15 Minutes With

In our tenth episode of season two of 15 Minutes With we're talking to Aya Jibreal. Aya is a Lead Consultant with organisations including G3ict, the United Nations and AlQemam.Aya, an accomplished consultant and trainer, is deeply passionate about fostering accessible and inclusive experiences for both employees and customers. With a 10-year track record, Aya has collaborated with over 70 private, government, and not-for-profit entities in Saudi Arabia and internationally. Her expertise lies in developing and executing highly successful inclusion strategies and accessibility action plans. Aya's dedication to her field shines through her work with prominent organisations like the United Nations, G3ict, and IAAP.In this episode, she explains how businesses and individuals can inform and educate themselves to better understand the scope of accessibility more fully. And to appreciate that disability is not an insignificant minority, but actually affects us all. She also sheds light on the role that best practice guidelines and international standards play in the picture of inclusive design.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our ninth episode of season two of 15 Minutes With we're talking to Eloise Flinter. Eloise is the Business Development Manager for the Lush Green Hub.Lush was founded in Britain and is a global manufacturer and retailer of fresh handmade cosmetics, who from the very beginning set out to do things differently. 95% of Lush's all year around product range is vegan. Sustainability and non-animal tested practices have been at their heart since the very beginning. The Co-founders have been influential in the push against animal testing since the 1970s and 80s, leading to the launching of a new policy in 1993, the non-animal tested policy, which is still in use today. The Green Hub is the nerve centre for the work towards a circular economy.We talk to Eloise about the circular economy, Lush's purpose and mission and how it has affected the way they make decisions, develop products and create a customer experience that keeps their customers coming back.Find all the details about visiting the Green Hub right here > https://bit.ly/45SyolY OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our eighth episode of season two of 15 Minutes With we're talking to Nick Howe. Nick is the Enterprise and Climate Partnerships Manager at NatWest.Nick has nearly 25 years of experience working with 1000s of businesses, having been inspired by the very first business customer he met. Nick is also a sounding board for growing SMEs and a social enterprise mentor, a Woman in Business advocate, delivers enterprise education to students and he's passionate about supporting growing businesses. He is also the lead for the NatWest group's partnership with Princess Trust.In this episode, we talked to him about diversity and inclusion, underrepresented groups, the difference between equity and equality, the advances we've made and what more needs to be done.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our seventh episode of season two of 15 Minutes With we're talking to Shivika Sinha. Shivika is the CEO and Founder of Veneka, a capsule wardrobe styling service featuring the world's most sustainable and ethical brands.Shivika was recognized by Forbes’ Next 1000 List. Alongside women like Michelle Obama and Malala Yousafzai, Shivika was honoured by the U.N’s Decade of Women and The Canales Project with a song dedicated to her life’s work. Shivika was recognized in Retail Touchpoints Magazine’s Retail Innovation Awards in the ”Disruptor” category, which recognizes pioneers in the retail industry. She was also named as Direct Marketing News’ 40Under40 “most accomplished, high-level superstars” in marketing.Shivika has spent a decade in marketing, growth acceleration and strategy for global brands like Alex and Ani, Oscar de la Renta, and Gap Inc/Intermix and has advised Fortune 100 companies via Epsilon. With luminaries like Arianna Huffington and Steve Wozniak, she is a member of The Real-Time Academy Of Short Form Arts & Sciences where she judges the Social Good prize at the Shorty Awards.Shivika is a Mentor at XRC Labs, a leading business accelerator for the next generation of startups in retail and consumer goods. She is also an Operating Partner at BFY Capital, which provides growth capital for ‘better for you’ consumer companies. Shivika serves on the Advisory Boards of The Pivot Conference and VRevolution, which both explore the intersection of business and technology.She is a TEDx speaker and has graced global stages including the U.S. Institute of Peace, Georgetown University, NYU Stern School of Business, Subscription Summit, Brand Innovators and many more. Shivika and her work have been featured in TechCrunch, Huffington Post and other publications.In this episode, we talked to Shivika about conscious consumerism, purpose and impact on consumers and businesses and how it all affects the business model and the customer experience.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our sixth episode of season two of 15 Minutes With we're talking to Praval Singh. Praval is the VP of Marketing and Customer Experience at Zoho.His areas of expertise and interest include brand, product positioning & messaging, go-to-market strategy, demand generation, social media, content-led marketing, and media & analyst relations. Previously, he co-founded Media Redefined (a digital-media agency in India), where he led sales, business strategy, and client workshops for various brands including Samsung, Micromax, Aircel, Maruti Suzuki, and NIIT, amongst others.Zoho is a b2b SaaS company that offers business software to over 90 million users globally. They offer applications that cover sales and marketing, finance, HR and legal to cover just a few. Trusted by brands such as Amazon, Levi, Philips, Suzuki, and Samsonite. The unique and powerful software suite transforms the way you work. Designed for businesses of all sizes. And built by a company that values your privacy. In this episode, we talked to Praval about the importance of customer experience to acquisition, retention and satisfaction, the difference between customer support and customer experience, how customer experience can become more of a challenge as businesses grow, and asked for practical tips for improving the customer journey.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our fifth episode of season two of 15 Minutes With we're talking to Madison Kranis. Madison is a Social Impact Expert from the Department of Corporate Responsibility at Fenwick.Madison has a BA in International Justice and Justice Systems Studies from Montclair State University and an MA in Human Trafficking, Migration, and Organised Crime from St Mary's University. Her work with the charity A21 led her to a career in Corporate Responsibility where she is working to highlight the issues within the fashion industry, both for the people involved and the environmental impact.In this episode, she talks to us about how consumers are becoming more aware and discerning about supply chains and labour, how conscious consumerism is helping to apply pressure on businesses to ensure that they're prioritising ethical practices, examples of what lies beneath low-priced goods, and how businesses and individuals can take steps to ensure they aren't unwittingly feeling crime, poverty and exploitation.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our third episode of season two of 15 Minutes With we're talking to Imran Ali. Imran is a Director in the Payments Consulting Practice at KPMG.Imran started his Payments career at VocaLink where he worked on the Bacs technology renewal programme before becoming the Product Lead for the delivery of Faster Payments in the UK. Imran then led the delivery of VocaLink’s Sepa service prior to becoming Innovation Director. After this Imran moved to Bank of America Merrill Lynch where he wrote the bank’s European payments strategy. At Citibank, Imran managed the bank’s UK payment services, as well as being responsible for its European real-time payments strategy. Imran then moved to HSBC where he was the Head of Product UK in their Cash Management division, having responsibility for the bank’s UK payments services.In this episode, he takes us on a brief history of how payments have gotten to where they are today, we discuss current and upcoming trends, ask for advice to improve the checkout process and improve customer experience online and for any tips and tricks he has to offer.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our third episode of season two of 15 Minutes With we're talking to Andrew Griffiths. Andrew is the Director of Policy and Partnerships for Planet Mark.Alongside his work at Planet Mark, Andrew is the Chair of the Institute of Directors National Sustainability Taskforce and a TEDx speaker. Planet Mark is a sustainability certification that supports organisations and real estate to measure and reduce carbon emissions and increase social impact. In this episode, we talked to him about the customer experience and sustainability. We asked him about a recommended process for achieving sustainability goals, look at the value of grassroots efforts and find out the truth behind greenwashing.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our second episode of season two of 15 Minutes With we're talking to Laurel Mintz. Laurel is the CEO and Founder of the award-winning Los Angeles-based marketing agency, Elevate My Brand.As a fellow podcast host Laurel also sits on the board of directors at NFTE the Network for Teaching Entrepreneurship, the Woman's Founders Network and the UCLA Restaurant Conference. She's a mentor for the Woman's Global Leaders Initiative and also advises the Los Angeles Venture Association.In this episode, We asked her about the importance of brand and the role it plays in the ever-changing customer experience, any tips she had for brands struggling with identity and some advice when creating a customer experience strategy.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our first episode of season two of 15 Minutes With we’re talking to Vineeta Anuj. Vineeta is the Head of Customer for Mindful Chef.Vineeta has years of experience in marketing working with global brands such as Costa Coffee and ODEON Cinemas. For the last 2 years, she has been working with the UK’s #1 rated recipe box and B Corp certified Mindful Chef to drive their customer experience to new heights.In this episode, we talk to Vineeta about the history of Mindful Chef, their values and drive for sustainability and how COVD changed the way they did business, pushing their growth forward. We also dive into what makes their customer experience great and how managing this experience through third-party vendors can be a challenge.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our eleventh episode of 15 Minutes With we're talking to Tony Preedy. Tony is the Managing Director of Fruugo.Tony has years of experience in Marketing and Managing eCommerce and Home Shopping experiences, long before eCommerce was a thing. Having previously worked with Littlewoods and Lakeland he understands the home shopper better than most and knows how to talk to them in a way that gives them what they're looking for and allows them to take action. His work now with Fruugo is in the world of Marketplace. This is an area of huge growth and many businesses are investing in expanding their offering through this medium.In this episode, we talk to Tony about the rise of Search Driven Shopping and the Marketplace and why it has had such an impact on the world of eCommerce. We also talk about the things that should be considered when thinking about venturing into the world of Marketplace and ask if it is right for everyone.  OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our tenth episode of 15 Minutes With we're talking to Swathi Rocque. Swathi is a Manager (Senior Consultant at the time of recording) with Deloitte.Swathi is an experienced E-commerce business analyst with a long history of working in the information technology and services industry and has worked with large scale business and brands not only whilst at Deloitte but also when she spent time at both Accenture and KPS.In this episode, Swathi explains in practical terms how we manage and balance the real world challenges that we face when user needs and business needs fail to align. Her unique perspective comes from her experience in both private and public sector digital delivery projects. Most recently, Swathi has been involved in the COVID-19 response technology commissioned by the UK Government.  OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our ninth episode of 15 Minutes With we're talking to Lucy Aitken. Lucy is a UX/UI designer with booking.comLucy has years of experience, both from agency side and client side in the development and improvement of not only e-commerce sites, but also SaaS platforms. She uses this background to create experiences that inspire confidence from users and aids them, in a seamless way, to follow digital journeys and get the most out of each digital interaction.You'll hear Lucy talk about the importance of design when creating exceptional customer experiences and how the rise of mobile has changed the customer expectation plus how it's our job to meet what the customer is looking for.  OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our eighth episode of 15 Minutes With we're talking to Luke Frake. Luke is the Experimentation Lead - User Growth at Spotify.Luke's interests are in the field of optimisation and experimentation, which are becoming more and more recognised within mainstream digital commerce as vital to any long term experience strategy. As part of the User Research Team at Spotify, Luke is involved in optimising digital experience for Spotify users.In this episode we talk through the challenges faced when a scientific mindset is applied into a business setting, valuing 'failures' as learnings and understanding that in some cases, the failures are more valuable than the successes.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

On this episode we're talking to Ged Zalys from Accenture.Ged has years of experience working both in the European and Asian markets, and we talk to him about live commerce and how China is adopting it. We ask him what its potential is like for the Western market, what things businesses should consider before attempting it, and what businesses need to be able to implement it correctly.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our sixth episode of 15 Minutes With we're talking to Lucy Hall. Lucy is a Lead Trainer with Meta and the founder of the hugely influential Digital Women Community.Lucy's interests are in the social space with a particular interest on training events and community building. Lucy is also the founder of a number of industry events, conferences and awards.Lucy shares her knowledge on helping others to navigate the social selling sphere on a regular basis. Her experience in delivering curriculums and appealing to users to come together to find a social voice is second to none.On the episode, Lucy shares her knowledge and offers tips, insights and advice on community building and community management.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In our Fifth episode of 15 Minutes With we're talking to Ted Rubin. Ted is a leading Social Media Marketing Strategist, International Keynote Speaker, Business Advisor and Author.In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR… a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand.We ask Ted what exactly is Return on Relationship and why is it so important for your business.Learn more about Ted at TedRubin.com, ReturnOnRelationship.com, @TedRubin, and LinkedIn.com/in/TedRubin.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In this episode of 15 Minutes With we're back talking to Social Media Manager, Will Bonaddio. We just had too many insights to try and fit into a single episode so we kept them for a part two.  Will is currently heading up the social team at FutureLearn but he has a long, award winning history in social and has worked with brands such as McDonalds, Disney, T-Mobile and Domino's Pizza.  His perspectives on balancing personality and cancel culture in the evolving landscape of social media are not to be missed.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

In this episode of 15 Minutes With we're talking to Social Media Manager, Will Bonaddio. His interests are in the fields of social media voice and strategy for brands. Will is currently heading up the social team at FutureLearn but he has a long, award winning history in social and has worked with brands such as McDonalds, Disney, T-Mobile and Domino's Pizza.His perspectives on balancing personality and cancel culture in the evolving landscape of social media are not to be missed.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse

What makes an influencer? How is influencing changing? What are the common misconceptions, pitfalls and goals of influencing? In this episode of 15 Minutes With, we speak to Instagram Influencer, Public Figure and current Ms Great Britain Kat Henry on all things Influencer Marketing.Interested in learning more from Kat? Connect with her on Instagram. You can also download a copy of the Namogoo report we mentioned right here. OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email: hello@eclipsegroup.co.uk Twitter: @EclipseGroupUK Learn More about Eclipse