Claim OwnershipThe Digital Distillery - A Travel Guide to Digital Media & Marketing
Subscribed: 0Played: 1
Subscribe
© 2024 The Digital Distillery - A Travel Guide to Digital Media & Marketing
Description
The Digital Distillery takes place all across Europe, bringing together some of the brightest minds of the Digital Media industry to put forward their ideas and insights to an audience of professional marketers. In the Digital Distillery Podcast we bring the core conversations and topics of these highly exclusive events to light. Cookieless, CTV, Video Display advertising, Programmatic and even the importance of Analog Advertising in a digital world, all get explored and explained in this first season of the Podcast with audio captured from the Vienna event in 2022. Relax and join us as we take you on an audio tour of the city, venues and of course, The Digital Distillery.
25 Episodes
Reverse
Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running. This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more. There was so much even that we couldn’t even fit it into 1 day and so hosted the event over two, both at the top an...
The Digital Distillery took to the hills this month and found itself in the beautiful mountain city of Innsbruck Austria.In this episode we talk about Sustainable Tourism, Content Overload, Modern Influencers and Cookies as we hear from head of marketing for Tyrol Advertising Patricio Hetfleish, Sustainability expert Katrin Erben, sonicboom CEO Maxamillian Schwinghammer, Maven Founder Alina Heiner, and St. Elmo's Tourism Media Planning Director Andreea Dumitru.You can listen to the full inter...
In this special episode of The Digital Distillery Podcast we discuss the sudden uptick in the use of the new 'attention metrics' which are quickly superseding viewability.But what exactly are Attention Metrics, why are they so much more effective than the old model, and what are some of the different approaches that organisations are taking in order to measure this previously unattainable metric?Listen to find out as we dig the beginnings of what is surely soon to be a much larger conversatio...
In this episode we dig a bit deeper into the topic of Brand Safety & Suitability that came up in our last main episode when discussing the Stop Funding Hate Campaign.We talk about the difference between these two terms as well as how they have drastically changed over the last few years as well as give you a few tips for how you can give ensure the safety of your own brand.References:https://stopfundinghate.info/https://www.bannerflow.com/blog/the-ultimate-guide-to-brand-safety/https://pu...
Markets, where there are powerful monopolies capable of pushing out the competition and generally setting their own rules, are long known to hamper innovation and restrict consumer freedom. That's why there are strict regulations in place in the banking, energy, and telecommunications sectors.So why do the big players in the digital space seen to have free reign?Today on the Digital Distillery we are looking at something called The Digital Markets act which has just been passed in Europe, and...
Since its popularisation in the family home, Television has been somewhat of a household idol.Today we look at the evolution of TV to its current connected state, discussing the importance and impact of CTV in the advertising landscape and how it affects our attention and engagement.Sarah Lewis is on the Digital Distillery Stage this time as she discusses a recent study on tracking users' attention, and what that can tell us about how we engage with this new TV more differently from its tradi...
Ad Fraud is costing the digital marketing industry money. Lots of money. And anyone using online advertising in any form can be affected. But what exactly is Ad Fraud and what can you do about it? In this special episode of The Digital Distillery Podcast we take a look at some of the most common types of Ad Fraud, how it affects tradition and programmatic advertising online, and what you can do to protect yourself from this deviant behaviour. This episode is brought to you as a...
Welcome to another episode of The Digital Distillery Podcast as we continue our exploration of the Digital Media & Marketing topics discussed at the Vienna event. Today the show is all about storytelling in video advertising campaigns. The medium is the message and knowing your medium is key to presenting the right kind of story in the right format. What aspect ratio should your video content be in? How do you construct a story? And what is the secret sauce to a successful...
ShowHeroes and The Digital Distillery were at DMEXCO 2022 in Cologne and are giving you an inside ear into what it was like.The event took place between September 20 - 22 at the Koelnmesse and was attended by nearly 40 000 for its first in-person format in three years.You can see some of the videos from the event by clicking the links below:Pre Party VideoDMEXCO Wrap-up VideoThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can he...
Episode 2 of the Digital Distillery Podcast sees us meeting Utku Guendez, Senior Media Consultant from the Vienna Startup Refurbed.Refurbed represents a part of the new digital marketing trend who are hitting out on their own and in-housing various operations that would traditionally be managed by advertising agencies.Following along with her talk, we explore the benefits and the risks of in-housing and how it is changing the identity and purpose of these traditional marketing roles. We...
Welcome to the Digital Distillery in Vienna and to the rooftop bar of the beautiful 25 Hours Hotel, (not affiliated, just a really cool place to stay and host an event).The event was back after two years in hiatus and the crowd was buzzing. The first speaker was that of Juergen Schmidt, CEO of STRG, a technology hub in digital media based in Vienna.Juergen's kick-off talk and the topic of the show day is all about Google's plan to drop the 3rd party cookie, the implications of that for the us...
Welcome to The Digital Distillery Podcast, where in this episode, we transport you to the illustrious Delphi Showpalast Theatre, taking the Digital Distillery home again for only the second time to Germany, this time in Hamburg.As the curtains rise, our esteemed guests take center stage, each bringing their unique perspectives and insights to the forefront of the conversation. First up, we have Natalia Hilgers of Equativ, whose innovative solutions are shaping the landscape of responsible med...
Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running.If you missed part 1 of the episode do go and check that out first!This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more.There was so much even that we couldn’t even fit i...
A special holiday season poem for ShowHeroes and the Digital Distillery teamWe will be back for another season of the show next year when the event season gets up and running then. Until then, enjoy you holidays time off and the company of your loved ones.Thanks for coming on this journey with us for another year.Your Truly,PhilThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email podcast@the-digi...
DMEXCO 2023 is a wrap and by all accounts it was a huge success.The Show Heroes booth was constantly packed to gills helped by the attraction of our partners Cedara's carbon emissions calculator where people could come and measure the emissions of their campaigns ON THE SPOT!The wine tasting from 'The Wine Guys' may have helped too.Check out our audio recap of the event and some of the topical highlights in this special DMEXCO episode of The Digital Distillery Podcast.Further Reading:State of...
The podcast network is just about 1 year old and to celebrate, Executive Producer Nadia Koski and myself sat down for a casual catchup and reflection session as we both prepare for some time off before heading back into the thick of things in September.This episode will feature absolutely no hard hitting digital marketing learnings, but instead you will learn a bit about the team behind it, and the story of how it came to be. The podcast will be back late September live in Cologne from D...
Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight:Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for measuring the visibility of your ads, but it doesn't tell you anything about how engaged people are.He also talks about how optimising for any ...
Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the surprisingly not at all dull world of advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape. We go over the IAB's new ad portfolio and have a look at how the standards look todayBut what happens when companies neglect to adhere to these standards? Who suffers?An...
The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain. In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertising markets. The goal? To bolster Europe's position as a serious player in the ever-evolving landscape of digital media and advertising.Under the s...
Comments
Download from Google Play
Download from App Store
United States