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© 2024 Sport for Business
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We speak on your behalf to the people who make the decisions in the business of sport. From CEOs to Sponsors, Media professionals and creators of great campaigns, we open a window into their world through the art of conversation.If you'd like to know more about us and what we do in the commercial world of sport visit sportforbusiness.com
79 Episodes
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Hello and welcome to the Sport for Business Podcast.I’m your host Rob Hartnett and In today's 74th episode of the show, we are chatting with the man who is in charge of guiding PTSB’s partnership with Team Ireland, the Olympic Federation of Ireland and Paralympics Ireland, Ger Mitchell.A softly-spoken man of Tuam in County Galway he lets us inside the ropes of one of the biggest sporting partnerships of the year.We talk about why the bank got involved, why Team Ireland was such a natural fit,...
In today's 73rd episode, we are chatting with bestselling author, business leader, one-time sponsor of the Ryder Cup and now Director of the British and Irish Lions, Nuala Walsh.She has written Tune In - How to make smarter decisions in a noisy world and it is a book that will make you smarter by reading it.There are loads of examples to guide you, ten of the traps that can trip us up when it comes to decision making and loads more. This is a wide-ranging conversation covering everything...
In today's 72nd episode of the show, we are returning to a special occasion that takes place every year and gets us out of bed even earlier than usual.Darkness into Light is a coming together of people from all walks of life and for thousands of very personal reasons to walk into the dawn and raise money for Pieta House.Electric Ireland are the long term sponsors of the event and we sat down this week with Executive Director Pat FenlonWe talk about why they have been involved for so long, wha...
In today's 71st episode of the Sport for Business Podcast we are kicking off our 2024 Series on Leadership.In this we will speak to those who have risen to the top of their sporting organisations and for whom the buck stops at their desk.It is our privilege to chat with Brian Molloy, elected in recent weeks as the first ever male President of the Camogie Association.The Galway native got into the sport through daughters, coaching them, ferrying them, supporting them and getting gradually brou...
In today's 70th episode of the show, we are joined from New York City by Laura Weber, the designer of Team Ireland’s Opening and Closing Ceremony outfits.We chat about fashion and the way it should make you feel, where the connection came to become the designer of such an iconic piece of the Olympic story and so much more.Our Road to Paris Series is in Partnership with Permanent tsb, sponsors of Team Ireland. Find out more about what we do day in day out at Sportforbusiness.com Twice daily ...
In today's 69th episode of the show we are joined by the Race Director of the Irish Life Dublin Marathon, Jim Aughney.We chat about the reasons why he is still excited about the race in his fourth decade of managing it, the things that wake him up in the middle of the night and the importance of the agreement with Dublin City Council to keep the race at the heart of the CityIrish Life won the Best of Europe Sponsorship Award for the event last year and we talk as well about the importance of ...
In today's 68th episode of the show, we are joined by Hall of Fame former captain of the Irish Women’s rugby team Fiona Coghlan.There was a record crowd for an Irish Women’s Six Nations Game at the RDS this season for the game against Italy but still no win and now the focus switches to Cork this weekend and the visit of WalesFiona joined us at an Energia event looking to encourage more fans to come along and cheer on the girls in Green.Our Rugby Coverage on Sport for Business is in partnersh...
In today's 67th episode of the show, we are back in the Business of Gaelic Games.The GAA is basking in the glow of a great Allianz Football Finals weekend but sport is so often all about the next thing and with the Championship season starting almost straight away the Association has launched its first new advertising campaign in five years. We have a preview of the radio adThere are TV spots, football-specific ones and county-specific social posts as well, all pointing towards getting ...
In today's 66th episode of the show we are back in the Business of Golf, looking at the launch of the 2024 Legends Tour event at Seapoint Golf Club.We have a rich cast of characters to explore why the Legends is an important part of the golf landscape. We’ll hear from Roddy Carr on the impact of Tourism, and from Keith Mitchell about the importance of reaching out to an audience with time and money.But first we had the opportunity to sit down with Ryder Cup legend, Sky Sports Analyst an...
In today's 65th episode of the show, we are back to the Business of Football and a big week for the FAI and their new sponsor Sky Ireland.We are joined by Orlaith Ryan the Chief Commercial Officer of Sky here in Ireland Sky are also our Primary Partner for football coverage on Sport for Business so we were delighted to head up to the offices, through all the Outbelieve messaging and record this chat where we discover the Why behind the partnership, a focus on collaboration and the role o...
In today's 64th episode of the show, we are starting a new series looking at the importance of Children’s sport.We are joined by Anne Smyth of Electric Ireland and Nora Sullivan a Ph.D. researcher and a player with Belfast Ravens to look at some recent research and some lived experience.The Electric Ireland Game Changers partnership with the Irish FA is into its seventh year and is a real winner. Find out more about what we do day in day out at Sportforbusiness.com Twice daily Bulletins and...
In today's 63rd episode of the show, we meet with Ireland’s Chef de Mission for the Paralympic Games.What you may well ask is a Chef de mission? This Road to Paris series is supported by Team Ireland partner PTSB helping athletes and all of us be altogether more human.The human side of bringing the team to Paris involves a lot of decision-making.This is about the nuts and bolts of bringing together a team of high-performance athletes in a way that will enable them to give their bes...
In today's 62nd episode of the show we meet with Ireland’s first-ever Double Swimming World Champion and a genuine contender for Paris, Daniel WiffenThis Road to Paris series is supported by Team Ireland partner PTSB and amongst other things we find out from Daniel what it is that an athlete looks for from a good sponsor.We also find out about his hopes for Paris, the reason he started his popular YouTub channel, something of the science of altitude training, and what he does during a down we...
In today's 61st episode of the show, we meet with the Ireland and Leinster Full Back Hugo Keenan.We don’t normally focus on players so much as those who enable them to be brilliant but when you are out at the High Performance Centre and Hugo is there well it would be rude not to.The Business side comes when we are talking about the Energia campaign for which he is an enthusiastic ambassador but first, well we had to ask how he is ahead of the big games to come.All of our rugby coverage on Spo...
In today's 60th episode of the show, we meet with J Batt, the Athletics Director of Georgia Tech University in Atlanta.Georgia Tech will play Florida State University in this year’s Aer Lingus College Football Classic in Dublin’s Aviva Stadium.We chat about the changing world of college athletics, about managing 18 high performance programmes rather than just one and plenty more.We start with how he got to the role he is in today, the excitement of the College Gameday experience and why it is...
In today's 59th episode of the podcast we focus on High-Performance sport and the funding of programmes and individual athletes.I’m joined by Niamh O’Sullivan, High-Performance Director at Sport IrelandOur conversation covers the background to the increase in Funding over this current cycle towards the Paris Olympic and Paralympic Games, what the money is used for, and lots more.This is the story of how great athletes become so.I think you’ll enjoy it. Find out more about what we do day in d...
In today's 58th episode of the podcast, we return to the Business of Football in this week of the start of the 2024 SSE Airtricity League of Ireland SeasonI’m joined by Mark Scanlon the Director of the League of Ireland at the FAI and we have a wide-ranging conversation about the growing popularity of the League, investing in grounds, the quality of the players we are seeing coming through, and staying longer, and among other things, the world of football broadcastingOur Sport for Business Fo...
In today's 57th episode of the podcast, we are talking all things Superbowl, live from Las Vegas with Conor Brophy of Teneo and the Irish NFL Show.We talk about the big game itself and the juggernaut that is the NFL.Along the way, we touch on TV numbers, Sponsorship, U2, Taylor Swift, the billionaire socialism that keeps the sport fresh and gambling, well, when in Vegas... Find out more about what we do day in day out at Sportforbusiness.com Twice daily Bulletins and Twice Weekly Podcasts a...
In today's 56th episode of the podcast, we start a new Sponsorship Series talking to the decision-makers at the highest levels of Irish and international sport. We start with Anneliese Mesilati who manages the North American sponsorship portfolio of UBS.Working with Lewis Hamilton is one of the perks of Anneliese’s job but there are plenty more. We get an international perspective on stadium naming rights, community engagement, measurement and so much more, as well as discove...
In today's 55th episode of the podcast we dive into the Business of Football with Tony Doyle of Wexford FC.We are on the cusp of the start of the 2024 SSE Airtricity League of Ireland season and this is the first in a series of interviews looking at where the League is and where it is going.Our Sport for Business football coverage is in partnership with Sky, where you will find the best of sport every day and night of the week. Wexford FC competes in the Men’s First and the Women’s Premi...
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