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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
203 Episodes
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Today, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challenges of AI in customer service.Key Takeaways:24/7 Availability: AI's capability to offer round-the-clock supportPersonalization: Leveraging AI for tailored customer support...
Cindy Chang has an impressive background in marketing, having contributed to the success of iconic brands before embarking on an entrepreneurial journey. Today, she specializes in assisting founders and creatives in building their brands from scratch, focusing on those with unconventional gifts looking to break into or redefine their respective industries.Topics Discussed:Transitioning from Corporate to EntrepreneurshipMarketing for IntrovertsIdentifying Your Ideal ClientUtilizing Social Medi...
Welcome to this episode of the Imperfect Marketing Podcast, where we dive into the nuances of maximizing productivity for entrepreneurs. Join us as Kendra Corman unravels effective strategies for navigating the multifaceted roles entrepreneurs often juggle. Today's conversation sheds light on practical approaches to enhance productivity, ensuring you make the most of your time and resources.Topics Covered in Today's Conversation:· Maximizing Productivity using...
Welcome to Episode #198 of the Imperfect Marketing Podcast with Kendra Corman featuring special guest Brett Deister, podcaster and host of Digital Cafe.Brett Deister is an experienced podcaster with several shows under his belt, including the popular Digital Coffee series. Known for his expertise in digital marketing and technology, Brett brings a wealth of knowledge about podcasting trends, tech gear, and content creation.Topics Discussed:Podcasting Trends: AI and VideoTech in PodcastingAudi...
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors.Topics covered in today's conversation include:Understanding the productivity paradox in marketingStrategies for maintaining a balance between efficiency and creativityThe role of technology in supporting ...
Imperfect Marketing with host Kendra Corman Episode 196: Revolutionizing Email DeliverabilityJoin Kendra as she delves into the critical topic of email deliverability with Nicolas Topper, CEO and co-founder of Inbox Booster. Inbox Booster is an innovative platform utilizing AI to ensure emails reach their intended inbox, avoiding the dreaded spam and promotions folders of major email services like Gmail, Outlook, and Yahoo. With a background that includes a Master of Science in Computer Scien...
In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch and fact-checking. She provides tips on integrating AI into marketing workflows and emphasizes the need for continuous evaluation and adjustment. B...
Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business GrowthKendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority training program, shares her passion for evolving high-performing businesses into iconic brands. With a no-nonsense approach to creativity, she empha...
Imperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast EpisodeKendra shares her top 10 tips for repurposing podcast content, including:Turn key moments into social media postsCreate blog posts and articlesMake video clips for various platformsDesign visual assets like quote cardsUse insights in email newslettersHost live Q&AsSummarize episodes into presentationsDevelop quizzes and pollsPost discussion promptsLeverage AI tools to au...
Imperfect Marketing with host Kendra Corman Episode 192: Rethinking Sales and Marketing StrategiesKendra talks imperfect marketing with internationally recognized business and leadership development advisor, Diane Helbig. Diane is a certified professional coach and president of Helbig Enterprises, where she aids businesses and organizations in becoming more constructive and profitable. With a wealth of experience as an author, award-winning speaker, and workshop facilitator, Diane shares insi...
Imperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit ShowKendra shares her tips for creating a hit podcast, including:Crafting an authentic voiceUnderstanding listener behaviorOptimizing SEOGetting guest appearancesBuilding community engagementShe emphasizes the importance of consistency and focusing on your listeners at every touchpoint. Small tweaks to stand out in the crowded podcast space can elevate your show over time.Join Kendra ...
Imperfect Marketing with host Kendra Corman Episode 190: Creating A Month of Content in 90 Minutes with Aaron WitnishKendra talks with content strategist Aaron Witnish about his system for extracting 30 days of video and written content in just 90 minutes.Topics covered include:The story behind Aaron's content creation processCommon struggles with creating content regularlyWays AI can help streamline and repurpose contentTips for coming up with ideas and going "viral"The importance of creatin...
Imperfect Marketing with host Kendra Corman Episode 189: Capitalizing on Learning MomentsKendra gets candid about some of the marketing mistakes she has made in 2024, and how she was able to turn them into growth opportunities.Mistakes covered:Newsletter overhaul that overwhelmed readersBootcamp launch fiasco due to being under the weatherKey takeaways:Look at mistakes through a strategist's eyesRefine processes and build new ones when things don't go as plannedBring in reinforcements when yo...
Imperfect Marketing with host Kendra Corman Episode 188: Uncovering Hidden Gems in Your Website Analytics with Philippa GamseKendra talks with analytics expert Philippa Gamse about how to get actionable insights from your website and ad data. Key topics include:Why analytics matter for digital marketing successSetting goals before diving into reportsTop metrics to focus on based on your objectivesHow to prioritize fixing issues uncovered in analyticsPrivacy considerations around internet...
Imperfect Marketing with host Kendra Corman Episode 187: Spring Refresh: Revisiting Your Annual Marketing StrategyKendra shares her own story of pivoting her marketing strategy this year by writing and publishing a book on AI. She talks about the importance of staying agile, identifying new opportunities, and evolving your strategy in real-time.Key topics covered include:Capitalizing on trends happening in your industry/nicheTweaking goals as the marketplace shiftsRemembering empathy in commu...
Imperfect Marketing with host Kendra Corman Episode 186: The Art and Science of Facebook Advertising with Robert BrillKendra talks imperfect marketing with digital advertising expert Robert Brill, CEO of Brill Media. Robert shares insights on running successful ad campaigns, trends in digital advertising, and his biggest lesson learned.Topics covered include:Having a strategy for your campaignsCreative testing on platforms like FacebookLeveraging AI and machine learning in adsMajor digi...
In this episode of Imperfect Marketing, host Kendra Corman delves into the crucial practice of conducting a quarterly check-in. This episode focuses on evaluating the first quarter's successes and shortcomings, highlighting the importance of this process in fostering business growth and improvement.Key Points Covered in This Episode:Assessing Key Metrics: Kendra emphasizes the importance of analyzing hard numbers like lead generation conversion rates, email list growth, overall sales, and pro...
Imperfect Marketing with host Kendra Corman Episode 184: How AI Can Supercharge Your Podcast with Nick NalbachKendra talks imperfect marketing with podcast coach Nick Nalbach. Nick is a seasoned podcaster and leader in leveraging AI technology for content creation through his community NextGen Podcaster.Topics covered in today's conversation include: common misconceptions about AI, how AI can save podcasters time and money, ethical considerations when using AI, tips for beginner podcasters lo...
In this episode of Imperfect Marketing, host Kendra Corman dives into the transformative potential of VIP events and services for businesses. She explores how these exclusive, high-touch experiences can significantly enhance client engagement and drive profitability.Key Points Covered in This Episode:Value of VIP Events and Services: Kendra discusses the importance of hosting VIP events or offering elite services, emphasizing their role in attracting highly invested clients, fostering deep co...
Imperfect Marketing with host Kendra Corman Episode 182: The Importance of Style Guides with Heather RomanowskiKendra talks imperfect marketing with book editor Heather Romanowski. Heather is a lifelong bibliophile who reads over 100 books per year and works to help polish and transform her clients' writing into the visions they dream of.Topics covered in today's conversation include: what a style guide is, who needs one, how to create an effective style guide, using tools...
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