That Real Estate Tech Guy

In this final episode of Season 2 of That Real Estate Tech Guy, we bring you an exclusive conversation with the brilliant Ivan Tejeda, a trailblazer from Prohost and Airbnb!Ivan delves deep into the realms of real estate, technology, and the thriving world of Airbnb. He shares his unique insights on his experience of developing (and teaching) a business model based on short-term rentals using Airbnb.“I think that a lot of people are intimidated by the technology side of things and being able to have all of their ducks in a row. I dealt with this myself, with what's called analysis paralysis. And we get stuck with trying to figure out every single detail before we actually take a step.”Ivan highlights the common challenge many real estate investors face when confronted with technology and complex tasks. There is so much data to look at that “Analysis Paralysis” can take over and cause investors to fixate on minute details instead of embracing the actions they should be taking.Ivan discusses the complexities involved in managing properties, particularly in the context of Airbnb or other short-term rentals. He also emphasizes the importance of making sure that you are earning the maximum potential revenue from your properties. “Many different variables allow us to not only maximize our occupancy but at the same time not leave money on the table, which is what we're here for.” Stay tuned for more exciting updates. as Season 3 is just around the corner, promising even more insights, guests, and cutting-edge discussions. Keep an eye out for the announcement and get ready to embark on another knowledge-packed season of That Real Estate Tech Guy!

Get ready for another enlightening episode of That Real Estate Tech Guy as we sit down with the brilliant Jimmy Vreeland from Vreeland Capital. Join us as Jimmy unveils the game-changing potential of a clear mission statement and its incredible impact on your real estate business strategy. Learn how to align your entire team towards a unified goal, driving unparalleled efficiency and focus. Jimmy’s mastery shines as he delves into the realm of insightful reporting. Witness how data-driven gems can guide your decisions, open doors to growth, and reshape the way you approach your business. It’s time to elevate your business strategy and team dynamics. Tune in now to catch Jimmy’s insights and gain a competitive edge in the real estate arena.

Are you ready to revolutionize your real estate game? Dive into the latest episode as Kyle Connor from DIY Wholesaling takes the stage with host Jordan to explore the fundamentals of lead generation and scaling responsibly.In a world where speed often takes the forefront, Kyle reminds real estate investors that the first step to consider is getting a power dialer. He says, “The first good step is getting a power dialer. That's what really changed the game for us - getting a power dialer and really getting to do volume and consistency in our marketing.”But guess what? The real revelation lies in his emphasis on the balance between speed and strategy “And what I've realized is needing to basically slow down and scale responsibly.”Kyle reveals a profound lesson he learned: fortify the business’s foundation before charging ahead. With a focus on building robust systems and leveraging technology, the journey becomes the driving force. As he simply puts it, “You need to slow down so you can go faster.”Don’t miss out on this mind-blowing episode that delves into the intricacies of real estate success. Tune in now for a masterclass in responsible scaling and innovative strategies.

Are you ready to up your real estate game and boost your investment success? In this episode, Jordan Fleming sits down with Rick Howell, a seasoned real estate expert with years of successful deals under his belt! Rick spills the beans on their well-crafted playbook, guiding you through the process of mastering the numbers before sealing the deal.“The challenge was understanding the numbers and how all that piece worked and making sure we were buying right.” Rick emphasizes the importance of getting the whole picture - from the property’s condition to the required rehabs and installations. By following his well-honed process, real estate investors can rest assured that they won’t miss a single detail, maximizing their returns and minimizing risks.Rick dives into some of  the critical aspects of an investor’s marketing strategy. “So the fundamental base of how we build our coaching program is what kind of marketing budget you have to be able to start driving leads to your business.”Rick explains that no one process fits all. For some investors, a mail campaign works. For others, text messaging kills it. investors have to understand what marketing strategy works best, what platform is needed, and how much investment should be poured in to ensure the money is allocated accordingly.This episode is full of industry insights and proven strategies that will undoubtedly level up your real estate investment. 

Get ready for an episode packed with lead generation tips, as Jordan Fleming is joined by Trevor Mauch, CEO of Carrot. In this episode, Trevor unveils the secrets behind creating websites that don’t just look stunning but also perform at their peak to generate consistent, quality leads.A website is one of the most basic and effective ways to market your business, but not all websites are created to perform; some are just built to look beautiful. Trevor shows how an effective website is developed using proper analysis and how all the elements, sizes, and words can be designed to boost conversions.  You’ll discover how these seemingly small changes can make a world of difference and more than double your conversion rates!"The call-to-action buttons are not just commands: click this, continue, submit; it should be a benefit-oriented button."Trevor dives into how you can reduce resistance and add clarity for potential clients.  “There were deals that he has closed 100% because he reduced resistance, added clarity for people for that next step just by putting in a Calendly link to book an appointment after they submit their form.”This incredible episode is packed with practical tips, real-world examples, and expert strategies to optimize your real estate website and supercharge your lead generation and sales!

Experience the freedom of remote real estate investing, where the world becomes your playground and your investments work for you, no matter where you are. In this podcast episode, we interview Sarah Weaver. She is the founder of Invested Adventures and the author of 30-Day Story: A Real Estate Investor's Guide to Mastering Medium-Term Rentals. Sarah discusses her journey into real estate investing and how it led her to focus on remote property management. She shares her strategies for managing multiple rental properties from afar. To stay organized and manage relationships with local suppliers, cleaners, and tradesmen, she uses tools such as Avail and Asana. Sarah also addresses the fears that many people have when it comes to remote property management and provides tips for overcoming them. She provides advice on technology investments for new investors and emphasizes the need for a solid team to achieve real estate investment success. Tune in to learn more about experiencing the freedom that comes with remote property management.

Are you ready to take your real estate business to new heights? Join your host Jordan Samuel Fleming as he sits down with Bobby Suarez from SelltoBobby.com in an informative conversation about skyrocketing profit through credible marketing strategies.“Our conversion rate has increased. Even though the leads are more expensive, we're definitely making more money, and we're more profitable now.”Bobby drops some serious knowledge as he shares why he switched from common outbound marketing tactics like SMS and cold calling to the power of inbound marketing. He reveals how his team’s lead quality drastically improved, resulting in an impressive increase in their conversion rate. It just goes to show that sometimes investing in better options can lead to greater profits, even if they initially seem more expensive.“What I like about TV is the credibility piece that comes with TV. So when they see you on TV, they automatically see you as a credible company.”While some real estate investors may settle for cheaper marketing strategies, Bobby knows the secret to success lies in leveraging the power of TV marketing. Not only does it bring a sense of credibility to your brand, but it also attracts inbound leads like a magnet. Sellers are more likely to view companies that have been featured on TV as reputable and trustworthy.

In this special edition of That Real Estate TechGuy, Jordan is joined by Jenna Hoover from Realeflow for a deeper dive into what makes Realeflow one of the most popular Real Estate Investor CRMs on the market."If we talk about the three legs of wholesaling, we need good leads coming in, we have to be able to get it under contract, obviously the art of negotiation, and a good buyer's list. It's like if you think of a tripod, you kick one leg out, then the whole thing falls over."Jenna illustrates how Realeflow was designed to incorporate these three crucial business elements in order to give new (and experienced) investors the best recipe for success.Jenna shares how the integration of AI, which analyzes massive data points and reveals the common factors of houses that were put up for sale, allows the system to accurately predict which property will most likely be sold in the next 90 days, giving investors a reduced cost of marketing and an easy win in the business."If we see that somebody is showing the same symptoms as somebody else in the past, then we're able to accurately predict the likelihood that this person is going to sell their property in the next 90 days.”

In this episode, Eric Brewer shares valuable insights on how to scale your real estate business by bringing together the right people with the right technology. Eric has done over 3,000 residential real estate deals in both Pennsylvania and Maryland, and his experience covers a wide range of deal types and strategies, including novations, wholesaling, flipping, construction, direct-to-seller marketingJordan and Eric dive into how getting the right technology will unleash your team’s potential and drive your business expansion. Eric brings his experience of different disposition options to look closer at novations and other wholesaling techniques, as well as how to find the perfect buyers for your properties.“I think it's the one thing that a lot of iBuyers have tried to figure out whether they go 100% tech, and they're still apparently needing that human interaction, but when you find the right blend of those two, you're going to have a significant advantage.”This episode is a great combination of hard-won experience and innovative thinking.

In this episode our guest is Michael Bartolomei from Launch Control, who sheds light on how text messages can transform your real estate business.Michael’s message: forget mass messaging! Effective SMS engagement is all about building trust and personal connections. Michael shares his expertise in leveraging the power of text messages to connect with potential clients and foster relationships that lead to successful deals.We dive into Launch Control, an SMS engagement platform exclusively for real estate investors and wholesalers,  how their platform seamlessly integrates with popular CRMs, making lead management a breeze.Michael and Jordan focus on the real benefits and real impact of SMS engagement on real estate investment businesses and how you can use it to accelerate your growth!

In this episode Jordan talks with Don Costa, a real estate rehab and investment expert, host of the “Real Talk for Real Estate Investors” podcast, and founder of the Inner Circle Elite mastermind.Don takes us through his own experience as an investor, and how technology has developed to become an essential part of the modern real estate investment business.Jordan and Don dive into the pivotal role metrics now play in making informed investment decisions, and how new CRM capabilities have revolutionized the way data is tracked, analyzed, and leveraged.This is a great opportunity to learn directly from a seasoned real estate investment professional, podcaster, and mentor.

In this awesome episode, Jordan Samuel Fleming sits down with the co-founder of 8020REI, Jesus Toledo, to talk about how they are helping real estate investors do just that! Jesus shares what makes 8020REI stand out from the rest, detailing why he thinks all data is not created equal. Jesus explains the benefits investors can reap by partnering with data vendors like 8020REI. He sheds light on their unique approach and unveils the philosophy behind the name, stating, “That's why we're called the 8020REI, it's because we always look for the 20%. What did the 20% of properties have in common that generated the 80% of the revenue?” This strategic approach involves analyzing lead generation elements and studying buyers’ habits through reverse engineering. By doing so, investors gain a profound understanding of their “buy box,” enabling them to leverage better data and tailor their marketing strategies accordingly.The discussion takes an intriguing turn as Jesus and Jordan explore the role of data engineering in the real estate industry. Jesus highlights how the younger generation is reshaping the landscape by harnessing the power of data, challenging both seasoned and novice entrepreneurs to embrace data analytics as paramount. He emphasizes, “I realized, and if you notice now, more and more, the big guys in real estate are becoming younger kids, and that evolution is driven by the data as well.”Quality over quantity is a key theme in this episode, and Jesus offers his principles on the matter. He encourages investors to reflect on their most profitable deals and identify the hidden gems that yielded exceptional results. The focus should be on finding those lucrative opportunities rather than spending resources on leads that won’t materialize into closed deals. 

To succeed in land-flipping, you need a well-defined process and an efficient tech stack that enables each team member to execute their task with precision. In this episode, we have Pete Reese from Reelvest, a successful land-flipping company. Pete explores the distinct features of the land-flipping industry, encompassing direct mail’s significance in the promotion and rigorous due diligence procedures. He emphasizes how technology is essential for managing many successful deals and stresses the importance of a well-organized system with clearly defined steps for efficient execution. Pete shares the strategies and tech stacks that have worked for his company. He also shares a glimpse into the potential future of technology in the land-flipping industry. Join us for this engaging conversation about the intricacies of land-flipping and how technology can help take a business to the next level.“If you're going to start and scale something, and put systems in place and everything, there's just no way you can do it without the help of technology.” - Pete Reese

In the premiere of Season 2 of That Real Estate Tech Guy, Jordan Samuel Fleming sits down with Darin Damme founder of Bullseye Branding, an advertising agency focused on real estate investors. Darin is a real estate marketing extraordinaire and operator of DougHopkins.com and co-runner of Ryan Pineda’s Homerun Offer in Las Vegas. Formerly the “Krazy Kid” of Phoenix radio for over 20 years, Darin Damme is particularly brilliant at “moneyballing” TV advertisements and helping other investors figure out the right time slots and ads that will land them leads and deals.Darin and Jordan discuss how TV Advertising doesn’t need to be a mystery: using an algorithm, Darin is able to apply data to figure out which commercial time slots to buy with a given budget, depending on how much one wants to spend to generate a lead. “We figure out the best odds, we figure out what our ads are getting a lead for the price, and then we buy the best commercials for the return.” He explains that you don’t need to waste your money on time slots that have never performed – keep data of what’s working, and let that impact your future buying decisions.Darin also stresses the importance of tweaking your messaging depending on the market or desired outcome of your commercial – but that’s what can set you apart from your competition. “I don't look at us as house buyers; I look at us as problem solvers,” explains Damme, as he goes on to impart the wisdom that simpler is better when it comes to messaging. He urges investors to explain how they can be a problem solver to future leads, don’t be too cute, and track what messaging is working as you go. The episode is jam-packed with more advice and gems of wisdom – plus Jordan’s famous episode-closing questions. Give it a listen, and then check out ThatRealestatetechguy.com for more great episodes from season 1!About Darin DammeDarin Damme is co-Founder and Managing Partner of Bullseye Branding, an ad agency that is disrupting the media buying industry through AI buying technology. Affectionately known as the “beauty and brains” behind the operations, Darin has deep expertise generating quality leads for real estate investors. Darin is  popularly known before as Krazy Kid in the Phoenix radio scene. He got involved in real estate marketing while helping his friend Doug Hopkins produce effective content on real estate commercials. In 2016, he then focused on marketing Doug’s business to achieve its now huge success. He works with all varieties of real estate investors to effectively market their brands. He runs lead generation for over 46 different brands and is launching a new venture, 1-800 Sell Now, an all-in-one one-stop number that bridges buyers to sellers or sellers to buyers on all key markets in the country.For a consultation, book at www.bullseyebranding.com.About That Real Estate Tech Guy That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.Interested in being a guest? Head to thatrealestatetechguy.com and let us know!For more information about smrtPhone, the only all-in-one CRM phone system check out https://www.smrtphone.io/

Get ready to dive deeper into the world of real estate technology with That Real Estate Tech Guy Season 2 - Launching May 24th! This season is going to be packed with practical tips and strategies to help you attract more leads, close more deals, improve your framework, and optimize your tech stack to grow your business faster and with less effort.Join host Jordan Samuel Fleming as he has insightful discussions with the top experts in real estate investing. Subscribe now and get ready to scale your business like a pro!To listen to past episodes and access exclusive REI technology discounts, check out:  www.thatrealestatetechguy.com 

Season 1 of That Real Estate Tech Guy is a wrap! Jordan Fleming hosts a recap episode where the overarching themes of the season are summarized, the best tidbits of advice are collected, and you get to hear from each of our amazing season one guests! Even though our investors and tech experts come from all different backgrounds, certain topics and themes just kept popping up. We decided to focus on some of the most important, so tune in for a round up of the absolute BEST moments from season one of That Real Estate Tech Guy! First off, Jordan and his guests give their insight on the importance of data: how to collect, organize and analyze your data in a way that is productive and revenue-generating. The conversation turns to scaling, and why every successful leader will eventually have to figure out the smartest way to scale their real estate investment business.“In general, I think that when you start spending money on marketing is when you need to make sure that you’re organized.” - Stephanie BettersEvery entrepreneur and real estate investment professional has probably had to tackle the tricky balance of separating their business from their personal life, so listen in to hear what our experts have to say on it! "I see a lot of guys still using their personal cell phones for business and I just don't understand it!" - Brandin Pettersen.Leads: can't grow a business without 'em, but you also don't want to drown in them! Listen in to hear the best ways to generate leads, as well as foster the ones you have. It's no surprise that another major theme of the episode was about the fortune being in the follow-up. As Larry Goins explains, "sometimes 50% of our closings each month are from old leads." If you're going to listen to one episode of TRETG, it better be this one -- we've distilled our best advice, our best insight, and our best moments from 11 guests into one recap episode. That being said -- all of Season 1 was spectacular, so give us a listen and stay tuned for season 2!About That Real Estate Tech Guy PodcastThat Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.Interested in being a guest? Head to thatrealestatetechguy.com and let us know!For more information about smrtPhone, the only all-in-one CRM phone system check out https://www.smrtphone.io/

Jordan Fleming sits down with Scott Corbett of Lightmark Media to discuss paid advertising, increasing lead generation, and knowing your personal brand. Spending money on advertising is inevitable for most REI professionals, and it can be intimidating to figure out where to spend and how much. Scott explains why getting your ads in front of the right people is a core solution to many of your problems. “The point is, you've got to try to make your ad spend be as efficient as possible. Put your ads in front of the right people, whether it's driven by geography or a custom data set that you can import, and then use a filtering tool for your ads to make it more efficient.” - Scott Corbett on using technology to drive ad spend. Jordan and Scott discuss marketing as an investment rather than simply a business cost. “You've got to use that ROI framework,” Scott explains. “It's not just spending money; you’re investing money in generating marketing that's gonna pay off.” It’s clear that knowing where to place ads is a huge part of effective paid advertising for real estate investors, but so is knowing your unique brand and fleshing out your social media presence. Scott points out that “the stronger your brand presence is in a market, the less hard the paid ads have to work.” Your strengths as a real estate investor aren’t just numbers and the bottom line, it’s also how you’re perceived by potential buyers. “You’ve got to start with the place of who am I? And how do I help people? And who do I help? Get comfortable being that person, showing up and getting the message out there.” As always, the Fast Five rounds out the episode, so stay tuned to learn what Scott thinks is the future of effective social media (here’s a clue: video, video, video!).About Scott Corbett Scott is the founder of Lightmark Media, a full-service agency that has served operators, educators and capital raisers in the real estate space for over 10 years.Lightmark has a 10-year track record of helping real estate investors around the US do more deals more profitably by delivering motivated seller leads and ready buyers. Lightmark also helps REI thought leaders build and sell coaching and training products. And if you raise money or want to, we can help you raise more of it, easier and faster, using proprietary strategies and systems. An all-in-one marketing solution for real estate investors, coaches, educators and anyone raising capital for real estate funds and syndicationsScott graduated from the University of Georgia and lives outside of Athens GA with his wife and 2 children. Go Dawgs!Learn more at https://www.Lightmarkmedia.Com About That Real Estate Tech Guy Podcast That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.Interested in being a guest? Head to thatrealestatetechguy.com and let us know!For more information about smrtPhone, the only all-in-one CRM phone system check out https://www.smrtphone.io/

Real Estate Investor Bob Lachance and host Jordan Fleming get into one of the most effective yet dreaded parts of real estate investment: cold calling. They discuss why it’s a necessary evil, and the ways to streamline the process of cold calling by outsourcing it to quality VAs. “Business owners don’t have to do the initial cold call. We want to be talking to the individual that already raised their hand to say, ‘yes, I’m willing to sell.’ That’s when it gets to your plate.” - Bob Lachance Investing in your team – including rigorous quality assurance of the VAs you hire – is the ticket to growing your real estate business. Jordan and Bob discuss the companies they’ve grown, including the growing pains of realizing you can’t do everything yourself, even when you want to. “The technology takes you there, and then the non-technology will be investing in your sales team and understanding sales strategy.” - Lachance on the intersection of technology and non-technology assets. The conversation turns to leads and the importance of separating a true lead from reports of potential leads. Your CRM should only have clean data and surefire leads. Bob explains how he made the mistake early in his career of overloading his CRM with thousands of records. “The only time you throw anything in your CRM is when someone says they want to sell. Boom! That goes in your CRM.” - Bob LachanceOf course, the episode ends with a Fast Five that’s chock full of technology recommendations, and actionable advice on how to actually use your technology, instead of letting it sit and waste money. About Bob Lachance Bob Lachance has been an active business owner and real estate investor since 2004. Bob is an entrepreneur by nature and currently owns, operates and manages many different businesses around the world. Bob helped create the top Real Estate Education and Mentor/Coaching program in existence today, FortuneBuilders, INC. Bob also created one of the premiere Real Estate Virtual Assistant Staffing companies, REVA Global, LLC (REVA). Bob is an expert in the real estate investing space and has an incredible reputation for creation, implementation and execution.Prior to getting into the business sector, Bob had a successful 8 year professional ice hockey career which allowed him the privilege of traveling and living all over the US and Europe. Bob was also a member of the 1995 National Championship Boston University Ice Hockey Team.Visit REVA Global  About That Real Estate Tech Guy PodcastThat Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.Interested in being a guest? Head to thatrealestatetechguy.com and let us know!For more information about smrtPhone, the only all-in-one CRM phone system check out https://www.smrtphone.io/

Jordan Fleming and Eli Fisher, Chief Sales Officer of Audantic, sit down for a dynamic conversation about data, regression analysis, and how consistently finding the right buyer means more money in your pocket. “The problem that we solve in the industry right now is we help our clients really hone in on who has the highest likelihood to sell off-market at a deep discount.” - Eli FisherEli talks about the background of Audantic, and how regression analysis – famously applied in baseball and investment banking – needs to make its way to the real estate market. Having tons of data doesn’t help you if you’re wasting all your time time wading through the buyers who will never sell. Eli talks about the ways that real estate investors can really hone in on the right buyers instead of every buyer. “You can have the best data in the world, it's not going to make a difference. It's the equivalent of giving me the keys to an F1 car. Yeah, it's cool. But I didn't go to race school, what's the point?” Jordan and Eli break down why great process and operations can be the difference between stagnating and growing as an investor. Sometimes it’s important to convert the leads you already have, rather than hoarding new leads. Plus, That Real Estate Tech Guy Fast Five gets, well, real! Eli talks predictive data, who’s paying the most in the marketplace, and more! About Eli FisherAs a lifelong tech evangelist, Eli currently serves as the Chief Sales Officer for Audantic. Having joined the Audantic team in 2019, Eli saw Audantic as the true intersection between artificial intelligence and real estate investing.  As an entrepreneur and noted public speaker, Eli works with large investors from across the country to help them optimize their targeting data with respect to their acquisition and disposition process.  On a daily basis, Eli meets with clients and provides critical insight as to where clients are losing deals within their revenue funnel via the Audantic Attribution platform LiveLoop.   Prior to joining Audantic, Eli co-founded an online platform that united Fortune 500 companies with best-in-class talent for their hiring & human capital needs. With clients ranging from Johnson & Johnson, to KPMG, Eli helped numerous private and Fortune organizations develop and implement scalable talent strategies to accelerate their business.A graduate of the University of Montana, Eli currently resides in Seattle with his wife & two sons.  Find out more about Audantic: http://www.audantic.comFind Eli on Linkedin: https://www.linkedin.com/in/elifisherAbout That Real Estate Tech Guy That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.Interested in being a guest? Head to thatrealestatetechguy.com and let us know!For more information about smrtPhone, the only all-in-one CRM phone system. check out https://www.smrtphone.io

Jordan Fleming joins the founder of REIvolution (and smrtPhone CFO!) Alex Parge for a chat about CRMs, the importance of visualizing your data, and how to thoughtfully calculate marketing ROI. Alex’s passion for data led to the creation of REIvolution, the first all-in-one data-driven platform that empowers real estate investors to scale their business. Alex notes that REIvolution is “more than a CRM, it’s a way to bring all the data and communication into only one place.” Jordan and Alex discuss the magic of data, and how to use reverse engineering to go beyond how many leads you need to reach your goals to understand the hidden efficiency of a marketing channel and unlock true ROI. What may feel like guesswork to a new entrepreneur can actually be predictable equations if you have the right CRM and use data to your advantage. Alex explains how pre-set drip sequences can help you follow up with clients in a methodical way, without putting in a ton of effort. Don’t let the math and science of it all intimidate you – it’s clear throughout the episode that Alex has put in the work behind the scenes of REIvolution so that their customers don’t have to. Listen in for more info on ROI, Data Visualization and a shocking twist for a tech podcast: print is alive and well! Plus: Jordan’s Fast Five for quick tips on how to build your real estate biz. About TRETG That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.Interested in being a guest? Head to thatrealestatetechguy.com and let us know!For more information about smrtPhone, the only all-in-one CRM phone system, check out: https://www.smrtphone.ioAbout Alex Parge & REIvolution Alexandru Parge is the founder of REIvolution as well as the CFO of smrtPhone. He has a passion for numbers and making things work in Podio. He's helped to drive the creation of the smrtStudio organization. A self-professed numbers geek, he's happiest when sitting in front of a big performance dashboard that shows all green.REIvolution is a data-driven platform that empowers you to scale your real estate investment business. With REIvolution you get the best lead management system and make sure there are no leads left behind, to not just meet but exceed your goals.The entire investment process from the beginning to the end happens in the same place: lead generation, appointment creation, automatic text and email follow up, closing the contract, rehab the property and in the end sell it. On top of that, the dashboard offers you real time overview of your business and your team activity enabling you to make the quick, well-informed decisions, wherever you are. For more information check out: www.reivolution.ioFind Alex on Linkedin: https://www.linkedin.com/in/alexandruparge/