The Buyerside Chat Podcast

Are you ready to step into your leadership role? Whether you are contemplating your first hire or you have a full team, this episode with Kira La Forgia of Paradigm Consulting will give you the clarity that you need to ensure that you and your employee(s) are protected. What you’ll learn on this episode: - Stepping out of the business to allow your team to flourish and own their roles- How to craft the positions on your team to truly support your business needs- The difference between an employee and a contractor- How to have the pay conversation when transitioning from contractor to employee- Hiring with diversity in mindAnd so much more. We talked for over an hour, so this is a longer conversation than you are used to seeing on the Buyerside Chat podcast, but it is packed full of so much human resources knowledge! About Kira!With a decade of experience in People Operations in the corporate world, Kira La Forgia is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to.Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.Connect with Kira:Paradigm Consulting Website: https://www.the-paradigm.comInstagram @theparadigmmOn The Up And Up Podcast: https://podcasts.apple.com/us/podcast/on-the-up-and-up/id1661939979Download the FREE Resource mentioned on the chat here: https://www.the-paradigm.com/prior-to-the-hireCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

What if I told you that you could make more money by selling LESS product? This episode of The Buyerside Chat Podcast is a foundational conversation around the retail buyer’s skillset of editing a product collection. I share how you can look at the data in your business to determine your ideal product offering that ultimately helps to reduce decision fatigue and increase conversion and profitability. In this episode, you’ll learn: The importance of removing emotion from decision making in your business. The 80/20 rule Understanding how data can help you to determine your ideal product offering How to actually pull this data And the results you will see by implementing this process in your product business. To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive! >> Get on the PSI Waitlist HERE. Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

Let’s make email marketing simple, shall we? Today’s episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list! Meet today’s guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about: - Your customer’s journey with your product brand - Digital Advertising in 2024 and the importance of optimizing conversion - Ways to create enticing pop-up’s and lead gen strategies to grow your email marketing list - How to nurture your customer beyond the boring welcome sequence - Understanding key data metrics that empower you to make smart marketing decisions You are definitely going to want to take notes while you listen in to the chat! About Jessica! Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she’s sharing everything she learned the hard way… so you don’t have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners. Episode Mentions: Click Here for the free gift for The Buyerside Chat listeners Connect with Jessica: Website eCommerce Badassery Podcast Instagram The Lounge eCommerce Marketing MembershipCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

Changes are coming! There is no question that AI has changed the retail industry forever. Google has been at the forefront of leveraging AI to enhance the platform, and 2024 will bring a massive change to the Google that we all know today. I am so honored to have Nina Gibson back on the podcast to discuss the new Search Generative Experience (SGE) coming to Google. In this episode, she shares: - What changes are coming to Google - The way that these changes will impact not only how users get information but also how it will impact shopping decisions - How the changes will impact ecommerce brands - The differences between digital advertising and how these changes could affect paid advertising in the future - And what you can do right now to get your brand ready for the Google changes Nina is an SEO expert and visibility enthusiast with over 15 years of e-commerce SEO and digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. Over the past decade, she’s helped generate over $100 million in organic traffic revenue for a variety of brands and businesses across industries. She’s also a corporate drop-out, multi 6-figure business owner and mom living on the southern coast of Maine! To listen to the previous interview with Nina, check out episode 17 of The Buyerside Chat where we talked about creating legacy content and finding keywords. Connect with Nina! Website Instagram Download The Free Ecommerce SEO Checklist for Shopify Resources Mentioned on this episode: Google AI Experiment - YouTube Video Shopify App for Schema Markup: Schema Plus For SEO CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

What’s trending for 2024? Part 2! Design trends. In last week’s episode, I spoke with Jessica Richards of JMR Trend & Creative, about how trends take shape and how you can work macro and micro trends into the product that you design. In this part 2 episode today, I’m sharing what I am seeing out there as Spring 2024 design & fashion trends based on what I saw at the Winter ‘24 tradeshows in NYC and the runways. And more importantly, how to filter trends through your brand lens and work them into your product assortment and collection profitably. Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

What’s trending for 2024? In this episode, Jessica Richards of JMR Trend & Creative, shares her insights into how trend forecasting goes beyond the latest “core” trend on TikTok and can influence now only the product that you design or buy for your boutique, but also your marketing. We reminisce on our early days working together in the fashion industry, and then get into the good stuff. In this episode, Jessica shares: - Her 2024 fashion industry trend predictions - The trend forecasting process - How “core” trends form and are part of a larger trend picture - Differences in generational consumer behaviors between Millennial, Gen Z and Gen Alpha - The future of Brick & Mortar About Jessica! Jessica Richards is a trend forecaster, style storyteller, and founder of JMR trend + creative, whose synergistic focus inspires what is now and next. With an extensive background in forecasting and design for major North American retailers, she brings a forward-thinking yet commercial and brand-right viability to product and editorial content projects across the fashion and wellness industries. She has been quoted and featured as a guest expert across international media, including the New York Times, the Wall Street Journal, VOGUE, ELLE, New York Magazine, and more. She has also spoken as a trade expert for industry events, serving as a sought-after educational panelist for organizations such as MAGIC, JCK, Atlanta Apparel, NY NOW, and WWIN; as well as formerly serving as Fashion Director for the Accessories Council and its trade publication. Connect with Jessica: JMR Trend + Creative InstagramCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

Today we are talking about Tradeshows! This episode is for both the brands and the buyers. Whether you are at the tradeshows or not, we’re talking about how to maximize the tradeshow season opportunity. For the brands that attend the tradeshows, you’ll get my exact email strategies to stay top of mind for buyers after the shows. For the brands that DON’T attend the tradeshows, you’ll get inspired by a few ideas to help you take advantage of the biggest buying seasons of the year. And for the buyers that are buying during tradeshow season, I share a huge tip on how to breakdown your open to buy budget to make the most profitable buying decisions during and after the show. Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

Meet Jillian Oliver, the artist & owner of Gert & Co - a stationery and home goods line inspired by her home state of Maine. Prior to Gert & Co, Jillian spent nearly a decade curating home furnishings brands and creating product for mass markets while working at a large e-commerce furniture company and later an area rug manufacturer. In today’s episode of The Buyerside Chat Podcast, we’re chatting about her path from corporate to entrepreneur and how her ecommerce experience has lent itself to her current success. The topics covered in this episode are: - how she walked away from corporate to focus full time on her business - removing a product from your line that is driving revenue but is not profitable or aligned with the future vision for your business (and how that makes you MORE successful) - how to cultivate a point of view for your brand and say NO to trends if they don’t fit with your brand aesthetic of brand voice - understanding your ecommerce analytics and simplifying your reporting to make profitable decisions Enjoy the chat! Connect with Jillian and check out her beautiful work! Gert & Co Website Say hi on Instagram  CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

Ready to scale your product biz profitably and without overwhelm? Check out The Product Scaling Intensive - Created for established product biz owners to give you mentorship and education tailored specifically for your unique business needs. In today’s episode of The Buyerside Chat Podcast, we’re chatting about investing in mentorship and education for your business. I got vulnerable and shared what the last few months have been like in my business, the decision I recently made to invest in my business mentor, and tips to help you determine how, when and who to invest in the growth of your business and your own personal development. The topics covered in this episode are: - how to save for mentorship - tips to identify what type of support you need at different stages of your product business - knowing how you learn best to make smart investments that work for you - and the key difference between growing and scaling Enjoy the chat! CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

Introducing… The Product Scaling Intensive! (The ONLY way to work with me through Q2…) You asked. I’m answering! In today’s episode of the Buyerside Chat Podcast, I’m answering your questions that were submitted on Instagram and inside The Buyerside Club. We’re spilling the tea on Wholesale and Mindset while you’re scaling your product brand. The topics covered in this episode are: - working with brand reps to get your product into big retail stores - production capacity for handmade products - pitching new wholesale buyers and getting authentic and creative with your messaging - mindset and “managing it all” while you’re growing and scaling your product based business. Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

The retail landscape is continuing to change and evolve as it always does. In order to stay relevant and create a brand that can scale, you must be open to evolving alongside your consumers and buyers. In today’s episode of The Buyerside Chat podcast I breakdown my top 5 predictions for retail consumer trends. From technology, to marketing, to value-based shopping, these are the trends that I gathered from my research and conversations to help guide you as you set out to crush 2024 and beyond. CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

Get support to set your 2024 Growth Strategy & Goals! Join me on 1/11 for the 2024 Goal Setting & Growth Roadmap Workshop.  GET YOUR TICKET HERE Now is the perfect time in your business as you’re winding down the holiday season to reflect on your business and set the foundation for what’s to come in the new year. In today’s episode of The Buyerside Chat podcast I share my thoughts on: The importance of slowing down to speed up Recapping your financials and KPIs to create the foundation for your growth strategies How to create the space to dream and identify opportunities in your business CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Mindfulness Coach Azia Whitted to help bring a bit of calm to your final push of the holiday season! In this podcast, we typically chat about strategies to grow your business and increase your profit. But in order to be able to effectively do that AND grow as the CEO of your business you need to be taking care of yourself and your mental health. Azia is a mindfulness coach, speaker, and motivator. She provides practical ways for business owners, especially women, to create calm in the midst of high demands and busy schedules. She is passionate about helping others create a life that avoids burnout and promotes well-being. Today she shares practical tips for you to implement mindfulness into your day to day. Grab a pen and enjoy the chat! Follow & Connect With Azia: @pausewithaziaaranea Azia’s Website Azia’s TedX Talk A GIFT FROM ME TO YOU! Shop small this holiday season! Simplified stress-free gifting with Bocu. Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners. Code: BUYERSIDECONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Nicole Swartz from Sprout Law about one of the biggest mistakes that you can make in your business - not protecting your hard work from copycats! In this episode, we chat about: The importance of trademarking What can happen if you don’t trademark The trademark process itself And celebrity trademarking trends Nicole is the attorney behind Sprout Law, a law firm for women business owners. She helps women protect their brands from online copycats. Grab a pen and enjoy the chat! Follow & Connect With Nicole at Sprout Law: @sproutlaw Check Out The Sprout Law Services & Website Apply for a free consultation HERE A GIFT FROM ME TO YOU! Shop small this holiday season! Simplified stress-free gifting with Bocu. Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners. Code: BUYERSIDECONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

Get ready to make the most of the next 6 weeks AND make your business even easier next year. Today is a special re-release of one of my favorite episodes from the vault - the pop up podcast from last holiday season that is no longer available to download! In this episode, I walk you through exactly what I do post Black Friday Cyber Monday weekend (and recommend to my coaching clients). It’s broken down into into 3 parts - A hindsight: (or a recap) There are 5 buckets of this hindsight.  You have your financials, your top performing styles, ecomm metrics, a quick marketing recap, and a recap of your operations & production. Your inventory- we will talk through a strategy for reorders, and what you can do to move existing inventory. And your website- I will go through what you need to un-do now that BF weekend is over, and what to check to make sure your website and emails are relevant and accurate. Grab a pen and enjoy the chat! A GIFT FROM ME TO YOU! Shop small this holiday season! Simplified stress-free gifting with Bocu. Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners. Code: BUYERSIDECONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Ciara Stokeland about profit, the Profit First method as it relates to a product based business, inventory management, key reports to have in your business, and how to identify opportunities to ultimately create a profit strategy that will make your business work for you. Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit focused coaching program for inventory-based business owners. Grab a pen and enjoy the chat! Follow & Connect With Ciara: @inventorygenius Inventory Genius Podcast Inventory Genius Book Check Out Her Website A GIFT FROM ME TO YOU! Shop small this holiday season! Simplified stress-free gifting with Bocu. Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners. Code: BUYERSIDECONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

Raise your hand if you’re an over-thinker and easily overwhelmed by all of the un-confirmed decisions swirling around you during the holiday selling season! In today’s episode of The Buyerside Chat podcast I share how to: Overcome decision fatigue in your product business Re-frame your thoughts around making “the right decision” How a buyer evaluates their business in-season. The “read & react” strategy. And tips to create the space in your business to review your performance and implement changes to make more profit during the holiday season. CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Shelley Easter of Launch Party about how to maximize your conversion opportunity over the biggest retail sales weekend of the year - Black Friday Cyber Monday. With over 15 years of web design experience, Shelley is the owner of Launch Party, an e-commerce design studio that specializes in Shopify websites for product-based businesses and creator of Shop School, an online program for Etsy sellers and boutique owners to learn how to build and optimize their own Shopify site. In this episode, we chat about: Optimizing your product pages on Shopify to increase conversion Product Page templates that overcome customer objections Leveraging your blog content to drive customers to a sale Key apps to install on your Shopify store to help answer customer questions and reduce any friction of the sale Grab a pen and enjoy the chat! Follow & Connect With Shelley Easter on Instagram: @launchparty.live Check Out Her Website: launchparty.live and shopschool.live Shopify Apps recommended during the interview: - Judge.me - Wishlist - Restock AlertsCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging. Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales. In this episode, we chat about: Behind the scenes process of creating packaging at the corporate retail level What it’s really like working on packaging for celebrity collaborations What it means for a major brand to license a product line The importance of packaging for small product businesses in 2023 How you can leverage Amazon to do competitive analysis Grab a pen and enjoy the chat! Follow & Connect With Kelley Kempel on Instagram: @hiddenpathcreative Check Out Her Website: hiddenpathcreative.com Listen to Her Podcast: Product Packaging & Profit Podcast CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

The number 1 thing that a buyer is focused on while building their product assortment is PROFIT. All roads lead to profit. From the product collection itself to the investment to the way it’s marketed. In today’s episode of The Buyerside Chat podcast I share with you 5 tips to help you drive more profit in your product business as you approach your biggest selling season of the year - holiday! We’re chatting about: Identifying your top volume driving, must-win products Evaluating your inventory investments and creating a plan to order more in-season to maximize your sales opportunities Creating a marketing plan that supports those key volume driver products Optimizing your website and customer experience And lastly… optimizing and streamlining your life to create ease during your busy season! CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com