Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

Rafael and Melinda talk about taking risks in trusting someone with an inch of your business, how to build trust for your business, and seeks ways to build trust with your virtual team.Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

Successful Solopreneuring takes time, patience, and perseverance, and in this second episode, Melinda and Rafael talk about themselves and the road they are still taking as successful online professionals. So sit back, relax and listen to how ‘iron [can]sharpens iron’ (Prov 27:17) in a collaborative partnership and gain insights that can lead to that needed spark to sustain and grow your online business.Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this third episode, Melinda and Rafael discuss the headaches that multiple passwords and logins can cause. From all that logging in and out, to the sharing of sensitive information with others, discover some helpful tips and tricks to better optimize this necessary but often frustrating business experience. Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this fourth episode, Melinda and Rafael talk about an important but often overlooked aspect of business relations, which is Setting Expectations! setting expectations. Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this fifth episode, Melinda and Rafael relate past experiences dealing with being On-Line Ready! How ready can one truly be? find out their thoughts and advice in this information-laden episode. Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this episode, Melinda and Rafael discuss the touchy subject of customer service. Our experiences, recent downturns, expectations, and what we strive to deliver. Listen in as we opine on this multifaceted topic.Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

Fall begins and before you know it Thanksgiving, Christmas, and the Winter Holidays are upon us! In this episode, Melinda and Rafael discuss some creative gift-giving ideas that both remind and also show appreciation to your business associates. In this new hybrid work/home scenario, what are some challenges and opportunities that can arise?Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this episode, Melinda and Rafael speak on the need for timeliness and proactive planning when it comes to updating project descriptions. Having relevant and up-to-date information that can be easily shared and accessed can make all the difference in the business world and they both have anecdotal snippets to share.Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this episode, Melinda and Rafael speak about how to win by Social Media through LinkedIn. They urge their listeners not to underestimate the power of LinkedIn as it has some hidden potential for Businesses beyond its directory function. Potential for connections abound, stay tuned!Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this special episode, we highlight Melinda's article "Making Sense of Social Media" found in the latest issue of The Grove (SMPS of Central Florida's Winter Newsletter). See what takeaways you glean from this short but insightful piece. https://smpscentralflorida.org/downloads/the_grove_newsletter_winter_2021.pdfSupport the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this 11th episode, Melinda and Rafael emphasize the importance of client feedback and how to successfully use the gathered data set to adjust future business plans. Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this episode, Melinda and Rafael speak about the opportunities that come with hiring a marketing consultant for your firm. Listen to both an insider and outsider perspective. Let's start 2022 right with re-commitments and forward momentum. Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this episode, Melinda & Rafael take a dive into what a Thought Leader is and what they can bring to an organization. A leader whose expertise can be disseminated and build-upon upon as new challenges appear. Join us in cultivating and spotlighting these indispensable individuals.Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this episode, Melinda & Rafael explore and discuss how expert marketing planning and decisions can lead to sales that convert! Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this episode, Melinda & Rafael delve into the nuances and often overlooked aspects when putting together an effective and on-target proposal. Along with these insights, how does a smart marketing strategy dovetail with the overall process? Find out today!Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

Are you ready for IIJA? Industry leaders are talking about it, but how can we help you pre-plan for the coming workload and connect with clients before the RFPs hit? Listen to our latest episode about the IIJA (Infrastructure Investment and Jobs Act) plan, our perspective on how to attack it, and tips to share with your marketing and BD team.Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

'Post-COVID,' working full-time in the office is a thing of the past…or is it? In this episode, we talk about the data we found around hybrid and remote working environments, and how it impacts professional service industries.Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

The 2022 SMPS South East Regional Conference (SERC) has come and gone but its impact on the industry is likely just beginning. Find out what inspirations a veteran and a first-time conference attendee took away as highlights and connections are discussed.FortisOBM provides ongoing and seasonal marketing and communication support to A|E|C and CRE industry firms. We help develop eye-catching and high-converting marketing content, increase win rates, and engage and attract using digital marketing.Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this special episode from the North End of Boston, we share highlights from our business trip and discuss the value of face time with partners, clients, and associates. The invaluable experience of 'having boots on the ground' and seeing completed projects up close, all while celebrating the wins we can accomplish as collaborative and trusted partners.Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda

In this very special episode, we shine a spotlight on Melinda Colon - Strategic Marketer, wife, and fur mom -- unpacking who she is, her vision for the future, and her journey from starting FortisOBM to running a marketing agency solely focused on serving A|E|C + CRE firms. Tune in and discover new insights and possible parallels.Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda