Clinic Conversations

Let's face it, investing in laser and IPL equipment is not for the faint of heart. Equipment can often be more expensive than buying a couple of new cars, or half another home! So how do you grow your clinic and get quality equipment without lying awake at night worrying about how you're going to fund it? Join us to hear from Hiba Leondis, a qualified Beauty Therapist, Laser technician, Beauty educator and Post Graduate trainer. After a background in Applied Science and Health Management, Hiba found her passion for dermal therapies led her to the Beauty and Laser industry. She then became a qualified Trainer and Assessor with a desire to share her experiences and knowledge with others. Hiba is now the lead trainer at LaserAid and she'll share how to grow your clinic while maintaining your financial sanity. You don't want to miss: How to save thousands on laser equipmentHow to kickstart your business without laying awake, worrying about billsWhere to get models for your laser trainingHow to ensure you're not locked into an expensive, long term contractHow to get practical training  Resources: Find LaserAid at laseraid.com.auFind LaserAid on Facebook Find LaserAid on Instagram

Hayley describes herself as a pole-dancing, potty-mouthed Pom and is a confidence and empowerment coach and actor who isn't scared of challenging the status quo, so you know this is going to be fun! Hayley is going to help you power up your positivity, believe in yourself, build great relationships, and have the courage to do the things you’ve always wanted to do. She is an award-winning professional coach, who specialises in educating and empowering women to create change in their health, body, and self-worth, and ultimately live their truth as their boldly authentic self! Hayley combines her 8 years of fitness industry experience with her professional acting training, and facilitation skills. and 500+ hours of coaching in human behaviour and emotional intimacy to help her clients create deep transformation within themselves and their lives. In addition, Hayley is a professionally trained Facilitator, as well as a Speaker and Voice Actor. You don't want to miss: How saying 'No' is actually saying 'Yes'How to prevent burnout, even in the silly seasonHow to start trusting yourself Resources: Find Hayley at hayleylatcham.comThe Embodied Woman on InstagramThe Embodied Woman School of Confidence

Many clinics send out a newsletter, but how do you make it simple, easy and - more importantly - effective? I mean, if you're going to invest the time and energy in sending a newsletter, you want it to be serving you. You want people to open it, read it, and take the actions you recommend. So we're going to make this as simple and easy as we did with How to Craft Killer Blog Content. We're discussing the issues and giving you strategies and frameworks to make it easy, so your newsletters will generate engagement and business. You don’t want to miss: What newsletter template is best for your businessHow your newsletter trains your audience to take actionWhy you should be on a mission Resources:  164 best email subject lines (and why they work) from Optin Monster Descript for video and audio editing

Kelly George is a Registered Cosmetic Nurse and the Founder and Director of Kelly George Aesthetics. With over 16 years experience in the medical aesthetics industry, Kelly has successfully created one of Australia’s leading skin and anti-ageing destinations. In 2018, Kelly was the only Australian on the Global Judging Panel for the ‘MyFaceMyBody Awards’ in Los Angeles. MyFaceMyBody is the American aesthetic industry’s awards evening, attracting 350 of the world’s leading professionals, brands, celebrities and media. In 2018, Kelly also received Plastic Surgery Hub’s award for Australia’s Favourite Injector. Kelly was named within the Top 100 Global Aesthetic Leaders for 2019, and she is a Faculty member for the 2020 Global Aesthetic Summit. In late 2019, Kelly launched KGA Body, Australia’s first full range of active skincare designed specifically for the body. Today she shares her take on holistic aesthetics and how we need to look at a patient through so much more than what just a syringe can do for them. Resources Kelly George Aesthetics If you're looking for an Australian Medical Grade Skincare, see Science Skincare

Facebook ads can be a confusing minefield of technobabble, strategy and $$$. We want to stop that now. We're going to cover a bit about the complexity of Facebook ads so you know why they often don't work, and then we're going to give you simple frameworks and formulas so you can use them successfully. There are a lot of different types of ads, and you don't need to know them all. You don't even need to be an expert. You just need to know a few things you can do to bring in business. This is perfect for those of you who have a couple of hundred dollars to invest - either as a one-off, or on a monthly basis. You don't want to miss: The key elements you need in a post before advertisingHow to choose the best type of image for an advertThe pros and cons of different ads and which to use whenThe simple walk-through to creating an advert in a few minutesWhich ads are a waste of money and why Resources mentioned in this episode: YayText for fancy fonts on social mediaBeautiful Unique Faces by Anita EastEpisode 9: How Your Competitors Can Help You Grow Your BusinessEpisode 15: How to Make Social Media Simple, Easy and EffectiveSimple Facebook Ads Cheat Sheet 1Simple Facebook Ads Walk-Through

If you want to know how to run a successful laser clinic, the best thing you can do is learn from someone who's been there. Preferably someone who's the best in their field, and David is just that. David has been involved in the aesthetics industry since 2007 and now co-hosts the Inside Aesthetics podcast which is a leader in its niche. His first foray in the industry was to set up and run the hugely successful Cosmos clinic, now an institution for liposuction and the BBL treatment. David then co-founded another of Australia’s largest and fastest-growing cosmetic surgery clinics before turning his attention to the non-surgical world. He has owned four hugely successful injectable and laser clinics in both Sydney and Canberra, employing more than 70 therapists and injectors. Whilst non-medically trained, David is fiercely passionate about the aesthetics and its ever-expanding intersection with wellness. He authored “Skin - The Essential Australian Guide”, published by Fairfax Media. David is also an internationally-recognised Bonsai tree artist. You don't want to miss: How David got started in the aesthetics industryThe biggest mistakes David sees people making in this industryThe pros and cons of a franchise business Resources mentioned in this episode: Inside Aesthetics podcast

Let's face it, you have enough on your plate without having to scramble around looking for ways to stay up to date. Things change fast, right? Not only in the online space, but in the clinic, laser and IPL space. We know you're all keen to get and stay compliant and be across best practices so we're sharing how to do that without turning yourself grey in the process! Here is how Elissa stays up to date with the latest news in this industry, and how she fits it into a busy life. Resources Australian College of Nurses (ACN): https://www.acn.edu.au/ Bravura Beginners Online Laser and IPL Safety Course: https://www.bravura.edu.au/collections/essentials/products/introductory-laser-and-intense-pulsed-light-safety-training-course-for-aesthetic-practice  Bravura Advanced Online Laser and IPL Safety Course: https://www.bravura.edu.au/collections/advanced-and-specialised/products/advanced-laser-intense-pulsed-light-accreditation-for-aesthetic-practice  Graduate Certificate in Cosmetic Nursing: https://www.acn.edu.au/education/postgraduate-course/cosmetic-nursing  Australasian College of Cosmetic Surgery and Medicine (ACCSM): https://www.accsm.org.au/ the only medical college which provides education and training leading to fellowships specifically in cosmetic medicine and cosmetic surgery Aesthetic Medical Practitioner: https://aestheticmedicalpractitioner.com.au/  Aesthetics Practitioners Advisory Network (APAN): https://apanetwork.com/ they represent and support Cosmetic Tattooists, Cosmetic Medicine, Aestheticians, Laser & IPL Practitioners, and Dermal Therapists. International Society of Plastic and Aesthetic Nursing (ISPAN): https://ispan.org/ Aesthetic Medical Practitioner Journal: https://aestheticmedicalpractitioner.com.au/ Plastic Aesthetic Nursing Journal: https://journals.lww.com/psnjournalonline/pages/default.aspx British Journal of Aesthetic Nursing: https://www.aestheticnursing.co.uk/ International society of laser surgery and medicine: http://islsminfo.com/ Medical Observer: https://www.ausdoc.com.au/medical-observer/ Tools, podcasts, tips and tricks to stay up to date: How to set up Google Alerts for current affairs and news: https://support.google.com/websearch/answer/4815696?hl=en Google Scholar: a simple way to broadly search for scholarly literature: https://scholar.google.com.au/   Pocket app to save articles to read later: https://getpocket.com/en/ Inside Aesthetics podcast: https://www.insideaesthetics.com/ Skin and Sass podcast: https://www.instagram.com/skin.andsass/ Clinic Conversations podcast: https://www.bravura.edu.au/pages/clinic-conversations 

We get asked this question a lot. And the truth is that telling you what laser machine you should buy is like telling you what make and model of a car you need. There are literally thousands of devices available, and each meets a different need. The best machine for you depends on your needs. Do you need a basic model or do you need something with all the bells and whistles? (Heated seats and rear parking sensors if we are still going with the car example) What treatments are you planning to do both now and in the future? What are your customers asking for? The list of needs goes on… All of these questions come into play when searching for ‘what laser machine to buy’. That’s why we turned to Brett and Alanna from Cutera, who are sharing the key things to consider before making a purchase. You don’t want to miss: Where To Get Practical Experience Of Laser And IPLHow Combining Treatment Modalities Can Boost Your BusinessHow To Choose A Partner, Not A SupplierThe Most Effective WavelengthsHow To Give Your Customers What They Are Asking For Resources What Laser Machine Should I BuyHow Do I Choose the Right Laser MachineCutera Australia and New ZealandBravura Business Incubator (previously Bravura Beauties)

While some of you out there may dream of being on television (we know we have), one show we don’t aspire to be on is A Current Affair… for laser burns!!! There are several ways we can make sure we don’t end up there, and we cover all of them. We also discuss how to help your client if there is an accidental laser burn, and when to report a burn to your doctor after a less than perfect laser or IPL treatment. No one wants to have to deal with these issues, and we hope you never do. But we're all about prevention and we want to share how to prevent burns, and how to manage them if the worst happens in your clinic. You don’t want to miss: How knowing and adhering to the standards prevents problemsHow to deal with burns in your clinicWhy it’s critical to brief your whole teamHow to apologise without accepting responsibilityWhat equipment will void your insurance Resources mentioned in this show: Vanessa Van Edwards talking about a study where doctors record 10 seconds of voice clips that can predict rates of malpractice lawsuits in the USBravura Business Incubator (previously Bravura Beauties), for ongoing community and educationEpisode 11 on Insurance with Sue SparrowReputable second-hand laser dealers in Australia: Laseraid and LasertradeBeginner Laser Course with Standard Operating Procedure

You might not know this, but Cate has worked with some of the biggest bloggers on the planet, including Jon Morrow (who is like the Stephen Hawkings of blogging). After completing Jon's course, she was invited to become one of three editor instructors and help other people get onto big sites like Huffington Post. So she knows her stuff, and she's going to share it. You also know Cate loves making things easy so we'll give you simple frameworks so you can start taking action immediately. A great blog is a business asset. It can grow your audience, drive sales and create a strong bond with the people who read it, so this is a must-listen episode!  You don’t want to miss: How to Create an Enticing Headline that Captures AttentionWhy The Writing Rules You Learned At School Aren't Applicable to Writing For The WebHow to Create 12 Months of Social Media Content For Every Blog Post, Without Lifting a FingerHow to Craft an Opening That Makes Yoru Audience Think You Can Read Their MindSimple Headline Hacks That Will Supercharge Your Content    Resources MissingLettr: a platform that turns your content into engaging social media postsLumen5: Easily make videos for content marketing in a snap.Grammarly stops Cate from putting her foot in her mouth online801+ Power Words That Pack a Punch & Convert like CrazySmartBloggerBravura Business Incubator (previously Bravura Beauties): support, community and training for laser clinic owners

Carol has successfully built a national franchise network in the facial aesthetics industry from the ground up, so she knows what it takes to back yourself, create a dynamic team and how to hurry slowly when it comes to planning and strategy and execution. Throughout her 30+ year career, Carol has transitioned from leading teams, creating and implementing strategic initiatives, overhauling archaic systems and managing large-scale, organisational change management projects in both private and government sectors Having held C-suite positions Carol is a natural leader who is a strong advocate for her people, which encompasses customers, patients, her teams and suppliers. Businesses grow based on relationships, which Carol is a master at. As a qualified therapist, Carol recognises that changing gears in her daily life allows her to recharge and better juggle her business and personal life demands. In her spare time, if Carol isn’t running a home-based counselling practice, you’ll find her enjoying time practising yoga, meditation and swimming laps and having precious time with loved ones. You don't want to miss: How to structure your business for successWhat a Director’s personal guarantee is and why you should never give oneHow to hurry slowly, and why you should Resources Episode 11 on Insurance with Sue SparrowBravura Business Incubator (previously Bravura Beauties)

Hair reduction has become one of the most popular beauty treatments requested by customers, and lasers and IPL are the best way to permanently reduce hair. Deciding where to go for hair removal can be daunting and incorporating it into your clinic is also challenging. It seems like a simple thing, but there’s actually a lot more to it, both for clients and for clinic owners!  You don’t want to miss: Whether Home Laser and IPL Equipment WorksWhether Dying Blond Hair Allows You To Have Laser Hair ReductionWhat Creams Actually Work for Hair ReductionWhat Skin Types Can Have Laser Hair ReductionWhat Age You Need to Be To Get Laser Hair ReductionHow To Get The Best Out Of Your Laser TreatmentHow To Choose The Right Person To Do Laser Hair Reduction.    Resources Episode 1 of Clinic Conversations: How to Integrate Laser Into Your Existing ClinicHow to Become a Laser Hair TechnicianHow to Care for Clients Undergoing Hair Reduction Specialist Laser Hair Reduction TrainingAdvanced Online Laser TrainingLaser Regulations for Specific StatesBravura Business Incubator (previously Bravura Beauties), for ongoing support for clinic owners

Can you believe that Christmas is looming on the horizon already? Yikes! Knowing that we're coming into spring and you're all getting busier, we wanted to share some marketing magic with you. Particularly ways to set yourself up now to save time in silly season! Cate has been looking at laser clinics that are marketing online and there are a few simple things that most people aren’t doing, so we thought we'd share them with you. You don’t want to miss: How your competitors can help you market your businessTwo easy frameworks to make posting quick and effortlessPlaces to find content ideas when your mind draws a blankA simple but effective hashtag strategy for InstagramHow AHPRA can impact your social media Resources: AHPRA New Social Media Guide AHPRA Advertising Guidelines Buffer for scheduling content. Their free plan allows you to set up 3 social profiles (ie Twitter, Facebook and Instagram). Great for small businesses and people wanting a free tool to get started. Grammarly prevents grammatical mistakes, not just spelling errors, but typos. It stops me from putting my electronic foot in my mouth all the time! It’s a Chrome extension that checks your typing while you’re on Facebook, or while you’re creating a new webpage – anywhere online. Aesthetic Advisor the Australian trusted online resource to research procedures, find a skilled practitioner, read real reviews and have questions answered. Creating Crazy-Good Content: Cate’s online course Places to get great ideas when your mind draws a blank: Easil is similar to Canva and is your DIY Design secret weapon. A drag-and-drop tool that helps you create visual content so fabulous it looks like a pro did it VistaCreate (previously Crello) is similar to Canva and their templates are great for inspiration. Animoto allows you to make great videos easily and their templates are great for inspiring ideas. Biteable is a great video animation tool with plenty of templates to choose from. Wave Animation has templates that are fabulous for sparking ideas. Answer the Public pop your topic into the machine and have it churn out all the questions people ask Google

Recognised for her entrepreneurship within the cosmetic industry as a recipient of a Telstra Business Women’s Award, Suzie Hoitink, RN, established the Clear Complexions Clinics in 2005. From a single clinic, Suzie grew the company to a network of six premium medical skin clinics across Sydney and Canberra with a highly skilled team of 70, including 40 medical professionals. The company attracted the attention of ASX listed Vita Group Pty Ltd, which purchased Clear Complexions in 2017. With the unique experience gained from starting a medical practice, scaling and then selling to a publicly listed company, Suzie has become an in-demand authority in the business of healthcare. Her expertise lies in establishing, profitably scaling and then selling businesses. She is driven to coach and assist business leaders to achieve their potential and develop high performing, productive teams.   You don’t want to miss: Suzie's Recipe for Creating a Successful Business What are some of the biggest mistakes you see people make when it comes to starting and scaling their clinic?How to Create a Successful Brand The Biggest Challenges People Face in This Industry And How to Overcome ThemThe Truth About What A Consultant Can Really Do For Your Clinic Resources mentioned in this show: Contact Suzie Hoitink, RN FACN, Co-Director & Senior Consultant at HTNK Consulting:p. +61 477 577 233e. suzie@htnk.com.au

Interesting isn’t it? The number of people looking for tattoo removal. One in five Australians have a tattoo. Thirty-four per cent of Australians who have a tattoo regret it, and one in seven of this group are considering removal. This is a cohort of 1.2 million people wanting their skin clear of their current tattoos. That doesn't include those who'd just like to lighten what they have to put a new one over the top. In this episode, we dive deep into the science involved in laser tattoo removal, how to assess a client and what qualifications you need to offer these services.   You don’t want to miss: How To Become a Tattoo RemovalistWhat Treatments Really Work and What’s Just FantasyWhat to Expect When You Have A Tattoo Removed    Resources Tattoos in Australia, by McCrindleSpecialist Tattoo Removal TrainingThe Best Method for Removing A TattooKirby-Desai Tattoo Removal Scale

You've probably heard of people who've used Facebook ads to create massive growth in their business. And others who say, "Facebook ads don't work". The truth is that both of these things are true. Facebook ads can be a costly waste of time and effort, but they can also grow your business, if you know what you're doing! You don’t want to miss: How much new business you should really expect when you boost a postWhy you need to go an inch wide and a mile deep if you want your ads to bring in businessHow to choose the best images for your adsWhy you need to consider your business assets and goals when you're advertisingWhat to look for when you outsource your advertising Resources mentioned in this episode: Cate's business, Sane Social Media Bravura Business Incubator (previously Bravura Beauties), for ongoing community and education

Sue Sparrow never planned to become an industry leader in specialised beauty, cosmetic injectables and medical insurance. Following a tragic accident, which left her a widow, Sue landed professionally in beauty insurance.  Sue found many people making poor choices that cost them professionally, emotionally and financially. Too busy taking care of clients, she found those working in the beauty industry weren’t good at taking care of themselves.  It inspired a mission: to educate and empower people to make wise insurance choices. You don’t want to miss: How Your Experience And Qualifications Impacts Your Insurance CostsHow to Ensure You’re Fully Covered As A Business Owner, Or A ContractorHow to Find A Great Insurance ProviderHow to Understand Your Insurance Needs Without Knowing Legal JargonSteps To Ensure You’re Legally Protected If You Offer a Refund Links and resources: Bravura Business Incubator (previously Bravura Beauties): support, community and training for laser clinic ownersSparrow Insurance: A Leader in Beauty, Health and Small Business Insurance in Australia   Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes!

Embarrassing, isn’t it? Having pigmentation you wish wasn’t there. Whether it’s freckles that are no longer cute, a discolouration that people keep pointing out or a birthmark that attracts too much attention. The good news is that there’s a lot that can be done to care for your skin and reduce pigmentation. It just comes down to the type and depth of the pigment. In this episode, we dive deep into topical treatments, cosmeceuticals and laser treatments for people struggling with pigmentation.   You don’t want to miss: How to Find The Perfect ClinicianWhat Treatments Really Work and What’s Just FantasyWhere to Find Elegant Treatments and Support    Resources Cosmetic SunscreensPomegranate Power Pack: including a powerful exfoliant that firms, calms, decongests and reduces pigmentationScience Skincare: leading-edge skincare that fuses technology and nature

You might think you need to ignore your competitors and forge your own path. You may think you need to know their pricing so you can undercut their prices. But these strategies cause stress and neither of them helps you get ahead in your own business. Instead, you can take a healthy approach to competitors and use them to learn about your audience and customers. In this episode we give you clear strategies you can implement immediately to “spy” on your competitors to improve your own marketing, and grow your business.   You don’t want to miss: The Different Ways You Can Compete (hint: It’s Not Only On Price)How to Clearly Identify Your CompetitorsWhy Great Artists Steal And How To Do This Ethically    Resources Clinic Conversations Ep 1: Creating a Charismatic BrandClinic Conversations Ep 8: How to Start a Clinic in a PandemicAustralian Health Practitioners Regulation Agency (AHPR)AHPR Guidelines for advertising a regulated health serviceAHPR Social Media: How to meet your obligations under the lawBravura Business Incubator (previously Bravura Beauties): Community and Support for Clinic Owners

Would you have the courage to start a clinic during the pandemic? Our latest guest, Kylie from Cosmedic Collective in Orange did just that. In late 2021, right as Australia was going through its second major lockdown, Kylie opened her clinic. She had planned to open her own clinic in a few years, but her timelines were brought forward when opportunity knocked. Faced with a “Now or Never” decision, she jumped in. But her business journey has not been without its share of sleepless nights, and terrifying moments. Here’s her story.   You don’t want to miss: The Best Advice For Anyone Starting Their Own ClinicHow to Create Your Own Support TeamHow To Carve Out Work-Life Balance When You Run Your Own ClinicHow to Stand Out From Your CompetitorsWhat To Research Before Opening Your Doors   Links and resources: Bravura Business Incubator (previously Bravura Beauties): support, community and training for laser clinic ownersKelly George AestheticsBoots And All Consulting   Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes!.