CRO Live Hour

Should you build an in-house CRO team? The answer isn't always no. Some companies have contacted us about conversion optimization, but we've decided not to take them on. It's gotta be a good fit between what they need and what we offer. If you're in a heavily regulated industry and can't share data, it's best to build an in-house CRO team, even though it's costly. Today, we are talking about building an in-house CRO team, what it takes, and what you have to do. #CROLiveHourQUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

Most people have a ton of A/B testing ideas – but if we're being honest, some test ideas are not worth it. If I were you, I'd focus on tests with the most potential and biggest payoff.But how, then, do you determine which hypotheses you should do first (or ignore)?This is exactly what we're talking about in today's episode. Tune in...QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In this bite-sized episode of the CRO Live Hour Podcast, Khalid dives into a crucial question: What lessons can you learn from your competitors?While outright copying your competitors is a big no-no, turning a blind eye to their strategies can be equally detrimental. Khalid delves into the delicate balance between drawing inspiration from competitors and maintaining your unique voice and brand identity.Join us as Khalid shares insightful tips and strategies on how to glean valuable insights from your competitors without sacrificing your authenticity. Whether you're a seasoned entrepreneur or just starting out in the business world, this episode offers practical advice you won't want to miss.Tune in now and discover how to leverage your competitors' successes and failures to propel your own growth and success!QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In this CRO Live Hour Podcast episode, hosts Khalid & Simbar talk about the Conversion Framework. They mainly focus on three questions: What is a conversion framework, and why is it important to have one?Can you walk us through the 7 principles of the conversion framework?How do you prioritize these principles when designing and optimizing a website for conversion?QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In this episode of the CRO Live Hour Podcast, hosts Khalid and Simbar delve into the critical practice of Expert Reviews in Conversion Rate Optimization. They elucidated how an expert review encompasses a comprehensive analysis of a website's design, functionality, and user experience, aiming to identify potential barriers to conversion and opportunities for improvement. The hosts underscored the significance of expert reviews in CRO, as they provide valuable insights into optimizing the user journey and enhancing conversion rates effectively. Throughout the episode, they discussed key elements typically scrutinized during a website expert review, common usability issues encountered, strategies for prioritization, and tools instrumental in conducting thorough evaluations. Emphasizing the importance of aligning recommendations with overarching business objectives, Khalid and Simbar highlighted approaches to ensuring that expert review insights drive meaningful enhancements tailored to the website's goals and audience needs.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In this episode, which serves as the sequel to episode 58, Khalid and Simbar delve deeper into the topic of value propositions. Throughout this episode, they address the following inquiries:As personalization and customization become increasingly prevalent in marketing, how can businesses adapt their value propositions to resonate with diverse customer segments while maintaining a consistent brand identity?In the case of a brand offering multiple products, how can businesses effectively harmonize these various dimensions to construct a comprehensive and compelling value proposition?What are the advanced metrics and key performance indicators (KPIs) that businesses should employ to gauge the efficacy of their value propositions, moving beyond conventional ROI assessments?How do the principles of devising and articulating value propositions differ between business-to-business (B2B) and business-to-consumer (B2C) markets, and what tactics prove most fruitful within each domain?QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive deep into the art and science of defining, refining, and communicating value propositions. They also discuss the importance of understanding customer needs, competitive analysis, and market trends in crafting a compelling value proposition that resonates with target audiences.Throughout the discussion, Khalid and Simbar address common pitfalls and misconceptions that businesses often encounter when developing or communicating their value propositions. From vague messaging to overlooking key customer pain points, the hosts provide practical guidance on how companies can avoid these pitfalls and effectively communicate their unique value to customers.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In this latest episode, hosts Khalid and Simbar explore how clarity influences conversion rates. Uncover the meaning of "clarity" in conversion optimization, its pivotal role across various industries, and the synergy between UX design and user experience. Learn effective methods for measuring clarity's impact on conversion optimization. Join the conversation and enhance your understanding of optimizing conversion rates.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar explore the role of program managers in conversion optimization.  From overcoming hurdles in deploying high-quality experiments to incorporating checks and balances into workflows, the hosts offered valuable insights into navigating the complexities of conversion optimization.Khalid and Simbar also go on to highlight how effective program management is crucial for aligning teams, streamlining processes, and achieving optimal results. The episode also emphasized the significance of cultivating a culture of continuous learning within teams to keep abreast of industry trends and evolving consumer behaviors. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar tackle the essential questions to consider before hiring a Conversion Rate Optimization agency. They discuss the most challenging aspects of CRO projects, providing valuable insights into the complexities of experiment launches, resource commitments, and team involvement. Tune in and gain a practical understanding of what to expect and how to navigate these challenges when embarking on a conversion optimization journey.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

Join hosts Khalid and Simbar in this insightful episode of CRO Live Hour as they take a deep dive into post-Black Friday and Cyber Monday experimentation strategies. The hosts discuss the challenges and opportunities that arise for businesses in the aftermath of the busy shopping weekend. They explore innovative experimentation techniques, data-driven approaches, and case studies that shed light on successful post-BFCM strategies employed by leading e-commerce businesses.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive into the world of funnel optimization, shedding light on its pivotal role for online businesses. They break down the process of identifying key bottlenecks and friction points in a conversion funnel, emphasizing the critical nature of addressing these issues for improved user experience and increased conversions. The hosts also explore the unique challenges and strategies involved in mobile conversion optimization, recognizing the growing prevalence of mobile devices. To guide businesses on the right path, Khalid and Simbar share insights into common mistakes made during funnel optimization and offer practical advice on avoiding them. Tune in to discover how businesses can seamlessly optimize their funnels to create a cohesive experience across various platforms, ensuring a smoother journey for users and ultimately boosting success in the online landscape.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In this insightful episode of CRO Live Hour, hosts Khalid and Simbar explore the distinctions between strategic and tactical CRO, providing a clear understanding of how these approaches differ and complement each other. Here are some of the questions answered in this podcast: What is the difference between strategic and tactical CRO?Could you share a real-world example where you combined strategic planning and tactical execution to improve conversion rates significantly?How do you define the key goals of strategic CRO, and how do these goals differ from the objectives of tactical CRO efforts?When it comes to CRO, what should businesses prioritize first: developing a strategic roadmap or implementing tactical changes?How can businesses align their overall business goals with their CRO strategies, and how do tactical decisions fit into this alignment process? Whether you're a CRO enthusiast or a business professional seeking to enhance conversion rates, this episode offers actionable insights to elevate your CRO strategies. QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In this episode of CRO Live Hour, hosts Simbar and Khalid delve into the intricate world of A/B testing, exploring the fine balance between quick decision-making and the necessity for thorough, reliable tests. They also tackle the challenges faced across various industries, dissecting scenarios where A/B testing becomes particularly complex.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

Recently, there have been discussions about the ethics surrounding A/B tests. I've been following the discussions from the terraces, and during last week's CRO Live Hour session with Khalid Saleh, I dropped the question: Are A/B price tests cool from an ethical standpoint? Find out what Khalid had to say about it. Here are some of the questions we tackled in this episode: In your opinion, are there situations where A/B testing certain content or features could be morally controversial? How should businesses navigate these ethical gray areas?Is obtaining explicit consent from users necessary for A/B testing?A/B testing often involves changing elements of a website to observe user behavior. At what point does this customization cross the line into manipulation, and how can businesses avoid this ethical dilemma?What ethical framework or principles should businesses consider when implementing A/B testing on their websites or products?QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

In the latest episode of the CRO Live Hour, hosts Khalid and Simbar delve into the intricacies of optimizing e-commerce websites during the holiday season. They tackle essential questions about prioritizing elements for experimentation, emphasizing the significance of choosing the right metrics tailored for holiday experiments. Tune in to discover key insights on tracking metrics vital for long-term success and understand the critical role of user feedback and customer behavior analysis in shaping the design of holiday experiments. Join Khalid and Simbar as they navigate the complexities of e-commerce strategy, providing valuable tips and strategies to enhance your online business during the festive season.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

Join hosts Khalid & Simbar in this episode of the CRO Live Hour as we tackle the challenges of Conversion Rate Optimization during peak seasons. We uncover common mistakes to avoid, recommend essential tracking technologies, and share strategies for balancing urgency and scarcity in your CRO efforts. Tune in for valuable insights to boost your conversion rates and stay competitive! Subscribe now for more CRO expertise.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

Join Simbar and Khalid on the latest episode of the CRO Live Hour podcast as they dive deep into the world of Conversion Rate Optimization (CRO) during the Black Friday and Cyber Monday shopping bonanza. Drawing from their wealth of experience, they share invaluable insights and lessons learned from past CRO strategies during these high-stakes campaigns.In this episode, our dynamic hosts explore the unique challenges and opportunities that Black Friday and Cyber Monday present compared to regular e-commerce operations. Discover how the urgency of limited-time deals, increased competition, and the sheer volume of online shoppers demand a tailored approach to CRO that sets these events apart.But that's not all! Simbar and Khalid also reveal their secret sauce: leveraging data from previous years' campaigns to supercharge your CRO strategies for the upcoming Black Friday and Cyber Monday. Learn how to analyze historical data, identify trends, and make data-driven decisions to maximize your conversion rates and revenue during this critical period.Whether you're a seasoned e-commerce professional or just dipping your toes into the world of CRO, this episode is packed with actionable tips and strategies to help you unlock the full potential of Black Friday and Cyber Monday. Don't miss out on this essential knowledge to boost your holiday season success.Tune in to the CRO Live Hour and get ready to optimize your way to a record-breaking Black Friday and Cyber Monday!QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

Episode Title: "Exploring Experimentation Strategies: In-House vs. Agency"Description:In this episode of the CRO Live Hour Podcast, your hosts Simbar and Khalid delve into a dynamic discussion comparing the two primary approaches to experimentation: in-house and agency-driven. With insightful perspectives, they break down the advantages and considerations of each strategy, helping listeners navigate the complex landscape of optimization.Episode Highlights:Fundamental Distinction: Simbar and Khalid kick off the episode by dissecting the fundamental differences between in-house experimentation and employing agency services for experimentation. They highlight how each approach brings its own set of benefits and challenges to the table.Control and Customization: The hosts dive deep into the topic of control and customization, dissecting how in-house experimentation grants greater control over the process and allows for tailoring experiments to specific organizational needs. Conversely, they discuss how agencies offer expertise and a fresh perspective, potentially leading to innovative solutions.Benefits of In-House Experimentation: Simbar and Khalid explore the key benefits of conducting experimentation in-house, such as having direct access to data, maintaining confidentiality, and fostering a deeper understanding of user behavior. They emphasize how in-house teams can iteratively fine-tune strategies based on internal insights.Agency Advantages: The hosts recognize the advantages that agencies bring to experimentation, including specialized knowledge, a wide range of industry experience, and the ability to scale resources for larger projects. They discuss scenarios where agencies can provide a competitive edge by introducing external viewpoints.In-House Suitability: Through real-world scenarios, Simbar and Khalid outline when in-house experimentation might be more suitable. They highlight situations where organizations possess sufficient resources, want to keep sensitive data in-house, and aim to foster a culture of continuous improvement.Agency Suitability: Drawing from industry examples, the hosts identify scenarios where agencies shine. They explain how agencies become invaluable when organizations lack internal expertise, need to execute experiments swiftly, or seek unbiased evaluations of their strategies.Join Simbar and Khalid in this episode as they break down the in-house versus CRO agency experimentation dilemma, equipping you with insights to make informed decisions for your optimization journey. WhetherQUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.

Join hosts Khalid and Simbar on the CRO Live Hour podcast as they debunk common A/B testing myths. Is A/B testing only for statisticians? Does faster testing guarantee better results? Must you wait for statistical significance? The higher the testing velocity, the better the experimentation program.Should you A/B test everything? Get ready to challenge these misconceptions and gain practical insights for effective A/B testing. Tune in to reshape your CRO strategy and make informed decisions.QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!Visit Our Website, And Learn More About Our Services:invespcro.comFollow Invesp on Social Media: Linkedin Facebook Twitter/X Read more about conversion rate optimization on our blog.