Elevated Visibility with Nina Gibson

Product pages are a part of eCommerce websites, Shopify stores included, that is often overlooked by product-based business owners. When they’re just starting out and their priority is trying to get something out there and in front of people, the product pages usually get lost in the shuffle. However, when the business is already established, the product pages are a key element for continued growth.So, join me and my amazing guest, Diana Simpson, for today’s episode of Elevated Visibility. She is the founder of Simpson’s Web Design and a Shopify expert and web strategist. Tune in to discover all about Shopify design as we get really specific and actually nitty gritty on Shopify product pages and how you can optimize them for conversions.In this episode:From maternity leave to online business founderA Product Page should be made for conversionWhat to keep in mind when creating your product pageFocus on the WHY not only on the whatUsing GIFs to make your product page stand out3 tips to optimize your Shopify Product Page for this holiday seasonElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieAccess Diana’s FREE TRAINING: How to create a product page that sells at the bottom of her website’s homepage for more insight into what we talked about in this episode.Connect with DianaDiana Simpson is the founder and one-woman show of Simpson’s Web Design and she specializes in delivering high-converting websites that are both unique to your brand and minimal.Instagram: @simpsons_webdesignWebsite: simpsonswebdesign.comConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

If you are a product-based business owner that is getting ready to launch a new product or collection, today’s episode of Elevated Visibility is a must.Very often I see amazing eCommerce stores’ websites that have all these great products, but they’re naming their products names that might even make sense for the brand, but they don’t have any terms people are actually searching for. So, today we're going to talk about product naming and exactly how to leverage SEO and keyword research to make sure that all of your products can be found in search.In this episode:Create your product naming convention based on SEOLayer in things people are actually searching for and be specificBe ahead of the competitionElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieCatch up on last week’s episode The Best SEO Tools for Product-Based Businesses for the tools you need to discover what terms your audience is actually looking for.Connect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

I get asked what the best SEO tools for product-based businesses are all the time. So, I decided to address this in today’s episode of Elevated Visibility. It's hard to answer this question because everybody likes different things, but these are the ones that I love to use. Whether you are going the DIY route for your SEO, or you're just looking to up your visibility and discoverability game, I'm going to share with you my must-have tools for product-based businesses that I love to use, that I recommend for my own clients, and that are really going to help you level up when it comes to your SEO.In this episode:#1 Semrush#2 KeySearch#3 Ubersuggest#4 Sitebulb#5 Google Search Console (FREE)#6 HigherVisibility (FREE)Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

There are certain things that you need to do in order to establish yourself as a trustworthy website and business in the eyes of Google, especially as a product-based business, so your products and offers can get in front of all of the people who are looking for them and need them.So, in today's episode of Elevated Visibility, we are going to talk about specific guidelines that you need to be following, if you are a business that wants your products and offers to be found via Google Merchant Center, whether you’re doing it the organic way or if you are advertising. In this episode:Discoverability is just as important as VisibilityBe very clear and consistent about your business identityHave a robust About Us pageBe transparent and link out to your social media profilesLeverage your reviews to build your online reputationYour website needs to be and feel professionalWhy this matters even if you aren’t vying for Google Merchant CenterElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieSnag my news E-commerce SEO Checklist here: https://www.ninagibson.co/ecommerce-seo-checklistYou can read the full update to Google’s misrepresentation policy for the Google Merchant Center here.Connect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

If you are a Shopify website owner, there’s a really high chance that your SEO efforts are being hindered by this one thing that Shopify inherently does. This is the #1 mistake I see happening on Shopify websites because so many product shop owners don't necessarily have a background in marketing or SEO this issue is something that most would completely miss unless they knew what they were looking for.So, tune in to become aware of this issue. This episode might be a bit of a head-scratcher but it is 100% an eye-opener for any product-based business owners with a Shopify website.In this episode:Nina Gibson Co. is niching down for product-based businessesThe Shopify issue that’s happening unbeknownst to ownersWhat a canonical URL isHow this is probably disrupting your visibility strategyHow to address this issueElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksIf you still have no idea what I’m talking about, check out the full Show Notes on my website for a visual explanation of how canonical tags work.FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

If you are a business owner who wants to thrive in the online market space even through its constant and rapid changes, this episode of Elevated Visibility is for you.Today, we are talking about content pillar strategy which is going to be more important than ever. With the rise of Chat GPT, AI, and Google’s SGE, this strategy will help your website and content not only be visible but discoverable, and it will continue to be an integral part of establishing your website and yourself as an expert in your field.Tune in for a crash course on content pillar strategy, so you can get ahead of the game and start creating epic content that really stands out.In this episode:What a content pillar strategy isWhy it will be more important than ever for your businessThe secret sauce to make your content stand outWhere I see the future of content marketing goingElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksCheck out my digital marketing membership for female founders: Visibility Co. If you want extra support, community, coaching, and connection, and want help navigating all the changes over the next several months, Visibility Co. is here for you.FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

In the new era of Chat GPT and AI, the content creation playing field has been leveled. Now anybody can create content about pretty much anything. So, how do you make your brand and your content stand out? Whether you're a product-based business or a service-based business, PR will play a big part in making you shine. So, today, we are going to talk about digital PR, and how I think it's really going to be a game changer in this new era of search. It's going to be super, super important that digital PR become part of your marketing strategy, if it isn't already.Tune in for a little crash course in digital PR and establishing your digital footprint to help you stand out and establish yourself as an expert and authority in your industry or niche.In this episode:Google’s algorithm and E-E-A-TWhat digital PR is and why it mattersWays to establish your digital footprintOne thing you can do today to startFocus on creating high-value contentGenerate your own buzz, toot your own hornElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksCheck out Help a Reporter Out (HARO), the resource I mentioned where you can get listed as a trusted source in top publications.FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

If you are a small business owner that’s serious about scaling your business, this episode is for you, because capturing people at different points in their customer journey is what it's all about. So, today, we are going to talk about what the marketing funnel is and how bottom of the funnel SEO can be beneficial to your business, especially as this new era of search is upon us with Google's new generative AI Search Engine Experience.Tune in to discover how you can get more people to buy from you, whether you have a product-based or service-based business.In this episode:Why the marketing funnel matters to your business and bottom lineWhat the marketing funnel isHow to create bottom of the funnel content rooted in SEODon’t get stuck only creating top and middle of the funnel contentElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksCatch up with last week’s episode Everything You Need to Know About Google's New AI Search Engine to know what’s coming in the world of online marketing.Check out the full Show Notes on my website for a graphic about the different stages of the marketing funnel and get a visual idea of what I’m talking about in this episode.FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

If you have a business that relies on search engines in any way, shape, or form, whether you're a product-based business or you're a service-based business, listening to this episode is a must for you.There are so many changes happening right now in the online digital space, it’s been difficult to keep up with everything and bring the information to you in a timely manner, but this episode will help you stay ahead in the game.Today, we're going to talk about Google's new generative AI Search Engine Experience that I have been beta testing since late May. It's definitely a game changer and is going to impact how you do business, how you drive traffic, how you acquire new leads, customers, etc. So, buckle up and tune in to learn all about it.In this episode:What Google's new generative AI search experience isHow this new search experience is going to workThe unique follow-up question feature and zero-click search resultsWhat these changes mean for SEOOpportunities I see for you to get aheadElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksCheck out the Show Notes on my website to see a visual screenshot and get a better idea of what this new Search Engine Experience will look like.For an even better idea of how this actually is going to look, you can also go to my Instagram where I've posted a few things about this as well.If you want to see the future of Search for yourself, you can sign up for beta testing the Google Search Labs here.FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieOptimize your products for SEO effortlessly with these 17 FREE ChatGPT product prompts!Snag Your Freebie!Connect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsoncoWebsite: ninagibson.co

If you have a small business that sells products, be they physical or digital, and want to get more visibility and more sales, this episode of Elevated Visibility is for you.Today, we’re talking to the awesome Monica Little, Etsy coach and host of The Product Biz Podcast. She built a multiple 6-figure organic skincare small business and now helps small product business owners turn their passions into profitable businesses.Tune in to discover all about Etsy, this platform that once properly set up will continue to sell your products and bring more people into your world, just like a marketing machine running in the background. You’ll also get some awesome Q4 tips so you can maximize your Etsy shop success this holiday season.In this episode:Shattering Etsy myths and misconceptionsIs Etsy for you?The benefits and opportunities of being on EtsyDigital downloads are blowing up on EtsyGet the 4 pillars of your marketing foundations (AACT) in place firstTips to prep your Etsy shop for the coming holiday seasonThere’s no quick and easy fix to grow your businessElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksWatch Monica’s free Etsy training, How to Get Your Products Seen on Etsy!, where she dives deeper into what you need to know to get your unique products in front of the right people on Etsy who are super ready to buy what you sell.FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with MonicaMonica Little is an Etsy coach and host of The Product Biz Podcast. She built a multiple 6-figure organic skincare small business and now shares with other small business owners what she learned along the way so they can create the same type of results for themselves.Instagram: @monicalittlecoachingPodcast: The Product BizWebsite: monicalittlecoaching.comConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. We’re coming up on the last episode of July and today’s Q4 Prep tips are all about analytics because using data to inform your decisions is fundamental to making sure that you are set up for success no matter the time of year.On July 1st, 2023 Google’s Universal Analytics was replaced by GA4 Analytics. This was a big change for a lot of people and not everybody has been as prepared for this shift as they could be.So, this episode is a basic crash course on the differences between GA4 and Universal Analytics. I’ll walk you through some data points that you really need to be paying attention to when you're looking at your data, analyzing your data, and how that can be useful for you.In this episode:What is GA4 Analytics?The differences between GA4 Analytics and Universal AnalyticsCookie-based tracking is out, event-based tracking is inTracking active users versus total users Bounce rate is out, engagement rate is inElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksCatch up on the previous episodes of Q4 Prep July:10 SEO Tips You Need to Know For Your Holiday Gift GuidesHow to Leverage Evergreen Content for Your Holiday Marketing StrategyIf you are a visual person or would like to dive deeper into what GA4 Analytics is all about, you can hop on to my $12 GA4 Analytics Masterclass here.FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. July is Q4 Prep month here in the podcast, so tune in every week to make sure that you are set up for success to maximize this time of year.Today, we are going to dive into the power of evergreen content, aka legacy content here at Nina Gibson Co., and how you can leverage it to enhance your holiday marketing strategy. Tune in to learn all about how to integrate evergreen content into your holiday content for sustained visibility and engagement. In this episode:Defining evergreen and legacy contentWhy evergreen content is a really powerful toolCreating different kinds of evergreen holiday contentRefreshing and updating is the name of the game right nowWays to leverage legacy content for your holiday marketing strategyElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksCatch up on the previous episode of Q4 Prep July:10 SEO Tips You Need to Know For Your Holiday Gift GuidesFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

Welcome back to The Elevated Visibility Podcast! It’s Season 3 of the podcast and we’re kicking things off during the month of July with all things Q4 Prep. So, if you are a product-based business, eCommerce, or a business that has a busy Q4 make sure to tune in every week to make sure that you are set up for success to maximize this time of year. Today, we are going to dive into the world of Holiday Gift Guides. I'm going to give you my top ten SEO tips so you can create gift guides that not only keep your audience engaged but also help you rank high on search engines, for maximum SEO success during this upcoming Q4 season.In this episode:Tip 1: keyword researchTip 2: scroll-stopping titleTip 3: use the keyword right awayTip 4: interlinksTip 5: optimized featured image Tip 6: make them stick aroundTip 7: unique product descriptionsTip 8: use heading tagsTip 9: create it right nowTip 10: compress your imagesElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

In today’s episode of Elevated Visibility, we’re going to talk about the new era of search and SEO that’s coming with the integration of Generative AI into Google Search that was announced at the Google I/O Conference 2023 last week. I'm almost more excited than I am petrified.Tune in to discover what search is going to look like with this update and my three predictions for what to focus on to AI-proof your SEO and visibility strategy and thrive in 2023 and beyond.In this episode:What Google Search will look like with the integration of Generative AIHow I really feel about ChatGPT and what we should beware ofTrust signals are going to be the way of the futureVideo is going to be a must-have in all industriesHaving a Legacy Content strategy is going to be even more criticalElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.This is the last episode of Season 2, but do not worry! I will be back on July 11th in your earbuds and bringing all the SEO goodness to you.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieCheck out this article from Google that maps out how Google Search is actually going to look like with the integration of Generative AI and this other one from Search Engine Land that explains it with GIFS.If you want to see the future of Search for yourself, you can sign up for beta testing the Google Search Labs here.Connect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co

If you are a maker or product-based small business owner who is developing your product and selling it wholesale, this episode of Elevated Visibility is for you.Today, we’re going to talk to the amazing Kristen Fisher, who is the founder of the six-figured gifting business Bocu, a retail strategy coach for makers and independent retailers, and the host of the very amazing Product to Profit podcast.Tune in to discover some visibility strategies for product-based businesses to make their brand and products more attractive to retail buyers and wholesale so you can really level up your wholesale business and get your product into your dream retailer shelves or just expand the number of wholesale accounts that you have.In this episode:From corporate retail buyer to founder of Bocu and retail strategy coachHaving a brand that stands out and looks professionally put togetherThe importance of authentically taking a stand on your brand valuesThe strategy behind building out your retailer listFocusing on growing wholesale also means nurturing direct customersLeverage legacy content on your website for wholesale and DTC growthElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksGet on Kristin’s email list so that you are the first to know when new masterclasses, workshops, and training come out at shopbocu.com.Check out Primally Pure a skincare company that has leveled up its focus on being a sustainable brand in a really authentic way with their beauty packaging collection program.FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with KristinKristin Fisher is your Product To Profit retail strategy Coach and founder of Bocu. As a former corporate retail buyer and six-figured gifting business owner, she helps female, product-based small business owners implement big retail strategies for profitable growth.Instagram: @producttoprofitcoachPodcast: Product to ProfitWebsite: shopbocu.comConnect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co

If you have a product-based business, whether you are an Etsy seller or a boutique owner and maker, and are considering having a Shopify website (or have one already) this episode of Elevated Visibility is for you. Today, I have an amazing guest Shelley Easter, a Shopify specialist and strategist. She is the owner of Launch Party, an eCommerce design studio that specializes in Shopify websites, and the creator of Shop School an online program for product-based business owners to learn how to build and optimize their own Shopify site.Tune in to discover all you need to know about eCommerce and Shopify to have your own wildly shoppable Shopify website and start driving people to a website that’s all your own.In this episode:Shelley’s bootstrapping journey from graphic designer to Shopify website specialistOnline Store 2.0 what changed in Shopify with this upgradeWhat you need to know when transitioning from Etsy to ShopifyWhen to DIY your Shopify website vs. When to hire a professional5 must-haves for your Shopify website to turn visitors into customersElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieJoin Shelley at the Launch Lab, her new Monthly Free Training Series, here.If you are in a DIY frame of your business you can learn more about Shelley’s course, Shop School, here. However, if you are ready to outsource and want to have your incredible Shopify website in a week check out Shelley’s offer One Week Shopify Intensive here. Connect with ShelleyShelley Easter is a Shopify strategist, designer, and the owner of Launch Party, an eCommerce design studio that specializes in Shopify websites for product-based businesses.Instagram: @launchparty.liveWebsite: launchparty.liveConnect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co

Hello and welcome to today's episode! Today we are going to dive into a topic that has been on the rise with the advancement of technology: Harnessing the Power of ChatGPT and AI.ChatGPT is changing the internet landscape and it's constantly being shoved in our faces. We will be discussing how chat GPT is changing the future of search engine optimization and how it can be utilized by business owners and marketers.In this episode:Content that directly answers questions is a key strategy for thriving in the new era of SEO driven by AIHow to rank for answer engine optimizationSEO has been around for several years but will become even more relevant in the futureElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co

This week we are back to talk about all things SEO and digital marketing. We're going to talk about a little hack that I think oftentimes gets overlooked because we are in this mode of constant creation.We assume we need to reinvent the wheel. This is not true. Chances are you already have tons and tons of content that you've created at some point or another that you can go back to and squeeze a little more life out of. Tune in to discover just how to make your existing content work for you.In this episode:Updating content you’re already created for SEO purposes again and againSTEP 1: Look at the dataSTEP 2: Identify an aligned keywordSTEP 3: Update your content to reflect that keywordElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREEBIE: Find all of this information in one handy PDF - my blog post templateFind more Templates at NGCO ShopFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co

This episode is something a little different and a lot more personal and vulnerable than my usual content. I had something completely different planned but some recent struggles I’ve had with my generalized anxiety and PTSD made my plans change. This episode is really just to say that if you are struggling with this too, I see you, I'm holding space for you, you are not alone. I promise next week we’ll be back to SEO and digital marketing tips but thank you for listening to my story and for the compassion and love I have been feeling around this topic.In this episode:A personal story about my struggles with anxietyThe physical effects of anxietyVulnerability and sharing personal stories are important, but one must be mindful not to offer advice outside one's area of expertise.Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co

We often focus so much on the technical side of SEO keywords and research that we forget that SEO is actually a connector. It is the bridge between users looking for a need and how we can fulfill that need. Your content needs to be meeting your user’s needs and expectations.If there is nothing else you do for your SEO strategy, this is the one piece of advice that will serve you in your business and help you win at SEO.In this episode:SEO keywords as a connectorMeeting your user at the stage of their journey they’re currently atThe different user intent of content; informational, commercial, navigational, transactionalKeyword research specifically for user intentElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co