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SEO Success For Small Business Owners is a podcast for entrepreneurs who find SEO and inbound marketing difficult and frustrating but know how important it is for growth. Are you keen to learn more about SEO, and how to use inbound marketing to get more business? This podcast is a talk show where I share my experiences, knowledge and what I am learning too! I'll share hints, tips, and nuggets of wisdom. I'll talk to guests about their successes and failures and I'll tell you about my own. Let's learn, improve and grow together!
56 Episodes
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#055: In this episode I talk a little about how SEO distributes your marketing assets even if they aren't very good! It can happen that a seemingly failed SEO campaign worked really well - it's just the company doesn't actually sell a product or service that people want, or maybe their marketing message is a little off kilter! But you CAN use SEO as a tool to help you gauge what in your marketing does work and what doesn't work - by tweaking, measuring and pivoting your content.I'm going to t...
#054: In this episode I talk about where the finish line is with SEO. Should you stop at a particular point, or is it more like adding cash to investments - growth over time? Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, Tree Care SEO Services, my Green Industry SEO Company, Knight's Writing Company and LinkedIn.
#053: In this episode I talk about website URL structure, whether it actually helps with SEO and why we should keep a simple structure so we don't lose our visitors or stop them sharing our content.Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, Tree Care SEO Services, my Green Industry SEO Company, Knight's Writing Company and LinkedIn.
#052: In this episode I discuss how to rank your website in a niche market. That's a market with little or no visible search traffic! How on earth do you rank and get phone calls if it appears no one is looking for you?Listen to this episode to find out!Find Joe Samnik and Expert Tree Consultants here. Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, Tree Care SEO Services, my Green Industry SEO Company, Knight's Writing Company and LinkedIn.
#051: In this episode I talk about two tactics you can use to show your expertise. It doesn't matter whether you run a tree care company, are an endodontist or sell tap dancing lessons - doing these two things can help persuade people who are ready to buy to do just that! Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, Tree Care SEO Services, my Green Industry SEO Company, Knight's Writing Company and LinkedIn.
#050: In this episode I discuss why it might not be fair to blame your SEO for a lack of phone calls or sales! All this online business stuff is complicated! And there are lots of facets to being successful. Maybe Direct Response Marketing is something that can help you win - because guess what, you can track it and you can test it! That's huge!Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, Tree Care SEO Services, my Green Industry SEO Company, Knight's Wri...
#049: In today's episode I talk about the struggles we all have in lead generation.There is one channel that many of us don't leverage enough and it can make a huge difference in the growth of a business. Listen on to find out more about this obvious technique for building awareness and educating your potential customers...You can find Pat Flynn's 0 to 100 email challenge here.Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, Tree Care SEO Services, my Green I...
#048: If you have an old website and you want to re-vamp it and get your designer to create a new modern whizzy website, be sure not to make this HUGE mistake! It just might cost you your business!Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, Tree Care SEO Services, my Green Industry SEO Company, Knight's Writing Company and LinkedIn.
#047: Oh gosh! Aren't we all so completely inconsistent? And we complain about no traffic, sales or phone calls too!Well, I'm guilty of being inconsistent, that's for sure! And when it comes to content - if it's not out there... then it's not helping get your message out there!So... let's talk about content consistency!Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, Tree Care SEO Services, my Green Industry SEO Company, Knight's Writing Company and LinkedIn.
#046: In this episode I share a little story about outsourcing content creation and what can go wrong - especially with the advent of AI tools like ChatGPT.Find Originality.ai right here!Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, Tree Care SEO Services, my Green Industry SEO Company, Knight's Writing Company and LinkedIn.
#045: In this episode I give a basic introduction to backlinks and why they are important for your website.Backlinks are hard to get but they are an important part of your SEO effort. They can push your service pages and blog content up in the rankings and get them in front of your customers! What's not to love about backlinks!Here's a list of the tools I mention in this episode (non-affiliate links):Upwork.Ahrefs.NightWatch.Loganix.No BS Marketplace.The Hoth.Drop me a line anytime at: graeme...
#044: Just what does it take to make a real-world article rank number one in Google?In this episode I talk about a fun case study that myself and my friend, Trudy Rankin, have been conducting for her website The Menopause Effect.I did the SEO analysis and Trudy and her team created an epic piece of content!Our mission over the coming months was to try to rank it at position # 1 in Google! Five months in, and how are we doing? Listen to find out... (do you see what I just did with the backlink...
#043: In this episode I talk about how to distill your content strategy (outlined in episode # 42) into a content brief for your writer (even if you are the writer). The content brief is the last stop in the journey to creating an amazing blog post for your website. Find out what to include by hearing Phil's story and what I suggested he do to get a fantastic blog post!Read our article on fallen tree removal. Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, T...
#042: In this episode I discuss how to create a very simple content strategy so that you can understand a little about the search results for the keyword you are targeting and what you should write BEFORE you write it!Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, Tree Care SEO Services, my Green Industry SEO Company, Knight's Writing Company and LinkedIn.
#041: In this episode I consider the relationship between keywords, blog posts (and other content) and the buyer's journey. If you are trying to sell services or products and not having any luck, maybe you are selling to someone who is not yet ready to buy.In this episode I consider how you might attract potential customers. engage them and move them toward a purchase.Drop me a line anytime at: graeme@newroutedigital.com.Find me at NewRoute Digital, Tree Care SEO Services, my Green Industry S...
#040: Episode 40 is a bit of a milestone and I'm so happy in this episode to talk you through a simplified keyword research approach using ahrefs SEO tool.You want to be a blogger or you are a small business owner who doesn't want to become and SEO pro? That mean you need a quick and easy way to figure out if your blog posts will rank in the search engines.Listen to THIS episode, because I give you the secrets right here!Here is my article on Niche-Driven SEO.You can find ahrefs right here!Yo...
#039: This is a bit of a whirlwind episode with lots of buildup for the next few episodes. Realizing I was just about to record episode 40 got me to thinking about how I could improve things for the podcast, my website and of course YOU, going forward!And I decided to share that with you, starting with a quick discussion about the slimmed-down SEO process I'm using to get content onto my website, as well as the importance of a Content Calendar and exactly why it is so important! Drop me a lin...
#038: Google recently release a best practices guide on how to use links in your website. In this episode, I break down the guide in simple language. It basically comes down to common sense, but it's always worth being aware of Google's latest guidelines.You can find Google's update link guidelines here.Email me to discuss your SEO needs: graeme@newroutedigital.com.Find me at Tree Care SEO Services, my Green Industry SEO Company, NewRoute Digital, Knight's Writing Company and LinkedIn.
#037: Oh my gosh! Robots are taking over the World! Or are they? In this episode I finally 'break down' like everyone else and give my thoughts on AI generated content and ChatGPT. Should you use AI to help you create content or not? And what does Google say?Tools I mention in this Episode:Jasper.AI.ChatGPT.Originality.AI.Google's Blog Article.Email me to discuss your SEO needs: graeme@newroutedigital.com.Find me at Tree Care SEO Services, my Green Industry SEO Company, NewRoute Digital, Knig...
#036: In this episode I explore the concept of the Long Tail Keyword - or Zero Search Volume Keyword!How can you rank a website and get traffic when it seems you can't find easy industry specific keywords? Listen and find out!Tools I mention in this Episode:Answer The Public.Keyword Surfer.SEO Minion.Mangools KWFinder.Ahrefs.Email me to discuss your SEO needs: graeme@newroutedigital.com.Find me at Tree Care SEO Services, my Green Industry SEO Company, NewRoute Digital, Knight's Writing Compan...
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