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This podcast talks about all that is going on in the B2B Industry from tech, practices, services, the outlook for the future and everything in between with experts and thought leaders of this industry.Join us as Radwa Hassan explores the rich space of B2B marketing and talks to some of the biggest names present in the B2B Industry. Radwa Hassan has an eclectic career in Marketing and Brand Growth in the B2B space. A go-getter, mentor, elite panelist and a thought leader, she’s an expert on all things related to business growth- from strategy development through executional excellence.
14 Episodes
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In this episode of The B2B POD, host Radwa Hassan and guest Abdallah Saqqa discuss why customer experience strategy should be iterative to stay relevant. Abdallah explains that the core of any customer experience strategy is the building and maintenance of a well-supported plan, which must be continuously adapted to keep up with changes in the market and the evolving needs of customers. Without an iterative design process, companies can quickly fall behind their competitors and lose control o...
In this episode, host Radwa Hassan speaks with Charbel Zreiby, an expert in digital transformation and technology innovation. They discuss the outlook on technology shifts that will shape businesses in the next 5 years.Charbel highlights the importance of embracing a digital mindset and adopting new technologies such as AI, blockchain, and IoT to drive business growth and stay competitive. He also emphasizes the need for companies to prioritize data security and privacy as cyber threats becom...
In this episode of The B2B POD, host Radwa Hassan and guest Abdullah Khorami discuss the changes in digital transformation before and after the pandemic. They explore how the pandemic has affected the mobility and location of employees and the changing ways that customers interact with services. Khorami notes that productivity has increased as a result of the pandemic experience, as people have more flexibility.The episode also delves into the insights gained from research on people's behavio...
In this episode of The B2B POD, we will discuss strategies for optimizing the performance of your marketing department and driving a culture of growth within your organization. Learn how to set clear goals and objectives, align your team's efforts with the overall goals of the company, and implement effective metrics for measuring success. Our guest Ali Raza will delve into the importance of fostering a culture of innovation and experimentation, as well as the role of effective comm...
What separates a great leader from a mediocre one? A manager’s behavior has a direct link to employee experiences of inclusion—in fact, almost half of an employee’s experience of inclusion can be explained by managerial inclusive leadership behaviors.Employees’ experiences of inclusion at work explain how constructively teams problem-solve, how engaged employees are, how interested they are in staying at their jobs, and how much they feel like they can innovate.This Episode of The B2B PO...
Why do so many leaders get Leadership wrong? Leadership can be a dealbreaker in most organizations. Many people get it wrong, or at least some of them do, and many times they don’t even realize it. However, given how quickly the marketing landscape is evolving, collaboration between teams and practicing self-awareness to understand what’s not working out is necessary. Do you wish to know what the different types of leaders are and what good leadership really is? Tune in to Episode 8 of The B2...
If stated correctly, the silos between sales and marketing departments are a long-standing issue throughout every industry. Do you wish to learn how to bridge the gap between these misalignments? Tune in to Episode 7 of The B2B POD, and indulge in an engaging discussion between our host Radwa Hassan and guest Sunita Hadani, where they elaborate on the challenges and solutions to building a successful connection between an agency and a marketer.In this Episode, We introduce you to ou...
It’s vital to prioritize your tasks to minimize the stress of multitasking and maximize your productivity. When it comes to prioritizing your tasks as a B2B marketer, do you have a strategy in place? Tune in to Episode 6 of The B2B POD, and indulge in an engaging discussion between our host Radwa Hassan and guest Chris Tremaglio, where they elaborate on how B2B marketing professionals are under pressure to prioritize, the challenges while prioritizing, the consequences of not prioritizi...
In today’s fast-paced world, maintaining healthy client relationships is just as important for B2B marketers. If you're struggling to maintain a positive client relationship, we have something special in store for you! Tune in to Episode 4 of The B2B POD with our host Radwa Hassan and guest Jason Gladu where they discuss the pain points related to how consumers are disconnected from brands or companies-and elaborate on how you can fix it.In this Episode, We introduce you to our host Radw...
Are you wondering what is the role of digitalization in the marketing and ad industry? Or want to know Karim’s perception of Influencer marketing? If yes, then tune in as we bring to you, Episode 3 of the B2B POD where our host Radwa Hassan with our guest Karim Fahmy speaks about Digital Marketing and the engineering of consent. In this Episode,● We introduce you to our lovely host Radwa Hassan and our guest Karim Fahmy● Give you an overview of the role of digitalization in t...
Are you wondering how the B2B process works? Or do you want to know the best practices for generating MQLs and SQLs? Or are you interested to know the recommendations & best strategies for marketers to enable sales with better-qualified leads? If yes, then tune in as we bring to you, Episode 2 of the B2B POD where our host Radwa Hassan with our guest Umesh Malhotra speaks about Why you must create a brand new lead scoring model in 2022 to talk to hidden SQLs? Get all insights from our gue...
Are you struggling to maintain the lead conversion rate throughout your marketing campaign? Or do you find it difficult to maintain the outcome of your marketing campaign? If yes, then tune in as we bring to you, Episode 1 of the B2B POD where our host Radwa Hassan with the guest Samah El Naggar speaks about the challenges of Lead Conversion and how to improve them with the help of different marketing tactics. Get a glimpse of how early adaptation to digital sales and market planning can impr...
Are you an individual intrigued by the fast developments of the B2B industry and wish to know more about it? The B2B POD aims at providing you with insights into everything that’s going on in the B2B industry, the outlook on the future, the challenges, what is currently being done, and a lot more, as our host Radwa Hassan addresses the latest trends, practices, and services in the industry.In this Episode 0, We introduce you to our lovely hostGive you a brief on real-time challenges in B...
Are you interested in knowing what the future holds for B2B demand agencies?Tune in to Episode 5 of The B2B POD and indulge in the conversations of our host Radwa Hassa with the guest Anthony Riley and understand the fundamentals of maintaining a positive relationship with the clients.Take this opportunity to learn more about various trends, news, and future prospects of demand agencies and their impact on the B2B industry.In this Episode, ● We introduce you to our lovely ho...
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