Creating The Greatest Show

Our special guest today is Mike Montague, a professional podcaster, speaker, writer, & game show host at Playful Humans and VP of Community Engagement at Sandler. Mike shares his insights on podcasting, emphasizing the importance of 'tent poles' - knowing the beginning, middle, and end of the show. These tent poles allow for flexibility and improvisation while ensuring the podcast is structured and engaging. Mike also discusses the importance of listening in interviews, preparation, and making content audience-centric. He details his experiences hosting the How to Succeed Podcast and his passion project, the Playful Humans Podcast.Takeaways:Although a certain level of spontaneity is necessary, make sure that you are prepared with a clear agenda and direction for your podcast; this includes doing preliminary research on your guest if applicable.Having a clear structure, and implementing 'tent poles' or clear markers for the beginning, middle, and end of your podcast helps you stay organized while also allowing for flexibility and spontaneity.Be responsive and adaptive to the conversation flow. It's okay to deviate from your script and follow the flow of the conversation, as it can yield more authentic and engaging discussions.Incorporate entertainment and education: A successful podcast often educates its listeners while simultaneously keeping them entertained. While both host and guests are important, prioritizing the value you provide for your audience should be paramount.Quote of the Show:“I'm kind of an improv guy. I like to do it live. I like to see what happens. Mistakes are okay, I'm not trying to create this polished interview that is perfect. I want it to be a little messy.” - Mike MontagueLinks:LinkedIn: https://www.linkedin.com/in/mikedmontague Personal website: https://mikemontague.com Playful Humans website: https://playfulhumans.com Sandler Training website: https://www.sandler.com The Playful Humans Podcast: https://podcast.playfulhumans.com The How to Succeed Podcast: https://podcasts.apple.com/us/podcast/how-to-succeed-podcast/id1097591566 Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/oOrnMG8Ar7kCreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Our special guest today is Lindsay McGuire, the Associate Director of Content & Campaigns at Goldcast and host of the event series Donuts & Demand. Join Lindsay and our host Casey Cheshire as they delve into strategies such as polls and giveaways to increase audience engagement and the importance of creating content that caters to the audience's interests. Lindsay highlights her love for the 'surprise and delight' elements of live events, noting that these are key in retaining audience attention. She also cautions on the importance of carrying out 'tech-checks' before the event and shares several horror stories from past live event mishaps. Lindsay talks about embracing unpredictability and being transparent with the audience as key to successful live event hosting. They also discuss the content strategy after event participation, specifically for marketing purposes. Takeaways:Make Use of Polls: Utilize polls to not only engage your audience but also to get valuable feedback, which you can use to improve your content or serve your audience better.Regular Tech Checks: Perform regular tech checks before going live to avoid disruptions. The purpose of the tech check is not only to test equipment but also to ensure everyone's familiar with the platform being used.Be Interactive & Strategic: Plan to make your live event or show exciting and interactive. This includes thinking about how to engage your audience, planning surprises, and considering how to phase key moments.Practice Makes Perfect: The more live events you do, the more comfortable and professional you will become. Expect things to go wrong and when they do, stay positive and maintain an authentic and relatable persona.Importance of Engagement: Quality of engagement is more important than quantity. Even if the audience is small, if they are highly engaged then you're on the right track. It opens the door for relationship-building with the audience.Plan Your Content: Be strategic in your planning. Consider your audience and aim to provide what they want to see or hear rather than pushing content you assume they'll like.Be Real and Authentic: Show authenticity and realness in your shows. This helps to create a deeper connection with your audience and makes you relatable which in turn increases engagement.Quote of the Show:“You can be less polished and perfect and a little more relatable. We want those authentic and personal moments.” - Lindsay McGuireLinks:Twitter: https://twitter.com/McGuireWrites LinkedIn: https://www.linkedin.com/in/lindsayladeroute Website: https://www.goldcast.io Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/URahHYi2HE4 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Our special guest today is Travis Lachner, CEO and Creative Director of Beast Node and host of The B2Beast Podcast. Join Travis and our host Casey Cheshire as they delve into the art of podcasting, emphasizing the importance of making shows entertaining as well as informative. Travis shares insights about preparing guests for interviews, creating engaging segments, and utilizing podcast episodes as effective B2B sales tools. He also discusses memorable strategies he has used to make his podcasts enjoyable and engaging, such as integrating games and unboxing sessions into the shows, whilst still keeping a professional front and maintaining a business-focused conversation. Travis encourages organic conversations over heavily scripted ones and highlights the importance of deeply researching guests for successful interactions.Takeaways:Prepare your podcast script meticulously, including aspects like speaker names, sectors, and contents. The script acts as a roadmap that gives the conversations and dialogues a clear sense of direction.For each podcast, have clearly outlined segments such as an intro, main interview, and a fun closing element. This provides a solid structure for your conversations and helps keep your audience engaged throughout the episode. When interviewing guests for your podcast, put the spotlight on the guest. Devote more time to extracting and showcasing their expertise and experiences rather than dominating the conversation yourself.When it comes to prepping your guests, stick to offering a summary of the segments that will be covered during the interview. Avoid providing them with a list of specific questions as it can lead to rehearsed answers and an unengaging conversation.Consider integrating segment-based strategies in your podcast. For example, a closing game segment can add an element of excitement and fun, improving audience retention.Master the art of conducting a post-show conversation or "green room" chat. This casual chit-chat after the main interview can open doors for further conversations and establish deeper relationships with your guests.If the objective of your podcast show is to generate leads or make sales, use the opportunity to gently introduce your services or products during the post-show chat. Rather than making it sound like a sales pitch, express it in a way that illustrates how your services/products could offer value to the guest.Quote of the Show:“The best shows that are succeeding, sustaining, and generating positive ROI have at least some element of entertainment attached to it.” - Travis LachnerLinks:LinkedIn: https://www.linkedin.com/in/travislachner Website: https://thebeastnode.com Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/xCBZoCfRnkYCreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

In this episode, Casey chats with Lindsay Tjepkema, CEO and Co-Founder of Casted, a podcast and video marketing platform built for B2B marketers. They discuss the importance of human connection in podcasting, the influence of AI, and the relevance of high-quality metrics in knowing your audience. Lindsay emphasizes the importance of an authentic and audience-focused approach in podcasting, rather than focusing on the host or guest. She also shares some of the challenges and opportunities for creating quality content, and her views on promotions, seasons, and sponsorships in podcasts. Takeaways:Look for ways to educate your audience. Use your podcast as a medium to enlighten your audience about relevant and interesting topics.Remember that human connection is a basic business need. Even though technology and automation might streamline processes, the need for human interaction is fundamental and should not be overlooked.Keep your audience as the top priority. Use your role as the host not to serve your own interests, but to provide value and serve your listeners.Constantly evaluate your podcast's performance. Always ask yourself: what does a successful podcast look like to you? Use this vision to shape your podcast's current strategies and future growth.Taking product discussions into the podcast should be done strategically. Ensure that it adds value to your listeners rather than sounding like an overt promotional activity.Be passionate about authentic brand building. Strive to convey the true essence of your brand in every podcast episode you create.Strive to connect on a human level with your guests. This not only improves the quality of conversation but also makes your audience feel more engaged.Quote of the Show:“The brands that get it right and have the most loyal following are the ones that prioritize getting creative about human connection.” - Lindsay TjepkemaLinks:Twitter: https://twitter.com/LindsayTjepkema LinkedIn: https://www.linkedin.com/in/lindsaytjepkema Website: https://www.casted.us The Casted Podcast: https://podcast.casted.us Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/vn1XWhOuys0Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Our special guest today is Dr. mOe Anderson (Monica "mOe" (Frazier) Anderson, DDS, DBA, FICD), the host of The Perpetual mOetion Podcast. In this episode, she shares her experiences as a podcaster and a passionate public speaker. She highlights the importance of having quality, open-minded podcast guests who provide value and empower people. Dr. Anderson stresses that her objective is to educate listeners and give them tangible takeaways for personal transformation. A notable strategy she uses is to prepare questions that explore the journey of her guests, leading to revelations about their experiences and thought processes. Dr. Anderson also discusses the challenges she faces, such as time management and the growing numbers of people trying to profit from podcasters, and shares her goals for the future of her show.Takeaways:Diversify your guest list: Regularly invite individuals from different backgrounds, industries, and perspectives to be guests on your show. This enriches the conversations and makes your show more interesting to a broader audience.Prepare thoroughly for each guest: Before you speak with your guests, thoroughly vet them and prepare for the interview. This helps to create a more engaging conversation and allows you to ask deeper and more insightful questions.Consider adding visual components to your podcast: With the increasing popularity of video content, consider integrating video components into your podcasts. This can expand your audience and increase engagement. Look for authenticity in your guests: Prioritize guests who are open, genuine, and willing to share meaningful information, not just promote their products or services. This contributes to the overall value of your podcast. Embrace humility in your podcasting journey: Remember that even as the host, there's always something new to learn from your guests. Set aside any ego and approach each conversation with curiosity and a desire to learn.Be selective in accepting guest pitches: Avoid guests who offer basic, cookie-cutter advice and those who are primarily focused on self-promotion. Instead, prioritize individuals who have unique insights and fresh perspectives to offer your audience.Leverage your podcasting network: Make the most of your relationships with past guests by seeking their recommendations for future interviewees. This can help maintain the quality and diversity of your guest pipeline.Quote of the Show:“I want to educate people. I want them to have some transformation, something to take away. So I look for quality guests who are really about empowering people.” - Monica AndersonLinks:Twitter: https://twitter.com/drmoeanderson LinkedIn: https://www.linkedin.com/in/drmoeanderson Personal Website: https://drmoeanderson.com Perpetual mOetion With Dr mOe Anderson: https://podfollow.com/perpetual-moetion-with-dr-moe-anderson Book Link: https://www.amazon.com/Monica-F-Anderson/e/B000APL3J2?ref=sr_ntt_srch_lnk_1&qid=1702664159&sr=8-1 Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/po3pY5u9PzMCreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Today, we have a special guest—a business leader, serial entrepreneur, and passionate storyteller. Meet Anna Ratala, the Founder & CEO of Zvook, a cutting-edge podcast advertising platform designed for the modern marketer. Zvook, inspired by storytellers and driven by AI, enables brands to effortlessly discover relevant podcasts and book host-read ads with a few clicks—no sales calls or budget minimums required. Additionally, Anna hosts the Found(H)er Mind Podcast, offering an audio journal insight into the journey of a startup founder and the behind-the-scenes of building a venture-backed business.Takeaways:Be authentic and passionate about your journey or topic. Don't overly tailor content to the audience; let them gather around your genuine passion. Keep the podcast conversational, making listeners feel like they're part of an engaging discussion.Choose guests wisely, especially in the beginning. Opt for those comfortable with podcasts to ease into a conversational flow. Prioritize a relaxed atmosphere; practice with friends if needed. When recording, forget about the "record" button—be genuine to yourself, overcoming the initial fear of being on air.In podcasts, authenticity matters more than scripted perfection; let your genuine voice and personality come through for a more engaging and relatable experience.Create a safe space for yourself and your guests to be genuine, fostering a truly engaging and authentic atmosphere. Your authenticity sets the tone for your guests to feel comfortable and be themselves.People dislike bad and poorly targeted ads, not ads in general. Focus on creating authentic, well-targeted ads that tell compelling stories about products and services. In modern advertising, authenticity matters—shift from hard selling to creating emotional connections and experiences that resonate with your audience.Harness the power of influence and word of mouth. People trust recommendations, whether from friends or familiar influencers like podcast hosts. Building a genuine connection fosters a sense of familiarity, making your brand more relatable and appealing.Boost your podcast's reach by advertising on similar podcasts. This approach is effective as you're not pushing sales; instead, you're leveraging the existing podcast-listening habit. Listeners are more likely to check out a recommended podcast within the same genre, creating a seamless and successful promotional strategy.Quote of the Show:“People don't hate ads, they hate bad and poorly targeted ads.” - Anna RatalaLinks:Twitter: https://twitter.com/AnnaRatala LinkedIn: https://www.linkedin.com/in/annaratala Website: https://www.linkedin.com/company/zvook-co The Found(H)er Mind Podcast: https://podcasts.apple.com/us/podcast/found-h-er-mind/id1657616833 Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/h5CEp6Q6C-MCreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Our esteemed guest today is Vinay Koshy, a podcasting veteran with over 400 episodes on his show, Predictable B2B Success. He's also the founder of Sproutworth, helping B2B companies boost revenue growth by converting customer interviews into compelling case stories. In today's episode, we'll delve into essential topics like listening skills, navigating disagreements, and the revealing power of storytelling. Takeaways:Practice deep listening by paying attention to yourself, the content, context, and underlying meaning in conversations; it's a valuable skill often overlooked.Embrace disagreement as it brings passion and emotion to discussions. When questioning, focus on unpacking both the logic and emotions involved for a more thorough understanding.Everyone has stories and emotions. To uncover these narratives, actively listen and help individuals unpack their experiences. It's through storytelling that emotions, regardless of one's wiring, become apparent.When discussing products, go beyond features and benefits. Connect with the audience by focusing on how the product solves real problems, understanding use cases, and making the information applicable for a more engaging and useful conversation.Prioritize reliability over features when choosing podcasting tools. A bad tech experience can ruin a great conversation.A successful interview involves guests who share experiences, knowledge, and personal stories. The power of storytelling makes episodes memorable and resonate with the audience.For a more targeted approach, explore both sides of the client-service relationship, examining how guests serve clients and their perspectives as clients. This storytelling approach adds depth to discussions about success and journeys with products or services.Quote of the Show:“There's great value in actually being able to really listen to what's being said” - Vinay KoshyLinks:Twitter: https://twitter.com/vpkoshy LinkedIn: https://www.linkedin.com/in/vinaykoshy Website: https://www.sproutworth.com The Predictable B2B Success Podcast: https://www.sproutworth.com/predictable-b2b-success-podcast Oscar Trimboli - Deep Listening (Podcast): https://www.oscartrimboli.com/podcasts Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/3uZnhEXotssCreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Our featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the ​​10 Years in the Making Podcast.Takeaways:Start your podcasting journey by asking meaningful questions. Aim for insights that either provoke thought or offer actionable advice. Consider adapting content for short-form videos to broaden distribution. The key is to make your interviews versatile and valuable to maximize impact.Transform your podcast for better results by being intentional about your audience. Consider adapting your content to match what your audience truly wants, making your research process more efficient and the podcast more engaging.Enhance your podcast by coaching guests for impactful soundbites. Encourage them to repeat key points in a condensed form, ensuring clarity and avoiding rambling. This technique helps distill valuable information for your audience.While podcast agencies can excel in production, having an in-house team allows for deeper and more tailored content creation. Consider the flexibility and alignment with company goals that an internal team can provide, offering a personalized approach beyond the structured services of an agency.When building an in-house podcast team, prioritize a content manager mindset. Look beyond podcast production and identify topics that can fuel various content formats like LinkedIn posts and short-form videos. Encourage team members to contribute to the larger content strategy, aligning the podcast with broader marketing goals rather than treating it in isolation.Embrace the learning curve in content creation. Acknowledge that it's okay not to have all the answers from the start. Focus on understanding your purpose, goals, and what success means for your content. Instead of rushing into it, take the time to learn and refine your approach gradually.Transform your podcast into a lead generation tool by considering paid distribution on platforms like LinkedIn. If spending on reaching a wider and more qualified audience brings substantial returns, it's a strategic investment. Aim for a product that aligns with your target audience and competes favorably with leading shows. Success lies in creating a podcast that not only meets your criteria but also serves as an effective lead-generation mechanism.Links:LinkedIn: https://www.linkedin.com/in/retentionadam Website: https://retention.com Twitter: https://twitter.com/RetentionAdam 10 Years in the Making Podcast: https://www.youtube.com/playlist?list=PLfqBS6a5IzYAHUrmo-8a_Yv7ir2Dg0ki_ PodPost Media: https://podpostmedia.com Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/UDciG8_Cf5ECreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Our esteemed guest today is Susan Diaz. As a highly accomplished entrepreneur, she is the Founder & CEO of C+P Digital, an innovative full-service AI agency with a primary focus on strategic marketing solutions. Susan is not only a successful business leader but also a published author, having written the insightful book titled "UNboring: Take your Content Marketing from Blah to Brilliant."In addition to her entrepreneurial pursuits, Susan wears the hat of a seasoned podcaster. She is the co-host of The 4 AM Report Podcast and the ABCDEI Podcast, where her expertise and engaging discussions shine through. Join us as we delve into the multifaceted world of Susan Diaz's experiences and insights. Takeaways:Build a business pipeline through valuable conversations for scale and recognition, ensuring it serves its purpose as the primary engagement point.By prioritizing ideal clients as guests, your podcast can delve into their challenges, providing valuable insights and creating engaging content.Unlike structured speaking engagements with predetermined questions, the appeal of a conversational podcast lies in its enjoyable and engaging nature. The freedom for follow-up discussions fosters a more dynamic and immersive experience for both guests and listeners.For your guests, consider embracing asynchronous preparation over prep calls. This allows your guests to dive into episodes and gather information independently for a more thorough and comfortable readiness, especially if you lean towards introversion.Avoiding prep calls can prevent the risk of forgetting crucial points during the actual conversation, especially with anxious guests. Embracing a more spontaneous approach allows for natural discussions, and even if some details are missed, the overall quality of the conversation remains strong.Embracing various approaches, such as skipping prep calls, highlights the importance of adapting to guests' preferences. It underscores the idea that there's no one-size-fits-all method in podcasting, emphasizing the value of listening to and understanding each guest individually.Building business relationships through podcasting involves a circular process of reciprocity. It begins with establishing trust by delivering on promises and showcasing your expertise. The co-created content becomes a shared asset, fostering pride and trust. Staying in touch, not through traditional marketing but with meaningful interactions, eventually leads to referrals and mutual support.Quote of the Show:“Even if I do the same thing as everyone else, I've got to believe that I serve the world in a different way.” - Susan DiazLinks:LinkedIn: https://www.linkedin.com/in/susandiaz Website: https://cp.digital TikTok: https://www.tiktok.com/@thatpodcastgal Instagram: https://www.instagram.com/thatpodcastgal UNboring: Take your content marketing from blah to brilliant (Book Link): https://a.co/d/d2Eh5A9 The 4 am Report (Podcast): https://podcasts.apple.com/ca/podcast/the-4-am-report/id1468404169 ABCDEI (Podcast): https://podcasts.apple.com/us/podcast/abcdei/id1558274599 Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/dnfX4iI8VNsCreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Today, we're joined by an accomplished serial entrepreneur, a prominent figure in the podcasting realm, and a recognized thought leader. In recent years, she has earned accolades such as two Top 30 Under 30 awards, the Veuve Clicquot Bold Future Award, and the Women in Content Marketing Award. Let's extend a warm welcome to Fatima Zaidi, the Founder & CEO at Quill Inc. and CoHost. Notable Life has honored her as Young Professional of the Year, and Flare Magazine has included her among their Top 100 Women. Additionally, Fatima imparts her knowledge as a professor at the University of Toronto, specializing in the field of podcasting.Takeaways:Successful podcasting requires strategic marketing efforts beyond just creating content. Invest time and resources into audience growth, distinguish between awareness and conversion strategies, and understand that podcasting is a marathon, best suited for those seeking to connect intimately with a niche audience rather than aiming for instant mass appeal.Focus on reaching your qualified audiences. With millions of podcasts available, connecting with your ideal listeners through strategic promotion and brand building is crucial for relevance and interaction, regardless of audience size.Effective podcast marketing is essential for audience growth. Analogous to blog and video content, podcast promotion requires strategic ad spend. Targeting on platforms like Spotify Ad Studio ensures precision, while platforms like PlayerFM and CastBox offer quick conversions, though less qualified.Banner ads in industry publications and organic tactics like awards, Apple's new and noteworthy, SEO-optimized blogs, and cross-promo ads further enhance visibility and audience engagement. A blend of paid and organic strategies is key for a successful podcast marketing campaign.Distinguishing between podcasts and branded podcasts can be challenging due to industry ambiguity. Branded shows are associated with a specific brand or influencer. Branded podcasts often align with thought leadership, frequently adopting interview formats to educate and establish expertise. The key distinction lies in the presence of a brand or organizational association, marking a departure from independent content creation.Balancing corporate objectives with engaging content for a podcast audience is a challenge. While client satisfaction is crucial, the ultimate success lies in resonating with listeners. Metrics like loyal listeners, repeat engagement and identifying drop-offs matter more than sheer downloads. Telling a compelling story enhances brand value, emphasizing that a good podcast naturally attracts engaged listeners without overt sales pitches.Focusing solely on download numbers overlooks critical engagement metrics. A high download count doesn't guarantee audience engagement. The real value lies in constantly improving content to provide genuine value and keep the audience engaged. By understanding listener behavior and feedback, podcasters can create content that resonates, fostering long-lasting growth and sustainability for their show.Quote of the Show:“The whole reason that people should launch content is that they're trying to add value or entertain in some format” - Fatima Zaidi“Podcasting is a marathon, not a sprint. If you're looking for instant gratification, this is not the right tactic for you” - Fatima ZaidiLinks:Twitter: https://twitter.com/zaidiafatima LinkedIn: https://www.linkedin.com/in/fatima-zaidi-6a6b844b CoHost website: https://www.cohostpodcasting.com Quill website: https://www.quillpodcasting.com Serial hosted by Sarah Koenig (Podcast): https://serialpodcast.org Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/xfnLk4Gr1MkCreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Welcome, listeners! Today, we're diving into the world of entrepreneurship and storytelling with our extraordinary guest, Nick Capozzi, the Co-Founder of Social Social and SpliceVideo. A true master in sales, marketing, and video content creation, Nick, alongside our host Casey Cheshire, will unravel the secrets of compelling B2B storytelling and the art of enriching narratives with visual magic. Prepare to discover the profound impact of genuine human connections, even in virtual spaces. Stay tuned to explore the art of rapport building, where understanding backgrounds, solving problems, and forging meaningful conversations take center stage.Takeaways:Focus on making your guests comfortable through genuine curiosity and rapport building to create a great podcast. The "inverse charisma" technique brings out their engaging self, leading to better interviews.Building rapport and making people comfortable is crucial, whether in B2C or B2B settings. By genuinely engaging with individuals, understanding their backgrounds, and solving their problems, you can create valuable connections and meaningful conversations.Connecting on a human level, even in virtual interactions, builds trust and opens doors. Genuine conversations about shared interests or local topics can disarm potential clients, making them more receptive to your pitch and increasing the likelihood of closing deals.Acknowledging diverse nuances demonstrates genuine interest, fostering meaningful connections and opening valuable opportunities. Curiosity about people's backgrounds and cultures can be a powerful tool in building relationships.In B2B sales, effective storytelling and rapport building are crucial. People remember and relate to stories more than raw data. Focus on making the prospect the hero of the story, understanding their experiences, and engaging them personally to create a lasting impact and build a strong connection.Effective storytelling is about testing and adapting. In B2B, compelling stories go beyond data; they evoke reactions and engage prospects. Utilize video and visual elements to enhance your narrative, turning mundane topics into captivating experiences. Demonstrating the value of your offering through engaging experiences can create meaningful connections and drive interest even in efficiency-focused products or services.Approach every conversation as a case study, delving into the prospect's pain points and experiences. Focus on real, visceral reactions and create narratives that capture genuine human experiences. Whether discussing a product, service, or even a podcast, it's about eliciting authentic responses and making connections through shared experiences.Quote of the Show:“You are not the hero of your story, your prospect is!” - Nick CapozziLinks:Twitter: https://twitter.com/NickCapozzi LinkedIn: https://www.linkedin.com/in/nick-capozzi Social Social -The Business Social Media Community: https://linktr.ee/socialsocialio SpliceVideo (Website): https://www.splicevideo.com Shoutouts:Zoë Hartsfield on LinkedIn: https://www.linkedin.com/in/zoehart Will Aitken on LinkedIn: https://www.linkedin.com/in/justwillaitken Jen Allen-Knuth on LinkedIn: https://www.linkedin.com/in/demandjen1 Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/_FyC-7gyzy4Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Today, we are honored to host a distinguished guest: Jess Cook, a mastermind in the realm of content marketing. With an impressive track record working with renowned brands such as Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, she brings over 15 years of expertise to the table. Jess has seamlessly transitioned from a creative director to a content marketer and strategist. Not just limited to her professional achievements, she has a substantial following of 20,000+ on LinkedIn and Co-hosts the That’s Marketing, Baby! Podcast. With her ability to streamline the creative process, guide cross-functional teams, and craft impactful global campaigns grounded in insights, Jess excels in shaping compelling narratives through various content formats. Takeaways:Despite women constituting 60% of marketing roles, Jess’ research revealed a significant underrepresentation of women in marketing podcasts. Her analysis found that only 9% of the podcast clips featured two women. This highlights a crucial opportunity for the creation of more podcasts led by women, indicating an unmet need in the industry for diverse voices and perspectives.Jess emphasizes the importance of proactive outreach, encouraging women to ask to be on podcasts, as hosts are often seeking diverse guests.Be conscious of guest selection to ensure diversity in perspectives and avoid featuring similar guests repeatedly.Embrace the multitude of unique voices and approaches in your field to enrich your content and engage your audience effectively.When naming your podcast, prioritize a name that immediately captures the show's essence. It can be something fun, sassy, and unique that resonates with your vision. Make it relatable, avoiding overly formal or generic titles. A catchy, memorable name sets the tone and invites a wider audience to engage with your content.Define clear goals for your podcast's success. Monitor your progress and adjust your strategies accordingly. Don't hesitate to take breaks and plan between seasons; listeners will return, and your podcast can continue to grow successfully.Partner with someone whose skills complement yours. The synergy between different expertise can bring depth to your content and attract a wider audience.Plan your podcast content in advance. Outline topics, and consider keeping episodes short, actionable, and manageable.Quote of the Show:“If the content is good they will come right back and they will grow.” - Jess CookLinks:LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing That’s Marketing, Baby! (Podcast Website): https://www.thatsmarketingbaby.com That’s Marketing, Baby! on LinkedIn: https://www.linkedin.com/company/thats-marketing-baby Jess Cook’s Research on LinkedIn: https://www.linkedin.com/feed/update/urn:li:ugcPost:6999351346483101697 Shoutouts:Susan Wenograd on LinkedIn: https://www.linkedin.com/in/susanwenograd Ércule Website: https://www.ercule.co Teal Website: https://www.tealhq.com Dave Gerhardt on LinkedIn: https://www.linkedin.com/in/davegerhardt Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/Xdxf4YCm-jECreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Today, we are honored to welcome two exceptional professionals and dedicated Entrepreneurs’ Organization (EO) members. Brace yourselves for a special episode delving into the heart of EO, its chapters, and the art of crafting captivating chapter podcasts.First in the spotlight is Sarah Tourville, an entrepreneur extraordinaire and a global PR pro. As the Communications CoBoard Chair at the EO Atlanta Chapter and the mastermind behind the EO Atlanta Podcast titled Taking Flight: Entrepreneurs Journey, she embodies the spirit of innovation. Sarah, the CEO & Founder of Media Frenzy Global, brings her wealth of expertise to our conversation today. Welcome, Sarah!Joining her is the formidable Mark Stiles, a multifaceted entrepreneur, accomplished attorney, and compelling speaker. With his podcasts, Elements of Stiles and EO Boston’s Leadership in Action, Mark paints vibrant narratives. As the Founder of Stiles Law and Director Of Special Operations at SecuriTitle, he brings a unique perspective to the entrepreneurial landscape. Welcome, Mark!Takeaways:Energy is key. Whether you're a host or a guest, infusing your conversation with vibrant energy captivates listeners, keeping them inspired and engaged.Adapting to your guest's energy level is crucial, ensuring the conversation remains lively and informative. Remember, a podcast's success is driven by the enthusiasm and curiosity of everyone involved.Successful podcasting thrives on adaptability and curiosity. Embracing the challenge of diverse conversations, whether with experienced entrepreneurs or prospects, opens up wide-ranging dialogues. The key lies in genuine curiosity, supported by structured pre-calls, enabling hosts to delve deep into guests' stories and perspectives, fostering engaging and authentic discussions.Podcasting evolves from inclusivity to depth. Beyond random themes, the focus is on unique stories. There's untapped potential for richer, diverse content.Although initially overwhelming, a dedicated approach to learning and implementing instructions simplifies the process.Podcasting success comes from energetic engagement, active listening, and asking thoughtful, unexpected questions. Confidence grows with experience, leading to insightful conversations that captivate listeners.Blending structure with spontaneity. As confidence grows, questions become part of a fluid conversation. Balancing a structured process with genuine, enriching dialogue is key, ensuring each episode remains engaging and dynamic.Quotes of the Show:“If we are enjoying it hopefully other people are enjoying it too” - Sarah Tourville“I've gotten more confident with it; I trust that process more now” - Mark StilesConnect with Sarah:LinkedIn: https://www.linkedin.com/in/sarahtourville/ Twitter: https://twitter.com/tourville_sarah Website: https://www.mediafrenzyglobal.com/ Podcast: https://podcasters.spotify.com/pod/show/taking-flight-eo-atl/ Connect with Mark:LinkedIn: https://www.linkedin.com/in/markstileslaw/ Twitter: https://twitter.com/stileslaw Company website: https://stiles-law.com/ EO Boston‘s Leadership in Action Podcast: https://podcasts.apple.com/us/podcast/leadership-in-action/id1585042233 Elements of Stiles Podcast: https://elementsofstiles.podbean.com/ YouTube: https://www.youtube.com/c/StilesLaw Mark’s Calendly: https://calendly.com/mstiles Shoutout: Eric Warner on LinkedIn: https://www.linkedin.com/in/ericwarnerpraxis Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/JRi4MCjsk6kCreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Our special guest today is a true master of storytelling and a dedicated advocate for personal growth. As a storyteller, StrengthsFinder Coach, professional keynote speaker, author, and Host of the Your Stories Don’t Define You, How You Tell Them Will Podcast. Sarah possesses a unique talent for helping individuals unearth their most impactful narratives. With a passion for empowering others, Sarah specializes in guiding people to unveil their stories, allowing them to showcase their character, values, and vision. Sarah joins Casey as they delve into the art of storytelling and discover the transformative power of sharing meaningful narratives.Takeaways:Effective interviewing involves two key elements: being an attentive listener and remaining flexible. Mastering these skills enhances communication in podcasts and various contexts, enabling deeper conversations and understanding.Active listening involves not just hearing words, but observing body language and focusing on the speaker's response. Share your experiences not to dominate but to unlock their memories, fostering genuine connections and revealing meaningful narratives.Everyone has valuable stories to share, even if they don't realize it. Acknowledging life experiences as stories can help express character, values, and vision effectively.A story isn't just a label or statement; it's rooted in specific experiences that shape our beliefs. Labels like "not good enough" aren't stories; the stories lie in the moments that led to those beliefs, revealing deeper understanding and meaning.A story comprises three essential parts: a setup, a problem, and a solution. Whether it follows the hero's journey or a simpler structure, these elements form the foundation of any narrative.Preparing guests for storytelling involves emphasizing specific life moments where change occurred, shaping their self-perception and community roles. Focusing on pivotal life experiences and listening to snippets of past episodes can help guests understand the host's style, ensuring compelling and relevant storytelling on the podcast.The uniqueness of the podcast lies in the host's ability to intuitively pick up on subtle cues, pulling threads in conversations to uncover deeper stories. Silence used thoughtfully, allows for meaningful reflection and redirection, creating a deeper and more authentic dialogue.Quote of the Show:“People know when you are sincere.” - Sarah ElkinsLinks:Twitter: https://twitter.com/sarahelkins LinkedIn: https://www.linkedin.com/in/thesmileisfree Website: https://elkinsconsulting.com Your Stories Don’t Define You, How You Tell Them Will (Book Link): https://elkinsconsulting.com/books Your Stories Don’t Define You, How You Tell Them Will (Podcast/Blog Link): https://elkinsconsulting.com/sarahs-blog-podcast Rocket To Uranus (Music): https://rockettouranus.com Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/h7f9MIZKOMA Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Today, we have a distinguished guest with us, Jeff Pedowitz, who is not only a serial entrepreneur but also a prominent figure in the fields of marketing and sales. He holds the prestigious title of a Forbes best-selling author for his book "F The Funnel," and he has recently released his latest work, "AI Revenue Architect." In addition to his writing achievements, Jeff is a seasoned podcaster, serving as the Host of the CMO Insights Podcast, which boasts over 170 episodes and is currently in its eighth season. Jeff joins Casey Cheshire for an engaging discussion about the significance of conducting genuine conversations, prioritizing the comfort of your guest to showcase them in the most favorable way, and mastering the art of riffing while recording a podcast.Takeaways:Focus on natural, engaging conversations in podcasting, prioritizing the person over a structured list of questions, and letting the dialogue flow organically to create captivating audio content.It is important to prioritize the guests in a podcast, relieving oneself from self-imposed pressure, and allowing authentic interactions to take the spotlight.Furthermore, prioritize the comfort and natural rapport with the person being interviewed in a podcast, as this leads to a better podcast experience for both the guest and the audience.A podcast should be a natural conversation, and while audience size matters, the primary focus should be on delivering good interviews and content. Mistakes are part of the journey, but quality content keeps the show going strong.The goal of podcasting is to bring out the natural and authentic personality of each guest, allowing them to be themselves rather than forcing a scripted or artificial persona, even while maintaining a degree of professionalism.The responsibility for a good podcast interview lies with the interviewer, not the guest. If the interview goes well, it's a result of effective hosting, and if it doesn't, the blame should be on the interviewer, not the guest.Successfully riffing in a podcast interview is about being fully engaged in the conversation and actively listening to the guest, rather than being preoccupied with what to ask next. It's essential to keep the focus on the guest and not make it about the interviewer.During podcast interviews, unexpected moments or anecdotes from guests can suddenly make the conversation come alive and become interesting, prompting the interviewer to dig deeper and make the rest of the interview strong and engaging.Quote of the Show:“I started by giving myself permission to not have to be perfect and to just be myself.” - Jeff PedowitzLinks:Twitter: https://twitter.com/JeffPedowitz LinkedIn: https://www.linkedin.com/in/jeffpedowitz The Pedowitz Group Website: https://www.pedowitzgroup.com AI Revenue Architect (Book Link): https://a.co/d/bf414Ut F The Funnel (Book Link): https://a.co/d/83aVyKY The CMO Insights Podcast: https://www.pedowitzgroup.com/cmo-insights Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/pvxbDf-mIyo Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

This special guest is a serial entrepreneur and seasoned podcaster who has been featured in Forbes, Inc., Entrepreneur, and many more. Mike Malatesta is the creator and Host of How’d It Happen, Author of Owner Shift, and Dream Exit Expert. Mike joins Host Casey Cheshire for a takeaway-packed discussion on the importance of satisfying your own curiosity through your podcast, common guest introduction mistakes to avoid, and if you have an obligation to read every guest’s book.Takeaways:If you’re interviewing a guest who makes frequent podcast appearances, they likely have a prepared narrative that they tell on every show. It’s up to you as the host to develop questions that get them to open up and share what lies beneath their pod facade.When you’ve sparked the guest’s curiosity about themselves, guests will get more comfortable venturing beyond their tired talk track, to the point where they stop thinking about the podcast because they’re focused on the great conversation you’re having.New podcasters may find it frightening to start an interview without a long list of prepared questions, however as they gain experience, many find that they only need a jumping-off point and can successfully navigate the conversation from there.Whether or not you hold prep calls with your guests prior to recording with them, it’s still important to have a process for getting your guests the right information they need to crush their interview ahead of time. If you decide not to utilize a prep call with your guests, you still need to start building rapport with your guests. For example, Mike uses the first 20 minutes of the remote podcast recording call to start getting to know his guests and ensure their comfort.Avoid sending subtle signals to your guests that you don’t care about them. Two common ways this can happen are by asking the guest to introduce themselves or by reading the guest’s bio verbatim. Show you care by putting some effort in and making their introduction a unique experience for them.As a host, you need to make sure you’ll actually be interested in the guests you invite and the questions you ask. If you’re bored by your guests or the topic you’re discussing with them, the quality of the episode will drop drastically. If you don’t care about the guest or the topic, why should your audience care about the guest, the topic, or your podcast?Quote of the Show:“I'm trying to get my guests to be curious about themselves.” - Mike MalatestaLinks:LinkedIn: https://www.linkedin.com/in/mikemalatesta/ Company website: https://mikemalatesta.com/ Podcast YouTube: https://www.youtube.com/@howdithappenpodcast1780 Owner Shift Book: https://www.amazon.com/Owner-Shift-Getting-Selfish-Unstuck-ebook/dp/B09KR3DNRK Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/G9-9V06VvCkCreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Our special guest today is a visionary storyteller, a cross-functional creative, and a podcast architect. Nolan McCoy is the mastermind behind the Demand Gen Chat Podcast and Head of Video & Creative Content at Chili Piper. Nolan joins Host Casey Cheshire to delve into how to create and repurpose authentic content, how to ensure your content resonates with the target audience, and the benefits of a podcast that expand beyond the boundaries of a single episode. Nolan explains what it takes to make a successful podcast, why the listener is the most important in a podcast, and how to be an active and intentional host.Takeaways:Before starting your podcast, ask why the world needs your podcast and what sets you apart. Authenticity comes from understanding your content's value and differentiation.Focusing on a unique niche or community is key to creating a successful podcast.Engage your listeners by providing a clear journey or structure. Unclear content gets turned off quickly. Even casual conversations benefit from a planned structure that keeps listeners invested throughout the episode.To achieve a lasting podcast impact, create content that extends beyond the episode’s boundaries. A strategic approach ensures valuable content that can be repurposed and shared using various tools, leading to long-term sustainabilitySharing engaging clips on social media and building a content foundation allows for broader reach and sustained audience interest.Prioritize the audience's experience. Hosting a podcast is about curating perspectives that resonate with your listeners.As a host, actively guide the conversation to highlight key points. Natural callbacks and references to an earlier prep call for instance help to keep the discussion engaging and can help your guest discover even further details.Quote of the Show:“You can go down that rabbit hole, but make sure as the host, you're actively driving the conversation back to where you want it to go for your audience.” - Nolan McCoyLinks:LinkedIn: https://www.linkedin.com/in/nolanmccoy TikTok - 60 Sec Marketing Tips: https://www.tiktok.com/@nolanmccoy_ Chili Piper (Website): https://www.chilipiper.com Demand Gen Chat (Podcast): https://www.chilipiper.com/resources/podcast Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/_O6UCvTY_c8 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/ 

On August 15th, 2023, a massive announcement was shared with the podcast world; Descript acquired Squadcast. Given the importance of this news, guest host Sam Guertin jumped behind the mic to speak with the best person to help break it down. Arielle Nissenblatt is the Community Marketing Manager at Descript and the Host of both Trailer Park: The Podcast Trailer Podcast and Feedback with Earbuds. Arielle makes her return to this show to share what Descript’s acquisition of Squadcast means for podcasters, where this signals the future of podcasting is heading, and her own experience learning how to use Descript for her podcast. Takeaways:Descript, a popular audio and video editing tool, has acquired SquadCast, a remote recording platform. The acquisition aims to provide podcasters with an integrated solution for recording, editing, and distributing their podcasts.SquadCast is known for its remote recording capabilities, allowing podcasters to record interviews with guests from different locations with high-quality audio and video.The acquisition means that podcasters can now use SquadCast for remote recording and seamlessly transition their recordings to Descript for editing and post-production.The main benefit of the acquisition for podcasters is having an all-in-one solution for recording, editing, and distributing podcasts. Podcasters can record remote interviews, edit the content, and create audiograms and other promotional materials within the same ecosystem.Descript's integration of video capabilities enhances podcasters' ability to create video content alongside their audio podcasts. Video clips can be easily edited, customized, and shared on social media platforms.While video clips from podcasts might not immediately convert social media viewers into listeners, they do help build brand recognition, trust, and engagement, potentially leading to increased interest in the podcast itself.For those transitioning to recording on SquadCast, it's important to create a quiet recording environment. Wired headphones are recommended over Bluetooth headphones to minimize latency issues and ensure better audio quality.If transitioning from other editing software to Descript, take the time to familiarize yourself with its unique interface. Descript offers both word-based and waveform-based editing, allowing flexibility in the editing process.Descript's collaborative features allow multiple podcasters or collaborators to work together on a project, making it easier to refine content, suggest edits, and create a polished final product.Expect to see more AI-based tools in the podcasting space, but approach them with caution. While these tools aim to streamline workflows, not all of them may provide the desired results. Quote of the Show:“If you want to record remotely with a guest, up to 10 people in a session, you can now do that in SquadCast by Descript and then all of your files will be ready to transcribe and ready to go for editing and post-production, you can then make audiograms right there within Descript. It is all right there for you.” - Arielle NissenblattConnect with Arielle:LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt-90348356/ Twitter: https://twitter.com/arithisandthat Personal website: https://www.ariellenissenblatt.com/ Descript website: https://www.descript.com/ Squadcast by Descript website: https://squadcast.fm/ Trailer Park: The Podcast Trailer Podcast: https://trailerparkpodcast.crd.co/ Feedback with Earbuds Podcast: https://podcasts.apple.com/us/podcast/feedback-with-earbuds/id1482593761 Earbuds Podcast Collective website: https://www.earbudspodcastcollective.org/ Podcast Taxonomy website: https://podcasttaxonomy.com/home Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/keC2Mrvo4YcCreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create human connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Our special guest today is a seasoned podcaster, a marketing thought leader, a content strategist, and a customer experience storyteller. Randy Ksar is the Head of Content & Influencer Marketing at Uniphore and Host of the Conversations That Matter Podcast.Join us as we uncover his podcasting insights, his passion for meaningful conversations, and his commitment to crafting engaging experiences. Randy explains the art of honing your unique podcasting persona, the importance of ensuring guests target audience engagement, and how to incorporate new creative ideas to add spice to your podcast.Takeaways:Being a good podcast host means knowing yourself, your tone, and your style. While guests are vital, your confidence, question-asking skills, and ability to navigate challenges are key to a compelling podcast.Your tone of voice and genuine interest in the topic and guest are critical. Your audience needs engagement within the first few minutes; otherwise, they'll seek more interesting podcast options.It's not always a topic or the subject matter that makes people want to tune into a podcast. It's also the actual host. Your unique approach, way of asking questions, and engagement are what define your podcast and draw listeners in.Authenticity is vital in podcasting, especially with interview-format shows. Your style of hosting should be true to yourself, resembling a genuine conversation you could have anywhere. If not, consider rethinking your approach.Podcasting is about building mutual value. Aim for meaningful conversations that provide value to both you and your guests. Thus fostering long-term relationships.View B2B podcasting as a business endeavor; it should serve your company goals, connect with your target audience, and potentially convert prospects into leads and customers.Add variety to your podcast with games and engaging segments. Don't be afraid to switch things up after some episodes and experiment with new ideas. Podcasting allows for AB testing and adapting based on audience feedback.Quote of the Show:“Everything needs to relate back to the goal of what we're trying to do.” - Randy KsarLinks:Twitter: https://twitter.com/djksar LinkedIn: https://www.linkedin.com/in/rksar Conversations That Matter (Podcast): https://bit.ly/uniphore Uniphore (Website): https://www.uniphore.comWays to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/NDbdVroXnbQCreating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Today we have an extraordinary guest! He's a seasoned podcaster, thought leader, speaker, and Marketing Team Lead at VanillaSoft. Meet Ollie Whitfield, the Co-Host of The 0 to 5 Million Podcast. Ollie explores his podcast production journey and shares numerous strategies for captivating your audience. He also reveals the techniques he and his team employ to maintain a lively and enjoyable podcasting experience.Takeaways:By not strictly adhering to scripted questions and rules, you can deliver a refreshing and engaging experience for your audience because you are embracing creative freedom and defying conventional formats.Prioritize quality over quantity in your podcast. This allows greater room for creativity and spontaneity. As a podcast host, embrace personal taste and continuous learning. This makes your content more engaging and meaningful by encouraging exploration and sparking in-depth discussions.Utilize the 3 Why’s Test to assess the depth and relevance of potential topics by asking yourself why you should discuss it three times. If you can come up with 3 distinct answers, then you just found your next podcast topic! For example, questions could include, “Why does it benefit me”, “Why does my audience care”, or “Why should you do it.” The key is to find a balance where the content remains relevant and valuable to your target audience.In contrast to in-person speaking, podcasting relies solely on the tone, pace, and pitch of the host's voice to convey excitement and engage the audience. Adjusting these elements can effectively capture listeners' attention and make the content more captivating.​​Focus on maximizing the repurposing of your content and expanding the audience reach to attract new viewers.Being well-prepared enhances your ability to maintain energy and keep the podcast engaging for an extended period. Alternating co-hosts can also keep the podcast interesting, and this low-pressure format allows for flexibility.Quote of the Show:“If you know everything, what's the point? And if you're not learning something, you are not going to ask good questions.” - Ollie WhitfieldLinks:Twitter: https://twitter.com/OllieWhitfield_ LinkedIn: https://www.linkedin.com/in/olliewhitfield The 0 To 5 Million Podcast: https://tinyurl.com/mrx6f2av VanillaSoft (Website): https://vanillasoft.com Colin and Samir (YouTube Channel): https://www.youtube.com/@ColinandSamir Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1sPodchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 YouTube: https://youtu.be/qPnuhg84eVM Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/