The Product Biz Podcast by Monica Little Coaching

Growing a small business comes down to getting your products in front of more people. That’s truly the name of the game. And one piece to that puzzle that will help you get in front of massive amounts of people for the long run is through PR and news media by being featured in gift guides, product roundups, and more.Think of it this way – when you are featured in an article, you get exposed to the audience that reads that article for the long run. If someone is looking for a Mother’s Day gift guide this year… or next year… or the following year… they may come across YOUR feature in a gift guide on the internet.And the more gift guides and product features you are in across each season, holiday, and topic that’s relevant to your product, the more exposure you get! So, the main question becomes… how do you GET this type of exposure and get featured in gift guides and more? And today’s episode with special guest Gloria Chou will show you exactly how to do just that.Gloria Chou is an award-winning Small Business PR coach, helping product owners, get more profitable, invisible by leveraging the power free media features. Her number one mission is to make PR accessible for diverse small businesses so that everybody can be seen and valued.By the time you finish listening, you'll learn:The difference between gift guides and product roundups and how they can help you get more exposure to your productsHow to find the contact email of editors to pitch your products to where your products will be a perfect match for themHow to turn your email pitch into ones that editors will love so they decide to feature youIf you should send samples or notThe best way to follow up with a journalistAnd more.LINKS MENTIONED IN TODAY'S EPISODEFollow Gloria on Instagram @gloriachouprSign up for Gloria's free PR masterclass at: www.gloriachoupr.com/masterclassLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

This week’s podcast episode is a very special interview with Erin Davis, owner of No Poo Products. Erin was a former teacher, turned stay-at-home mom of 2 who started a business on the side during her kids’ naptime, turned all-in small business owner who is now having $1,700 sales DAYS with her small business... which is almost as much that she would make in one MONTH when previously working as a teacher.During this episode, you’ll learn what it took for Erin to make the decision to go all-in with her business instead of going back to a teaching career… and what she had to let go of within her business in order to make her business growth actually happen.We talk about letting go of safety nets and “plan B”, and how to free up your time to GROW your business for MORE sales by making backstock, removing porch pickup, doing LESS markets, NOT coming out with new products, and hiring help… and you’ll hear first-hand how you have to let GO in order to let IN.Erin has been in Product Biz Academy for the last year so you’ll hear directly from her how much being inside of a coaching program with support and community has helped along the way, too.Erin Davis is the founder and owner of No Poo Products. She has a passion to help busy moms be able to simplify their morning routine by providing clean dry shampoo and other hair and body products that are safe for the entire family.LINKS MENTIONED IN TODAY'S EPISODEFollow Erin on Instagram @nopooproductsShop No Poo Products at www.nopoodryshampoo.comLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

What type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it?Does this experience embody your brand, or does it give off a mismatched vibe?Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piece that gets them one step closer to purchase?Website marketing comes down to the visuals, the images, the colors, the words, and the sequencing of it ALL that portrays your business and products in a way that leads customers (and retailers) to purchase. During this episode, we’re doing a live website audit for Product Biz Academy member, Erin from @nopooproducts, where you’ll learn top website marketing strategy including:How your website content should be sequenced on your homepage to tell the full story of your businessWhat customers and retail stores should see RIGHT when they land on your website to start to understand the experience they will get from our products How to make sure your brand (colors, fonts and more) is present on your website and also how to make sure your main brand value is EMBODIED on your websiteWhat your top menu items should say to encourage the sale How to uplevel reviews on your websiteand more.LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

We're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples.And today we’re diving into how to top marketing tactics that you can easily implement to get in front of more customers.During this episode, we’re doing a live marketing audit for Product Biz Academy member, Rose from @sweetrosies_soaps, where you’ll learn top ways to get more followers and get more sales including:How to determine a marketing budget for the year so you have specific funds set aside to get in front of new peopleHow to massively scale on Instagram by partnering with others that have followers in your niche – and how not to get TOO chooseyHow to encourage your retailers to buy OTHER products that they haven’t bought yet for larger ordersHow to uplevel your Faire/Etsy/website listings if you’ve hit a plateauHow to tell if your business is at a ceiling of the current stage and what’s required of you to get to the next stageHow to know if you should be prioritizing marketing strategies over coming out with a new websiteLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

One of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person... And at the same time, they struggle to get ANY online sales simply because the customers aren't able to experience that same things that they do in person.Have you ever had that thought?Here’s the truth – your products should do all the selling for you. And if they are only selling when YOU are there, that means your products are missing key pieces of information ON them.Your products should do the selling for you to the point that if you AREN’T there to talk about them or if the customer ISN’T able to see the product in person, they still know EXACTLY what the product is, who it’s for, what the benefit is, and why the need it.And this type of marketing magic can be done through your product labels and product photos.Today’s episode of the Product Biz Podcast we dive into the marketing copy that you need to have on your product labels for customers – and retailers – to actually be interested in your products.You’ll learn the top mistakes to avoid and hear real life before and after examples of super small label tweaks that will lead to more online sales, more in-store sales, and more interest from boutiques and retailers.THIS is what’s needed for customers to actually buy your products online and for retailers to re-order your products because they are actually flying off the shelves!And if you’ve been stuck thinking that the only way you can sell your products is if people see/feel/touch them in person, then this episode is for you.LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

The need to prove something to someone, the belief that we can only relax and be happy with our day if it was “productive”, the thoughts that "nothing is working for me", the fear of reaching out to that influencer or showing your face on your Instagram stories… What do these all have in common?These are common limiting beliefs of business owners.When I prove myself to THIS person, then I will be happy.When I am productive, then I can be happy with my day.When I get rejected, it means I’m a failure.When things aren’t working out for me, it means I’m not capable or it’s not possible.These limiting beliefs lead us to feelings of self doubt, overwhelm, frustration… and they also lead us to constantly stay in busy mode.Because being busy means we can avoid the uncomfortable work, being busy means we can avoid the courage that is needed, being busy means we can avoid disappointment or rejection or any negative emotion.And before you know it, being busy has stopped progress from happening in your business. And this is what we call self-sabotage.Today’s special guest, Megan from @becomingzesty, shares with you how to overcome these limiting beliefs, why language is so important for success, and how you can start to create habits and act as if you already have what you want, in order to shake these limiting beliefs for good.Megan Blacksmith is a speaker, NLP Trainer and mindset ninja. She is the co-founder of Zesty and the Becoming Zesty podcast. She trains coaches, practitioners and leaders with the tools for faster (inner) transformation without fighting themselves along the way through Functional NLP, a combination of the principles of NLP, functional medicine and compassionate coaching.LINKS MENTIONED IN TODAY'S EPISODEFollow Megan on Instagram @becomingzestyGet your freebies when you visit https://becomingzesty.com LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

Most small business owners say they want more sales, more opportunities, more orders, more money…But in reality, they don’t have any additional SPACE for more orders.And I don’t mean physical space.I mean energetic space.If you are stressed out, burned out, spending all of your time on busy work, wondering why your sales aren’t increasing…I hate to break it to you, but the reason your sales aren’t increasing is BECAUSE you are stressed out, burned out, and spending all of your time on busy work.When there is SPACE, it will be FILLED.So how are you creating space with your business?How are you SHOWING the universe that you are ready for more?How are you running your business to be ABLE to actually HANDLE more orders?What activities are you focusing on to make your business EASIER on you so you CAN handle more?During today’s episode of The Product Biz Podcast, we dive into 2 universal principles that, when applied, will lead to more sales.If you master these, you WILL see an increase in sales… and a decrease in stress, burnout, and busy work.These universal principles govern WHAT happens to us and the sooner you understand them, the sooner you see results.LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

Here’s one of the biggest mistakes that small business owners make.When thinking about the reason WHY they want to grow their business…Why they are spending hours on Instagram each week, spending thousands of dollars on suppliers, spending all week long making product, spending EVERY weekend at markets, spending time away from family/kids/loved ones to try and make it work…When asking “what is it all for?”Most small businesses list all of the things they would buy, experience, or get when they become successful. The new car, new house, Disney vacation, Mexico vacation, get out of debt, and more.Or they think of all the people they want to prove wrong when they become successful. The husband, the mom, the friends, the people who doubted them.I hate to break it to you… but money (and validation from others) is one of the worst motivators out there.We THINK that reaching our MONEY goals and the potential new car will motivate us to wake up 2 hours early to get the things down that we DIDN’T get to yesterday in order to give our business the dedication it needs to grow… yet we hit the snooze button and let our to-do list grow longer and longer each day.We THINK that reaching our money goals and the potential vacation will encourage us to work efficiently when our kids are at school to make the most of every second so we get closer to that goal… yet we spend so much time aimlessly picking up our phone and scrolling social media and we just can’t seem to break the bait.We THINK that aiming toward our money goal and the potential debt payments will motivate us to do what is required, to be committed, to be dedicated to our business… yet we do the same thing over and over, wondering why nothing has changed.That’s because money is NOT a great motivator.That doesn’t mean we SHOULDN’T have tangible money goals. It simply means that there’s ANOTHER part to the equation.And when you understand the second part of the equation, it’ll give you the drive and purpose and WHY behind your business to change how you show up, which changes the results that you see, which coincidentally gets you closer to that monetary goal.During this week’s episode of The Product Biz Podcast, I walk you through an exclusive exercise that I shared with my Product Biz Academy members during our 2024 PBA kickoff call.This exercise that YOU have access to led my members to say:“I've had a personal breakthrough. For the first time EVER I am ALLOWING myself to feel like this business is truly mine and ALLOWING myself to open up and bring this one to my heart. I have had 3 other businesses and never ever felt like I do right now about this one.” – Andria“This exercise made me dig deeper and actually made me start to cry. It created such a powerful connection. It further solidified that it’s not just a skincare product or skincare company that’s just making things for profit. I am actually helping people make healthier choices in their healing journey. Very powerful moment.” – Daisy B.“It feels like my business has a purpose and it’s not just a hobby anymore.” – Daisy C.Now it’s your turn to experience the same, so you can show up in a new way for your business to reach ALL of the dreams you have with a PURPOSE that drives you forward.LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

Running a successful business is less about what you do and more about who you are, what you prioritize, and how you hold your energy. Think of it this way: you can have the best product and the best strategy in the world, but if you are burned out then you won't get too far because you'll be too exhausted and overwhelmed to bring that strategy to life or bring that amazing product in front of more people. Becoming a high performer - how you manage yourself, your energy, your priorities - is the only thing that will take you as far as you want your business to go. And today's special guest, Jimmy Burroughes, will be sharing with you how to beat burnout and ignite performance.Jimmy is an Ex-Army Officer, MBA grad, and former corporate high-flier now on a mission to change the way Leaders create bottom-line results without burning out.By the time you finish listening, you'll learn:How to become a high performer and prevent burnout by focusing on your purpose, a mindset of abundance, and by prioritizing connection, exploration and downtimeThe ways that burnout presents itself through feelings of anxiety, exhaustion, isolation, overwhelmed and unmotivatedWhat to do if you are feeling unmotivated with the projects you have going on in your businessLINKS MENTIONED IN TODAY'S EPISODEGet your free chapter of Beat Burnout, Ignite Performance when you visit: www.jimmyburroughes.com/bookOr get 25% off your copy of Beat Burnout, Ignite Performance with code VIP25 at: www.jimmyburroughes.com/bookFollow Jimmy on Instagram @jimmybleadershipLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingWatch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

Here’s a hard truth - your brain will always try to keep you safe and comfortable instead of moving towards growth and possibility (that’s why it’s called SELF-sabotage, because it comes from your own SELF).That’s because your brain’s ONLY job is SURVIVAL - to keep you safe. Back in the early days, SAFE meant to be safe from predators, finding shelter to survive the night, thinking proactively about food sources and water…But in today’s day and age, we HAVE food, water, shelter and NO predators… so how does your brain, which is geared towards survival, keep you safe today?It’s by this silly little thing called your comfort zone.And an outside perspective is the ONLY thing that can combat a warm, fuzzy, comfort zone that just DOESN'T want to let you go otherwise.Think of it this way - if you DON'T have outside perspective, you will fall to the trap of your own thoughts.You may THINK of making a big move or taking that next step…But you may also start to question if you are doing it right.Or if you are “good enough” to even do it.You may start to question "Who am I to think this is possible? Who am I to go out of my way to do this big scary thing?"And as soon as your brain starts to question in this way… you stop taking action. And when you stop taking action, you stop growing.In today’s episode, we talk about how to break this habit of self sabotage.By the time you finish listening, you'll learn:How your brain was MEANT to keep you safe in the caveman age when threats were present... and how it keeps you safe and comfortable in today's day and age when there are NO active threats presentWhere thoughts like "who am I to think this is possible?" and " I'm not cut out for this" and "they are so much more smart, bold, confident, extroverted, X Y Z more than me" originate from so you can stop them from sabotaging your dreamsWhy NOT having an outside perspective will make you fall into the trap of playing small, preventing your growthWhat you can do TODAY to help you grow if you DON'T have someone with an outside perspective to turn to for supportLINKS MENTIONED IN TODAY'S EPISODERegister for my FREE live training happening on January 15 at www.monicalittlecoaching.com/2024LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoaching

If you saw a construction company trying to build a skyscraper on top of quicksand, you'd wonder what the hell they were doing, wouldn't you?Because you KNOW that in order for a skyscraper to be sturdy, for all of the floors to be built on top of each other, that it needs to have a solid foundation. The solid foundation is the ONLY thing that allow the structure to be stable.Common sense, right?Well, my question for you is on that same topic… are you building your business with a solid, stable foundation… or are you building your business on top of quicksand?Most small business owners are trying to build a business on top of quicksand, and then they wonder why it’s not growing, why it’s not leading to consistent sales, why it’s just not working, and why they are exhausted, burned out, and stressed along the way.So in today’s episode of the Product Biz Podcast, we're diving into what it means to build a business on quicksand and what it means to build a business with a solid foundation, so you can start 2024 on the right path to creating your best sales year yet.By the time you finish listening, you'll learn:What it means to focus on growth, longevity, and ACTUAL progress in your business… instead of shiny object syndromeWhy business growth is NOT a matter of doing more or working harder… and why it’s a matter of working on the right things that actually move the needle forwardWhat it means to be reactive and urgent in your business vs. having a solid foundation in your business… and which one leads to consistent salesHow to become the leader of your business, or the “captain of the ship” so you are directing your business to its end destination by setting the course on the RIGHT path - instead of being below deck, stuck in the day-to-day busyworkLINKS MENTIONED IN TODAY'S EPISODERegister for my FREE live training happening on January 15 at www.monicalittlecoaching.com/2024LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoaching

The biggest mistake small business owners make is selling their products without ever looking at their numbers to know if they are actually making a profit, including ALL of the expenses in their business, in order to keep their business afloat. Most small business owners take a guess at what their product pricing should be and before you know it, they are struggling to pay the bills, struggling to buy more raw materials, struggling to even think about hiring help... and it all stems from one sneaky issue, which is your product pricing. In today's episode, Staci Millard shares how to use numbers to grow your business and how to take the stress out of finances so you are truly making money and making an impact and growing your business for the long run.Staci Millard is a mom of 2 and multi-passionate entrepreneur. She grew and sold her first seven figure business before she was 35 while raising her daughters. She believes in three non-negotiables for every successful business- making money, heart-led impact on those we serve, and having a great life because of our businesses not in spite of it. Staci works as a fractional CFO and business mentor for entrepreneurs helping them scale and have the success she knows we can all achieve.By the time you finish listening, you'll learn:What terms like profit, revenue, cost of sales, overhead, break even REALLY meanHow to look at your numbers to know if you are ready to come out with new products or notHow to add in the cost of labor and the cost of overhead to your business to make sure you are covering your expenses on every single sale of your productsLINKS MENTIONED IN TODAY'S EPISODEGet your freebies when you visit: https://stacimillard.ck.page/0e86639236Follow Staci on Instagram @staci.millardLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingWatch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

Shopify can be an intimidating beast - there are so many components you can add, options to fill in, apps you can use. Which is why today we are bringing in special guest Erin to share with you her top tips for Shopify and top mistakes to avoid. From getting more reviews, adding in easy upsells that customers can add to their cart with the click of one button, updating your images to be SEO compliant, and using Shopify's email capabilities, you are going to walk away with tips and insights to make your Shopify site even better.Erin Alexander is the creator of Product Powerhouse and helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast and she teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching. She's a wife, mom to two kids and two pups, loves being near the water and is addicted to Popcorners.By the time you finish listening, you'll learn:The best app to use to automate getting apps on your Shopify websiteWhy compressed images, alt text, and file names of your images on your Shopify website are important for SEO - and an app that can do the updating for you to make them SEO compliantGetting starting with Shopify email and what automations to set up todayLINKS MENTIONED IN TODAY'S EPISODELearn more from Erin at www.productpowerhouse.coFollow Erin on Instagram @product.powerhouseLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingWatch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

We're diving even deeper into SEO today with top tips, tricks, and hacks for your website with Crystal Waddell. This episode is full of GEMS of knowledge on how to take your SEO game up a notch; from making your product title between 50-60 characters with a special (genius) tip on what words to use to fill up all those characters, why you SHOULD be on Etsy (and all the platforms) to amp up your SEO game, and how to use a Google Business Listing to elevate SEO even further. You're going to walk away with actionable, easy to implement tips that you can put to work today to help you get found when people are searching for products just like yours on Google.Crystal is an agile digital marketer (fancy word for "I wear a lot of hats"!) She's scaling her Etsy handmade business using Shopify and sharing her journey and lessons learned along the way! Crystal helps other business owners by training their staff to do the website SEO tasks that generate visibility and sales.By the time you finish listening, you'll learn:How to define the keywords that you want to "win" so when people search for them on Google, your products are foundHow to leverage a Google Business Listing to show up on Google search resultsUnique ways to use your product title and meta description on Shopify to get customers to click through to your listing when searching on GoogleLINKS MENTIONED IN TODAY'S EPISODEFollow Crystal on Instagram @knowledgevomitGet your freebies when you visit: https://www.crystalwaddell.com/products/shopify-seo-checklistLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingWatch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

When you learn about the Instagram algorithm, it can help you get more views... but views don't always translate to sales. So what actually DOES lead to more sales from all the time we spend on social media? Today's guest Attaliah shares with us how to use storytelling, how to show up authentically, and how to connect with your audience so you can sell more of your products through Instagram. She'll talk you through some of the top Instagram mindset blocks that hold us back; the fear of stumbling our words, the fear of being judged by others, the fear of posting a poll on our stories that no on engages with, so you can let those old limiting beliefs go. And she'll share hashtag and posting strategy with you, too.Attaliah Strubel is a business coach specializing in passive income and content monetization. She's on a mission to help women break free from their screens and build thriving online businesses. Attaliah is all about empowering women to not only reach their goals but also live their dream lives. Through her coaching sessions, online resources, and inspiring speaking engagements, she's dedicated to guiding women toward the fulfilling careers and lifestyles they truly deserve.By the time you finish listening, you'll learn:How to use storytelling, vulnerability, and behind the scenes content to connect with your audience on social mediaHow to get inspired to create content on Instagram and how consistent you should beHow to get over the fear of showing up on social media so you can LINKS MENTIONED IN TODAY'S EPISODEFollow Attaliah on Instagram @attaliahstrubelLearn more from Attaliah at https://www.attaliahstrubel.comLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingWatch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

SEO is one of those tech-related parts of running a small business that a lot of creative small business owners keep a distance from. But once you start to learn what it is, how to implement it, and how important it is to your business, I guarantee you'll have a change of heart for this incredible tool that can help you get in front of more people and make the most of the content you create for the long run. Today's guest Nina Gibson shares her top tips on how to maximize your keyword SEO (with insights on how to find the right words to use for your product titles, inside your product listings and more), what settings to adjust in Shopify for SEO benefit, and how to use blogs for informational SEO to get your website found for people who are searching questions where you provide the exact solution they are looking for with your products.Nina is an SEO expert and visibility enthusiast with over 15 years of digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. She’s also a corporate drop-out, multi 6-figure business owner and mom living on the southern coast of Maine!By the time you finish listening, you'll learn:At what point SEO matters in your businessThe top mistakes small business owners make with SEO so you can prevent them from happening within your businessThe types of SEO that matters most, from keyword SEO, website settings SEO, and informational SEO - and how you can get started todayLINKS MENTIONED IN TODAY'S EPISODEGet your freebies when you visit: https://ninagibson.co/chatgpt-prompts-products-freebieFollow Nina on Instagram @ninagibsoncoLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingWatch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

Most of us know that the saying "if you build it, they will come" isn't true - and most of us, as small business owners, have flat out experienced that when we come out with an incredible product that we are so excited to share about... and then we hear crickets. The TRUE saying is "if you build it AND market it effectively they will come" and today's special guest Ruthie Sterrett is sharing with you how to attract, nurture, and connect with your audience for more sales.Ruthie Sterrett is a marketing strategist and founder of The Consistency Corner, a marketing and content agency for small business owners. She helps businesses create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability. She has found most small business owners are wearing so many hats that marketing often is inconsistent while they juggle all the things, so she created the Consistency Corner to help you create simple content frameworks which build trust and lead to sales every month.By the time you finish listening, you'll learn:The 3 main components of marketing - attract, nurture, convert - and how to implement these components into your business todayWhat the saying "know, like and trust" really meansHow you can get ahead of the holiday season by content planning with specific holiday campaigns and how to make the holiday season easier on you LINKS MENTIONED IN TODAY'S EPISODELearn more from Ruthie at www.theconsistencycorner.comFollow Ruthie on Instagram @theconsistencycornerDownload the Ruthie's free holiday content planner at www.theconsistencycorner.com/holidaycontentplannerLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingWatch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

Inventory (the raw materials we have and the finished final products that we sell) is most likely the biggest expense for almost every single physical product based business out there. And one of the most important factors on if we actually make money or not in our business is solely dependent on how much we charge for our inventory! With so much importance being on our inventory, it's a topic that isn't talked about enough, which is why we have special guest Ciara Stockland on the podcast today.Ciara help businesses use their inventory to create more profit and keep more cash. Ciara has owned and operated businesses since her early teens. As a serial entrepreneur, her business mindset and tenacity led her to opening her first store in 2006 which she then franchised. Her vast experience in both retail and wholesale industries led her to launch the first to market wholesale subscription box for boutique retailers, which she built and sold within 18 months. Most recently Ciara has launched the Inventory Genius, a coaching program for inventory based business By the time you finish listening, you'll learn:Why the number of SKUs you offer can make or break your businessThe importance of knowing your numbers so you are actually making a profit in your businessHow to increase the price of your products to align with the amount of money you want to make in your businessLINKS MENTIONED IN TODAY'S EPISODEFollow Ciara on Instagram @ciarastockeland @inventorygeniusListen to the Inventory Genius book for free: https://www.ciarastockeland.com/free-audio-bookLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingWatch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

If you're an artist, then galleries are something that has probably crossed your mind a time or two. Getting your artwork featured in in-person galleries for more exposure may be something you are currently working on... but did you know that online art galleries are an incredible way to grow your art business, too? Today's special guest Hayley Price shares with us her own art career, details about the online art gallery she owns (The Scouted Studio), how she showcases emerging artists on her platform, and how you can get into more in-person or online galleries to grow your art business starting today.Hayley Price is an an artist, owner of the online art gallery The Scouted Studio and Coach and Owner of The Art Coaching Club. With experience, starting and running her own art business, growing an online and physical art gallery and coaching artists internationally how to better run their art business, Hayley has learned the art business inside and out. Her passion is giving artists the tools they need to reach their version of success as creative entrepreneurs.By the time you finish listening, you'll learn:How art galleries have changed in the last 5 years and how to leverage online and in-person art galleries to grow your art businessWhat The Scouted Studio online art gallery is and how you can become part of itHow Hayley helps artists grow their art business and the resources available to youLINKS MENTIONED IN TODAY'S EPISODEFollow Hayley on Instagram @theartcoachingclub @thescoutedstudioLearn more from Hayley at https://www.theartcoachingclub.com/Check out Hayley's online art gallery at www.thescoutedstudio.comLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingWatch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!

The two most important parts of running a small business are your profit and your ability to get in front of as many people as possible. Your profit comes down to making sure you are making money with every single sale you make (from selling online to selling wholesale) AND the decisions of where you invest your money; are you investing in the right components to help you stand out and grow or are you overspending in certain areas that are known for draining cash out of a business? This foundation paired with getting in front of as many people as possible through your website, the marketplaces you sell on, and the wholesale opportunities you create for your business are the key to success. Today's special guest Melissa Robbins shares with you how to make sure you're making profit in your business and how to get your products in front of more people (especially through stores) with tactical tips you can take and use right away.Melissa is a colour loving truth telling business coach who's passionate about retail, fashion, and design. She was a former lecturer of fashion business with 25 years in retail and wholesale. Melissa has built two multi-million dollar product businesses that she sold, She owned a retail store and been a buyer for big brands, She also has been a seller and exhibited at over 50 trade shows, She also worked with 100's of brands to help them grow to over a million in salesBy the time you finish listening, you'll learn:Mistakes small business owners make with where they spend their money and the top 3 priorities of where your money should go as a small business ownerThe exact components that your email pitch should have when reaching out to retailers and store ownersAn above-and-beyond was to distinguish yourself to store owners and retailers that will make you stand out against the restLINKS MENTIONED IN TODAY'S EPISODEGet your freebies when you visit https://www.thelotco.com.au/FreebiesFollow Melissa on Instagram @thelotcoLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingWatch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!