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Market It! - Build Your Dream Brand
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Market It! - Build Your Dream Brand

Author: Anne-Heloise Chavin

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Launching a business is one thing, but building a brand that resonates with you, the founder, and your target audience, in order to authentically connect with your ideal client is another story. I am Anne-Héloïse Chavin, the host of this podcast and the founder and brand builder in chief at AHBC Group, a Branding agency based in Miami, Florida. Since 2018, we help our clients tell their stories and create meaningful connections with their audience through brand strategy, brand design, web design, and social media. If that’s a journey that you too are ready to embark on, then welcome to Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business.
18 Episodes
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Logos Don't Matter

Logos Don't Matter

2023-10-1114:07

Hello friends! Today we're going to talk about something that might shake things up a bit: Logos aren’t the whole story of your brand. Yep, you heard it right!Imagine you’re opening a new shop.  You're super excited and you think, "Ah, I need a super cool sign so people notice me!" That sign is like your logo. It's fun, it's visible, and yes, it's important. But is that all there is to be known and loved for? Join us as we dig deeper!Introducing the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got  all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we  turn dreams into reality, one brand at a time.At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Enjoy the Journey

Enjoy the Journey

2023-10-0410:36

Hello Friends!Let’s talk about FUN in business in today’s episode! Inspired by childhood memories, we’re exploring how to sprinkle joy into our workdays.  From choosing cheerful clients to crafting happy workspaces and even launching our very own comfy DBC Merch (sneak peek alert! 🎉👕), let's dive into making work not just a task, but a blast!Introducing the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got  all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we  turn dreams into reality, one brand at a time.At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Today, we're diving into the vibrant world of social media. Lost in the maze of endless content? We have just the ticket: The Dream Brand Club's 30-Day Social Media Challenge. Consider this a fun and structured guide to bringing your posts to life. Each day offers a fresh theme: from sharing your brand's humble beginnings to giving a sneak peek into your daily operations. The goal? To ease the stress of daily posting and truly connect with your audience. It's not about getting it perfect but about authenticity and engagement. Let’s transform your social media from a chore into an exciting journey. Ready to embark on this adventure? Introducing the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got  all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we  turn dreams into reality, one brand at a time.At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Moodboard Like A Pro

Moodboard Like A Pro

2023-09-2016:57

It’s everyone’s favorite part of the branding process, of the business process maybe. We all love it because it’s fun, it’s visual and we are visual creatures, we get to hang out on Pinterest and we can call it “work”. I mean, sign me UP!⁠⁠However, you may have moodboarded for “fun” but it brought you nowhere. Whether for a New Year vision board, a photoshoot, your brand design, or website. I’m sure you know exactly what I’m talking about. You collected pictures of things you liked, maybe taped them together on a piece of paper or organized Pinterest boards, and Voilà. Well no, pas voilà.⁠⁠If you want to make the most of moodboarding and start moodboarding like a pro, listen closely, people. ⁠⁠For more business and branding tips, join the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we turn dreams into reality, one brand at a time.At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Ever felt lost or stuck with your business, even when you're super busy? You're not alone. In this episode, we talk about why it's important to know clearly what you want for your business and how to get there. We'll share easy-to-follow tips, like writing down your thoughts and trying out calming activities like walking or cooking. Plus, if you're a fan of writing things down, we have a fun journaling activity for you in our Dream Brand Club. And, we've got some free helpful guides waiting in our Facebook group. So, if you want to feel more clear and confident about your business, give this episode a listen. Introducing the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got  all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we  turn dreams into reality, one brand at a time.At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Hey there, fellow entrepreneur! Ever felt like you're on this business journey all by yourself? We get it. Sometimes, even with the whole world of online resources at our fingertips, what we really miss is that human connection. That reassuring nod from someone who truly gets the ups and downs of building a brand from scratch. In today's episode, we're chatting about those lonely moments and sharing some heartwarming advice. Spoiler alert: You're definitely not alone in this! By surrounding yourself with fellow business owners, sharing your struggles, and joining communities like the Dream Brand Club, you can find the support and camaraderie you need to thrive. Join us as we explore ways to stay connected and supported in the entrepreneurial world.Introducing the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got  all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we  turn dreams into reality, one brand at a time.At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Are you ready to turn your business dreams into reality? Then you won't want to miss the first episode of our Dream Brand Club series on the Market It! podcast.In this episode, we dive into the most common fears that prevent entrepreneurs from starting a business. From imposter syndrome and rejection to lack of stability and security, we share our personal experiences and offer practical solutions to help you overcome these fears.Whether you're just starting out or have been in business for a while, this episode is a must-listen. We will provide you with the insights and advice you need to start your entrepreneurial journey with confidence.So, join us on the Market It! podcast for this Dream Brand Club series and get ready to turn your fears into fuel for your entrepreneurial success. Subscribe now to never miss an episode.At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Are you hesitant to show your face on social media? Don't worry, you're not alone. In this podcast, we will share some tips and tricks to help you overcome your fear and start connecting with your audience. You don't have to be an influencer to show your face on social media. It's a great way to build trust and create a personal connection with your audience. We'll also discuss the importance of focusing on your content and message instead of your appearance, and how to capture genuine and candid moments in your photos. Plus, we'll give you some ideas on how to engage with your audience and establish yourself as a thought leader. So don't be shy, tune in, and let's show the world what you've got!At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Welcome to Episode 9 of Market It!, where we have the pleasure of sitting down with entrepreneur Jordan X for an insightful conversation. Jordan shares his story of starting his entrepreneurial journey with the launch of his tattoo shop, Oxygen Ink, and building his personal brand, Unknown Simplicity.We delve into the importance of having an authentic brand identity and how it can impact the success of a business. Jordan shares his thoughts on what makes a good brand, the challenges he faced during his journey, and how mindset can affect personal and entrepreneurial growth.To learn more about Jordan X and his podcast on Mindset, Mental Health, Business, and Personal Development, be sure to check out his Instagram @jordanh.x.At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Welcome to Market It! Episode 8, where we sit down with Personal Expansion Coach Maria Sanchez to discuss the best business growth strategy for 2023. Maria believes that by focusing on authenticity and aligning personal and brand values, entrepreneurs can create "soulful brands" that resonate with their target audience. The key to success, according to Maria, is to work on yourself first by figuring out what you truly want and getting rid of limiting beliefs. Only then can you execute on your authentic business vision and thrive in the marketplace. Maria's approach involves helping individuals focus on being super aligned, and this is the key strategy for 2023. Join us as we delve into the importance of being real, working on your personal and brand values, and embracing the journey of being a human in business. Tune in now!If you would like to learn more about personal expansion, check out Maria’s Instagram page here. Join us for a thoughtful and inspiring conversation on how to authentically grow your business in the new year. Tune in now!If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you!At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
In this episode of the Market It! Podcast, we explore the dark side of marketing. While branding and marketing can be a powerful tool when used ethically and effectively, there is also a negative side to the industry. Many people working in branding and marketing often feel like they are contributing to superficial, misleading advertising and selling unnecessary or overpriced products.Join us as we dive into the dark side of marketing and explore the ethical considerations and responsibilities that come with using branding and marketing as a tool. If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you!At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Have you ever wondered what goes into a really good caption? Countless times I receive messages asking how to improve Instagram captioning — and there is a right way and a wrong way to do it. In today's episode, we will look at some of the drivers behind a really good Instagram caption.If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you!At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Build a Luxury Brand

Build a Luxury Brand

2022-09-0522:15

Welcome to Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business.In this episode, I will introduce the concept of luxury branding to you as a business owner or as an individual who wants to better understand why brands are what they are and how luxury brands become 'luxury'. If you want to build your own luxury brand, you won't want to miss this episode. If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you!At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Welcome to Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business.In today's episode, we will be taking a look at personal branding. When it comes to the topic of personal branding, there's often a sense of uncertainty about what it means and how to accomplish it. Are you thinking about launching a new business venture? Or perhaps you're just ready for a career change. Whatever your situation may be, there is no wrong time to invest in your personal brand.Tune in to learn actionable steps you can take to begin your personal branding journey. If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you!At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Welcome to episode 3 of Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business.Transforming brands from being transactional to becoming loved is a challenge that many business owners face. We have a transactional relationship with most brands: they give us something in exchange for our money. For some brands, we feel connection, loyalty and love.Brands that succeed in winning consumers' hearts tend to have genuine missions that speak to their target demographics. Almost all of the brands that you have an emotional investment in have been constructed with careful alignment to an archetype, which has its roots in decades of psychological research and in Greek mythology. Today we're talking about archetypes, their influence and how they can help you build a business that lasts. Let's dive into it.If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you!At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Welcome to episode 2 of Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business.So, you're building a brand. You've got the juices flowing and are ready to get out into the world—but where do you start? Tune in as we discuss the 5 key steps to laying the foundation for your dream brand.Download your Dream Brand Guide, a workbook that guides you through brand strategy basics so your brand can have a strong foundation.If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you!At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Building a Brand: Why?

Building a Brand: Why?

2022-05-0820:16

Welcome to the first episode of Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business.Today, we're focusing on the importance of branding. Branding is more than a pretty logo; it helps you stand out in a sea of competitors. Here, we'll cover the basics of what branding is and why it's so crucial to your business.If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you!At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
Welcome to Market It!

Welcome to Market It!

2022-04-2901:01

Welcome to Market It!, your dose of inspiration for marketing, branding, and growing your purpose-driven business. I'm Anne-Héloïse, the host and founder of AHBC Group. Whether you’re a solopreneur or the CEO of a multinational conglomerate, there’s no way around it – your brand is everything. But what is branding? What does a purpose-driven brand actually mean? How do you find yours? In this podcast series, we’ll talk about branding and marketing, and discover just one of many ways to get started building the soulful brand of your dreams.At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here! https://ahbc-group.com/
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