledge and experience to the table, enabling her to effectively identify and address the needs of Headway's diverse user base. Yeva is known for her strategic thinking, analytical skills, and ability to collaborate with cross-functional teams to drive product success. Yeva’s LinksYeva’s Linkedin profileHeadway websiteNibble websiteTimestamps[00:00:37]: Growth of Headway [00:01:04]: Discussion about Headway's global team [00:01:21]:  Headway's book summary app and Nibble [00:02:09]: Why offer subscriptions through both web and in-app [00:03:51]: The impact of iOS 14.5 privacy updates on Headway's strategy [00:05:14]: Differences in user behavior between web and app subscriptions [00:07:00]: Benefits of web subscriptions in terms of user commitment and retention [00:08:27]: Targeting different audiences with web and app subscriptions [00:09:54]: User behavior and content preferences on web subscriptionsEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovative features, Molotov TV brings the charm of traditional TV-watching to the modern world. Join us as we explore the fascinating journey of Molotov TV and its unique approach to the TV landscape.Takeaways and the episode summary are available here: Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)Episode Topics at a GlanceMolotov's unique product model!Impact of content quality on revenue models.Utilizing add-ons like DVR hours and previews.How data helps enhance the product experience.Apple Vision Pro's potential impact on streaming.Content differentiation for subscriptions and ad support.Timestamps:[00:00:43]: Overview of Molotov TV [00:01:27]: Thomas' Experience in the TV Landscape [00:04:21]: The Role of a Chief Data Officer [00:06:07]: Creating a Data Culture in the Company [00:08:28]: Platform Approach vs. Doing Everything for Teams [00:10:11]: Challenges of Handling Multiple Platforms [00:12:26]: Key Metrics for Subscription Management [00:14:04]: Differences Between Molotov and Fubo around subscriptions[00:16:45]: Content Quality and Subscription vs. Ad-Supported [00:18:43]: Add-Ons to Enhance Subscription Value [00:21:40]: Potential Impact of Apple Vision Pro [00:24:55]: How to Connect with Thomas Clavelloux [00:25:33]: ConclusionEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

These are examples of successful apps in Kovalee’s portfolio. Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR PepTalk, a 5-star motivational companion: 22x MRR, 5x User LTV, 10x active subscriptionsWeBurn, a workout app for women: 4x User LTV, 10x monthly recurring profits PLAW, a phone customization app: 5x User LTC, 20x monthlyThe secret sauce for such remarkable growth?In short:Kovalee’s unique in-house tech & expertiseApps with high potential (the hidden gems)The test-and-learn methodologyListen to the full episode to hear from Kovalee’s CEO and Co-founder, Vincent, about his journey of turning ordinary apps into world leaders, the company’s value proposition, and the 6 pillars of an app’s success.For noteworthy quotes and key takeaways from the episode, read the article -  Turning ordinary apps into worldwide leaders with Vincent Hart de Keating (Kovalee)Episode Topics at a GlanceThe role of a publisher in app development Examples of successful app partnerships with Kovalee Onboarding and A/B testing Forecasting and automation technologies User acquisition with smart technologies Monetization tips: personalization and segmentationMore about VincentAfter successfully founding one of the largest publishers of mobile gaming apps, Homa Games, Vincent is now the CEO & Co-founder of Kovalee - a company that brings the publishing model to non-gaming apps. Since it was founded in 2021, Kovalee has helped several apps reach #1 worldwide through its team of experts and in-house technologies. Vincent has over 10 years of experience working with apps and is passionate about empowering small teams of app creators to become resounding successes worldwide.Vincent's LinkedInTimestamps[00:05:12]: The role of a publisher in app development[00:09:01]: Examples of successful app partnerships with Kovalee[00:13:29]: Onboarding and A/B testing[00:20:00]: Forecasting and automation technologies[00:22:00]: User acquisition with smart technologies[00:23:58]: Monetization tips: personalization and segmentationEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

Who could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible.Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3 million in funding. Since then, it has experienced exponential growth, boasting an astounding user base of over 120 million people worldwide.So, how does Sweatcoin work? The app, available for free, tracks users' daily steps. For every 1,000 steps, users earn one Sweatcoin, which can be exchanged also for Bitcoin. But how does the app generate revenue to pay its users? In a nutshell, Sweatcoin has three primary revenue streams: advertising revenue, brand affiliations, and premium memberships.As we delve deeper into Sweatcoin's business model, curiosity arises. That's precisely why we invited Rowan Pereira, the group product manager at Sweatcoin, for this episode. Join us and listen to the full conversation to discover the app's effective growth strategies, user retention techniques, revenue generation channels, and the value of its premium subscription. For noteworthy quotes and key takeaways from the episode, read the article -  Redefining motivation and user retention in the fitness app landscape with Rowan Pereira (Sweatcoin)Episode Topics at a GlanceRowan's experience working with Multiply and Lingumi Overview of Sweatcoin and its growth strategy Reasons for habit formation Metrics for measuring user engagement and retention Focusing on early user experience and A/B testing for growth engine The impact of premium upsells on retention Competing with bigger brandsMore about RowanRowan is a dynamic growth-oriented professional with seven years of experience in product management. Currently serving as a Group Product Manager at Sweatcoin, she is fueled by a high-energy personality and a strong passion for promoting gender equity. Beyond her tech career, Rowan enjoys drawing portraits and seeks creative outlets whenever possible. Inspired by her father's tech background, she embarked on a similar path, finding fulfillment in making a positive impact. Notable achievements include spearheading an impartial campaign during the 2016 referendum and launching the UK's first regulated financial advice app, Multiply. In her current role, Rowan played a pivotal role in the unparalleled growth of Sweatcoin, acquiring 60 million new customers worldwide and topping the charts as the most downloaded health and fitness app globally.Rowan’s LinksRowan’s LinkedInSweatcoin on App StoreSweatcoin on Google PlayTimestamps[00:00:01]: Introduction to Subscription League podcast [00:02:35]: Rowan's experience working with Multiply and Lingumi [00:04:35]: Overview of Sweatcoin and its growth strategy [00:11:39]: Reasons for habit formation [00:13:20]: Metrics for measuring user engagement and retention [00:18:57]: Focusing on early user experience and A/B testing for growth engine [00:22:54]: The impact of premium upsells on retention [00:23:35]: Competing with bigger brands Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital.Michael shares his experience on how the new brand is succeeding through some time-sensitive challenges such as the COVID-19 pandemic and privacy policy changes.Listen to the full episode to learn about The Washington Post’s success secrets including:  Running paper and digital subscriptions on distinctive strategiesAccommodating and understanding changes in technologyOptimizing the payment process for readers on Apple devicesPersonalizing with ethical considerationsFor noteworthy quotes and key takeaways from the episode, read the article -  Transitioning to Digital: Insights from Michael Ribero of The Washington PostEpisode Topics at a GlanceMichael Ribero's transition to the media industry Washington Post's strategy for transitioning to digital and personalization efforts. Delivering personalized experiences Using data to inform monetization strategies Experimenting with pricing and cross-selling strategies AI in Journalism Reducing Friction for Subscriptions.More about MichaelMichael Ribero is the Chief Subscriptions Officer for The Washington Post. In this role, Michael oversees The Post’s digital subscriptions business and plays a vital role in The Post’s international growth. Michael works across marketing, product, analytics, finance, and news.Michael Ribero joins The Washington Post from Paramount+, where he was Vice President of Global Marketing. Previously, he was General Manager of Brand and Media at Sling TV. Prior to Sling, Michael worked at Visa, and, earlier in his career, he was a technology investment banker, advising emerging technology companies on key growth initiatives.Michael graduated from Dartmouth College with a degree in Engineering modified by Economics and an MBA from Kellogg Graduate School of Business at Northwestern University.  He is happiest with his wife and 4 children either wearing cowboys or skiing in Colorado.Michael’s LinksMichael’s LinkedInThe Washington Post on App StoreThe Washington Post on GoogleTimestamps[00:01:07]: Michael Ribero's transition to media industry[00:03:16]: Washington Post's strategy for transitioning to digital and personalization efforts. [00:10:34]: Delivering personalized experiences[00:13:27]: Using data to inform monetization strategies[00:16:09]: Experimenting with pricing and cross-selling strategies[00:21:15]: AI in Journalism[00:23:39]: Reducing Friction for Subscriptions.Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to discuss the app’s growth secrets. Papumba is a digital safe playground designed specifically for kids aged 2-7, offering a variety of educational games, books, videos, and audio stories that engage and educate young minds.Creating a trustworthy and safe app for kidsBeing Featured in Apple App StoreGenerating 40% of additional revenue by localizing the content improving the adoption of annual plans to increase the lifetime valueFor noteworthy quotes and key takeaways from the episode, read the article -  Making a trustworthy and user-friendly language learning app with Gonzalo Rodriguez (Papumba)Episode Topics at a GlanceIntroduction to PapumbaChallenges of approaching the Kid's categoryKeeping a close relationship with AppleGetting featured by AppleBoosting credibility and appealing to the parentsOptimizing the content for young children who can’t readLocalizing the content to increase revenueImproving the Adoption of Annual PlansMore about GonzaloGonzalo Rodriguez is an accomplished Argentinian entrepreneur and passionate CEO with a deep love for parenting and education. As a two-time startup founder, he currently leads Papumba, a VC-backed Edtech platform focused on helping families around the world raise confident and ready-for-school children. As a devoted father to a 2-year-old toddler, Gonzalo understands the importance of providing high-quality, expert-curated content to support children's development.Gonzalo’s LinksGonzalo’s LinkedInPapumba on the AppstorePapumba on Google PlayPapumba on InstagramPapumba’s websiteTimestamps[00:01:01]: Creating a parenting app[00:03:19]: Papumba's deployment and top markets [00:14:05]: Increasing Annual Plan Adoption [00:17:07]: Failed Experiments and Lessons Learned [00:20:57]: Building Habits and Expanding Content OfferingEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat Hnizdovskyi. Sviat shared valuable insights on how companies can improve their app subscription, LTV (customer’s lifetime value), and monetization. Listen to learn more about his tips for optimization subscriptions, Applica’s experiment history review framework, Sviat’s passion for behavioral science, and other key takeaways from the episode. For noteworthy quotes and key takeaways from the episode, read the article - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi (Applica)Episode Topics at a GlanceSviat’s Passion for Behavioural Science. Strategy to increase ARPU Tips for subscription optimizationExperiment categoriesApplica’s experiment history review frameworkPre-requisites to run Sviat’s framework. Type of companies Sviat is working with to build this framework. More about SviatSviat is currently the founder of Applica, a London based product growth agency. Sviat has years of experience in behavioral economics, social & cognitive psychology, and data-driven digital product analytics. During his time at Applica, Sviat has helped companies like Loona, FitMind, Fabulous, Drops, and Freeletics increase significantly their app ARR. Recently, he  founded the Open Minds Institute - an international think & do tank that cultivates open-mindedness and behavioral change for peace & freedom.Sviat’s LinksSviat’s Linkedin ProfileSviat’s Twitter Open Minds InstitudeApplica’s Experiment History Review FrameworkTimestamps00:37 - Sviat’s Passion for Behavioural Science. 01:53 - Strategy to increase ARPU 03:57 - Making the transition from employee to entrepreneur. 05:33 - Creating steps of Framework. 08:05 - Categories of experiments. 11:50 - Recategorizing the experiments. 12:31 - Next step after having category 13:42 - Does this framework differs for different countries? 16:29 - How to start experimenting after getting the data. 19:08 - Tracking multiple metrics with the same framework. 20:33 - How do you deal with long running tests? 22:33 - Minimum setup required to run Sviat’s framework. 24:58 - Type of companies Sviat is working with to build this framework. 26:36 - Experiment that surprised Sviat. Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones. In the Subscription League podcast episode 22, Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo, shares her experience overseeing the development of the experimentation culture in the company and other valuable app growth tips on full funnel optimizationgrowth metrics and their trade-offsimportance of segmentation For noteworthy quotes and key takeaways from the episode, read the article - How Mimo Builds an Experimentation Culture with Ekaterina GamsrieglerEpisode Topics at a GlanceWhat is the Mimo appEkaterina's motivation for her app course Ekaterina's takeaways from launching the app Challenges in building the experimentation culture at MimoDifferent frameworks to nurture the experimentation cultureCommon mistakes made by app foundersImportance of user segmentationThe importance of retention and measuring it More about EkaterinaEkaterina is a seasoned marketer with 13+ years of experience in various growth and marketing roles. She started her career in SEO and later shifted to digital marketing and mobile, gaining experience across all parts of the funnel. She has worked at both big and small companies, including dotDigital Group, IG, SEO PowerSuite, Runtastic, Storebox, and Mimo, where she currently leads the Marketing department. In addition to her work, Ekaterina also teaches digital marketing at an online bootcamp, mentors on various platforms, and consults startups and scaleups on growth. She recently launched a course on growing B2C mobile apps, which has an average rating of 9.7 and 20 happy students. Ekaterina LinksEkaterina’s LinkedIn Ekaterina’s TwitterEkaterina’s online course to launch a marketing strategy for your app in 10 days. Special offer for our podcast listeners: Use the promo code 'League20'  for a 20% discount! Timestamps0:00 Welcome to the Subscription League 0:21 Ekaterina Gamsriegler and MIMO introduction 1:42 Ekaterina's motivation for her app course 4:36 The challenges Ekaterina faced with MIMO 6:51 Difference between current vs old audience 8:56 Ekaterina's takeaways from launching the app 10:41 The expected user journey for the new offer 13:06 Were you surprised by users' reasons to learn code? 14:06 MIMO's experimentation culture and development 20:22 How did you choose your course tagline? 23:32 What are some common mistakes founders make? 29:30 The importance of retention and measuring it 35:14 Where to learn more about Ekaterina 36:59 Thank you for listening!Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P. Young, an app marketing expert and founder and CEO of App Masters, shared his top tips for app monetization including the followings:target 100% paywall viewsadd the paywall to the onboarding processstop building more featuresfocus on improving the rate of trials to subscriptionscarefully consider the length of the app’s trialsuse data as social proofFor noteworthy quotes and key takeaways from the episode, read the article - How to Monetize Your App: Expert tips from Steve P. Young (App Masters)Episode Topics at a GlanceThe story behind App MastersSteve’s youtube content initiativeApp monetization tipsWhy onboarding works and the proofsWhy trial works and the proofsShowing a paywall early on to 100% of the usersPaywall content tips (long vs short, pricing table)Feature led vs value-ledUsing data as social proofMore about SteveSteve P. Young is the founder of App Masters the app marketing agency that helps grow apps faster, better & cheaper.From top-charting apps to the world’s biggest brands to small indie app startups, App Masters guides you through our successes and failures to ensure that you have a proven framework to ultimately find your success.He is an author, speaker, and host of the #1 app marketing YouTube channel. He has interviewed the biggest names including the co-founder of Shazam, Crossy Road, Mafia Wars, Color Switch, and more!Steve’s LinksSteve’s LinkedinSteve’s TwitterApp Master Youtube ChannelPodcast - App Marketing by App MastersTimestamps0:00 Welcome to the Subscription League 0:21 Steve P. Young introduction and name explanation 1:13 How Steve founded App Masters 3:38 App Masters' brand partnerships 6:31 Steve's advice for CEOs for app monetization 9:34 What pushed you to get so involved with data? 11:28 How to incorporate paywalls during onboarding 13:11 The importance of showing a paywall early 15:50 What to include in a paywall 19:52 What is your experience with win-back offers? 23:20 Is a hard paywall a good idea? 28:31 Where to learn more about Steve 29:11 Thank you for listening!Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on growth strategies in gaming and utilities, the challenges of scaling across markets, and the importance of experimentation and community-building.We discuss how subscription-based utility apps like PhotoRoom defer from gaming apps that rely on one-time in-app purchases and user acquisition.We also explore the challenges of scaling a business across multiple markets and how PhotoRoom is applying agile testing and learnings from one market to another.Olivier also shares how PhotoRoom leverages TikTok content creators for user acquisition and emphasizes the importance of giving team members strong ownership and trust, making experimentation easy, and understanding the culture and needs of different markets.Tuen in to learn more about PhotoRoom’s journey to grow its global footprint.Episode Topics at a GlanceWhat is PhotoRoomMarket targeting and business strategies when growing an app internationallyTV apps vs. Photo editing and utility appsPhotoRoom’s challenges aheadLeveraging TikTok content for user acquisitionGrowth tips for utility appsBalancing ownership in a team More about OlivierCurrently VP Growth at PhotoRoom, the leading AI photo-editing app for resellers, small businesses, and marketplaces, Olivier has been leading revenue and user base growth since 2020. Recently, PhotoRoom has reached 50 million installs, has millions of active users and several hundred thousand paying subscribers.  Prior to joining PhotoRoom, Olivier was heading Molotov marketing operations, a TV streaming app used by millions of french households and recently acquired by Fubo and he led the monetization strategy of Wooga, the Berlin-based mobile gaming studio.Olivier’s LinksPhotoRoom websiteOlivier's TwitterOlivier's LinkedinTimestamps0:00 Welcome to the Subscription League 0:20 Olivier Lemarié introduction 0:50 The PhotoRoom editing app 2:59 Olivier's background and journey 3:44 Growth for utility vs gaming apps 4:49 Olivier's experience at Molotov vs Photo Room 8:04 Core challenges at PhotoRoom 9:30 PhotoRoom's test culture 11:32 PhotoRoom's value and retention with users 13:15 How PhotoRoom leverages TikTok content 18:07 Olivier's advice for growth 22:23 Balancing ownership in a team 23:20 What is PhotoRoom's North Star Metric? 24:20 Where to learn more about Olivier and PhotoRoom 25:15 Wrap Up 25:26 Thank you for listening!Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor at CoinStats, offers invaluable insights into effective pricing strategies and monetization models for subscription apps.Join us as Vahe highlights the importance of considering all aspects of monetization and emphasizes the significance of paywall optimization as just one piece of the puzzle. You'll learn about:1)the most commonly used pricing strategy2)valuing features using Max-Diff Analysis3)how to understand the willingness to pay using the drop principle4)what to test when experimenting with pricing (subscription length, location, price)Tune in for valuable tips and expert advice on optimizing your subscription app's monetization strategy.Episode Topics at a GlanceCoinStats’ approach to monetization Why understanding customers is importantWhat is a banded model in subscription pricingHow to value subscription features, How to measure the willingness to payThe drop principle - a commonly used product pricing strategiesPrice Experimentation - Big Testing for Big ResultsThe impact of subscription lengthLocation-based pricing More about VaheVahe is a highly accomplished growth product and marketing professional with a wealth of experience in consumer startups across various industries, including education and fintech. He currently holds the position of Senior Growth Marketing Manager at CoinStats, where he is responsible for driving subscription optimization, user retention, and activation and leads the lifecycle marketing team. He has spoken internationally on engagement strategies, user activation, and onboarding optimization strategies. He’s also a 5-star rating mentor on GrowthMentor. Vahe has recently released his on-demand courses on subscription optimization & pricing strategy. More information can be found here.Vahe’s LinksVahe’s Subscription Optimization & Pricing Strategy CourseVahe’s Twitter Vahe’s LinkedInTimestamps00:00 Welcome to the Subscription League 00:21 Welcoming Vahe Baghdasaryan 00:48 Vahe's transition from edtech to fintech 01:25 What have you learned from startup founders? 02:41 How has the FTX collapse impacted CoinStats? 03:53 Subscription optimization at CoinStats 10:04 Why pricing experimentation is important 15:02 What countries are driving most of CoinStats' revenue? 15:55 How do you set prices per region? 18:19 How to be careful about price discrimination 20:53 What is next for CoinStats? 23:00 Thoughts on the sunk cost fallacy 23:54 Where to learn more 25:00 Thank you for listening!TranscriptEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to talk about a totally new way to finance an app business. It's called "revolving line of credit" funding and it's fast, flexible, and data-driven. Tune in to hear Martin share insights on How this financing method worksHow Pollen VC’s funding model differs from the othersWho can benefit from it How "Clean Room Accounting" strategy can help apps better manage their financesFinancial forecasting for subscription apps: Pollen's calculatorJoin us for a fresh perspective on app financing with Martin Macmillan.For noteworthy quotes and key takeaways from the episode, read the article - A guide to financing your user acquisition with Martin Macmillan (Pollen VC)Episode Topics at a GlanceFixed-income trading Funding options for startupsHow Pollen VC invests in the UA stage The ideal investee profile for Pollen VCHow do you work and compete with your contenders? Clean room accounting for UA/monetization Why Pollen VC is moving toward subscription appsPollen’s online calculator: ROAS, LTV, and cash flow More about MartinMartin Macmillan is Founder and CEO of Pollen VC. He has 20 years of experience in launching and building technology businesses in financial services and media sectors and a prior career as an investment banker.Having directly experienced the growth challenges facing tech start-ups and the lack of debt financing options open to early-stage technology businesses, he saw the opportunity to marry his traditional financial markets and technology experience to create a new financing model for the app and gaming economy.Prior to founding Pollen VC, Martin was CEO at Soniqplay, CEO at Level Four (acquired by clear2pay), and a Director of UBS in London and New York, where he ran the Eurocommercial paper (ECP) trading group and conceived and delivered UBS’ first client-facing electronic debt trading platform.Pollen VC’s LinksSubscription app calculatorThe Definitive Guide to Selecting a UA Financing PartnerClean Room Accounting for UA/Monetization blog postRIP Mobile Games Publishing blog postTimestamps00:00 Welcome to the Subscription League 00:20 What is fixed-income trading? 01:20 Martin's journey to founding Pollen VC 02:28 Ways a founder can fund their start-up 04:48 How Pollen VC pushes user acquisition later into the cycle 09:05 When should start-up founders get a revolving line of credit? 10:13 How do you work and compete with your contenders? 13:35 Clean room accounting for UA/monetization 15:58 Why are you moving towards subscription apps? 18:12 Where to learn more 22:49 Wrap Up 23:06 Thank you for listening!TranscriptEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr