Design Your Wedding Business

I can’t believe this is Episode 100 of the Design Your Wedding Business podcast!Whether you’re a long-time listener or a newbie, thank you so much for being here. In this 100th episode, we’re talking about visibility for your wedding business. We spend a lot of time thinking and talking about marketing, but what if we’re focusing our attention on the wrong thing? What you really need is visibility, and I’m going to help you get it. Join me for a discussion about the difference between marketing and visibility, what visibility looks like for wedding planners and other business owners, and how to create more visibility for your wedding business.Topics covered in this episode include:Why you should shift your focus from marketing to visibility Ways to be more visible How to create a visibility planHere’s to the next 100 episodes! Are you with me?I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Episode 67: Why You Should Be on Pinterest with Julianne Smith: https://designyourweddingbusiness.com/67-why-you-should-be-on-pinterest-with-julianne-smith/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

Does SEO bring out the procrastinator in you? Yeah, me too. When it comes to SEO (Search Engine Optimization), many of us don’t know what to do or where to start. Well, you’re in luck because Sara Dunn is here to show you how easy it can be. In this episode of Design Your Wedding Business, Sara is teaching you the basics of SEO for wedding professionals so that you can break through the overwhelm and finally get started on your SEO. She’s sharing simple steps that you can take to get started without spending hours creating new content. Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.Topics covered in this episode include:What SEO is and how it works How to rank higher in search results The power of SEO compared to other marketing toolsIf you want to see your business at the top of the Google results page, tune in. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Sara’s Website: https://saradoesseo.com/ Get Sara’s Wedding Blog Template: https://saradoesseo.com/wedding-blog-post-template/ Sign Up for the Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/ Follow @saradoesseo on Instagram: https://www.instagram.com/saradoesseo/ Follow @saradoesseo on TikTok: https://www.tiktok.com/@saradoesseo Follow Sara on Facebook: https://www.facebook.com/SaraDoesSEO/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

Are you trying to do your own market research in the wedding industry?We all know that we need to be doing our research and looking at data, but it’s hard to know where to start or what to look for. In this episode on the Design Your Wedding Business podcast, Shane McMurray is sharing everything you need to start researching your market and what’s going on within it. This episode will teach you where to find the data you need, how to understand it, and how to use it in your business. Shane McMurray’s goal is to help you generate more profit, build a better marketing message, make superior pricing decisions, close more sales, generate more qualified leads, identify your core customer, get funding, and find the best opportunities by providing a realistic, unbiased understanding of the wedding market through independent research.Topics covered in this episode include:Market data you need to know An easy way to find the data you need Avoiding overwhelm when you’re looking at data Tune in to start using more data in your wedding business. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit the Wedding Report Website: https://wedding.report/Connect with Shane on LinkedIn: https://www.linkedin.com/in/shanemcmurray/ Subscribe to the Wedding Report YouTube Channel: https://www.youtube.com/c/TheWeddingReport Access the Free Wedding Market Report: https://wedding.report/index.cfm/action/wedding_statistics/view/search_market/Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

Have you been thinking about sprucing up your website? It’s not uncommon to find that updating your website gets bumped down your list of priorities and before you know it it’s been five or more years since you last gave it a refresh. Maybe that’s you, or maybe you’re setting up your website for the first time, either way, I want to make sure your website is working for you in the best possible way! In this episode of Design Your Wedding Business, website designer Emily Foster and I are talking all about how to create effective websites that drive success for your wedding business. We’re covering everything from branding and visuals to strategy and goals (plus so much more). Emily Foster is the owner of Emily Foster Creative, a brand and website design studio based in Portland, Oregon, that works with wedding professionals around the world.Topics covered in this episode include:How to know if your website is working for you Common mistakes wedding professionals make on their websitesTips for improving your website experienceWhen social media platforms go down, your website is not going anywhere, so why not make it work for you?I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Get Emily’s Free Elevated Website Checklist: https://emilyfostercreative.com/design-your-wedding-business-elevated-website-checklistVisit Emily’s Website: www.emilyfostercreative.comFollow @emilyfostercreative on Instagram: https://www.instagram.com/emilyfostercreativeFollow Emily on Facebook: https://www.facebook.com/emilyfostercreativeFollow Emily on Pinterest: https://www.pinterest.com/emilyfostercreative/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

What questions do you have about working with rental companies as a wedding planner?With a bit of luck, by the end of this episode, we’ll have those questions answered. When I had a team, I would ask top wedding professionals to come and talk to us about their corner of the industry so that we could better serve our clients and build stronger relationships with other wedding professionals. Now, we’re doing the same thing right here on the Design Your Wedding Business podcast. Each week I connect with one wedding professional to talk about how we as wedding planners can better educate ourselves and our clients. In this episode, we’re talking all about rentals. Robin Denny, Director of Sales for BBJ LaTavola, specializes in working with individuals and organizations in the rental industry to enhance their leadership abilities, cultivate meaningful connections, and drive business strategies for maximum impact. Topics covered in this episode include:How rentals make the wedding industry more sustainableThe impact of the Pantone color of the year (and other trends)Important conversations to have with your rental company If you’ve ever wondered how rentals work, how to reach out to a company, or how rentals affect the big day, you’re in the right place. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

If you have questions about working with a hair and makeup artist but are unsure who to ask, you’re in luck! In this episode on the Design Your Wedding Business podcast, we’re talking to makeup artist Anne Timss about what it’s like for a wedding planner and makeup artist to work together and what that process looks like. Anne is covering wedding makeup trends, planning hair and makeup into the wedding day timeline, how to learn your client’s makeup preferences and more! Anne has been a working makeup artist for over 20 years and she absolutely loves it. She worked with Lancôme, MAC, and NARS before she eventually decided to build her own bridal styling company and she hasn't looked back! She specializes in weddings, adventure elopements, and lifestyle commercial work, but she is happy to style you for a fun event or party as well. Topics covered in this episode include:Changes in the wedding industry from a makeup artist’s perspectiveA day in the life of a makeup artist How to build relationships with the wedding professionals you’re working withWhether you’ve worked directly with a makeup artist before or not, you’ll love this chat with Anne!I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Anne’s Website: https://www.annetimss.com/Follow @mstimssmakeupartist on Instagram: https://www.instagram.com/mstimssmakeupartist/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

If you’ve never worked directly with a florist before, you might be wondering what that process looks like. Wonder no more because Judi Tschudia is here on Design Your Wedding Business to walk you through the entire process of floral design for weddings from start to finish. Judi is getting into the nitty gritty of everything that goes into wedding floristry and what you and your clients need to know about budget, timing, setup, and more. She’s sharing her tips to make everyone’s lives easier: yours, the florist’s, and your client’s. Judi has loved flowers since she was 10 years old and has learned every day since then about style, production, product availability, and chasing flowers around the world for her business, Fena Flowers. Topics covered in this episode include:A typical day in the shop for a wedding florist The timeframe for wedding floristry How to work with a florist as a wedding planner If you’re interested in working more closely with a florist, this episode has all the details for you. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Judi’s Website: www.fenaflowers.com Follow @fena_flowers on Instagram: https://www.instagram.com/fena_flowers/ Follow @FenaFlowers on Facebook: https://www.facebook.com/FenaFlowers Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

How do you get into planning destination weddings?Maybe you got into the wedding industry with a dream of doing destination weddings or maybe you’re looking to try something new. Whatever has led you here, we’ve got answers for you in this episode of Design Your Wedding Business. Natalie John is here to talk all things destination weddings. She’s teaching you how to get into them, what mistakes to avoid, where you can do them, and what you have to look forward to. Natalie John is the CEO of Dreamy Weddings. The savvy and trend-forward entrepreneur oversees a portfolio of growing businesses that started with Dreamy Weddings, operating in two destinations in 1999, and has grown to operate in 13 Caribbean destinations. Topics covered in this episode include:How to break into the destination wedding market Common challenges that destination wedding planners face Knowing the marriage laws in your destination If you’re trying to break into the destination wedding market, this episode is for you. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit the Dreamy Weddings Website: www.dreamyweddings.com Learn More About CWEP: www.caribbeanwep.com Follow @dreamyweddings_ on Instagram: https://www.instagram.com/dreamyweddings_/ Follow @caribbeanweddingexpert on Instagram: https://www.instagram.com/caribbeanweddingexpert/ Follow @cwep2020 on Instagram: https://www.instagram.com/cwep2020/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

Have you ever done a styled shoot for your wedding business?If you have, you’ll know that they make great marketing material, but they take a lot of work to create, coordinate, and execute from start to finish. So, are styled shoots worth the effort? I thought we should ask a professional. Margaux Fraise is here on Design Your Wedding Business to teach us all about the pros and cons of styled shoots and how to plan one if you decide it’s the right move for your business. Margaux is taking us through her streamlined styled shoot process with an emphasis on post-shoot submission strategies to extend the shelf-life and ROI of your project.Margaux Fraise is the owner and creative director of Harmony Creative Studio, an award-winning boutique wedding firm in Los Angeles, CA. Topics covered in this episode include:The benefits of styled shoots How to use styled shoots to reach your business goals Mistakes to avoid when you’re planning a styled shoot Margaux has so much to share with us, so let’s dive in!I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Margaux’s Website: www.margauxfraise.comFree Templates and Resources for Planning Styled Shoots: bit.ly/styledshootresourcesFollow @harmonycreative on Instagram: https://www.instagram.com/harmonycreative/ Follow @weddingsummitseries on Instagram: https://www.instagram.com/weddingsummitseries/ Join the Wedding Summit Series Facebook Group: https://www.facebook.com/groups/weddingsummitseries Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

What do you do when your pricing doesn’t seem to fit in any market?Your business has grown and you’ve gotten too expensive for the budget shoppers, but you don’t yet have the reputation or prestige that luxury clients are looking for. Does that sound like you? It’s a tricky spot to be in, so in this episode of Design Your Wedding Business, we’re hearing from someone who has been there and navigated it beautifully. Jenna Noelle is sharing everything she’s learned about how to get out of the price gap. She’s covering what a price gap is, how to know if you’re in one, how to price your services, and when to consider raising your rates. Jenna Noelle is a destination event photographer, small business coach, and podcaster who is passionate about giving creative professionals the tools to define and achieve their own versions of success.Topics covered in this episode include:What happens when you’re in a price gapHow to calculate your prices Standing up for yourself and your prices Tune in for a value-packed episode about how to price yourself. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Jenna Noelle’s Website: https://www.jenna-noelle-creative.com/ Check Out Jenna Noelle’s Mentorship Program: https://endless-summer-collective.com/client-management-freebie Follow @jennanoelleweddings on Instagram: https://www.instagram.com/jennanoelleweddings Follow @jennanoelletravel Instagram: https://www.instagram.com/jennanoelletravel/Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

How do you get into the luxury market? If your goal is to work with high-end clients, you might be wondering where to start. I have the perfect guest for you in this episode of the Design Your Wedding Business podcast. James Christianson from James x Schulze is sharing his expert advice for breaking into the luxury market as a wedding professional. There’s more to this than just marketing; we’re talking about mindset, sales, buying psychology, and (of course) systems and processes. In this episode, James explains how all these pieces work together to get you where you want to be: in front of luxury clients. James started his career as an educator and entrepreneur. With 20+ years of experience as a photographer, combined with his business and education experience, James brings a distinctive and clear voice to the world-renowned photography brand James x Schulze. Topics covered in this episode include:Marketing for a luxury audience How to get comfortable talking about your prices The buying psychology of the luxury market Are you ready to break into the luxury wedding market? Get started with this episode. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Sign Up for the Sage Business of Luxury Weddings Course: www.sagejourney.co Join The Business of Luxury Weddings Facebook Group: https://www.facebook.com/groups/thebusinessofluxuryweddings Follow @jamesandschulze on Instagram: www.instagram.com/jamesandschulze Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

Follow-up. You know you need to do it, but it always ends up on the back burner. In this episode of Design Your Wedding Business, I’m joined by fellow wedding industry mentor Kate Storey to talk about why follow-ups are so valuable and how to use them to get more bookings from your ideal wedding clients. Believe it or not, a good follow-up strategy can double or even triple your business. Yes, triple. How? That’s a great question that Kate would love to answer for you. She’s sharing three tips to help you get more bookings from your follow-ups. Kate Storey is a marketing and messaging expert for wedding professionals who want to book more of their perfect couples at a higher rate. Topics covered in this episode include:Why you need a good follow-up systemHow many times to follow up with a lead Why you shouldn’t start your follow-ups with “congratulations on your engagement”How to resonate with your target audienceAre you working on getting more bookings for your wedding business? Don’t miss this episode. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Get the Price Shopper Guide and Email Templates: https://bit.ly/45IDCQA Visit Kate’s Website: https://www.bookmorebrides.com/ Join the Book More Brides Facebook Community: https://www.facebook.com/groups/bookmorebridescommunity/ Follow @bookmorebrides on Instagram: https://www.instagram.com/bookmorebrides/Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

Wedding shows: we all have questions about them. Which is the right show for me? Are they worth it? What should I bring? How do I capture the attention of attendees? Kristen DeBadts has answers for you in this episode of Design Your Wedding Business. Kristen and I are getting into the nitty-gritty of how to choose the right wedding show for you, prepare for it, and follow up afterward. If you’ve never had a booth at a show before, this episode is going to be your one-stop shop for all the information you need to get ready for your first show. Wedding shows are a ton of fun and a great way to network with future clients and vendors. Doing the work ahead of time to prepare will allow you to have the best experience possible and also get the highest return on your investment. Kristen's unwavering commitment to the wedding industry and her genuine desire to help others have positively impacted thousands over the past 19 years. She began at Wedding In New York as an intern during her time at college and has evolved into a passionate expert who empowers small businesses to thrive in an ever-evolving industry. Topics covered in this episode include:How to choose the right wedding show for you The process of preparing for a wedding show Tips for standing out from other wedding businesses Tune in for inspiration on how you want to set up your booth and leave an impression on the people you connect with at your next wedding show. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit the Wedding In New York Website: www.WeddinginNewYork.com Follow Kristen on Facebook: https://www.facebook.com/kristendebadtsFollow Wedding In New York on Facebook: https://www.facebook.com/WeddingInNewYork/Follow @rochesterwedding on Instagram: https://www.instagram.com/rochesterweddingFollow @buffalowedding on Instagram: https://www.instagram.com/buffaloweddingFollow @syracusewedding on Instagram: https://www.instagram.com/syracusewedding Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

What does building a house have in common with building a business?Well, for starters, a house can’t be built in a day and neither can your business. It takes time to lay the foundation, create the structure, and get everything working smoothly. In this episode of Design Your Wedding Business, I’m walking you through the process of building and structuring your business and standard operating proceduresFor this episode, think of your business as your house, and let me help you build it. We’re starting with what makes up the foundation and working our way to the top. I’m asking you to reflect on things like your mission, vision, and values; your boundaries; how you present your business; and how you lead your team. Topics covered in this episode include:How building a business is like building a house Creating a strong foundation for your business Why you need to know your mission, vision, and values Is your business structurally sound? This episode will help you figure that out. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Get the Small Business Task Worksheet: https://designyourweddingbusiness.com/worksheets/small-business-task/Episode 3: Mission, Vision, and Values: Everything You Need to Know to Start Your Business: https://designyourweddingbusiness.com/mission-vision-and-values-everything-you-need-to-know-to-start-your-business/  Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

Have you been wondering about Human Design but don’t know where to start?Let me make things easier for you and give you a starting point right here! When I first heard about Human Design I was enthralled. It showed me so much about who I am as a person and in turn as a business owner. If you’re wondering what Human Design is and what it has to do with business, don’t worry, our guest Melissa Froehlich is going to be your guide through all things Human Design in this episode of Design Your Wedding Business. She’s going back to basics to give you everything you need to get started with Human Design. Melissa Froehlich is a sought-after business strategist, mentor, and certified mindset coach who works with established female entrepreneurs ready to own the role of being a leader in their business. She empowers and equips female entrepreneurs who want to carve their own paths to build profitable businesses that bring them freedom and fulfillment. Topics covered in this episode include:The core components of a Human Design chartThe five types of people according to Human Design How to understand the basics of Human DesignWhat information you need to create your Human Design chartIf you love knowing your astrological birth chart, Enneagram, and Myers-Briggs, this is for you.I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Get Your Human Design Chart: https://melissafroehlich.com/human-design-chartVisit Melissa’s Website: www.melissafroehlich.com Follow @melissafroehlich_biz on Instagram: https://instagram.com/melissafroehlich_biz Follow Melissa on Facebook: https://www.facebook.com/MFStrategicBusinessGrowthConnect with Melissa on LinkedIn: www.linkedin.com/in/melissafroehlichJoin Melissa in Her Free Facebook Community: Ready, Set, CEO™: Sales, Marketing, & Mindset for Female Entrepreneurs: https://www.facebook.com/groups/uplevelloungeShow notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

How can you incorporate more self-care into your life? A few months ago, I did a self-care Sundays series on the 8 Dimensions of Self-Care. In this episode of Design Your Wedding Business, I’m joined by the author of that framework herself, Stacy Fisher. Stacy is talking about what self-care really is and how to discover what it means to you. She’s walking us through the 8 Dimensions of Self-Care framework and breaking down each dimension so you can start thinking about what they might look like in your life. Stacy is a registered dietitian, diabetes educator, and published author with more than 20 years of experience in health care. As the creator of the 8 Dimensions of Self-Care framework, she helps clients establish a foundational self-care plan so they can achieve their health and nutrition goals.Topics covered in this episode include:What most people don’t know about self-care Tuning out other people’s opinions on what self-care is or isn’t Allowing your self-care to evolve The 8 Dimensions of Self-Care One small gesture of kindness to yourself can be all it takes; what will you do to show kindness to yourself today? I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Stacy’s Website: www.LivingUpp.com Follow @livingupp on Instagram: https://www.instagram.com/livingupp/Connect with Stacy on LinkedIn: https://www.linkedin.com/in/stacy-fisher-rd-ld/Follow LivingUpp on Pinterest: https://www.pinterest.com/LivingUpp/Episode 29: How to Integrate 8 Areas of Self-Care Into Your Life: https://bit.ly/Ep29DWYBPodcast  Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

What are you doing to continue your education as a wedding professional?Let’s face it, you don't just sign one contract, send out one proposal, do one wedding, and know it all. You have to take time to continue to invest in yourself to grow as a business owner and wedding professional. That’s why continuing education within the industry is so important, and in this episode of Design Your Wedding Business, I’m joined by Tara Melvin to talk about one way to do it: conferences! If you’re looking for new ways to continue your education within the wedding industry, you’re in the right place. Tara is talking all about the value of continuing education and the many elements that make a great conference, specifically for wedding professionals. Tara Melvin is an award-winning event planner in the Washington DC metro area. She is the founder and producer of The Signature CEO Conference, founder and mentor of The Executive Mentor Program, and founder and President of The National Society of Black Wedding & Event Professionals. Topics covered in this episode include:What makes a good conference in the wedding industry Why continuing education is so important for wedding professionalsThe importance of diversifying professional spaces How to continue your education as a wedding professionalTune in for some inspiration to invest in yourself and continue your own education in the wedding industry. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Tara’s Website: www.perfectplanningevents-dc.com Get Tickets to The Signature CEO Conference 2024: www.thesignatureceo.com Follow @signatureconceptsllc on Instagram: https://www.instagram.com/signatureconceptsllc/ Follow @signatureceo on Instagram: https://www.instagram.com/signatureceo/ Follow @nsbwep on Instagram: https://www.instagram.com/nsbwep/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

So, the slow season is approaching and you know you had things you wanted to do but you can’t remember what they all were. Don’t panic, I’m sharing my list of everything I like to get done during the off-season to make sure that my business can continue running smoothly. Work your way through this list and you’ll be good to go by the time things start picking up again. Take advantage of this slower time when you don’t have as much going on to dedicate some brain power to the things you don’t usually have time for. Trust me, you’ll thank yourself later. Does your contract need updating? Do you need a new marketing plan? Is your software outdated? Now’s the time to get it all taken care of so that you don’t have to worry about it when you’re slammed. Topics covered in this episode include:What to get done during the off-season Things to reflect on and review in your business Reviewing your contract, marketing plan, systems, and procedures Use this episode to make a plan for your off-season! I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

How can you simplify your schedule?There are three things you need to include in your schedule to set yourself up for the best week possible, and I’m sharing them in this episode of Design Your Wedding Business. I’m teaching you how to plan your calendar and create your schedule to make your weeks more manageable, productive, and efficient. If you want to save yourself time and make sure that you’re getting everything on your to-do list done every week, this is for you. Topics covered in this episode include:The best way to plan your calendarWhy you need a CEO day in your week Scheduling time for yourself into your week Sit back and let me be your wedding business coach for the next ten minutes in this quick and actionable episode of the podcast. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

Do you have a process for wrapping up your year and transitioning into the new year? If not, get some inspiration from this episode of the Design Your Wedding Business podcast. I’m sharing what I do at the end of each year to prepare for the new year and make the transition as easy as possible. We’re covering organization, standard operating procedures, pricing, and more. Ensure that no areas of your business get left in the past and make this end-of-year process part of your wedding industry business plan. If you want a smooth and simple transition from the old year to the new year, this is for you. Topics covered in this episode include:How to simplify the transition into the new year Getting reviews and testimonials from the previous year’s clients Things to reflect on as you look back on your yearWhy this is a good time to look at your pricing I hope this episode helps you get ready for the new year!I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Episode 73: Digital Organization Hacks with Lisa McHargue: https://designyourweddingbusiness.com/73-digital-organization-hacks-with-lisa-mchargue/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz