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The Food Means Business Podcast
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The Food Means Business Podcast

Author: Djenaba Johnson-Jones

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Hosted by Djenaba Johnson-Jones, former marketing executive turned entrepreneur and founder of food business incubator, Hudson Kitchen, The Food Means Business podcast features the personal stories and “secret ingredients” behind what it's like to abandon your day job to start a food business. Join our community of fellow food business owners and subject matter experts to learn and laugh with us as we explore a start-up world that’s a little more culinary and a lot less corporate these days.

62 Episodes
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Kara Rubin has spent her career championing thousands of better for you brands. During this conversation, she shares her journey in the food business including: leading the Northeast Region Grocery division of Whole Foods and managing brand and product strategy for Just Water. Kara also talks about her current role as CPG advisor for JPG Resources and as co-founder of Makor Partners as well as gives advice to emerging and established brands on how to create and maintain a strong f...
What happens when you step out of your comfort zone? If you are Lauryn Bodden, you win a Netflix reality cooking competition and launch a new food brand.In this conversation, Lauryn shares how her turn as a reluctant reality tv star inspired her to launch an innovative CPG food product. She discusses starting her snack brand, S’NOODS and the challenges that she faced along the way. Lauryn also emphasizes the importance of finding a supportive community of fellow founders and how seeking advic...
Think quality bread is off the menu? Think again! Now, you can get gluten-free sourdough products delivered right to your doorstep.In this episode, I’m joined by Sadie Scheffer, the founder of Bread SRSLY — a business born of a college crush and shared gluten intolerance. Hear the story of how Sadie leveraged the growing nationwide demand for healthier and more accessible food options to grow her business into what it is today. Topics range from the early days of Bread SRSLY to Sadie’s a...
Have you ever dreamed of bringing your very own food product to market? The path to doing so isn’t always clear, and many would-be entrepreneurs might wonder how to take the first step. From research and development, to marketing and distribution, there are no shortage of factors to consider!In this episode, Crystal Ung, founder of Bowlcut, shares her transition from the corporate world to entrepreneurship and how growing up in the restaurant industry helped to inform her journey. You’ll hear...
In this solo episode, host Djenaba Johnson-Jones shares her experience with practicing gratitude and the positive impact it has had on her business, Hudson Kitchen. She discusses starting a gratitude journal and the therapeutic benefits it provides. In this episode, you will learn…The role gratitude plays in the Law of AttractionDjenaba’s gratitude for the Hudson Kitchen community membersWhy she sleeps well at nightDjenaba’s joy of hosting in-person events and upcoming virtual events tha...
In this episode, Jason Bedart, the Vice President of Merchandising for Food at Thrive Market discusses his career trajectory in the supermarket industry and his current role at Thrive Market. He shares how Thrive Market is structured and its mission to make healthy, sustainable living affordable and accessible. Jason shares insights into the evaluation process for brands and products, as well as the timeline for launching new products on the platform. He also touches on self-care, his love of...
In this episode, Kris Buchanan, a former Olympian and founder of nature inspired, organic food and beverage brand, GOODONYA, shares her journey from being an athlete to launching a CPG company. She discusses the challenges that she faced with product development, the importance of understanding the CPG industry, and what it takes to launch your product in a crowded marketplace. Kris also highlights the need for unique and well-packaged products in the competitive food industry. She empha...
In this episode, I’m joined by Melissa Facchina, co-founder of Siddhi Capital, who shares her journey of working with CPG brands and transitioning into investment. She emphasizes the importance of choosing the right business partner and aligning core values. Melissa discusses her criteria for partnering and investing in CPG businesses, highlights the changing landscape of investment, and offers advice for founders. We also discuss Melissa’s approach to personal wellness and self-care and...
Join Emily Pogany, Reiki master, holistic healer, and founder of Masah, a line of plant-based caramels infused with essential oils and charged with Reiki energy to balance and support each of the seven chakras for a short, guided mediation.To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.
In this episode, I’m chatting with Emily Pogany, the founder of Masah, a spiritual confectionary company and wellness brand, who shares her journey of starting a unique food business that combines her passion for healing and love for candy. Emily introduces Chakra Caramels, her line of plant-based caramels infused with essential oils and charged with Reiki energy to balance and support each of the seven chakras. Emily encourages fellow food business owners to listen to their intuiti...
Introducing Victoria Ho, founder of Sherpa CPG and a fearless food and beverage industry leader. With over a decade of experience as an award-winning brand strategist, clean-label formulator, and commercialization expert, Victoria is dedicated to helping emerging food, and beverage brands turn their meaningful ideas into memorable, retail-ready products. She tackles the essential work of defining brand purpose, developing bulletproof brand positioning, and expressing brand persona consistentl...
Summer Johnson is the co-owner of Zach and Zoë Sweet Bee Farm and started the business in 2015 with her husband, Kam. Together, they began keeping bees in their backyard to use the hyper-local honey to alleviate their son's allergies. Today, their honey is retailed all over the world, and in dozens of specialty, mass, and boutique stores across the nation. They have expanded the brand's assortment to 20+ organic superfoods flavors blended with their raw honey and have plans to continue ...
Dawn Pascale, owner and creative mind behind Om Sweet Home, has always enjoyed making decadent treats for family and friends with the most wholesome, healthy ingredients. From a very early age, she was always passionate about cooking and baking. After 20+ years as an HR Professional, Dawn decided to pursue her passion full-time. And in February 2013, she signed up for the Natural Gourmet Institute’s Vegan Baking Bootcamp. She loved the challenge of making products that not only taste good but...
Once upon time, Alak Vasa was a Wall Street trader. Everything was going well, but there was one problem, she was missing a sense of purpose . So without much of a plan, Alak gave in to her inner voice, quit her job, and eventually launched Elements Truffles, a food business rooted in her authentic Indian heritage and passion for fine chocolate.Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/2022/9/18/alak-vasa-co-founder-elements-trufflesTo get more Food Business...
Think quality bread is off the menu? Think again! Now, you can get gluten-free sourdough products delivered right to your doorstep.In this episode, I’m joined by Sadie Scheffer, the founder of Bread SRSLY — a business born of a college crush and shared gluten intolerance. Hear the story of how Sadie leveraged the growing nationwide demand for healthier and more accessible food options to grow her business into what it is today. Topics range from the early days of Bread SRSLY to Sadie’s a...
Does starting your food business feel like a daunting task? If you’re like most people, it’s easy to get so overwhelmed by the road ahead that you never take that first step! That’s why I want to encourage you to take action today with some insight from the expert herself.In this episode, I’m joined by Leslie Danford, the founder of Vitaminis and a true action-taker who got her beverage product launched and out into the world in lightning speed. Leslie shares how she saw her opportunity, dove...
Every business owner wants to showcase their products in the best possible light, and never is that more true than when it comes to food! One photograph can mean the difference between a potential customer clicking over to your website or continuing on their endless doom scroll. So how do you capture food photographs that actually grab attention? Enter Four Course Media… In this episode, I’m joined by owners Laura and Rylee as they share how Four Course Media helps budding food entrepren...
How do you sell consumers on an entirely new ingredient? That was the question Isabelle Steichen had to answer when she launched her business, Lupii. Lupii products, which currently consist of both a protein bar and a pasta, are based on the lupini bean — a superior source of plant protein that had yet to be popularized in the United States.In this episode, Isabelle shares her journey from working in the start-up world to founding her very own business and introducing a food product that deli...
Have you ever dreamed of bringing your very own food product to market? The path to doing so isn’t always clear, and many would-be entrepreneurs might wonder how to take the first step. From research and development, to marketing and distribution, there are no shortage of factors to consider!In this episode, Crystal Ung, founder of Bowlcut, shares her transition from the corporate world to entrepreneurship and how growing up in the restaurant industry helped to inform her journey. You’ll hear...
Communication is really important when it comes to your food business. Getting your brand out there, promoting your products, interacting with your employees and your consumers - all of it needs to meet people where they are. Too much jargon or using the wrong tone can really throw off your message. Being able to communicate clearly and effectively with your audience, and receive feedback from them, is a basic step that is often overlooked.In this episode, Noah Wunsch, founder of Ruby Hibiscu...
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