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© 2024 eCommerce Impact Podcast
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Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
46 Episodes
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Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, In this episode, we talk about-How TikTok changes the way we interact with influencers How to get UGC for your ads via TikTok shopHow the brand Frost Buddy scaled their business with TikTok shopHow to get a hold of creators that crushHacks to repurpose UGC for multiple purposes How to manage a huge number of influencers What kind of brands do best on TikTok shopHow to SEO your listings on TikTok What is fulfilled by TikTok and how to set it up Should you run TikTok ads for your shop? Twitter- @jordantwestecomWebsite- https://upgrowthcommerce.com/
Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: Common mistakes people make with ShopifyTricks to a more effective Shopify homepage Which review platforms he loveTips to improve your performance on Shopify store What to put on your ‘about you’ pageWhen should you jump from Shopify to Shopify plus What are the benefits of Shopify plus How to approach design for a brand new Shopify store Importance of UX (user experience) and UI (user interface) design in e-commerce How to ensure your Shopify store grows with your business What is the need to update your Shopify website often to convert more Efficient Apps for e-commerce Shopify stores Shopify vs non-Shopify themes: How should you approach it Find Clayton-Youtube - Clayton Bates Shopify ExpertWebsite - www.inspiresmallbusiness.com
Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flowsWhat is an email flow How to segment your email list betterHow to send fewer campaigns and still hit the growth goals The five main email flows that an e-commerce company should haveDetailed 5 email welcome and post-purchase flow structure Why is it important to test different offers to figure out which ones convert best.
Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to talk about how behavioural economics affect your business and consumer psychology. Secrets of the brain that are most relevant to e-commerceHow the brain works and how it can be applied to your marketing Why knowing how to communicate with your customers is a game-changerUser-buyer psychology to get more sales How can you apply behavioural economics to make your website and ads perform better Where do you begin to learn about consumer psychology 16 concepts to apply behavioural economics to your eCommerce businessWhy is framing your offer is important for marketing What is priming and why is it important for brand-building What is the peak-end rule in marketing? How choice architecture impacts your e-commerce business Fun idea to tackle your 404 errors pageFind Melina -Website : thebrainybusiness.com / @thebrainybizTry before you buy : Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie
Something a little different this week - a fireside chat between Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand. We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands need to make to their marketing to make break the $10M ceiling. Listen up as we cover: Why your brand hasn't yet broken this ceilingCommon traits we see in high-growth, scalable eComm brands4 shifts you can make to set yourself up for growth in 2024
This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results. This is what we cover: How to measure ROI of your organic social - without the manual labourWhy addressing a specific passionate crowd of people bring you the most conversions Why is tooling so important to take away from all the manual workWhat are the best social channels and formats best for an e-commerce businessWinning strategies to use on Pinterest for eCommHow to fill your content calendar Which social channels should new brands focus on Find Emeric on LinkedIn- https://www.linkedin.com/in/ernoult/
With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. In this episode, we dive deep on topics of- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phaseWhy your strategy should be different for loyal customers vs new customers Strategies to convert a one time customer into a loyal customerHow 50% of the loyalty is built before first-time purchase via brand marketingHow promoting best sellers on your most expensive channels lift your conversation rate The 30 first golden days of communication: Period to retain more customersWhat mistakes brands make which don’t help customer retention What metrics to use for brands to check their retention strategies Strategies for direct mail for ecomm brands Mistakes commonly made during loyalty programs How to strategically approach your retention in 2024Find Alex Greifeld on - https://nobestpractices.co/https://twitter.com/heyitsalexPhttp://nobestpractices.co/newsletter/
With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners. How Barry uses ChatGPT to help him research ad ideas How to figure out what your audience wants - by immersing yourself in their whole world. The pros and cons of Foreplay.app and how Barry thinks about it differently. How to make your ads fit in to the feed so they don’t get skipped Authenticity and why you can’t fake itHow to choose the right products to focus on for ads. Is dynamic creative testing right for you? The three two two method for Dynamic Creative TestingBest apps for working in the biz - Capcut, Descript, foreplay etc
In this podcast episode, we cover topics on- At what stage should you start selling their product on AmazonWhat categories of products are best on AmazonWhy are the the first 18 months crucial Launching your product on Amazon The three C’s of Amazon marketplace: Competition, commercials and competition What is an “A plus content” on AmazonWhat are the biggest challenges DTC brands face Best practices: Amazon Paid advertising What are the pricing strategies to consider before selling on Amazon vs your website Big changes afoot on the platformFind Hamish on LinkedIn: https://www.linkedin.com/in/hamishconway/
This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets. In this episode you will learn:The optimum to start sending out Black Friday emailsHow to segment your email list for peak season successHow to approach strategy for different segments of your email listHow to attain more deliverability during the Black Friday periodHow to execute early access to your Black Friday dealsHow your flows should change during Black FridayOur optimum sending schedule for Black Friday weekend. How to tackle Cyber Monday
If you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster. We cover: The best tools to track your data How to avoid the mistakes people make with data in their businessSome GA4 Tips and TricksWhat are the difference between universal analytics and google analytics 4 Attribution - when and how to dive into this minefieldLooker Studio vs google analytics - Which is the right one for your businessFind Courtney on LinkedIn- Courtney Lindau Lee - https://www.linkedin.com/in/courtneylindau/
This week, join us as we take a deep dive into: How to maximize average order valuesThe biggest conversion rate optimization mistakes - and how to avoid themHow you can review and edit AI-generated content via OptimonkHow user-centric feature development can help identify features that resonate with your usersTackling CRO and Facebook ads challengesUnderstanding the difference between zero party and first party dataEffective ecommerce strategies - email marketing, product videos, and live demonstrationsHungry for more ecomm insights? Check out Optimonk’s incredible resource library at https://www.optimonk.com/templates/use-casesFollow Eric on LinkedIn- https://www.linkedin.com/in/ericmelchor/
This week I sat down with the hilarious and whip-smart Jess Cervellon from Feastables, to chat about all things customer experience. In this jam-packed episode you’ll learn: How to make each customer feel like a VIP customerWhat stage should brands focus on customer experience Why you need to make a detailed map of post and pre purchase customer behaviorThe importance of a product feedback loop What metrics your CX team should be trackingWhat are the best tools for CX In house or Outsourced CX team - what is better for your brandHow to use feedback and product review to understand what your customer Reach Jess at - Jess Cervellon on LinkedIn Website - https://jesscervellon.com/
Show Notes- Insider secrets to a massive Kickstarter campaignPre-campaign preparation and lead generation for KickstarterEkster’s journey: From initial campaign to phenomenal growthBuilding a strong team and performance marketing strategiesMastering the art of advertising and scalingA peek behind the curtain of an 8-figure creative process Nailing short form viral video as a product brand Becoming a B Corp: Sustainability and GrowthHow to navigate setbacks Olivier's SocialsInstagram - @oliviermomma / @eksterwallets
In this special mini podcast episode, we interview Elena Miller , a live shopping host for an established German eComm brand, to hear all about the concept of live shopping and its integration into the e-commerce landscape. Live shopping emerged as a billion-dollar market during the COVID-19 pandemic and continues to grow in popularity. Elena shares how customers can watch product presentations and demonstrations in real-time. Engaging with hosts through chat and Q&A features enhances the unique shopping experience. Learn how you can incorporating gaming elements like discounts and interactive challenges, engagement levels are further elevated. If you have been curious about this technology then listen in!
Our guest this week Kanika Misra of Boston-based CRO agency Bedabedagrowth blew my socks off! In this episode she breaks down, step by step CRO process her agency has developed - sharing the incredible story of DOUBLING the conversion rate of a beauty brand. Stay tuned to hear how this holistic approach could completely change the game for your eComm business, and get a full breakdown of the psychological hacks and data-focussed approach that has driven $11.9M in incremental revenue for the agency's clients. Step one: DATA & EVALUATION. Kanika talks us through how they use data to evaluate the best paths forward. Step Two: Psychological copy and creative. Find out how using impactful language to leverage the reader's emotions and motivations at the right time is the key to action. Step three: INTUITIVE USER FLOW. -Kanika breaks down how to Analyze your product to understand the types of decision a user needs to make. Then limit the number of user decisions and identify what information is most vital.Contact Details-Email- kanika@bedabedagrowth.comTwitter- @Kanika_misra
This week we have EComm brand founder Israa Alrawi here to tell the amazing story of how she took a bootstrapped drop-shipping brand from scale to exit within 3 years, by focussing relentlessly on her email marketing. Hear how she prioritised community and deliverability to make sure her emails reached and resonated with her audience, and how investing in her email list as an asset made for an easy sale when she needed to pivot her business due to a difficult pregnancy. In this podcast we cover- Why market research is so important to create a good brandHow to understand margins to make sure your store stays profitableWhy is copy writing so important for adsImportance of having a face for your businessWhy is the technical part of email deliverability important - SPF, DMARC and DKIMHow to build a community around your brandWhy look at your business data regularly
Show notes:How to build a systematic organic social media strategyWhy and how you need to understand what your customer actually needsWhy engagement outreach and conversation could be the missing piece in your strategy.How to decide on a content strategy - connection and converting contentWhy it helps to have a face for your brandWhich channels to focus on while scaling up your businessWhat kind of videos should a business post - TikTok vs InstagramHow to use influencers and use their content in your own brandWhat should be the frequency of posts for your social media channelsHow to avoid burnout while creating constant content
This week I sat down with Lauren Schwartz, an agency-owner from California who has carved out a niche in creating profitable ads by working with a hand-picked pool of over 30 UGC creators. She breaks down exactly how she finds creators, as well as the process of turning their content into high-converting ads.If you have been wondering how to approach this rapidly evolving space then this is the episode for you.Lauren's website: https://theloft325.com/
This week I sat down with the founder of Replo - fast becoming the most popular landing page builder for Shopify. Landing pages have become the latest battle ground for squeezing better conversion rates out of your hard-won traffic, and if you are still sending all your traffic to the homepage or product page, you could be missing out on big improvements in performance! In this episode we talk about:The trend towards landing pages vs sending customers directly to product pageThe power of persona-based landing pages for different target audiencesSecret recipe for great landing pagesHow to use Influencers to build brand trustHow to sell without making customers feel like they are being soldHow to build trust on your landing page
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