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Shuttlerock Shifts

Author: Shuttlerock

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Shuttlerock Shifts - a podcast series produced by leading CaaS solution provider, Shuttlerock - explores the shifts, changes and emerging trends in the digital media industry that are impacting Marketers.
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In this episode of Shuttlerock Shifts, Scott McBride sits down with guests Andy Lark (Group Lark) & Darren Woolley (TrinityP3) to discuss Creative as a Service (CaaS) solutions and how they enable brands to scale creative output with greater cost efficiency. Shifts we’re seeing: Marketers are looking to maximize creative output in order to keep up with increasing content demands.  Fixed-cost creative subscriptions are proving popular due to the cost-certainty they provide. Compromising on factors such as quality, speed, scale, and cost are no longer being accepted as “necessary”. Marketing teams are including creative technology in their tech-stacks in order to boost efficiency. Guest speakers:Darren Woolley, CEO @ TrinityP3Andy Lark, Chair & CEO @ Group Lark
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