Authorpreneurs Unleashed

Join podcast host Kathryn McClatchy and her guest, Elaine Canyon, as they discuss what authors need to know about Cover Designs, whether they are DIY or working with a graphic designer. Elaine also shares how she leverages her complex neurodivergency to become her secret weapon as an author and graphic designer.Elaine Canyon lives in Central Utah, as close to the Mountains as she can with her husband and family. A Graphic Designer by trade, she took her hobby for Fanfic writing to working on her own original novel series, the first [published in February, 2024. She now has her own Youtube channel where she talks about her writing, and another where she focuses on designs.Elaine Canyon's websiteInstagramElaine Canyon Author YouTube Channel Elaine Canyon Audiobooks YouTube ChannelResources mentioned in this episode: GetCoversDraft2Digital“The Redemption of Athalus” by Eddie Eddings, Leigh EddingsAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

With ListenNotes.com reporting there are currently approx. 3.3 million podcasts, there is a huge market for authors to tap into to find new readers.  In this conversation, host Kathryn interviews author and podcast PR agency owner Michelle Glogovac about podcast PR for authors. Michelle talks about what to do before pitching yourself as a podcast guest, she provides practical tips on crafting an effective pitch and how it differs compared to traditional PR.  Michelle gives insights on how to approach the interview and how to maximize ROI. Michelle Glogovac-The Podcast Matchmaker- hasn’t always  been in podcasting. She only discovered it in 2018, but she dived right in!  Using her experience in the corporate world, she has created an award-winning podcast PR firm “The MLG Collective'' where she matched clients with podcasts for mutually beneficial interviews. Her podcast  “My Simplified Life” podcast, where she focuses on the career & entrepreneurial experiences of her and her guests isan award winning Top 100 list podcast. Her first book “How to get on Podcasts” launching February 2024. Her book covers her unique approach to podcasts and practical tips for guesting.TakeawaysEstablish your brand and online presence before pitching yourself as a podcast guest.Create a pitch that shows the unique variety you can bring to the show with a list of topics.Understand the differences between traditional PR and podcast PR.Increase the ROI in podcast PR by consistently sharing and repurposing your interviews.Be a good podcast guest by being present, engaging, and prepared.Fast Fave ThreeMichelle Glogovac onlineThe MLG Collective michelle@themlgcollective.comInstagramFacebookLinkedInThreadsResources: ListenNotesCooking for Mr. Latte- a Food Lover’s Courtship, with Recipes by Amanda HesserIn the Shadow of a Mountain by Silvia Vasquez-LavadoThe Last Love Note by Emma GreyAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Grab a cup of tea (or coffee) and listen to Kathryn McClatchy's interview with Quentin Irey, where they delve into the world of  web design, especially when it comes to the needs of solopreneurs like authors.Quentin, a writer who shifted from words to web design magic, shares his personal journey and unpacks the different flavors of popular DIY platforms like WordPress.com, Wix, and Squarespace. Feeling lost in the techy woods? No worries! Quentin acts as your friendly guide, helping you find the platform that perfectly fits your budget and tech comfort zone.Pinching pennies? Fear not! Quentin dives into practical tips for crafting a website that's kind to your wallet and built to last. And finding a web designer doesn't have to be a mystery – he even shares his unique tiered service model that caters to different needs.Want to keep your creative spark alive? Kathryn chimes in with her experience of collaborating with a designer while staying true to her vision. Together, they emphasize the importance of having a website that truly reflects your unique voice and brand.Think of your author website as your online sanctuary, a place where your stories and you can shine. So, settle in, soak up their conversation about the power of storytelling and finding connections, and let it inspire you to create a website that truly sings your praises.Find Quentin online:email: quentin@comforttech.orgComforttech.orgResources mentioned:Les Miserables by Victor HugoAll About Love: New Visions by bell hooksThe Last Day of a Condemned Man by Victor Hugo Website ID tool BuiltWithYogi Vanilla Spice Perfect Energy (a personal favorite of editor JoLynn!)All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Join podcast host Kathryn McClatchy and her guest, Sarah Gamez, as they discuss how authors and writers can use current skills and tools to diversify their income while working toward the goal of supporting themselves with their writing.Where to find Sarah Gamez and Romancing the Story online: LinktreeResources mentioned in this episode:Antifragile: Things That Gain from Disorder by Nassim Nicholas TalebRomancing the Story Ep 59 - Creating Compelling External Conflict for a Captivating Story with Susan SheeheyIkigai: The Japanese Secret to a Joyful LifeAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Join podcast host Kathryn McClatchy and her guest, Ynes Freeman, as they discuss how authors and writers can use mindset shifts to manage their time better in order to build a successful business. Learn the power of play, creativity, and priority for creative entrepreneurs.With her background in traditional publishing, including editing, audience marketing, and management, Ynes has guided numerous authors on the path to publishing with kindness and encouragement. Ynes is the founder of several successful small independent presses over her career, and her authors' books have won more than 20 awards, hit #1 Amazon bestseller three times, and she is recognized as the publisher of the first novel in history written by an Armenian-American lesbian. Ynes is a Distinguished Toastmaster (DTM) who has held numerous leadership roles, and she is a board member and instructor at Writespace Houston. Ynes is a three-time award-winning short story author. Under a variety of pen names, her work has appeared in Everyday Fiction ezine, Primal Elements (a poetry collection), The Order of Us (a Moms Who Write anthology), Dragons Within, Winter Whimsy, and other anthologies. Ynes’s debut novel (Beautiful Serpent, Restless Embers) will be published in Spring 2024 through her new press, Memento Vivere.Where to find Ynes Freeman online:Beautiful Serpent websiteWriteSpaceHoustonYnes Freeman on X (formerly Twitter)Resources mentioned in this episode: 'I know how She Does it' by Laura Vanderkam Shannon McRoberts Julia Cameronire’ne lara silva'The Scarlet Letter' by Nathaniel Hawthorne AsanaMondayNotionAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Kathryn and JoLynn talk about how to face restarting a project after life interrupts, changes in the podcast and it’s future, how AI is affecting the creative world and digital media marketing updates. Resources Mentioned:AU epSubstack with Alex HollandBoost Creativity through Mindfulness & Journaling with Walter MasonMindset and Imposter Syndrome with Stacy BrookmanOther ResourcesNeverwhere by Neil GaimanCoaching with Stacy BrookmanThe Long March Home by Tosca LeeAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Hear how two authors, Kathryn McClatchy and Lynne Golodner, have navigated the often-tricky path of career pivots and learn their tips for branding yourself as an author. Plus some great advice on incorporating brand marketing into your author platform!Where to find Lynne:lynnegolodner.comYour People Marketing& Messaging for AuthorsMake Meaning PodcastScotia Road BooksResources from today's episode:Outlander Series by Diana GabaldonWilderness Series by Sara DonatiLove at 350° by Lisa PeersWhat You Do to Me by Rochelle B. WeinsteinAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Learn how your writing style and preference towards discovery drafting or outlining can influence other areas of your life - from the latest episode of Authorpreneurs Unleashed podcast.  Find Kathleen Baldwin online:kathleenbaldwin.comTwitterGoodReadsResources mentionedThe Pilot's Pen, Night WriterStory: Style, Structure, Substance, and the Principles of Screenwriting by Robert McKeeKathleen’s online class: Scene and Sequel, Super Powered Writing ToolSave the Cat! Writes a Novel by Jessica BrodyBreathless by Dean KoontzHow to Write Best-Selling Fiction by Dean KoontzFrom the Corner of His Eye by Dean KoontzAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Writing books and making money writing books are two very different things. And in between those things are bills, groceries and family. While being a starving artist is romanticized in movies, it isn’t the goal for authorpreneurs. Kathryn made a call to the owner of ConspireCreative.com- Sharonon Woodhouse- an  author,  author coach, business consultant, and book publisher with over 25 years of experience in Independent book publishing.In this episode, Sharon Woodhouse teaches us as if we were members of her group A Profitable Author Life You Love  on how to leverage what you already have to make your author's life work.Finding Sharon Woodhouse Online:ConspireCreativeLinkedInTwitterInstagramFacebookResources Mentioned in this episode:'Profit First' by Mike Michalowicz'A Snowy Day' by Ezra Jack Keats'A Tree Grows in Brooklyn' by Betty SmithAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Around here, community is a big deal. We are constantly talking about how to grow, enrich and serve author and writer communities. There are many benefits to being part of a community, with accountability being one we haven’t explored yet. Whether it is to keep your goals on track or to make sure you are exercising self-care,  accountability can be a crucial tool in the authorpreneur's tool belt.In this episode, Kathryn talks with USA Today best-selling author Danika Bloom as she explains how she uses accountability in both the communities she mentors and the one she is mentored in.Danika Bloom online:DanikaBloom.comFacebookInstagram @authordanikabloomResources mentionedStory OriginBook FunnelSendFoxCircleBinaural BeatsWater LlamaBrandon Sanderson LecturesA.J. JacobsWhat is Gonzo Journalism?All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Kathryn has often said that Email newsletters should be your #1 tool in your marketing toolbelt and that it has the best ROI. In this episode Alex Holland teaches her the basics of a newer, hybrid platform that is not only a fantastic email newsletter client, but also allows for your content to be repurposed into a blog- without doing twice the work.Alex Holland is a  former journalist who covered stories on location in both South America and India, founded the first Tea Pub and is the founder of SolarPunk Stories-- a society aimed at affecting the positive change they want to see in the world by telling thrilling stories of a better future.Find Alex Holland Online:solarpunkstories.comInstagram @solarpunkstoriesFacebookBuy SolarPunk Detective 1Resources mentioned in this episode:"Sell the Sizzle" report by FuterraSubstackServant Leadership- Robert GreenleafThe Hero with a Thousand Faces by Joseph CampbellThe Obstacle in the Way by Ryan HolidayAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Learning how to leverage email marketing tactics and build a meaningful community is an essential part of being an author. Gain insight into the process from podcast host Kathryn McClatchy's conversation with author and marketer, Liana George, owner of The Author’s Write Hand. Get actionable ideas for what to write in your newsletters!About our guestLiana George is a sought-after speaker, blogger, podcaster, and author with deep Texas roots. The three books in her Hopeful Heart Series, Perfectly Arranged, Perfectly Placed, and Perfectly Matched (Scrivenings Press), are all based on her experiences as a professional organizer and her time living abroad in China. In addition to penning novels, she is also the Co-founder and Creative Director at The Author’s Write Hand, a marketing/platform building/virtual assistance agency for Christian authors as well as the co-host of the Uncluttered podcast, based on her July 2024 devotional Uncluttered: Shaping Your Heart & Home for What Matters Most. When she’s not putting things in order or scribbling away, you can find her reading, traveling, watching tennis, or keeping up her small farm outside of Houston.FacebookInstagramPinterestAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Kathryn and Carolyn Choates discuss how authors can create and nurture fan bases and run successful sales campaigns by using email funnel sequences.Find Carolyn Online:Marketing ServicesFinancially Free AuthorFacebook financiallyfreeauthorsYouTubeAuthor Page:Robin Madison BooksTwitterGoodReadsAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Kathryn and Dominick Rolandelli discuss what authors can learn from filmmakers about storytelling and editing. Join this late-night conversation to unlock the secrets of becoming an authorpreneur.As a follow up to the conversation, Kathryn interviews Authorpreneurs Unleashed Audio Editor and producer JoLynn Elkins to get the podcasting perspective on storytelling within the confines of a medium.Dominick Rolandelli on IMDbResources mentioned:Calvin and HobbsBased on a true story: A Memoir by Norm MacDonaldOn Writing: A Memoir of the CraftSweetwater Sound Podcasting sectionGearSpace.comAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Join digital marketing specialist, Kathryn McClatchy, as we discuss the power of email marketing for authors. Learn the strategies to better engage your readers and increase sales - let's get started unleashing the perfect email strategy!David Gaughran Email Marketing Secret WeaponEmail Tool TesterThe Creative PennMailerLite AcademyEmail Marketing LawsThe Fundamentals of GDPRUK LegislationBryan Sanderson book listAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Discover the power of adding subplots to your stories. Join Authorpreneurs Unleashed as author Amanda Arista, SMU Creative Writing Program Graduate & Instructor shares her writing strategy for a captivating and vibrant story. Tune in now and make your characters more dimensional!Amanda Online:amandaarista.comGoodReadsTwitter @Pantherista FacebookPinterestResources Mentioned:The Better-Faster Academy with Becca SymeSMU Creative Writer ProgramNeil GaimanAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

 Tune in to this week's episode of the podcast, as we hear from New York Times Bestselling author Tosca Lee about her success across multiple genres, and discover how you can apply her writing strategies to build your own writing career.Tosca Lee is the New York Times bestselling author of 12 novels, including The Line Between, The Progeny, The Legend of Sheba, and Iscariot. Lee's work has been praised across genres as diverse as Historical Fiction, Christian Suspense, Dystopian, Medical Thriller, and Epic Fantasy.Find Tosca Online:https://toscalee.com/BookBubGoodReadsPintrestInstagram @toscaleeFacebookTwitter @ToscaLeeAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

In this episode, Jennifer Hilt, author of 24 novels in multiple genres, AND the author of the Tropes Thesaurus series explains what tropes are and demonstrates how they are used in some of Kathryn’s favorite books. Jennifer and Kathryn then discuss how you can use tropes to improve your plotting, pacing, and marketing.Where to Find Jennifer Hilt Online:https://www.jenniferhilt.com/Amazon Author PageGoodReadsTwitterInstagramFacebookAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Kathryn delves into Vella with fantasy author Nikolai Wisekal who was an early adopter of Vella and is active in the Vella writing community. Join them as they discuss serialized writing & publishing, including best practices for using Vella as part of your writing and marketing strategy.Find Nikolai Wisekal online:nikolaiwisekal.comLinkTreeGoodReadsAmazon Author PageFacebookTikTokInstagramResources mentioned in this episode:Kindle VellaPro Writing AidSudowriteLinktreeMetricoolHootsuiteCanvaLaterPressBalance of Seven PressBrandon SandersonAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

This episode starts a six-part series on marketing and writing strategies. Kathryn McClatchy and producer  JoLynn Elkins discuss market research, engaging your VIP fans and email list, and using your community as a focus group to get actionable insights for creating (or refreshing) your marketing plan, and more. While Kathryn is the primary host, every month or so Producer  JoLynn Elkins switches out her editing chair for the role of interviewer to delve into Kathryn’s knowledge as a Digital Media Marketing Strategist and the owner of Unleashing the Next Chapter.Resources mentioned:MailerliteConvertKitMailChimpRecord TownAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.