Sommer School

Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs. 

Sadly, in an effort for companies to contain costs and reduce spending, they slash marketing from their budgets during an economic downturn.  Keeping your marketing budget is one of the best tactics you can employ to recession-proof your business.  In Lesson 7 of Sommer School, we'll explore historical data and trends, a few personal examples, and how to market strategically when times are tough. Historical examples:https://www.newyorker.com/magazine/2009/04/20/hanging-toughhttps://abcnews.go.com/Business/pizza-survives-recession/story?id=12306684https://www.seattlemet.com/news-and-city-life/2009/02/defying-the-recession-amazoncomSommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs. 

Email marketing can be such a powerful tool for communicating with your customers. Lesson 6 of Sommer School will share with you important data about email marketing, how to grow your subscriber list, and important tips on how to engage your list when you send emails. Important Links:FTC CAN-SPAM ACT: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-businessSommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs. 

It's time to level up your local search presence. If you want to be found online when people search, I'm giving you the low down on how to make that happen. I will explain how to build trust with Google and the search engines, provide a good search experience for users, and what local listing management services can do for your business. Greater online visibility translates to more business through the door. So please tune in and let me help you with your local SEO domination. Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs. 

Today's Lesson for Sommer School is all about growing your Facebook reach and engagement for your small business. You'll learn tips on doing this through organic and paid content. We'll dive into the difference between Facebook Ads and Facebook boost posts and which might be right for your small business. Whatever you do, don't give up on Facebook for business. There are ways to grow online, but it will take trial and error.Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs. 

Welcome to Lesson 2 of Sommer School. Today's lesson is all about claiming your Google Business Profile, what it is, and how to rank higher in the search engines when someone is looking for your product, service, or business.  As a bonus lesson, Sommer Poquette provides tips on posting to your Google Business Profile.Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs. 

In this week's lesson of Sommer School, we're talking about ways to stay focused as a small business owner. It's easy to get sucked into the blue screen or let your ideas and creativity take you away from the money-making tasks. Sommer shares nine tips and her own personal journey with struggling to stay focused. Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs. 

Today's lesson is about taking that first step as an entrepreneur and small business owner. Sommer Poquette, host and teacher of the Sommer School, is sharing her story of taking a chance on her dream and turning her idea into a reality. With twenty years of business and marketing experience, Sommer has had her fair share of business ideas and failures, but if you never try, you'll never know.Sommer School is a podcast dedicated to teaching and sharing marketing and business lessons for small business owners and entrepreneurs.