The Profit Priority Podcast

As a creative business owner it can be so easy to jump from creative project to creative project. It's absolutely normal to have multiple ideas, offers, projects, or brands. But how do you balance and manage it all? I have a personal and business brand, and over the last year or so it's been fun to navigate finding that balance. That's what we're talking about today with Susan Meier. Susan is a personal branding expert who helps women untangle the zig-zags of their careers to find the clear, shiny thread of their story and design the next steps of their professional journey. For more than 20 years, Susan has helped Fortune 500 companies define brand strategy and create distinctive messaging. She is now using these tools, along with what she’s learned on her own zig-zag career path across business, art, and parenting, to empower women to craft their personal brand and discover a roadmap toward a life of purpose.What's in the episode:How to embrace the zigzags of business and life [06:09]Quick tips to mentally manage all your brands and creative projects [13:01]The best thing to do to grow your business or personal brand [17:15]Referenced in the episode:Creativity: Flow and the Psychology of Discovery and InventionConnect with Susan:Website: https://www.susanmeierstudio.com/Instagram: https://www.instagram.com/susanmeierart/https://www.instagram.com/susanmeierstudio/Connect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

I didn't plan on having a whole team when I first started my business, but since then we've grown to a team of 6! There's a lot to consider when bringing on team members, so today we're chatting with Jamie Van Cuyk about letting go of fears and the need for control around having a a team. Many business owners get to the point where they need at least one, if not more, team members to help them run things behind the scenes and continue to grow, so this conversation will be super beneficial for you. With over 15 years of experience in this area, Jamie helps her clients learn to hire like a pro so you can find long-lasting team member and avoid that hire-fire-cycle. Let's dive in. What's in the episode:4 signs it's time to hire a team member & should you hire before you're ready [06:32]What to have in place before making your first hire [13:22]3 key steps to make onboarding & training a new hire a smooth process [17:43]How to foster and maintain a good team environment [25:37]The biggest challenges or mistakes when hiring [30:56]Connect with JamieWebsiteInstagramResourcesConnect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

I love a good system and workflow, and today we're talking specifically about the workflow for when someone fills out your contact form. That contact form is your first impression for that potential client, and you want it to be good! I chat with Dolly DeLong, Photographer and Systems & Workflow Educator for creatives, all about how you can make a good first impression and create that wow factor when people fill out your contact form.What's in the episode:Where to start with crafting your client journey [06:08]What to include on your contact form [13:30]Next steps to have in place when someone fills out your form [22:42]Examples of how our workflows are structured [31:23]Connect with DollyWebsitePodcast[Free] Master Lead Magnet Idea ListConnect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Managing your money can sometimes feel icky, overwhelming, and just no fun. If that's true for you, this episode was made for you. Today I'm going to give you 3 actionable things you can do NOW to help you manage your finances and overcome that anxiety around money.What's in the episode:Questions to help you be really honest with yourself [02:39] How to reshape your mindset around budgeting [07:18]Trusting the process and time that it takes [11:58]Connect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

As a bookkeeper, I'm often asked about pricing. So today I'm super excited to be talking with Olivia from Current Design Studio, all about pricing your services, increasing your pricing, how to base it, and looking at profitability in the long run. Olivia is the Founder and CEO of Current Design Studio, your strategic design partners to expand your impact, amplify brand awareness, and increase revenue. She also mentors other designers to help them build a business they're obsessed with and that supports their dreams.In this episode you'll learn:The importance of time tracking in pricing your services [07:29]How to know when to increase your prices [15:06]Tips for pricing when you have a team [22:19]Connect with OliviaPodcastWebsiteInstagram CURRENT Design StudioInstagramConnect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Well hello, and welcome back to the Profit Priority Podcast! We've taken a bit of a break (like a few months) and today our host, LoriAnn Kuntz, talks about why. If you've ever felt burned out as an entrepreneur, especially as a mom, you'll relate to this episode.What's in this episode:Why I've taken a multiple month break from the podcast [01:54]What I did from a business perspective to stay afloat + what to expect moving forward [08:12]The importance of acknowledging the seasonality of life and business [14:51]Connect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

I HAD to come out of my podcast break to talk about this topic because it's too important to wait. Have you seen the "girl math" videos going around Instagram and TikTok? Well, as a woman in the finance world, I have some serious thoughts about that trend. Tune in to hear my take on it and email me or message me on Instagram to let me know what you think! Connect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Today's guest is Abagail, and I think you're gonna love her. Abagail is one of the business fairy godmothers behind Boss Project and hosts the chart-topping podcast, The Strategy Hour. She’s internet-famous for Boss Project’s Trello for Business program, which breaks down boring and complicated systems into bite-size chunks. She has helped over 10k creative small business owners create simplicity and ease in reaching their goals. After getting her start in 2015 serving clients in the marketing and branding space, Abagail now helps other service based business owners reignite their offer, create systems for client experience, and get more of their time back inside Boss Project’s program, The Incubator. The team at Boss Project is truly revitalizing the service based industry through strategies that don’t require flashy marketing, a huge audience or full-time hours.During our conversation, Abagail shares her story about growing up with financial instability and how it's impacted her work today. Her story is such an inspiration, and I think so many people can relate! We talk about the work she does with her clients in creating that financial stability, increasing your revenue without having any new leads, and navigating business in today's economy. What's in the episode:Abagail's story and why a life-first business matters [00:46]How to get 60k revenue in 6 weeks (with no new leads) [12:26]The fear and anxiety around raising prices [21:20]A few tips for success in today's economic climate [25:04]Books referenced:Built to SellConnect with AbagailThe Strategy Hour PodcastInstagramWebsiteConnect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Today we're talking about a question I'm frequently asked which is: How I go about being a guest on podcasts? Doing podcast interviews has been part of our marketing strategy for a while now, and we've been working with Ashley since the beginning of 2023 so I knew I had to bring her on for you guys. Ashley Spriggs is the Founder + CEO of Pivot Media Co, a media agency that offers services in PR, Podcast Management, and Digital Marketing. Pivot Media has partnered with online content creators, podcasts, and authors to expand their reach by getting in front of the right audiences. Podcasting is a great way to connect with your audience (and reach new listeners as well), tune in today to learn more and hear Ashley's recommendations on where to get started for your business.What's in the episode:How Ashley got started and how motherhood has impacted our businesses [01:44]The benefits of having podcast PR in your marketing strategy [15:28]How to actually get on a podcast [21:25]Where should your focus be when it comes to PR? [30:57]Connect with AshleyWebsiteInstagramEmailBook ReferencedWho Not HowConnect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

There comes a point after you start your business where you need to bring on support. Some people might say to hire before you're ready, but Samantha and I would recommend hiring after you have your systems in place. How are you going to bring on a team member if you aren't totally sure what you need them to do? After skipping the corporate world and starting her virtual assistant business armed with a Biochemistry degree and moving halfway across the world, Sam Whisnant had a total of zero experience in Digital Marketing and Business. Now, after working with 45+ clients, she thrives in helping growing entrepreneurs set up systems so they can organize and automate their businesses, hire and onboard the first team member with ease, and stay focused in their zone of genius as much as possible. Tune in as we discuss the differences between Online Business Managers and Virtual Assistants, what you need in place before hiring an OBM or VA, and our top software recommendations for online business owners.What's in the episode:The difference between OBMs and VAs [02:48]What you need before hiring someone and when to bring on an OBM [10:20]SOPs and automating vs hiring out [16:13]Top 5 software recommendations [21:49]The importance of time tracking and how to organize it [26:10]Connect with SamanthaWebsiteInstagramTikTokFacebookLinkedinSoftware mentioned in the episode:ClickUpSlackDubsado or HoneyBookConvertKitZapierTogglConnect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Here on the podcast I typically focus on business finances, but obviously why the business side of things is important is because it impacts your personal finances and life. So today we have Alli, owner of FinanciALLI Focused. Her goal is to help people create realistic financial plans they can actually stick to! I've said it before and I'll say it again, you have to tell your money where to go instead of letting your money tell you where it went. That's true for both your business and personal finances. This episode is packed with information and tips to help you manage your finances.In this episode:Our stories and why we're talking about personal finances on a biz podcast [01:07]The importance of a personal AND business budget + tips [5:55]Recommendations for handling sinking and emergency funds [24:15]4 quick tips on what to focus on for your personal finances [38:10]Connect with AlliInstagramWebsiteFree CourseConnect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

If you have hired (or want to hire) employees or contractors, this is the episode for you. On today's episode we have Kira La Forgia, founder of Paradigm Consulting. With a decade of experience in People Operations in the corporate world, Kira is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to. She founded Paradigm to bridge the gap between corporate HR policies and the modern needs of online entrepreneurs. In this episode we talk about what HR is and why it's important, where to get started, being proactive in your business and what to do when it's time to bring on an employee. Google might have almost all the answers, but it doesn’t have what your unique business needs. Tune in to learn more!What's in the episode:What is HR, why is it important, and where to get started [03:05]The guidelines for contractors vs employees [07:21]Being proactive instead of reactive [15:39]What to do when it's time to bring on an employee [21:12]Other Mentions:"Does My Business Need an Employee or Contractor?"Free ResourcesConnect with Kira:Free QuizInstagramLinkedinPinterestTwitterConnect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Having a team retreat has been one of the best investments I've made so far this year! This was the FIRST time we met in person as a team, and it was amazing. There's a lot that goes into planning a team retreat. I for sure did not know what I was getting myself into, but with the right support and planning we were able to have an incredible experience. Listen in to learn about where we went, what we did, my recommendations or tips for if you're planning a retreat, and a little insight as to what's to come here at Profit Priority.What's in the episode:Where we went and a tip for planning your first retreat [03:06]Retreat structure + what we did [06:36]Positive outcomes from our retreat [12:19]Connect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Long time, no episode! We've taken a break from the podcast for a little bit, and this episode will explain why. We've been in the middle of a rebrand, and it ended up being more than what we thought it would be. Listen in to learn why we're rebranding and splitting the business, our mission and values, and what that means for LoriAnn Kuntz LLC. With this rebrand done we'll be back with our regular, weekly episodes and we're excited for everything we have planned for you all!What's in the episode:A recap of my business story + shifting to Profit Priority [02:14]Our mission, vision, and values [05:36]What does that mean for LoriAnn Kuntz LLC? [10:31]Connect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Whether you're just starting your business or you've been an entrepreneur for a while, it's absolutely crucial to know your numbers. Doing your bookkeeping and understanding your finances is a must, but should you do it yourself or have it done for you? And at what point do you need more than "just" monthly bookkeeping and should consider having a CFO? In today's episode I'm breaking down the difference between DIY and DFY bookkeeping, when I've commonly seen people make the switch, and actual examples of the impact having your books done for you can have on your business.What's in the episode:"Do I really need to do my bookkeeping?" Yes. Here's why [01:34]The threshold I've found when people need to hire a bookkeeper [04:07]The power of investing in your bookkeeping [06:48]Things to consider when deciding to DIY or outsource your books [09:33]Check out the Marketplace for our DIY Bookkeeping Template or learn more about our CFO services.Connect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Recently I've had a lot of conversations in my DMs about hiring and growing a team. If you would've told me 3 years ago that I would be in this position today... I wouldn't have believed you! But here we are as a team of 8 (including myself). I've definitely learned a lot over the last couple years so the goal of this episode is to help you learn from my mistakes. If you are (or want to) expand your team, this episode is for you.What's in the episode:The mindset shifts that have helped me lead my team [01:03]Walking through my first hire [07:34]Setting expectations and shifting into the CEO role [11:30]6 things I've learned over the last 2 years hiring and managing a team [16:02]When things don't work out with a team member [24:05]Learn more about Mentorship with me. There's nothing like learning from someone who's been where you've been, and is currently where you're trying to go!Connect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Alright, this episode is what you get when crap hits the fan and things aren't going how you'd like them to in your business. Being a mom and entrepreneur is a whole other experience that's hard to explain or understand unless you've been through it. So that's what I'm sharing today: some insight into my life right now and what we've got going on.What's in the episode:Growing a team as a mom with young kids [01:13]The stages of growing a business [09:05]What my weeks look like + the coolest thing about being a working mom [12:19]The stigma and guilt around working as a mom [17:44]Trying to maintain friendships as an entrepreneur [23:35]Connect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Today we're talking all things SEO with Krista Walsh. She is a website copywriter and strategist helping service-based businesses turn their websites into lead-generating machines. We talked about what SEO is, how to implement it on your main site pages with SEO Keyword research + writing optimized copy, where to get started with SEO, and more. She’s the person you call when you want your website done right from the ground up!What's in the episode:Exactly what is SEO and how does it work? [04:43]How are you supposed to find good SEO words and phrases? [07:18]When people first think about SEO they think about blogs. Is this where we need to get started when working on SEO? [10:48]How to decide if investing in SEO is worth it? [16:54]Connect with KristaSEO Keyword Research VideoInstagramLinkedinWebsiteConnect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

Today's episode is so fun and a full-circle moment for me! Our guest is Cait, founder and CEO of Amplify Boutique, who actually helped launch this very podcast. We wouldn't be here without her! In our conversation we chat about the power of audio and private podcasts, LeadCasts, and her new program Amplify Your Leads. Audio is such a powerful way to connect with your audience and hopefully this episode gives you tons of ideas on how to implement it! Cait has been working with powerhouse women to launch and grow their podcasts since 2019. She helps female entrepreneurs use podcasting as a strategic asset in their business and grow their authority online. Since startup, Cait and her team have launched multiple chart topping podcasts and produce shows with millions of downloads. In between the hustle of entrepreneurship, Cait stays busy chasing three tiny humans, loving on her hubby and business partner, Phillip, and enjoying chips and queso anytime the opportunity presents itself. What's in the episode:Learn about Cait and how she got into podcastingThe power of audio and Private Podcasts in your business [06:32]What's a LeadCast [14:04]Ideas of ways you can utilize LeadCasts [18:37]Amplify Your Leads program [22:12]Connect with CaitInstagramLearn about LEADcastAmplify Your LeadsConnect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!

When I think of story driven video content, I typically think of influencers. Right? But on today's podcast our guest Emma Tessler shares some really good tips for people that are service-based businesses, people that have a team, on how we can start utilizing video content to drive sales and continue to grow our businesses.Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. She helps brands connect with ideal clients, build community, and convert audience members into paying customers. After her first exposure to the world of digital marketing in 2015, Emma identified that social media platforms were the future of marketing and the key to scaling a business in today’s world. This inspired her to launch Ninety Five Media and has since doubled their growth year over year. Today, Emma and her team have worked with over 100 clients in 25+ industries, helping them monetize their online presence and see incredible results. With 8 years of marketing experience under her belt, she is on a mission to disrupt the digital marketing space for years to come. Tune in to today's episode to hear her tips!What's in the episode:The biggest change in digital marketing over the last couple years [03:40]How service-based businesses utilize video to connect with their audience [07:17]Utilizing TikTok vs Pinterest [13:31]Letting go of perfectionism when creating video content [19:44]A tip to help you plan and brainstorm content [26:20]Connect with Emma:WebsiteInstagramFacebookLinkedIn Business PageLinkedIn Personal PagePinterestThe Stop Scrolling, Start Scaling PodcastJoin their FREE course, Master Your Marketing, to learn how to create content that converts in less than 30 minutes each day Connect with LoriAnn on InstagramFollow Profit Priority on InstagramVisit our websiteGrab our FREE Business Expenses and Deductions guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going. This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!