In this episode of Shuttlerock Shifts, Scott McBride sits down with guests Andy Lark (Group Lark) & Darren Woolley (TrinityP3) to discuss Creative as a Service (CaaS) solutions and how they enable brands to scale creative output with greater cost efficiency. Shifts we’re seeing: Marketers are looking to maximize creative output in order to keep up with increasing content demands. Fixed-cost creative subscriptions are proving popular due to the cost-certainty they provide. Compromising on factors such as quality, speed, scale, and cost are no longer being accepted as “necessary”. Marketing teams are including creative technology in their tech-stacks in order to boost efficiency. Guest speakers:Darren Woolley, CEO @ TrinityP3Andy Lark, Chair & CEO @ Group Lark