My Tog Blog About Awesome Content Creation

What would you do if you had to scale the income of your content business fast?Thanks to Riverside.fm for sponsoring this episode. It's a fantastic tool for recording and editing both video and audio. You can try it out with a 15% discount using the code MyTogBlog.  Check it out here. (Note: This is an affiliate link, which means I could earn a commission if you make a purchase using this link.)In this episode, I talk with Tiago Faria about what he calls his "hand-raising method for client acquisition." Tiago is a digital marketing expert who spent eight years working at Google, advising CEOs and marketing directors from some of the largest companies in Europe and the Middle East. He now helps small- to medium-sized companies, entrepreneurs, and professionals to scale their online presence and sales via digital marketing strategies. We discuss researching your offer, generating leads, managing time as a content creator and entrepreneur, and scaling your content business.Episode linksRiverside.fm (affiliate link)Tiago Faira (LinkedIn contact)Customer Avatar Research Template (Gumroad Freebie)Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

What's the best way to establish a solid business foundation for your content creation? Start with a "business first" rather than a "content first" approach. Thanks to Riverside.fm for sponsoring this episode. It's an excellent tool for recording and editing both video and audio. You can try it out with a 15% discount using the code MyTogBlog.  Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you make a purchase using this link.)In this episode, we'll talk with Jessy Grossman,  an experienced entrepreneur who created one of the fastest-growing influencer talent agencies in the country and has been quoted in the New York Times, Forbes, and other publications. In 2017, Jessy launched Women in Influencer Marketing (WIIM), an organization that works to connect, educate, and empower women in the influencer marketing sector. Building on her experience as a talent manager, Jessy and her team have grown WIIM into a community with over 4,500 members and more than 300 associated brands. In doing so, they incorporated content creation as one aspect of a broader marketing strategy that rested on an existing business foundation—a model worth considering for content creators looking to monetize their brands. In our discussion, Jessy shares her insights on monetization models, the importance of the buyer journey, success factors for influences, and challenges women face in influencer marketing, among other topics. There's a lot here for anyone looking to monetize their content business! Episode LinksRiverside.fm (affiliate link)Women in Influencer Marketing Audience Avatar - Template and Example Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Have you ever wondered why some YouTubers amass millions of views while others struggle to get noticed? A lot of it comes down to the power of packaging. In this episode, I share five strategies I'm using to improve my thumbnail game and increase YouTube views. We'll discuss how to find thumbnail concepts that stand out from the crowd and make your videos impossible to resist. Don't underestimate the impact of packaging - it's time to take your YouTube channel to new heights!Please note that some links shared in the chapters are affiliate links. That means I earn a small commission if you should purchase something via these links.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Even with a small audience, it is possible to begin monetizing your YouTube channel. In fact, the sooner you start thinking about the business foundations of your channel, the better you'll be able to position it for more views and conversions (in terms of subscribers and/or sales).In this episode, I sit down with Matt Hughes, a video content creator with more than a decade of experience, a YouTube channel with more than 2,800 subscribers, and a content business with multiple revenue streams. We discuss the power of defining your niche, monetization options, channel growth strategies, and efficiency tips for scaling your channel and business. If you'd like to check out the resources mentioned in this episode, you can find those in my website's "Freebies" section.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

What if you heard about a content creation tool that had the potential to cut your filming time in half while also improving the quality of your on-camera delivery? I bet that's something you'd be interested in as a video content creator. I know I was. That's why I got myself a new teleprompter and all the accompanying accessories that make it work. In this episode, I share the results of the equipment I got, the benefits of working with it, and the challenges I encountered along the way.  The goal is to give you a sense of whether this tool may be right for you and share some tips I learned from working with it. I hope you find it helpful! Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

As YouTube creators, we're always looking for new forms of content marketing to help promote our channels. And in this episode, we look at whether a blog can help grow your channel and how to get started if that's something you're interested in pursuing.These are the perfect topics for my guest, Amanda Hand, a content marketing expert working with Regex SEO - a Houston-based SEO company specializing in developing custom digital marketing strategies.The episode covers the connection between blogging and business strategy, the process for developing successful content (including the right way of leveraging AI tools), how to promote your blog content, and how to build a lasting relationship with your audience. I also conclude with a few thoughts about selecting your "lane" as a content creator, from the strategic alignment perspective within your content business.About My GuestAmanda Hand is an accomplished Content Strategist specializing in Digital Marketing and SEO across diverse industries, including Travel Insurance, HVAC, Architecture, and Home Services. Her expertise is in creating high-performing content that drives business growth, managing international teams, and converting audiences through compelling ad copy and long-form content. Beyond her corporate role, Amanda is passionate about helping individuals unlock their potential in digital marketing. With a unique blend of practical experience, leadership skills, and mentorship, she's a must-listen voice for anyone interested in the dynamic field of content strategy and SEO. You can find the company is working with now at: https://www.regexseo.com/Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Improving your channel's homepage is one of the best things you can invest time in as a beginner Youtuber. That's the page many viewers will visit if they're interested in seeing more of your content and/or considering subscribing to your channel.Unfortunately, setting up the homepage is usually one of the first things we do when launching a new channel. And at that stage, we may not have a great sense of what the channel will be about or be very good at creating homepages. As a result, our mistakes may cause viewers to leave without watching more videos or subscribing, negatively affecting our channel's growth potential. The good news is that we can fix things by revisiting the key areas that significantly impact the viewer experience and channel optimization. In this episode, we'll cover three such areas: the channel banner, the About page, and the section headers.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

We all have some regrets! And for me, not buying this tool sooner is one of mine.As I've gained more experience with video content creation, I've come to see the value a camcorder can provide as part of my video production tool set.  In this episode, I go over three use-case examples of how I'm incorporating this tool into filming for YouTube and other video platforms. Already, it's having an impact on improving the efficiency and quality of my video productions, and I think it may be helpful for you as well! Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Doing a live event of any kind can be pretty nerve-wracking. Even with the best preparation, things can go sideways fast with technical glitches, flubbed lines, forgetting things you wanted to convey, or any number of unexpected events.So why put ourselves through this as content creators? What are the benefits of "going live"? And if we do it, how can we give ourselves the best chance for success? These are some of the questions I had the opportunity to delve into in this episode with my guest, Joy Pereira, a former professional stage manager with the Syndey Opera House in Australia and host of the Nerds of Joy podcast. Through her agency, Joy Pereira Creative, Joy currently works with companies and creators to help them amplify their messages via live events, podcasting, and social media.I hope this episode might inspire you to try your first live or offer some tips you'll find helpful for your next one! Episode music is licensed under StoryBlocks. Opening and closing track: Disco Danger, by Jon Presstone.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Get ready for Season 2 of My Tog Blog About Awesome Content Creation!In this season, we'll be doing a "deep dive" into what it takes to grow a successful YouTube channel, moving beyond the "day-to-day" tactics and looking at the strategic aspects of personal branding, monetization opportunities, content marketing, and much more that will be relevant to content creators of all types.I'm excited about what's in store, and I'll hope you'll join me along on the journey!Check it out & I hope to see you around! Music and sound effects are licensed under StoryBlocks. Opening track: Disco Danger, by Jon Presstone.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Are you considering adopting a content repurposing strategy to scale your content out and reach? Or perhaps you've started one already and are interested in maximizing the results. Either way, this episode is for you!In this episode, I talk with Charles Tumiotto about "the art, science, and mindset" for getting the most from implementing a content repurposing strategy for your YouTube channel, podcast, or social media profile. Charles started working as a freelance content marketing consultant in 2019, and through working with clients, he realized that most of their problems could be fixed by doing one simple thing: publishing more content. It's a simple solution, but a hard one to implement. Most creators were already maxed out and couldn't possibly find the energy to write, record, and publish more. So in 2022, Charles shifted his business and opened a content repurposing agency. He has been primarily working with French/European clients until now, but he's currently getting his agency running in the US/English-speaking market. Charles started by helping YouTube creators repurpose their content for short-form video platforms like TikTok/Reels/Shorts, but he's now started tackling other formats like Tweets, LinkedIn posts, and blog posts. His agency does everything in-house and does not outsource the work or use AI tools to do the job for them. You can get a copy of the ideas framework Charles mentions in this episode here, which will help you to generate 360 ideas for your social media content calendar within less than an hour. If you want to get in touch with Charles, you can reach him at charles@ctj.media.Episode music is licensed under StoryBlocks. Opening track: Disco Danger, by Jon Presstone.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

If you haven't yet started to create an email list as a content creator, you might want to consider doing that sooner rather than later. An email list is often a cornerstone for a content creator business.  It is your connection to the "warmest leads" your audience; that subset of your audience that's most likely to follow you on social media, engage with your content, and "buy your stuff." That's why the conversion rate for sales via email lists tends to be much higher than that of a creator's social content.One of the best ways to build an email list is by having a lead magnet, which is a free or low-priced product or service that provides value for a member of your audience in exchange for their contact information (and sometimes a small fee). This may sound great in principle, but there are so many questions that need to be answered. How do you get started? What kind of lead magnet should you create? What vehicle can you use to distribute the lead magnet and collect those email addresses? What results can you expect and how do you build on those? Tune in to find out, because those are the topics of this episode.Music and sound effects are licensed under Storyblocks. Opening track: Disco Danger, by Jon Presstone.Did you notice the improved audio quality of this episode? That's thanks to my editor Mazil (@marschok98). You can check out his services on Fiverr.If you want to see my current lead magnets, you can check those out on my Freebies page. Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Imagine trying to lay the foundation for full-time content creation, while still working a full-time job unrelated to content creation. That's the path that Andrew Warner, my guest for this episode, is currently on. And since the start of this year, he has been making some steady progress toward this goal and has some great advice to share that's relevant to all types of content creators. Check it out!Music and sound effects are licensed under Storyblocks. Opening track: Disco Danger, by Jon Presstone.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Nailing your brand identity is one of the most important things you can do to support your success as a content creator or business. It's the bedrock foundation for building an audience or market. And in today's noisy social media landscape, your brand message needs to be especially clear, concise, and bold!This makes it a great time to sit down with Megan Gersch, an expert in website design and branding who has worked with clients such as Netflix, Live Nation, and Seatle's Pike Place Market, and built an impressive social media brand presence in her own right. In this episode, we talk about how to develop a strong brand identity that resonates with your target audience through effective messaging and social media strategies.  Check it out, and get ready to be inspired to embolden your brand!Music and sound effects are licensed under Storyblocks. Opening and closing track: Disco Danger, by Jon Presstone.This episode is not sponsored by anyone. However, links to Repurpose.io are affiliate links, which means if you subscribe to Repurpose.io via these links, then I'll receive a small commission. Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

It's getting harder to stand out as a content creator. As more people are getting into the content creation game, the competition is becoming more intense - even on video platforms such as TikTok and YouTube. And now along comes a new threat in the form of artificial intelligence tools, like Chat GPT-3 and WriteSonic, which are making it easier for more creators to scale their content creation efforts.In this context, storytelling can be an effective way for content creators to differentiate themselves.  So this episode, I'm pleased to have the opportunity to speak with Rob Stennett, who is an award-winning video content creator based in Austin, Texas, and the founder and creative lead for Storyize, which is a content creation firm that helps brands tell their stories through video, podcasts, and social media campaigns. We discuss why stories are so effective and some tactics that you can implement today to help your stories get noticed. Music and sound effects are licensed under Storyblocks. Opening and closing track: Disco Danger, by Jon Presstone.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Oftentimes, we can learn the most from our mistakes. But this only happens if we're willing and able to recognize what these are and look at the causes, consequences, and potential solutions with an open mind.It can be a tough process, but it's one that's critical to our long-term success as content creators and entrepreneurs. So in this episode, I look at two of the major mistakes I made with my overall social media strategy in 2022 and discuss how I'm looking to correct those in 2023.I think this is going to have a positive impact on my results for this coming year, and I hope it can be helpful to you as well!Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

When I started this challenge, I did it with the notion that Twitter could have a lot of potential as a distribution platform for my podcast and YouTube channel.Content creation for Twitter is relatively efficient compared to other social media platforms such as Instagram, Tiktok, or YouTube. It's also comparatively easy to share links via Twitter and - perhaps because of that and the predominantly text-based nature of the platform - in my experience, Twitter users are more apt to click external links (e.g., to podcast episodes) shared via Tweets than on other platforms. All this made me want to know what would happen if I really doubled down on a Twitter growth strategy. And to do that, I took on the 100-Day Tweet Streak challenge, where I committed to Tweeting once per day, every day, for 100 days.  In this episode, I talk about what I learned and how it went.The results may be surprising. Music licensed under Storyblocks. Opening and closing track: Disco Danger, by Jon Presstone.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Design can be a critical contributor to success on social media. But not all of us who create content for social media are also great designers.  So in this episode, it was a pleasure to have the chance to talk design with Nok Werner, a Global Canva Verified Expert. As you may know, Canva is a software service used by millions of graphic designers. And Nok is one of only 26 global experts chosen by Canva, as a leader in their communities of affiliates, content creators, and educators.Nok and I discuss the love of design, design principles, Instagram growth, entrepreneurship as a digital content creator, and the print-on-demand scene. Check it out, as she's got a lot of great tips to share.If you'd like to connect with Nok, you can find her on Instagram at https://www.instagram.com/nokwerner.design/ and onher website at https://www.digisignbynok.com/ or her Etsy store at https://www.etsy.com/shop/DigisignStudio.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Running out of fresh content ideas is among the biggest fears that haunt content creators. And most of us will have this fear realized at some point in time. I'm talking about those days when our ideas list is running dry and we just can't come up with new content topics that excite even us, let alone our audience. This episode is about five ways you can come up with fresh content ideas when those days arrive. It's based on the process I went through this summer when I was struggling to come up with fresh content ideas myself.  As I discovered, different sources were helpful in different ways. But to get the best ideas, I had to dig a little deeper than what I tried at first. Eventually, I got there. And my hope is that this combination of sources will be useful to you as well. Check it out! Music and effects are licensed under StoryBlocks. Opening track: Energy Intro, by Danail Draganov; closing track: Disco Danger, by John Presstone.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.

Video content is where it's at on social media these days.  Instagram Reels, TikTok videos, and YouTube represent huge opportunities to get your content seen and build your audience right now.So as a content creator, I think you want to be in on this game. However, for those of us that prefer to be behind the camera, the shift to being in front of it can be a daunting one indeed. That's why in this episode, I was excited to have a chance to talk with Lefteris Koutinas (Lefty), a video content creator, producer, and coach based in Toronto, Canada. In it, we talk about how to get started with video content creation, the direction video content platforms are going , and some tips on how to be successful as a content creator. You can check out Lefty's services at https://createwithlefteris.com/.Music licensed under Storyblocks. Opening and closing track: Disco Danger, by Jon Presstone.Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via the X App or the Contact Us page. We can also stay connected via my Newsletter, where I share insider information and offers. Also, check out the store link on my website for resources and merch for content creators.