Let's Get Candid

Diving into the key elements that build the B2B inbound marketing machine. The advantage of b2b inbound marketing is that rather than constantly seeking out your ideal target audience, they will come to you asking for guidance, assistance, and a solution in the form of a product or service. They're pre-qualified in general because they approached you, demonstrating a need. And here a significant portion of the battle has been won! Want more? Check our free ebook on How to plan your long-term content strategy:https://www.unboundb2b.com/resources/...We have discussed the following points on how you can win at a B2B inbound marketing plan: - 1) How to scale business with the help of inbound marketing? 2) How can marketing automation support inbound marketing efforts? 3) What points should be avoided when you are designing the strategy for inbound marketing? 

Learn how to build and manage Brand Equity, so you can demonstrate to partners and clients the value of your brand.   Marketing managers, business strategists, analysts, and academics are all fascinated by the concept of brand equity. Duee to its importance in business toda, significant research efforts have been directed toward establishing and building brand equityy.    It is critical to ensure that the brand strategy aligns with the business plan to generate strong brand equity. Any misalignments will be discovered quickly, first by personnel and subsequently by customers. Want more? Check our free ebook on How to plan long-term content strategy in 2022:https://www.unboundb2b.com/resources/...1) In this video, we will be talking more about the building and managing the brand equity and covering the following questions: - 2) What is brand equity from the B2B perspective? 3) How to strategically position the brand among the stakeholders? 4) The impact of brand equity at the bottom of the funnel. 

According to the report, a stunning 91% of B2B marketers use content marketing to reach their customers. 72% of them also claim that it has increased their lead generation.    But, is your content marketing producing the intended results?    You're probably cranking out traffic-generating articles. However, there isn't much content to keep leads interested. Alternatively, there is no information that addresses queries that potential leads may have when they are ready to buy.    Don't be concerned, whatever the case may be. Because a content marketing funnel with different sorts of content for each stage of the buyer's journey can address your issue.Want more? Check our free ebook on How to Plan Your Long Term Content Strategy:https://www.unboundb2b.com/resources/...So, without further ado, let's get started with today's subject where we are going to discuss:-1) What's the right content and channel for each marketing funnel stage?2) How to create a content map?3) How to find the relevance of the content for your target audience?Here's what you'll see in this episode:Find Us On:LinkedIn : https://www.linkedin.com/company/unbo...Instagram : https://www.instagram.com/unboundmark...#marketingfunnel #marketingstrategy #contentstrategy

Wondering why your new content strategy is not working? This video is going to give answers to your every question including which type of content will work best in 2022. Hey Listeners!We are back with another exciting episode of Let’s Get Candid Season 2 with our host Janvi Gandhi. This time we have Brooklin Nash, a B2B Content Marketer, strategist & consultant with 10 years plus experience in Content Marketing. He has written for websites like RevGenius, Sales Hacker & Learn Hub. Being a content marketer, many questions arise: - Should I go for organic or paid? How will I create content for omnichannel approach? What type of content do I have to create for video marketing? Why does my every content sound similar? Where am I making mistakes? How would other experienced content marketers create content? 

Word Mouth Marketing is the one strategy that drives more than 90% of B2B purchases. Yet many companies take this strategy for granted. Also, if you want your organization to grow, the best way it can be done is by the customer itself.Today, we have Mitchell Roush, the Director of Strategic Communication & Marketing at Grand Island Public School, to share his thoughts and guide you strategically about creating and improvising with word-of-mouth marketing.It's a myth that word of mouth marketing is giving away customer delights or, for that matter of fact, being a "Good" company. It's beyond this, and you need a defined word-of-mouth strategy that is noticeable & differentiator that drives the conversation.More points like this have been discussed in the main video. You can find the link in the comment section.

🚨Now Streaming!!🌟Ep.3 of let's get candid season 2 is live!!🤩Catch Morgan Smith (Host of the B2B Power Hour) and Janvi Gandhi (host) to pull back the curtain on this topic and discover more about how he is moving in the ocean of the B2B industry.👉🏻B2B companies face more challenges than ever. Lack of in-person meetings, an increase in working from home and a longer buying cycle are making it harder to build an authentic relationship with prospects. 👉🏻But personalised branding can drive your b2b brand forward. 80% of companies see a lift in sales after implementing personalization. 👉🏻Personalised branding can help you in increased sales, shorten buying cycle and enhance sales efficiency.✅Don't miss out on this interesting conversation.#personalisedbranding #branding #b2bpodcast #b2bmarketing #podcast #sales #marketing #demandgeneration #unboundb2b

Hey Guys!!!#LetsGetCandid season 2 is liveWe all agree that scaling is no easy job even for business tech leaders. You need the right people to develop, market & sell that product/service. To help you more on the scaling systems we have Steven Schmidt the Founder & CEO of Tidal a company that rose from $0 to $100 million in 90 days. To discuss all the aspects which are of utmost importance to drive the revenue.In this episode, Steven has beautifully explained how different aspects of B2B selling like lead gen, omnichannel, organic marketing can help you to move towards your desired revenue generation.

We all marketers know that experimenting is a crucial part of marketing. It's like a piece of a puzzle in the process. Also, when a marketer experiments it differs your brand from a monotonous brand and ultimately your brand stands out in the crowd. Yet there is a common misconception that experimenting is only for email subject lines, display copy, button colors, etc, but that's how you limit yourself.To clear your doubts & misconception we have Melanie Deziel  the author of The Content Fuel Framework  and Co-Founder & VP of Marketing at The Convoy  on our first episode to give you tips & notes on how you can improve the experimentation in 2022

Let’s Get Candid is the series produced by UnboundB2B and hosted by Janvi Gandhi, the place where we take interviews of the VPs, C-Level executives, thought leaders & founders while catching their most candid reaction.  We have covered the trendiest topic in the B2B world with valuable insights from industry experts around the globe. From ABM strategy to your go-to-market strategy you can find it all like how, what, when, where & whom.  If you want to stay up-to-date on what’s working in the B2B industry then this show is for you.  This show is also available in video format on YouTube. You can find the link below.