The Brand New Business Podcast

This is the story of how Trudie Avery's podcast failed.Really? Am I really going to put this out there? Of course I am.It's not been an easy podcast to create but in the spirit of learning and sharing, I thought it was important to share this, so people can learn from my mistakes.It’s really hard to say enough is enough sometimes. When you feel so passionate about something, it’s not easy to be logical. But in Business, you have to be rational, you have to be analytical, to look at the facts and sometimes admit that something isn’t working.In this (my last) episode of The Brand New Business Podcast, I'm giving you the low down on why I started the podcast (not JUST because everyone else is doing it...), how I went about it, what I learnt along the way, how I learnt it, who I learnt if from and then essentially what went wrong.Why it failed.I'll let you decide how much of a failure it was.Trudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the story of Teddy DavenportWhen the whispers in the back of your head suddenly become a scream, that's when you need to act!This is what happened to Teddy... He was plodding along as a recruitment consultant, in a job where the only real benefit was the paycheck. He had no great plans. No real intentions.He had a side interest in film and photography from his days as an actor and was investing in video equipment to record some screenplays but this was a passion project, not a career move.Until BOOM! One day something... A chance conversation, a glimmer of an idea, a spark of a plan. Followed by a bit of blagging..!Matched with A LOT of hard work, some heartbreak and disappointment thrown in for good measure, but finally, a sense of purpose. Edward finally realised that he was capable of so much more.This is Teddy's story.LinksWebsite: www.strategicvisual.co.ukLinkedIn: www.linkedin.com/in/edavenport1 Instagram: www.instagram.com/strategicvTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the story of Fran SoleilhacHow can you start a business after spending a lifetime working in education? How are you equipped to deal with sales, marketing, accounting, all the things it takes to become a business woman?Well you're not, is the short answer.So does that mean that you can't start a business? No it does NOT!At the age of 50, Fran found a business that she was passionate about and able to dip her toe into without a massive commitment and just a small financial investment.It only took 6-months of toe dipping before life kind of pushed her in the deep end but being a weight loss consultant for the 1:1 Diet was a lifeline for Fran.From giving her the freedom to spend time with aging parents, to changing the lives of her clients, this is how you make a real positive change in your own life and to lives of others.Fran found real success in terms of happiness, in her work-life balance and in her bank account, so do you need to have all the answers to start a business? Find out in this week's episode of The Brand New Business Podcast.This is Fran's story.Fran's links:LinkedIn: www.linkedin.com/in/fransone2onedietInstagram: www.instagram.com/one2onedietwithfransLinktree: https://linktr.ee/FranS121Facebook: www.facebook.com/one2onedietwithfransTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the true story of Kyle MurtaghAt the ripe old age of 22, Kyle, straight out of university, had it all figured out... He was all set to be a public speaker. To teach public speaking and be a confidence coach.And yes, actually that's exactly what he did! OK, it wasn't that straight forward... Earning £0 in the first three months, and only £3k in the first year, many people would have folded. But not Kyle.Call it the exuberance of youth. Call it naivety. Call it what you like but Kyle had figured out what he was truly passionate about and he was determined.Failing isn't failure if you learn from your mistakes and become stronger, better and just keep going. Lessons learned, milestones achieved, new goals set and re-set, this guy CAN!26 now and consistency is Kyle's middle name. As the money turned from a leaky tap to a steady flow, with the potential to become a flood.So is 22 too young to start a business? Kyle will tell you it's the perfect age! Have a listen.Kyle's links:Website: www.confidencebydesign.co.ukLinkedIn: www.linkedin.com/in/kylemurtagh1YouTube: www.youtube.com/c/KyleMurtaghTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the story of Chris LomasMost people, when they think of starting a business, dream of more freedom, more money, more fulfillment.In the case of Chris and his wife Zoe, the dream is to save a nation. The nation of Moldova, where extreme poverty, human trafficking, conflict, domestic abuse and desperation are a way of life.Where starvation and death walk hand-in-hand unfettered and unseen by the rest of the world.To start a charity from nothing, from a place of having nothing to give but love and hope, Chris' salary is saving lives. He earns nothing, working 16 hours a day, 6 or 7 days a week to make a difference.This is both heartbreaking and heartwarming, this is Chris' story.LinksMonthly donation: hope4.org/cost-of-coffeeDonate: donorbox.org/hope4donate Website: hope4.orgLinkedIn: www.linkedin.com/in/chris-lomasTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the story of AnnMarie BrownWhen AnnMarie's job as a Police Investigator became too toxic, too damaging to her family and too disconnected from her own values, she knew she had to find a way out.The 12-hour-plus shifts, the lack of resource and the support on the job, the sacrifices of times when she should have been there for her kids and she just couldn’t leave work… These all took their toll…But AnnMarie’s desire to help people remained undiminished.It was as a consequence of the depression of her teenage son that AnnMarie discovered her true mission – to help bring happiness, joy and balance of mind, body and spirit to her coaching clients.How do you go from locking up criminals to unlocking the secrets of your mind?This is AnnMarie's story.LinksWebsite: designyourmindforsuccess.co.ukInstagram: @design_your_mind_for_successFacebook: Design Your Mind For SuccessLinkedIn: Annmarie Brown Design Your Mind For SuccessFor Police officers leaving the force and looking for support in transitioning into jobs and careers, there is an excellent resource at www.bluelightleavers.com with Andy Labrum.Trudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the story of Samantha Cameron.An incredible story of big dreams and determination. Sam has been on an emotional roller coaster of a business and personal journey.As a social media expert and coach, Sam has built an enormously successful business over the last 6 years that has grown from just her, to a team of social media managers.Quite how Sam has found the strength to do this just mystifies me. In the beginning she battled the energy sapping Lyme's Disease and then, over the last 18 months, she has been the full time carer for her perfectly normal 10 year old son, who woke up one morning and could no longer eat, speak or walk. He was struck down by a mental health condition called PAWS (Pervasive Arousal Withdrawal Syndrome).Spending 8 hours a day caring for her son Beau, for many people would have meant the end of a business, but not for Sam. Struggling with PTSD, Sam remains pragmatic, stoic and astonishingly ambitious."Small doesn't cut it with me. It has to be big!"As a family, they are getting through Beau's condition and he is now independent again, while Sam continues to be grateful for all life throws at her and once again chases her dreams with a passion that is nothing short of awe inspiring!Samantha's LinksWebsite: samanthacameronsocial.co.ukFacebook: SamanthaCameronSocialMediaInstagram:samanthacameronsocialTikTok: @samanthacameronsocialLinkedIn: Samatha CameronTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the true story of James NewellHow can you be a great role model to your kids when you’re sitting in a job you hate, in a company culture that’s toxic, where your rewards are withdrawn in line with your success?Sometimes, when life throws you lemons, you just need to pick them up and throw them right back! And then go and make a cup of tea.James, a father of 2 (now 3) decided he needed to build a business alongside his day job to create a life he would like to give his children. Lots of people know they would like to start a business but are unsure what they should do…For inspiration on where to start, how to unravel that infuriating conundrum, and how to create a successful and inspiring life, this is James’ story.James' links: Website: www.clearsalesmessage.comYouTube: @clearsalesmessageLinkedIn: James Newell - Clear Sales MessageTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the story of Julia BrightmanWhen having stage 3 breast cancer loses you the job in the Civil Service that you have had for 30 years… When you’ve been made to feel humiliated and useless for your illness…What do you do? You get angry? Upset? Or do you get on with living? You beat cancer and create the life and career that you dreamed of when you left school!Julia decided to follow her passion and start a catering business, one that was just starting to flourish when COVID struck and obliterated her order book overnight!But she got up again! With a bit of ingenuity, creativity, courage and support from her family, Julia’s passion, determination and kindness are taking her and her business to levels she never dared to dream she would be capable of.Website: www.cremebrewlait.co.ukLinkedIn: Julia BrightmanFacebook: Creme Brew LaitInstagram: cremebrewlaitcateringTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the true story of Joe CasabonaWhy would you ever pivot from a career where you were established, well-known, trusted and successful, into something where you were relatively unknown?Well, a) because it's the one thing where you know you can make a huge difference, and b) however good you are now, you know that you can be better.With a wife, a 3 month old baby, and being the soul household wage-earner, is it a good idea to quit your job and start a business? As it turns out, it's an excellent idea!Joe tell us how becoming a podcast producer, coach and trainer has fuelled his career, bank balance and family.JOE'S LINKSSpecial offer: podcastliftoff.com/logoladyAll Brand New Business Podcast listeners can get a free 15 minute coaching call on your main podcasting problem and/or get $50 off the Podcast Liftoff Playbook!!100% recommend Joe for all your podcasting training!Trudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the story of James McGintyLeft almost penniless after the death of his wife, what did James, at the age of 62 have to offer?Having been his wife’s carer for the last five years of her life, with a CV that was so chequered it looked like the World Chess Championship, James had two options; sink or swim.He chose to finally follow his passion for public speaking. And five years later, with over 100 awards and a speaking, training & coaching business that allows him to be the master of his own destiny, James found something else. He found happiness. And a job that he could stay in for more than five years!At 67, James has no intention of quitting and his only regret is that he didn’t do it sooner!James' website: www.mcginty.netLinkedIn: James McGintyBook a Keynote Speech: +44 7785 933 309Trudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the real-life story of Sarina MannAfter 10 years of chronic illness, including 2 years of being bed bound with fatigue and mobility issues, Sarina has been on an incredible journey of discovery.Learning to focus on the one thing at a time that she could do, and not the things that she couldn't, Sarina learned to find her power through public speaking and M.E.She learned that speakers are not born but are made, and she built herself and her business one step at a time.By embracing a growth mindset and learning everything she could about branding, training, voice control, speaking, social media and networking, Sarina has become the epitome of resilience.She got knocked down by illness but has never stopped getting back up again to become a hugely inspirational person and speaker.Sarina's LinksWebsite: breakthroughpublicspeaking.comPodcast: breakthroughpublicspeaking.podbean.comLinkedIn: Sarina MannTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the real-life story of Andy BardenHe was a company man, working at the same company for over 10 years. Andy was happy enough. Until he wasn’t.Until he believed he could be so much more.And it all started with a 10 year old boy and some hoodies…Andy, a father of two boys, a husband, a home owner, a regular (if slightly quirky) guy but Andy has a slightly different life… Something slightly unconventional. He has an autistic son. His family is his everything, his joy, his pain, his purpose. His son has become his inspiration to create a better world, with a message of inclusion through social media.The dream?To become a force for change. The acceptance of neuro-diversity in schools, in the workplace and on social media.Andy's LinksWebsite: thinkunconventionall.comLinkedIn: linkedin.com/in/thinkunconventionallTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the Story of Lisa NewportTo say Lisa has had a somewhat chequered career would be putting it mildly!From college lecturer to make up artist and from Education Manager in a prison to Fashion Stylist; author, public speaker and image consultant, Lisa’s journey, both in her career and in her personal life has been anything but straight forward.Battling a failing relationship whilst carrying the shackles of a job she grew to hate in a prison, Lisa’s world got smaller and smaller until at last she could break free and find her fabulous!How did Lisa go from chronically depressed to this powerhouse of a personal brand? Well it’s complicated… And simple.The dream?To be happy in her own skin, maintain personal boundaries and to create a (FAB) female, authentic and ballsy network.Lisa's LinksLI: www.linkedin.com/in/lisa-newport-style/Website: www.lisanewportstyle.com/Facebook: www.facebook.com/groups/458762812602234Instagram: www.instagram.com/lisanewport_fab/YouTube: www.youtube.com/c/LisaNewportStyleTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the story of Rachel HaithAt the end of a 17 year career in the Royal Air Force, Rachel found her self belief and her self worth in tatters.Having worked for promotion, being told by her peers and her superiors officers that she deserved promotion, only to be passed over time and time again, she was left confused, deflated and utterly demoralised. But Rachel found a way through from a feeling of complete unworthiness to regaining her self respect as she transitioned from a life in the services to a life beyond the RAF and a life of service.Her shredded self belief became her super power as she learned to define her own self worth, and as an empowerment coach, she now helps others to do more, be more and achieve more!The dream: To be able do the dreaded school run and be there for the school plays, the sports days and not on an immovable shift pattern. To have flexibility and be in charge of her own destiny. And to help and inspire others to see that there are choices, there's hope and above all, there's a possibility to live your best life.Rachel's links:Facebook: @inspiredlifegroupWebsite: inspiredlifegroup.co.ukLinkedIn: Rachel HaithTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: www.youtube.com/c/logoladyTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the story of Lucienne ShakirBeaten and broken from being in education; under valued, under utilised and under enormous pressure to the point of a mental and physical breakdown. Disillusioned by the education system, what comes after 10 years of teaching?Life beyond TeachingA lady impassioned by the injustices of inequality, Lucienne became a master accredited coach and mentor, speaking out on international stages to empower women to take their rightful place at the table. The table where women own and run million pound organisations.The dreamTo be appreciated. To be free to go where she chooses, when she chooses and to earn enough to have those choices.Lucienne's links:LinkedIn: Lucienne ShakirWebsite: www.luciennecoaching.comMembership: The collective of extraordinary womenTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: www.youtube.com/c/logoladyTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the story of Samantha Kidd. Sam.When being in corporate and being a mother came head-to-head, meaning that Sam had to fly out of the country to be in a meeting instead of by her 18 month old daughter's bedside after a painful operation... The corporate life HAD to go!But go where?For the super organised, driven and caring corporate gal that Sam was, to become the committed, loving and available mum that she wanted to be, Sam became a Virtual Assistant (VA).She helps business owners take control of their businesses; organising, planning, taking action to basically support them to build their business and get the job done!The dream: To create a Mum VA empire! To train and coach other corporate mums to start their own virtual assistant businesses. Is there life beyond corporate?Hell yeah!Sam's links: Facebook: @mumvaWebsite: mum-va.comTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: www.youtube.com/c/logoladyTrudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business

This is the true story of ex-Head Teacher Clare Downham, the Queen of Calm.When you walk out of school one day and never go back, it's not good. When you're the Head Teacher of that school, there's definitely a problem!Clare had a massive stress-induced breakdown that meant she didn't work for a year. And when the crunch came and the decision to stay or leave a career 20 years in the making had to be made, she left.There was no plan B. There was no plan. There was just a random email 10 days later from someone Clare had never met, inviting her on a course she'd never heard of...Do you believe in fate? That there is no such thing as coincidence?Well this email set Clare's life in a direction she'd never expected, in a career she had never intended, to a place of such calm and clarity she could never have even imagined that day when she walked out of her school.Clare Downham is the Queen of Calm and this is her story.LinksWebsite: www.claredownham.comLinkedIn: www.linkedin.com/in/clare-downham-queen-of-calm/Insta: www.instagram.com/clarequeenofcalm/Trudie's links:Website: logolady.comLinkedIn: @trudie-averyFacebook: www.facebook.com/logoladydesignsInstagram: www.instagram.com/logolady.design/YouTube: Brand New Business