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Demystifying the Business of Writing. Join us each week as we explore the challenging world of being an author & entrepreneur! From bestselling authors to up-and-coming newcomers, our diverse guests will provide unique insights on branding, marketing tactics, staying productive & focused - plus so much more. Be part of a vibrant community committed to helping all writers succeed in their creative endeavors!
52 Episodes
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Join podcast host Kathryn McClatchy and her guest, Elaine Canyon, as they discuss what authors need to know about Cover Designs, whether they are DIY or working with a graphic designer. Elaine also shares how she leverages her complex neurodivergency to become her secret weapon as an author and graphic designer.Elaine Canyon lives in Central Utah, as close to the Mountains as she can with her husband and family. A Graphic Designer by trade, she took her hobby for Fanfic writing to working on ...
With ListenNotes.com reporting there are currently approx. 3.3 million podcasts, there is a huge market for authors to tap into to find new readers. In this conversation, host Kathryn interviews author and podcast PR agency owner Michelle Glogovac about podcast PR for authors. Michelle talks about what to do before pitching yourself as a podcast guest, she provides practical tips on crafting an effective pitch and how it differs compared to traditional PR. Michelle gives insights ...
Grab a cup of tea (or coffee) and listen to Kathryn McClatchy's interview with Quentin Irey, where they delve into the world of web design, especially when it comes to the needs of solopreneurs like authors. Quentin, a writer who shifted from words to web design magic, shares his personal journey and unpacks the different flavors of popular DIY platforms like WordPress.com, Wix, and Squarespace. Feeling lost in the techy woods? No worries! Quentin acts as your friendly guide, helping y...
Join podcast host Kathryn McClatchy and her guest, Sarah Gamez, as they discuss how authors and writers can use current skills and tools to diversify their income while working toward the goal of supporting themselves with their writing. Where to find Sarah Gamez and Romancing the Story online: Linktree Resources mentioned in this episode: Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb Romancing the Story Ep 59 - Creating Compelling External Conflict for a Capt...
Join podcast host Kathryn McClatchy and her guest, Ynes Freeman, as they discuss how authors and writers can use mindset shifts to manage their time better in order to build a successful business. Learn the power of play, creativity, and priority for creative entrepreneurs. With her background in traditional publishing, including editing, audience marketing, and management, Ynes has guided numerous authors on the path to publishing with kindness and encouragement. Ynes is the founder...
Kathryn and JoLynn talk about how to face restarting a project after life interrupts, changes in the podcast and it’s future, how AI is affecting the creative world and digital media marketing updates. Resources Mentioned: AU ep Substack with Alex Holland Boost Creativity through Mindfulness & Journaling with Walter Mason Mindset and Imposter Syndrome with Stacy Brookman Other Resources Neverwhere by Neil Gaiman Coaching with Stacy Brookman The Long March Home by Tosca Lee All th...
Hear how two authors, Kathryn McClatchy and Lynne Golodner, have navigated the often-tricky path of career pivots and learn their tips for branding yourself as an author. Plus some great advice on incorporating brand marketing into your author platform! Where to find Lynne: lynnegolodner.com Your People Marketing& Messaging for Authors Make Meaning Podcast Scotia Road Books Resources from today's episode: Outlander Series by Diana Gabaldon Wilderness Series by Sara Donati Love at ...
Learn how your writing style and preference towards discovery drafting or outlining can influence other areas of your life - from the latest episode of Authorpreneurs Unleashed podcast. Find Kathleen Baldwin online: kathleenbaldwin.com Twitter GoodReads Resources mentioned The Pilot's Pen, Night Writer Story: Style, Structure, Substance, and the Principles of Screenwriting by Robert McKee Kathleen’s online class: Scene and Sequel, Super Powered Writing Tool Save the Cat! Writes...
Writing books and making money writing books are two very different things. And in between those things are bills, groceries and family. While being a starving artist is romanticized in movies, it isn’t the goal for authorpreneurs. Kathryn made a call to the owner of ConspireCreative.com- Sharonon Woodhouse- an author, author coach, business consultant, and book publisher with over 25 years of experience in Independent book publishing. In this episode, Sharon Woodhouse teaches u...
Around here, community is a big deal. We are constantly talking about how to grow, enrich and serve author and writer communities. There are many benefits to being part of a community, with accountability being one we haven’t explored yet. Whether it is to keep your goals on track or to make sure you are exercising self-care, accountability can be a crucial tool in the authorpreneur's tool belt. In this episode, Kathryn talks with USA Today best-selling author Danika Bloom as she explai...
Kathryn has often said that Email newsletters should be your #1 tool in your marketing toolbelt and that it has the best ROI. In this episode Alex Holland teaches her the basics of a newer, hybrid platform that is not only a fantastic email newsletter client, but also allows for your content to be repurposed into a blog- without doing twice the work. Alex Holland is a former journalist who covered stories on location in both South America and India, founded the first Tea Pub and is the ...
Learning how to leverage email marketing tactics and build a meaningful community is an essential part of being an author. Gain insight into the process from podcast host Kathryn McClatchy's conversation with author and marketer, Liana George, owner of The Author’s Write Hand. Get actionable ideas for what to write in your newsletters! About our guest Liana George is a sought-after speaker, blogger, podcaster, and author with deep Texas roots. The three books in her Hopeful Heart Series, Perf...
Kathryn and Carolyn Choates discuss how authors can create and nurture fan bases and run successful sales campaigns by using email funnel sequences. Find Carolyn Online: Marketing Services Financially Free Author Facebook financiallyfreeauthors YouTube Author Page: Robin Madison Books Twitter GoodReads All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter....
Kathryn and Dominick Rolandelli discuss what authors can learn from filmmakers about storytelling and editing. Join this late-night conversation to unlock the secrets of becoming an authorpreneur. As a follow up to the conversation, Kathryn interviews Authorpreneurs Unleashed Audio Editor and producer JoLynn Elkins to get the podcasting perspective on storytelling within the confines of a medium. Dominick Rolandelli on IMDb Resources mentioned: Calvin and Hobbs Based on a true story: A M...
Join digital marketing specialist, Kathryn McClatchy, as we discuss the power of email marketing for authors. Learn the strategies to better engage your readers and increase sales - let's get started unleashing the perfect email strategy! David Gaughran Email Marketing Secret Weapon Email Tool Tester The Creative Penn MailerLite Academy Email Marketing Laws The Fundamentals of GDPR UK Legislation Bryan Sanderson book list All the links for Authorpreneurs Unleashed and Unleashing the Nex...
Discover the power of adding subplots to your stories. Join Authorpreneurs Unleashed as author Amanda Arista, SMU Creative Writing Program Graduate & Instructor shares her writing strategy for a captivating and vibrant story. Tune in now and make your characters more dimensional! Amanda Online: amandaarista.com GoodReads Twitter @Pantherista Facebook Pinterest Resources Mentioned: The Better-Faster Academy with Becca Syme SMU Creative Writer Program Neil Gaiman All the links for Aut...
Tune in to this week's episode of the podcast, as we hear from New York Times Bestselling author Tosca Lee about her success across multiple genres, and discover how you can apply her writing strategies to build your own writing career. Tosca Lee is the New York Times bestselling author of 12 novels, including The Line Between, The Progeny, The Legend of Sheba, and Iscariot. Lee's work has been praised across genres as diverse as Historical Fiction, Christian Suspense, Dystopian, Medi...
In this episode, Jennifer Hilt, author of 24 novels in multiple genres, AND the author of the Tropes Thesaurus series explains what tropes are and demonstrates how they are used in some of Kathryn’s favorite books. Jennifer and Kathryn then discuss how you can use tropes to improve your plotting, pacing, and marketing. Where to Find Jennifer Hilt Online: https://www.jenniferhilt.com/ Amazon Author Page GoodReads Twitter Instagram Facebook All the links for Authorpreneurs Unleashed and Unleas...
Kathryn delves into Vella with fantasy author Nikolai Wisekal who was an early adopter of Vella and is active in the Vella writing community. Join them as they discuss serialized writing & publishing, including best practices for using Vella as part of your writing and marketing strategy. Find Nikolai Wisekal online: nikolaiwisekal.com LinkTree GoodReads Amazon Author Page Facebook TikTok Instagram Resources mentioned in this episode: Kindle Vella Pro Writing Aid Sudowrite Linktree Metr...
This episode starts a six-part series on marketing and writing strategies. Kathryn McClatchy and producer JoLynn Elkins discuss market research, engaging your VIP fans and email list, and using your community as a focus group to get actionable insights for creating (or refreshing) your marketing plan, and more. While Kathryn is the primary host, every month or so Producer JoLynn Elkins switches out her editing chair for the role of interviewer to delve into Kathryn’s k...
In this episode, Kathryn talks with author and creative writing teacher, Amber Royer, about her experiences and lessons learned participating in blog tours. She provides strategies to make the most of networking and blogging to give your books a larger audience. Amber has taught creative writing for over 14 years. She’s the author of The Chocoverse Science Fiction Series and The Bean to Bar Cozy Mystery novels, as well as two nonfiction books: Story Like a Journalist, and There Are Herbs in...
Through her experience as both a speculative fiction author and occupational therapist, Tiffany understands our challenges. Today she shares how to make adjustments to your environment and body to minimize the potential risks.. Unlock the key to staying energized while honing in on healthy practices! Tiffany (T.A.) Seitz has decades of experience as an occupational therapist, and has been publishing her stories since 2015. Find Tiffany Seitz online: Website https://taseitz.com/ Twitter ...
In this episode of Authorpreneurs Unleashed, Kathryn interviews writer and editor Kathleen Foxx about Mood Boards and #MoodPitch. Learn how to use mood boards to help you write your stories, and find out more about this exciting new event that can get agents and editors interested in your work. Kathleen Foxx is an author, editor, book reviewer, and podcaster. She, Jaimie Hunter, and Lula Lockwood are the founders and organizers of #MoodPitch. #Mood Pitch moodpitch.org Linktree Twitter ...
Learn how to boost your creativity by using mindfulness and journaling techniques from author, Walter Mason. Walter Mason has spoken at festivals and conferences around the world, and teaches writing and journaling across Australia. Walter teaches Cambodian, Vietnamese and Buddhist history. This summer he will be leading another literary tour in Vietnam, focusing on mindful creativity. Find Walter Mason online: https://twitter.com/walterm http://www.waltermason.com/ Better Read Tour...
Learn how to create a platform that will help you engage with your audience, grow your brand, and sell more books. Kathryn offers tips and strategies that are easy to follow and implement. Want to reach as many people as possible with your message or story, but don't know how to start? In this episode, Kathryn shares some of the current best practices, tips, and strategies to help you build your author platform. I’m JoLynn Elkins, the producer of Authorpreneurs Unleashed. Today I'm int...
Kathryn interviews Jodi Thompson to dispel myths and give correct advice on publishing your book. Get invaluable tips to streamline your journey to publication. Jodi has decades of experience in various aspects of writing, author coaching, and publishing. She is the founder of Fawkes Press and the author mentor behind TerribleAuthor.com. Find More from Jodi Thompson: Terrible AuthorFawkes PressFawkes Press on Facebook Other Resources Mentioned: Preditors and EditorsPlottr AppAll Writers Onli...
Learn about mindset, imposter syndrome, productivity, and more from authors and entrepreneurs. Hosted by Kathryn McClatchy, with guest Stacy Brookman. Stacy is an entrepreneur, coach, and speaker who has helped female executives, entrepreneurs, and creatives create the lives they want to live. Find out more at Stacy's website https://www.realliferesilience.com/ or find Real Life Resilience on youtube. Resources for this episode: Stacy Brookman's Remarkable Resilience Guid...
Learn how to set the right writing mindset for avoiding burnout and achieving your goals. Nicole Janz, PhD, has a background in journalism, was a university professor, and is now a writing coach and founder of The Write Habit. Find out more at https://nicolejanz.com/ or come hang out with her on Twitter and LinkedIn. Topics Discussed in the EpisodeSee the tab above “Chapter Markers” for a more complete list of Timestamps. Highlights include: Coaching for Writer's Block and BurnoutThe...
Learn how to take your author brand and business to new heights with expert advice from Kathryn McClatchy. In this episode of Authorpreneurs Unleashed, she discusses branding for authors. Kathryn tackles questions unique to authors and helps define the steps to refine your brand voice, rebranding as your work evolves and branding for multi-genre authors. All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs U...
Sarah Gamez joins Kathryn for the second part of their New Year colloboration to talk about branding and how it applies to authors. Kathryn announces a GIVEAWAY, listen for details, deadline is February 28, 2023. You can listen to part 1 of their collaboration on Sarah's podcast Romancing the Story. Sarah Gamez is a gaming industry marketer by trade, but her passion lies with romance stories that she reads, writes and podcasts about. Find Sarah online Resources mentioned: Clockwork by Mik...
Have you ever noticed how some brands seem to draw in customers and create a buzz without relying solely on likes, shares, or follows? Recent studies have shown that an emphasis on community-building is the secret sauce for success! To help us better understand this concept, Shayla - who's been part of the writing world for 10+ years with her own successful social media presence – joined me in discussing key principles as well as platform specific tips. As if that wasn't enough we even ...
‘Tis the Season of hustle, bustle and laughter. It’s also the end of our 2022 season here on Authorpreneurs Unleashed. To wrap up the season so we can start wrapping up gifts, here’s something special for you, our listeners -- 3 stories from interviews that didn’t quite make the episode cut, but are insightful, humorous and just helpful. In this 10-minute sampler, we share a few new clips that were of value, but not necessarily on topic with their original episode. From Episode 8, "Conn...
We talk about Kathryn’s framework for approaching your 2023 year to maximize your time to make your goals as both a writer and a business, and walk through how to apply it. Kathryn McClatchy is a digital media marketing strategist, content marketer, and social media manager, focused on serving the writing community. She is also a six-time stroke survivor and service dog partner. After stroke rehab, Kathryn became involved in the North Texas writers community, and is passionate about hel...
With the internet landscape in flux and social media applications poised for change, keeping up with security tactics is more relevant than ever. But with so many moving parts, new applications and sudden privacy policy rewrites, how can one be sure they are staying up-to-date with their personal and business security online? Kathryn poses this question to professional White-Hat Hacker Dan Greenig as he delves into his 7 Principles of Cybersecurity plus guidelines for evaluating applications ...
Taxes may not be the most glamorous part of being an authorpreneur, but they are an essential part of running and building your business. Because we don’t know what we don’t know, Kathryn invited Diane Kelly to give us an overview of what we need to consider when it comes time for taxes. Not only does Diane have extensive experience as a tax attorney for both private companies and the government, but she’s a hybrid author of over 40 titles! About Our Guest: Diane Kelly is a fan of fur...
All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.
As we all spend a significant amount of time online for school, work, social, and relaxing, we don’t need to be paranoid or ignorant of the risks associated with our connectivity. But we do need to be aware. And we need to practice safe online habits, as well as teaching our loved ones to do the same. Kathryn connected with Fiona Lucas, the founder of iRespectOnline® and the parent forum (as well as author of the book by the same title) Futureproof Your Kids®. She is a Social Media & Onli...
All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.
All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.
All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.
Authors often cite “creative freedom” and “increased control” when asked why they choose to self-publish. There are other options besides Kindle Direct Publishing, but many don’t know how to access those options, or they simply get cold feet when it comes to publishing wide. If this describes you, this episode is here to help. About Our Guest: Clarissa Gosling lives in the Netherlands with her family, where she writes as much as they will let her. Clarissa is the author of the Dra...
Episode Summary/Introduction Do you ever feel like it's just you and your imaginary friends on this writing journey? Or that you have used up your writing inspiration, and your muse has abandoned you? Perhaps it's time to get involved in the writers community. Speculative fiction author William R. “Bud” Humble is no stranger to writer’s groups. He advocates for increased connection between authors– no matter where they are in their writing journey. Bud shares his thoughts on the h...
Ever feel overwhelmed in the writing community and lost in a sea of social media accounts? If you aren’t getting the results you need, it's time for a new strategy. According to Forbes magazine, "Niching Down" can make a big difference. In today’s episode, Kathryn talks with Sarah Gamez about networking within your genre, collaborating with other authors, and building your ideal audience. By day, Sarah works in marketing for a gaming company, but after hours she is a romance author, filmmaker...
Did you know that in 2022 there are over 2.4 MILLION podcasts? We are grateful you are choosing to listen to Authorpreneurs Unleashed, and think you might want to know a little more about Kathryn and why she does what she does. In this episode, Authorpreneurs Unleashed’s producer, JoLynn Elkins, takes over host duties and interviews Kathryn. From her early days in Marketing to her experiences as a young stroke survivor to her passion for giving a voice to the voiceless, Kathryn takes us...
All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.
As writers question algorithms and A.I, Kathryn called on one of her favorite professors, and went back to class to learn more. Hugh Burns is one of the pioneers who literally wrote the book, and the code, 45 years ago. Hugh Burns’ dissertation (PhD in Rhetoric, University of Texas) broke ground by combining composition instruction with artificial intelligence research. His work created a program that led to the award-winning education platform Daedalus Integrated Writing Environment (DIWE). ...
According to Business Insider dot com, “In the United States alone, over 200 million people dream of writing a book. Yet, the number of writers who go on to actually finish their manuscript is estimated to be just 3%. Of those, only 20% will go on to become published.” Jessica White is both a traditionally and independently published romance author, a ghost writer, and the brains behind the 365 Writing Challenge. In addition to being among the 3%, she has coached and mentored many writers ove...
In case you don't already know Tex Thompson, I'm thrilled to introduce the writing community to my friend, author, literary locksmith, and networker extraordinaire. This conversation is for the benefit of those of us who are introverted writers and need some skills and encouragement to venture out into the Writing Community, as well as for those who do not have a local community of writers, but would like to create one. About Our Guest:Arianne "Tex" Thompson is a licensed locksmith, egregio...
Internationally acclaimed, bestselling author, Australian Kate Forsyth, PhD joins Authorpreneurs Unleashed to discuss book launches. With over 25 years of experience and 48 launches across the globe and multiple genres, Kate is definitely an expert on this topic. Listen to Kate to be entertained, encouraged, and enlightened about both the author’s life and this specific aspect of being an authorpreneur. About Our Guest:Dr. Kate Forsyth is an award-winning author, poet, and storyteller. Her mo...
If you are wondering where to begin branding yourself as an author, or what you should focus on first, this episode is for you! So many marketing experts have experience branding products and companies, but their information doesn’t always apply to the authorpreneur. Kathryn called in her trusted branding photographer, who also happens to be a writer. In this debut episode, Kathryn and Kat discuss all things branding for authors. Topics Discussed in the EpisodeSee above tab "Chapters" for top...
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