Missions to Movements

If you have a controversial issue or topic that your organization focuses on, sometimes it’s difficult to figure out how to market and share your mission – especially if you're getting shut down and censored by platforms for sensitive or politicized material. Jayde Powell and Gbemi Maiyegun, co-founders of Weed for Black Women, GET IT. In fact, they've experienced it. Our discussion with Jayde and Gbemi dives into the heart of this evolution, as they recount their mission to reshape the stigmas and narratives around cannabis through education, especially within Black and indigenous communities. Get ready to hear the secrets behind how they maintain the delicate balance of staying true to their brand's values while skirting the ever-shifting landscape of social media guidelines. They also emphasize the incredible power of community and contributor-driven content, revealing how they've built a resonant brand through the voices and experiences of their audience. Take notes as they share so much wisdom in this episode about managing sensitive topics with integrity and authenticity, ensuring their message not only reaches, but also empowers their community.Resources & LinksLearn more about Weed for Black Women on their website, Instagram, TikTok, and X. Don’t forget to check out their merchandise. Connect with Jayde on her website and LinkedIn. Connect with Gbemi on Instagram and TikTok.SPILL is a social media platform for Black, queer, and other culture-driving communities.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

How can a perfectly crafted cold email turn heads in the corporate world? Today, we're diving into the secrets of strategic content with the always insightful Chris Barlow. Specifically, you’ll hear how a human trafficking nonprofit managed to captivate corporate sponsors within 30 days by sending just TWO intentional emails. Chris breaks down the importance of finding “values alignment” in your outreach to other organizations, who to reach out to within the company, and how to find them. He shares several of his favorite tactical tools to make it all happen.Transitioning to a theme of sustainability, we'll uncover the key to nurturing long-term collaborations that extend beyond one-off successes. We'll discuss how to leverage what you already have—like the untapped potential of pitching email space and the Google Ad Grant—to build content partnerships that last. Plus, Chris shares the touching way he teaches his children the value of giving through "Mama Bucks."Resources & LinksJoin me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off.Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com. Check out Hunter.io and RocketReach, two tools that will support your email outreach. Chris also recommends the Omnisend email subject line tester.Tune in to Chris Barlow’s first appearance on the Missions to Movements Podcast: A Google Ad Grant Strategy That Generated 250 New Leads.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

What’s the unique approach nonprofits have when it comes to landing press opportunities? In the current media landscape, we’ve been told it’s getting harder to stand out (but it doesn’t have to be!)Danielle Finck is a seasoned PR savant and the founder and CEO of Elle Communications. This episode peels back the layers of the media landscape's evolution, revealing how traditional forms of storytelling are vying for attention in a sea of content, and how brands and media are adapting to connect with their audiences genuinely. The art of PR is more than just a game of numbers, and there are NO shortcuts – it's about nurturing authentic relationships and human connections. Danielle shares so many incredible insights around how to stand out when pitching journalists, the surge of op-ed prominence and “news fatigue”, and the refreshing emergence of solutions journalism. The big takeaway? Human-centric stories are pivotal if you want to engage with more diverse audiences. Resources & LinksJoin me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% offConnect with Danielle on Instagram and on her website, Elle Communications.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Is it time to reimagine your donor pipeline? With a track record of doubling crowds and quadrupling donors for the California Symphony, Aubrey Bergauer has been likened to the Steve Jobs of classical music.In her tenure from 2014-2019 as Executive Director, she walked into the role during a state of financial crisis and alarming churn rates. Why were 80% of first-time donors not renewing and 90% of first-time buyers not coming back to see another show? There had to be a better way.My conversation with Aubrey is a MASTERCLASS in change management. We cover how she created a systematic customer journey for the symphony (without over soliciting), including her secrets to turning first-time attendees into lifelong patrons. Plus, we talk through her tech stack and how data was her most persuasive partner in piloting new fundraising ventures.Aubrey's vision doesn't rest on data alone–it's about creating an all-encompassing experience for every symphony-goer. From UX overhauls to copy changes on their website, she details the subtle, yet powerful shifts in the user experience that helped increase their ticket sales by 20%. Let’s hear how she made it all happen!Resources & LinksConnect with Aubrey on LinkedIn and through her website. You can also check out her new book Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money – Without Losing the Art.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Impact communications is so much more than a “buzzword.” What does it actually look like in practice?Tessa Danelesko is an expert in harnessing communication for social impact. She's not only an account director at Yulu, but also the Co-Executive Director of the Impact Communications Institute, and she brings a wealth of knowledge on creating narratives that resonate and foster societal change. In today’s case study, we’re uncovering the origin and evolution of the Audible Indigenous Writers' Circle, a mentorship program that amplifies the voices of indigenous storytellers. The impact of the program has already resulted in 100 media stories, 16.8 million impressions, and 77,000 touchpoints!You’ll hear how Tessa initially pitched the program, how they built trust on Facebook and worked closely with indigenous influencers to spread the word, culminating in an experience that honors the narratives that emerge from experiences of trauma and systemic racism. The Audible Indigenous Writers' Circle stands as a testament to the power of storytelling, and encourages a ripple of positive impact through media coverage and community engagement.Resources & LinksConnect with Tessa through her work at Yulu PR and the Impact Communications Institute, where you can also take their pledge. Tessa can be reached at tessa@yulupr.com. Check out the application for this year’s Indigenous Writers' Circle, which is open through April 1st. If you are interested in volunteer opportunities, email audible@yulupr.com. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

How do you go from a transitional audience of Facebook followers to a level of deep engagement where you actually get to know them? I always love sharing interesting tech and tools, which is why I’m excited to introduce you to Nick Black and Jeremy Berman, the founders of GoodUnited. This dynamic duo are lifting the veil on their mission to transform nonprofit fundraising in the age of social media, turning passive followers into champions of change.Our episode opens up with a candid conversation about diversity and inclusivity, and the pivotal steps Nick and Jeremy are taking to prioritize these values across their upcoming events following a difficult wake up call. Then, we get right into the nuts and bolts of Facebook fundraising campaigns - and how over time, Facebook has unlocked over 7 BILLION dollars in donations with their giving tools. Don’t miss out on these massive opportunities for nonprofits, including the ability to directly connect with donors in Facebook Messenger and how you can leverage GoodUnited’s powerful messaging tools.One messaging push resulted in 2,900 shares of a post in 18 hours! We wrap with some fascinating case studies, dissecting campaigns from Puppy Rescue Mission and the American Heart Association's Kids Heart Challenge, and highlight the power of conversational messaging to engage and mobilize supporters. Resources & LinksConnect with Nick on LinkedIn, and with Jeremy on LinkedIn and Instagram.Nick and Jeremy’s book comes out March 26th! Click here to preorder One-Click to Give: Future Proof Your Fundraising with Social Media.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Celebrate with me as we mark two incredible years of Missions to Movements, and what a journey it's been! Leave a review: ratethispodcast.com/m2mI'm taking this special moment to extend my deepest thanks to you, the heartbeat of this podcast, for propelling us to stunning heights in podcast rankings and for enriching our space with your invaluable feedback and reviews. Today, we're not just talking milestones—we're unpacking the art of engagement, zeroing in on birthdays as a powerful touchpoint. I'll guide you through the strategies to seamlessly collect this personal detail from supporters and show you how it can transform your connections.Discover the sweet spot between effortless donor experiences and meaningful post-donation engagement. I'm pulling back the curtain on how to capitalize on thank you pages and video tools that sync with your CRM to personalize your approach. Plus, I'm letting you in on my secret sauce: leveraging birthday month segmentation to tailor communications and build stronger bonds with our supporters. Tune in for these practical tips and learn how that little nudge, a simple "Happy Birthday," can fortify the allegiance to your mission.The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

If you think Facebook doesn't work to acquire donors anymore, this case study with Chelsea Edwards from the Colorectal Cancer Alliance will prove you otherwise.For the past three years as the Senior Director of Peer-to-Peer Giving, Chelsea has been instrumental in amplifying their fundraising campaigns, like "Lead From Behind", which harnessed celebrity influencers like Ryan Reynolds. Partnering with GoodUnited on their messaging and Facebook fundraising efforts last year resulted in 440 people launching a campaign around “Blue Day'' and $3,705 raised, with $0 in ad spend! Chelsea breaks down the details of their strategy, including the messaging and segmenting they used to engage donors and the analytics they paid attention to. Interestingly, Facebook Messenger drove higher click-through rates as compared to email. We also explore the art of listening to your donors, using their stories to refine your strategies, ensuring that every click contributes to a narrative of hope and support.March is Colon Cancer Awareness Month. Learn more about how to support the cause.Resources & LinksLearn more about the Colorectal Cancer Alliance, including the upcoming ScopeItOut event in Washington DC. You can connect with Chelsea at cedwards@ccalliance.org or on LinkedIn. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Meghan Walsh from Roots Ethiopia is back to bring a fresh perspective on how my Grow Your List Ads Challenge (and a killer lead magnet) helped them bring in over 800 email subscribers at $1.93 per lead!Together, we explore the creativity and collaboration behind Roots Ethiopia’s e-cookbook, which weaves together the allure of Ethiopian cuisine with the organization's heartfelt mission. We discuss the power of email marketing and how strategic timing, such as aligning campaign launches with end-of-year fundraising, can keep supporters engaged and invested. Meghan walks us through her email sequences that are garnering a 52% average open rate and how she plans to add even more value to her subscribers this spring.This episode is a testament to how a well-executed lead magnet can do more than just grow an email list - it can build a community!If you’re interested in learning more from Meghan about building monthly giving programs, check out Episode 38.Resources & LinksLearn more about the incredible mission of Roots Ethiopia and check out their newsletter. You can also connect with Meghan on LinkedIn. Check out Meghan’s first episode on Missions to Movements: 3 Months, 1 Monthly Giving Program Launch: How Roots Ethiopia’s Meghan Walsh Made It Happen.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Do you think Facebook ads are challenging and confusing? Cassie Turczyn from the Minneapolis Heart Institute Foundation is here to guide us through her journey of conquering the complexity of paid ads, resulting in over 21,000 impressions and 200+ new emails for their list!The last round of my Grow Your List Ads Challenge paved the way for MHIF to expand their reach and attract potential donors, so today, we’re sharing their tactical case study.Cassie walks us through the entire $375 ad campaign, the audiences they targeted, how they used Canva for ad graphics, and how they harnessed the power of Facebook Ads to capture the attention of 250+ new email leads.She also shares all the details around their email welcome sequence, and how they target and engage new subscribers. P.S. Do you want to grow your email list with 100+ new email subscribers…in JUST 7 days?! Click here to join my Grow Your List March Challenge!Resources & LinksCassie would love to connect with you on LinkedIn and you can learn more about the Minneapolis Heart Institute Foundation on their website.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Navigating the intricate dance of brand partnerships and their ability to echo our deepest values is NO small feat. Enter Eric Bigger, a reality TV personality who has pivoted towards a profound mission in healing and personal development. Eric opens up in today’s episode about his Baltimore roots and spiritual awakenings, and how he harnesses his public persona to champion mental health and suicide prevention. Together, we dissect the profound impact it can have when our actions are aligned with our deepest truths.How do you create authentic brand partnerships that build greater inclusivity and social resonance? Eric shares how true collaboration extends beyond the transactional - it's a harmonious blend of shared narratives and goals to create ripples of positive change.We also delve into what “miracle season” is and what you can learn about yourself from life path numbers to strengthen your mind and spirit and earn even more opportunities.Resources & LinksEric invites you to connect with him at itsmiracleseason@gmail.com, or DM him on Instagram and X. Check out his Miracle Season merch.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

How does a successful ad funnel thrive on Facebook and Instagram? Let's crack the code together with Jennifer Spivak, the powerhouse behind The Ad Girls Agency and a top Facebook Ads Manager to watch. Jennifer breaks down the importance of refining your offer and your messaging and why bold copy and creative REALLY matters. She’ll also dissect the strategies that have worked to skyrocket her client Pia’s business - and how she guides potential leads through a high-ticket sales funnel with pinpoint precision. We’re spilling the secrets on free guides, webinars, and video sales letters that will captivate a niche audience and foster high-quality leads that will book a call with you. If you're battling to improve your ad campaigns, this conversation is your blueprint for success.Resources & LinksConnect with Jennifer on Facebook and Instagram and learn more about The Ad Girls Agency.The Meta Ad Library is a goldmine of examples. Search “Jennifer Spivak” to see what ads Jenn is running.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Today, we're exploring the depth and responsibility of trauma-informed storytelling with Maria Bryan, who will guide us through the intricate process of sharing these sensitive narratives within the nonprofit marketing world, ensuring that the dignity of those who have bravely lived these stories is not compromised. Maria's expertise in trauma-informed storytelling will light a path for marketers and communicators to follow as she breaks down the differences between story owners, storytellers, and story receivers, and why consent is so important.You'll hear how Thistle Farms uses consent forms, the comprehensive resources you can find at Ethical Storytelling, and how nonprofits can empower individuals to share their experiences on their own terms with respectful and protective practices.Resources & LinksConnect with Maria on her website and LinkedIn, and tune in to her podcast, When Bearing Witness, to further explore trauma-informed storytelling.Visit Ethical Storytelling to access a free media consent form.Maria recommends looking at Thistle Farms’ Instagram and specifically looking at this post. She also recommends the Love 146 Language & Media Guide.Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Prepare to be wowed by Cody Hays of Marketing Mission as he unravels the story of how he created a year's worth of emails in just 3 weeks. Plus, he was able to generate $61,000 (!) in revenue from ONE email. This episode zeroes in on Cody's revolutionary approach to time batching 50+ emails and how he harnesses automated email campaigns that are not just lucrative, but are also rooted in cultivating community bonds. We'll also break down his email funnel and paid ads strategy, and how it fosters a vibrant two-way dialogue that incorporates personalized video feedback.Join us and unlock the potential to significantly amplify your nonprofit organization's marketing impact and client relationships!Resources & LinksCheck out Cody’s vault of free resources and templates for nonprofits.Want to try out Flodesk? Take 50% OFF your first year! Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Today we're stepping into a world where technology meets humanity.  My good friend Tim Lockie is here to break down his revolutionary concept "The Human Stack", that champions the integration of human elements into the nonprofit tech sphere, prioritizing meaningful connections and community building over mere data collection. In this episode, we'll navigate the differences between a tech stack vs. a human stack, the challenges small teams face when it comes to technology, and how you can galvanize a digital culture that's centered around people.You’ll also learn the art of choosing the right digital tools, how to reevaluate them when necessary, and why you need a meticulously designed "request funnel."Whether you're a one-person show doing #allofthethings or a medium to large organization, by the end of this conversation, you'll be on track to confidently maintain your data, manage systems, and drive digital culture in your nonprofit!Resources & LinksConnect with Tim on LinkedIn and learn more about his work on The Human Stack website. You can also check out his self-guided course for nonprofits, Digital Driver’s Ed.Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Unlock the secret to standout nonprofit design (without breaking the bank!), as we sit down with the inspiring Bex Toms of Designed to Be Kind. She'll share how Canva's groundbreaking platform is reshaping the design narrative, proving to be a boon, not a bane, for industry professionals and novices alike. Canva's innovative tools are not only keeping budgets in check, but are also sparking a creative revolution, enabling anyone to craft visually compelling content with ease. Bex's path to spearheading a mission-driven design firm exemplifies the synergy of passion and purpose, and she's here to show us how that powerful combination can be reflected in your organization's visual storytelling.This episode is brimming with practical wisdom on organizing and collaborating within Canva, making it a treasure trove for teams of any size. You'll get the scoop on Canva's latest features, from QR codes adding a tech-savvy edge to campaigns, to Canva's AI capabilities, including ChatGPT-powered design wizardry. Plus, we'll reveal the Enhancer app's magic touch that's setting a new standard for image quality. This conversation is your ticket to mastering Canva's full suite of features and starting the year on a high note of creativity and efficiency!Resources & LinksConnect with Bex on LinkedIn and on her website, Designed To Be Kind.Check out Canva and all of their new tools, plus their free Design School to learn how to design like a pro. Canva for Teams will help you scale your content production.Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Today we are talking about one of my favorite things - and that is monthly giving! Whether you want $1,000 or $5,000 recurring every month, your goals are your own. And the benefits are TREMENDOUS. But one of the reasons organizations get stuck starting a monthly giving program is coming up with a name. How do you come up with a name for your giving program? Is it important?In this episode, we'll have a mini workshop on unlocking the secrets to creating a monthly giving program that resonates with donors and builds an enduring community. This brainstorming session is designed to help you uncover a name that encapsulates your nonprofit's spirit and purpose!Plus, you can get my free brainstorming worksheet at positiveequation.com/name.If you're ready to grow your community of recurring donors in 2024, my Monthly Giving Mastermind brings ALL the necessary experts together to provide YOU with a one-stop shop to launch an impactful recurring donor program in just 3 months! Doors are closing soon, so apply now.Resources & LinksApplications are closing soon to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

In this episode, I share the four mindset exercises I used this New Year to start with a positive and renewed mindset!The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

This episode will equip you with the tools and tactics needed to clean up your email list, manage your subscriptions, and declutter your Canva, all while gaining insights from your marketing efforts!We'll discuss the importance of analyzing growth, forms, emails, and even social media and podcast analytics. Plus, get a sneak peek into our future episodes in 2024!List of Resources from the Episode:Clean your email list with klean13Go through your subscriptions with TRIMHire a VA to take tasks OFF your plate. Book an informational call with More Than Giving - VAs for Nonprofits & Nonprofit ConsultantsWant to work together in 2024? I’ll be offering my Grow Your Email List Ads Challenge in March and September - it’s a small group experience where I’ll guide you step-by-step on setting up a lead generation FB & IG ads campaign. Sign up here: positiveequation.com/grow-your-list-challenge If you’re interested in building or refreshing your monthly giving program > the next round of my Monthly Giving Mastermind will start in February!! FUN new additions, this will be the 4th round and I’ll be hosting 2 annual reunion calls for all mastermind alumni to meet and brainstorm together! Apply at positiveequation.com/mastermindA free monthly giving community is ALSO coming in Q1…..if that’s of interest to you, DM me on LinkedIn with the word: MONTHLY and I’ll make sure you’re notified! Looking for a speaker for 2024 or to sponsor this show, I’d love to chat! Send an email to info@positiveequation.com OR DM me on LinkedIn! As we wind down the year, we wish you joy, health, and happiness for the holiday season. Here's to a year of inspiring conversations, insightful case studies, and valuable marketing insights!The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.Today's episode is a little sneak behind the feed of my own personal thank you strategy using ThankView, a versatile video platform that goes way beyond just thanking donors. I'll share how I used it to send a breezy 5-minute video to my email list that had a 44.7% open rate (more than double the industry average!) and the myriad of other possibilities with this tool, from choosing a template, adding recipients, perfecting the email message, and customizing a landing page. Learn about the metrics that matter and industry averages for open rates and clicks, highlighting the significance of a compelling call to action. And as a bonus, you'll get my personal insights and takeaways from a successful campaign for my monthly giving mastermind program. We'll also shine a spotlight on Pledgemind and EverTrue Studios, who offer free on-demand documentaries and podcasts for nonprofit professionals. And trust me, you won't want to miss out on my upcoming webinar with EverTrue on January 16th - you'll learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP at positiveequation.com/thanks.Resources & LinksCheck out Episode 101: How To Scale Personalized Video Thank Yous with JD from EverTrue for more on this topic!EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.I’m hiring a Brand Partnerships Manager! Learn more here.Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!