The Grey Lit Café

One question we explore on this podcast is that of antecedents: what came before podcasts? This episode tells the wonderfully rich history of chautauquas - an enterprising means of bringing entertainment and informal education to small-town America. Chautauquas can be thought of as a kind of predigital Spotify.Reference James R. Schultz, The romance of small-town chautauquas (Univ. of Missouri Press, 2002)Further listeningIf you enjoyed listening to this episode, you might particularly enjoy the following:Where do podcasts come from? Letters as an antecedentHow to get blogging and stay bloggingCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Anthony Haynes writes: This episode is the third of our series on the relationship between letters and grey literature.  In the first, we made the case, using the case of the correspondence of communications theorist I.A. Richards, for considering letters as a form of grey literature. In the second, using the case of correspondence between George Lyttleton and Rupert Hart-Davis, we explore the idea of letters as an antecedent of podcasts.Now we consider what implications the idea of counting letters as a genre of grey literature has for the way we define grey literature.We discuss various definitions of #greylit, notably those related to publishers, genres, and distribution channels. We argue that such definitions are problematic and that consideration of letters helps to highlight several faultlines. Overall, the most established definitions of grey literature need overhauling.Further listeningIf you enjoyed listening to this episode, you might particularly enjoy the following:But what about letters: their scholarly use as grey literatureWhere do podcasts come from?Why we need to talk about silver literatureCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Anthony Haynes writes: Cultural forms and communicative genres tend not to emerge from a vacuum: they tend to emerge from existing forms. In the case of podcasts, obvious candidates include lectures, essays, sermons, and radio interviews. And, we suggest here, letters. In this, the second of a series of three episodes devoted to the topics of letters,  we examine the resemblance between podcasting and letters.Using as a case study the literary correspondence between George Lyttleton and Rupert Hart-Davis, we explore the significance of various aspects of content and form, ranging from voice and types of orality to friendship and disagreement.ReferenceThe Lyttleton Hart-Davis letters were published in six volumes by John Murray (1978-84).Further listeningIf you enjoyed listening to this episode, you might particularly enjoy the following:But what about letters: their scholarly use as grey literatureOnline lecturing, with Bart HallmarkCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Grey literature covers a multitude of genres - for example, reports, white papers, preprints, and newsletters. But what about letters?Letters are not usually listed amongst grey literature forms, but this episode puts the case for why letters should sometimes be considered as grey literature. Reflecting on the letters of literary theorist I.A. Richards, the episode both examines the advantages of considering letters in this light and explores issues and implications that arise from this way of thinking.References and linksGreyNet International's list of document types is here: https://thegreylitcafe.buzzsprout.com/1936705/13201726-understanding-preprints-with-jonny-coates.Selected letters of I.A. Richards, edited by John Constable (Oxford: Clarendon, 1990).Further listeningIf you enjoyed listening to this episode , you might also enjoy the following episodes:Consuming grey literature: a reader's perspectiveThe business of professional writingUnderstanding preprints, with Jonny CoatesCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Overwriting - producing a draft that exceeds your word (or page) limit - is an extremely common problem amongst writers in science, research, and professional areas. In this episode, Engy Moussa interviews Anthony Haynes. They examine why this problem arises, what harm it does, and, crucially, how to overcome the problem. The discussion outlines practical solutions, with an emphasis on how to prevent the problem from arising. Topics include the psychology of writing and techniques for planning, reviewing, and editing.Further listeningWe hope you enjoyed listening to this episode. You might also enjoy:Wasted words: our antidote to verbosityGrey literature workflows: the surprising role of pen & paperDon't fall in love with your work: Sabuhi Essa on creative processesCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Anthony Haynes writes: On The Grey Lit Café we frequently explore grey literature by genre. Here we extend our coverage to the genre of case studies.To guide us, we interview Dr Farrah Arif, Senior Lecturer at the University of Hull. Farrah takes us on an expert, and enthusiastic, tour of the genre, taking in:how case studies work and what they are used forthe attraction of case studies and their benefitswhat to do when writing cases - and what not to dohow to develop as an author of case studiesFurther listeningIf you enjoyed listening to this episode, you might find the following of interest:The art of pitching, with Dr Yuxia ZouOnline lecturing, with Dr Bart HallmarkHow meetings work, with Dr Carrie GoucherReferences and linksShawn Callahan, Putting stories to work (Pepperberg Press), reviewed on our podcast here: https://thegreylitcafe.buzzsprout.com/1936705/13793500-review-putting-stories-to-work-by-shawn-callahan.Ken Jones, Designing your own simulations (Methuen, 1985).David A. Kolb, Experiential Learning: experience as the source of learning and development (Prentice Hall, Inc., Pearson Education, 1983)CreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Anthony Haynes writes: I've long fought for a greater appreciation of forms of serious communication, other than just books and journal papers - forms such as reports, white papers, presentations, and blogs.But it's difficult because the collective term for such forms is 'grey [or 'grey'] literature', which is a term likely to enthuse anyone.'Grey' too easily evokes dullness and drabness. So the term won't do. Instead, I propose 'silver literature' - a term that does more justice to the sense that such works are valuable. Silver literature constitutes a vault of huge value.Why, even those users of research who continue to assert that peer-reviewed journal papers represent a 'gold standard' of scientific communication must surely acknowledge that.Here, then, to mark our 50th episode is a proposal: speak not of grey lit, but of silver lit. #silverlitFurther listeningIf you enjoyed listening to this episode, you might find the following of interest:The games we play in science and research communicationWelcome to The Grey Lit CaféAnother season over and what have we done?ReferencesThomas Gray, 'Elegy written in a  country churchyard'CreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Many engineers need to give presentations. They do so in a variety of contexts - for example, as part of a pitch, project report, conference, or  job application. Wouldn't it be nice if there was a top-quality resource on how to do presentations, specifically about engineering?Well, there is! This episode introduces Rothwell & Cloud's Engineering speaking by design,ReferenceEdward J. Rothwell & Michael J. Cloud, Engineering Speaking by Design: Delivering Technical Presentations with Real Impact (Routledge)Further listeningWe hope you enjoyed listening to this episode. You might also enjoy:Review: Putting stories to work, by Shawn CallahanThe art of pitching, with Yuxia ZouWordclouds: a neglected form of grey literatureCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Word processing has been around a long time now - so long, that we barely use the phrase anymore. So dominant in our workflows has it become that we act as though there's no need to distinguish it - as if there is simply no alternative. So pen and paper have become redundant forms of technology then?Well, no, actually. This episode dares, unfashionably, to explore how non-digital technology can contribute to the workflows used in the creation of pieces of professional and scientific communication.And before anyone shouts, "Technophobia!" - no, not a bit. The argument is simply that different forms of technology have different capacities and potentials - and that there are some processes where pen and paper can come into their own.In the process, we explore document design, types of paper, and the nature of composition,Reference and linksSven Birketts, The Gutenberg Elegies (Farrar, Strauss & Giroux, 2006)The pen shop in Oxford is Pens Plus.Further listeningIf you enjoyed this episode, you might enjoy the following episodes:Don't fall in love with your work: Sabuhi Essa on creative processesWasted words: our antidote to verbosityLearning to become design literate: a key resourceSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

You can wait a long time for ambitious innovations in the communication of science and research - and then two come along together.In our previous episode, Scholarly Podcasts, Mack Hagood articulated his thinking behind a novel approach to podcasting.Now we're delighted to publish our interview with Prof. Giovanni Salucci (University of Florence) and Dr Erika Paoletti on a novel approach to blogging.Blogging, of course, is no longer new to the field of scientific and scholarly communication. But in this interview Giovanni and Erika introduce a bold innovation - the notion of 'quality blogs' (QBs)They explain what QBs are, how they relate to both other forms of blogs and journal papers, and the crucial role of metadata. Though the interviews with Giovanni & Erika and Mack are designed to make sense independently, we suggest they're best thought of as a  diptych. Together, they indicate ways to enrich the communication of serious content.References and linksThe proposal for QBs is outlined in 'The Quality Blog: Proposal of a New Format in Lieu of Academic Research Blog' (Journal of Scholarly Publishing, Volume 54 Issue 4, October 2023, pp. pp. 524-551).Further listeningIf you enjoyed this episode, you might enjoy the following:Scholarly podcasts, with Mack HagoodInnovation in research dissemination, with Cora ColeOnline lecturing, with Bart HallmarkSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Anthony Haynes writes: Many scientists and researchers have come to realise that communicating their work effectively requires them to tell a story.But how?One resource is brilliant at answering that question: Putting stories to work, by Shawn Callahan. This review introduces some of Callahan's key insights and recommendations.ReferenceShawn Callahan, Putting stories to work (Pepperberg Press).Further listeningIf you enjoyed listening to this episode, you might particularly enjoy the following:The case of case studies, with Dr Farrah ArifThe games we play in science and communicationCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Anthony Haynes writes: Nobody could accuse The Grey Lit Café of ignoring innovation in the communication of science and research! In fact, we're delighted to showcase innovative thinking, as in such episodes as  Innovation in research dissemination: Cora Cole on GreyLitOnline lecturing: Bart Hallmark on pitfalls and good practiceUnderstanding preprints with Jonny Coates- and shortly we'll be publishing an interview with Giovanni Salucci on his notion of 'the quality blog'. Here, in an episode fizzing with intellectual excitement, Mack Hagood develops some innovative thinking on podcasting.This episodeWhy should scholarship be done aloud? And how should 'sonic' scholarship be done?In pursuit of the answers to these questions, Mack Hagood (Associate Professor of Media and Communication at Miami University, Ohio) distinguishes between three types of podcast: 'hi-fi, mid-register'; 'lo-fi, high-register'the 'third way'  podcast - the form that Mack proposes as an alternative form to journal papers. In the process, Mack delves into the characteristics and the benefits of this new form.References and linksMack Hagood, 'The scholarly podcast: form and function in audio academia' in Jeremy Wade-Morris & Eric Hoyt, Saving new sounds: podcast preservation and historiography (University of Michigan, 2021).Mack Hagood's sites include:MactrasoundPhantom Power The researcher mentioned at Cambridge Judge Business School is Pearl Phaovisaid.The book on narrative is Shawn Callahan, Putting stories to work (Pepperberg Press, 2016).Further listeningIf you enjoyed listening to this episode, you might also enjoy:Writing reports successfullySponsored reportCreditsSound production: Bart HallmarkMusic: from Handel'Support the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Though opinions differ on the scope of grey literature, there's consensus that white papers represent a core genre of white papers.This episode examines the place of white papers in the grey literature landscape. In particular, itexplores what constitutes the essence of white papers, distinguishing them from such forms as (a) pure marketing material and (b) technical documentsexamines the purpose and value of white papersReferencesMichael A. Stelzner, Writing white papers (Whiepapersource, 2007)Jonathan Kantor, Crafting white paper 2.0 (Lulu, 2009)Further listeningIf you enjoyed listening to this episode, you might also enjoy:Writing reports successfullySponsored reportCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences.We provideconsultancymentoringediting and writingtrainingand work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.Support the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Much of the content on The Grey Lit Café is pragmatic, concerned with how to improve the creation or management of grey literature ('greylit'). And some of it is conceptual. concerned with how to inform our thinking about greylit.This episode seeks to make a contribution by combining the two sets of concerns.From a pragmatic point of view, we consider how to improve the processes involved in the creation of such documents as grant proposals and responses to peer review.From a conceptual point of view, we consider how the key processes involved in greylit represent a form of game-playing. We draw here on the notion of 'homo ludens' as articulated by Johan Huizinga in his great work, Homo Ludens (1938)Recognizing the games involved in such processes as obtaining funding or getting a paper accepted for publication helps writers to interact effectively with other players (such as grant committees, editors, and peer reviewers) and to produce successful texts.ReferenceJohan Huizinga, Homo ludens (Angelico Press, 2016)Further listeningIf you enjoyed listening to this episode, you might particularly enjoy the following:Why we need to talk about silver literatureWordclouds: a neglected form of grey literatureCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Having to pitch yourself and your work in order to win an opportunity is a standard component of professional and scientific life - and one that many people find challenging.In this episode, Dr Yuxia Zou (Nanyang Business School) reflects on her experience of pitching and identifies actionable insights for other pitchers. Yuxia reflects both on the activity itself and on the formative process behind it.Further listeningIf you enjoyed listening to this episode, you might also enjoy:Developing proposals: insights from behind the scenesHow to write a research proposal and succeedDon't fall in love with your work, with Sabuhi EssaCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences.We provideconsultancymentoringediting and writingtrainingand work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.Support the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Anthony Haynes writes: Our episode on the relationship between dissertations (or theses) and books marked the final episode of our fourth season.Here, in this additional episode, I reflect on the season. What types of content have we published, in what genres of podcast?And what have been the key learning points?Further listeningIf you enjoyed listening to this episode, you might also enjoy:Welcome to the Grey Lit CaféWhat makes a good podcast? What makes good comms?What makes a good podcast? Review of the Redefining Communications podcastCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Anthony Haynes writes: You've written a dissertation or thesis. You'd like to write a book. How are the two forms related? How to transition from one to the other? In this episode, we seek to provide detailed, professional, insights into making a success of the process.ResourcesWilliam Germano, From dissertation to book (Univ. of Chicago)Beth Luey, Revising your dissertation (Univ. of California)Eleanor Harman, The thesis and the book (Univ. of Toronto)Anthony Haynes, Writing successful academic books (Cambridge Univ.)Further listeningIf you enjoyed listening to this episode, you might also enjoy:Writing book proposals (I): four things not to doWriting book proposals (II): five common pitfallsWriting book proposals (III): good practice for authorsCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Anthony Haynes writes: What are preprints?Where do they fit into the ecology of science publishing? And how did the pandemic change their role?What do people believe about preprints? How accurate are those beliefs?In this interview, Dr Jonny Coates (Associate Director, ASAPbio) demythologizes preprints and their role in research dissemination. Further listeningIf you enjoyed listening to this episode, you might also enjoy:Developing proposals: insights from behind the scenesSponsored reports: David Baxrer on the interface between research and policyCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Anthony Haynes writes: The title is this episode forms the sub-title of a book by Gerard M. Crawley & Eoin O'Sullivan called The Grant Writer's Handbook.The episode on the latest in our series of reviews of grey literature resources. In it, I seek to characterize the book as a whole and identify some highlights of the book.Further listeningIf you enjoyed listening to this episode, you might find the following of interest:Developing proposals: insights from behind the scenesOther reviews of resources, including Learning to become design literate and The business of professional writing: review of Accidental AuthorReferences'Writing grant proposals' in the Writing Protocols series.Gerard M. Crawley & Eoin O'Sullivan, Grant Writer's Handbook (ICP)CreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

Anthony Haynes writes: On this podcast, we like to explore best practice in content development and content marketing. What does best practice look like? What mindset and processes are required to support its development - and, especially, to enable consistently high quality? in this episode, we learn from a remarkable content producer, TREW Marketing. Our star interviewee, Lee Chapman (President of Trew) reveals what has made Trew so productive and has enabled them consistently to meet high standards.In the process, the interview contributes to The Grey Lit Café's sustained exploration of what we consider to be an under-researched theme - the relationship between content marketing and grey literature.Links'An industrial marketer's guide to generative AI''Generative AI for marketing''2023 state of marketing to engineers''An engineer's guide to B2B content marketing'Further listeningIf you enjoyed listening to this thesis, you might enjoy the following:Cooms, business, and creativity: interview with Stephanie ShirleyWriting reports successfully: a professional viewCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.