DiscoverThe Visionary Files
Claim Ownership
The Visionary Files
Author: Adriane Galea
Subscribed: 2Played: 32Subscribe
Share
© 2024 © Sustainable Scaling + Soulpreneur LLC
Description
Do you ever hear about a business having wild success or achieving *the coolest* result and think, "how the eff did they do that?" Yeah… us, too! That’s why we created The Visionary Files™ podcast (relaunching October 2024)! We publish weekly case study-style episodes to ask successful biz owners all of our (and probably your) burning questions so we can dig deep into the strategies, tactics, mindset, and metrics behind what worked and what didn’t.
112 Episodes
Reverse
When you are a coach or DFY service provider working with smaller groups of people, it can be really tempting to move towards passive revenue generation opportunities.For the love, DON’T.The main problem with this advice?It’s being doled out by people who are motivated to sell you straight up LIES.Today we’re taking on three of the biggest offenders we’re hearing, and debunking them all the way down to their deceptive origins – and then offering you a bit of sound advice instead. Q...
Today’s episode concludes a fascinating and FUN series of conversations with the women of Terzakis and Associates by bringing this mother/daughter duo together to speak candidly about what has made their micro-small business consulting firm work…and what hasn’t.They beautifully describe the intentional work it took to cultivate a productive symbiosis between Susan’s strategist mind (always finding a way to land and drawing excitement in figuring it out as she went) and Jessica’s empiric...
Jessica Terzakis – the ‘Integrator’ half of the dynamic mother+daughter duo that run Terzakis and Associates – jumps into the conversation today about how she was able to shed her W2 mentality as a master-educated high-school teacher and fully embrace her new COO identity in all things entrepreneurship.Jessica details her beginnings as task-master extraordinaire to where she is now, performing as a bonafide business strategist responsible for creating new revenue opportunities and growing the...
Susan Terzakis, CEO and founder of Terzakis and Associates, spends her days advocating for woman- and family-owned small businesses as an advisory specialist.Essentially, she is a micro-small business champion, and someone you’ll have the pleasure of learning from, simply by listening to her think through her ideas. When I tell you this episode – part 1, speaking to the “visionary” half of a dynamic mother/daughter duo – is chock full of business lesson after business lesson after busin...
Making 5 figures each month as a service provider can feel extremely unattainable – but that doesn’t mean it can’t be done. In fact, there are many ways to bring in $20k (or more!) each month.The trick is being able to leverage your time as a solopreneur…This episode lays out three clear paths towards making consistent 5-figure months – getting you that much closer to doing more of the work that brings you joy…and helping you to avoid the time-sucking pitfalls that can trap you along the way....
Since starting this podcast, we have received hundreds of pitches. Out of those hundreds, we have only said yes to ONE pitch – because the rest have... fallen flat.In this episode, Adriane isn't holding back with the four primary reasons most pitches don't land – and at least one of these things you're probably doing because you think it's helping your pitch. If you're looking to land guest podcast spots, this is the episode that will help you with what to do... and what not to do.Quick...
Frequency. Resonance. Alignment. Manifestation. Visualization. Quantum Leaps?!Okay, so these terms might not be what jump out at you as the kind of things that millionaires value, but rest assured, they are very much discussed in 7-figure circles.Today’s episode brings together two very special occasions – Adriane’s Birthday AND the 100th episode of this podcast! 🎉Milestones are a great time to shake things up – and Part 2 gets all into the messy, woo-laden methodology needed to retrain your ...
Mindset work and manifestation practices (like, actual scientifically-credible manifestation practices) are powerful tools when you have “become a millionaire” on your life’s vision board. Here’s where things can get a little messy, though. And that’s because…Doing hard work isn’t always going to get you the thing you want – especially if that thing includes ‘break 7-figures’ – and even more so if attempted under the guise of “fake it until you make it.” Which is, unfortunately, a l...
“Thanks for coming to my TED talk,” says every hopeful public speaker ever…But have you ever wondered what goes into appearing on an actual TED stage?The loss of both of his parents at a young age attached a sense of urgency to how Steve Corney views – and values – leaving a legacy behind for those that love us. The way in which he combined this very personal experience with his professional expertise as a digital learning expert – one who truly understands the power that audio + video r...
Speaking and communication (and possessing the presentation skills to do both effectively), make up both the original and final frontiers of brand growth. In part 1 of a two-part series, Adriane + Steve reunite to discuss how they pulled the rug out from under their up-until-recent collab plans, in lieu of some unexpected, yet compelling detours: a series of live events that Adriane is planning, and Steve's upcoming TEDx talk!This episode covers how each approach public speaking and the essen...
It's no secret that 2023 was a doozy for a lot of people. If you want to set yourself up to have a more lucrative, more profitable, more impactful year in 2024, I've compiled a list of 7 things I'd argue you NEED to be aware of this year. (One of them... I'm really not happy to admit!)Quick overview of what we cover:Why the lead time to convert clients is taking longer and will continue to take longer unless you do this ONE thingThe possibilities of AI outpacing [insert your industry here] an...
So many people have recently been sharing with me that they've been stuck at a certain revenue level for months, if not years now. Revenue plateaus are extremely common, not just in the earlier stages of business, but all throughout their lifecycle. And I want to talk today about how you can break through your revenue plateau if this is something you're experiencing.Note: the URL I spoke to download the private podcast was incorrect if you'd like to access it 🙈 It is actually soulpreneur.co/s...
Welcome baaaack, Scaling Loungers! After a holiday hiatus, it feels so good to be back behind the mic and chatting to you again about all things business. Today we're easing back down the road with an update on what's happened since the last episode – and how I navigated some tricky times (like most service business owners – especially coaches – in 2023)The biggest topic of conversation is certainly about a BIG change I've made to my overall business model – both in sunsetting a large co...
The word “scaling” is thrown around a lot, and I want to talk about what this means and what this looks like if you are a service provider – so if you’re a web designer, copywriter, interior decorator, astrology chart reader, accountant, lawyer, and I’d also add consultant to this list. We’re going to be covering the six ways you could scale your business as a service provider, which includes moving to an agency model, outsourcing SOME of the work in more of a mini-agency model, developi...
Signing high-ticket clients FAST - every service-based biz owner's dream, right?And, it is possible. There are, in fact, effective ways to speed up the buying process – even when closing high-ticket clients. But what no one is talking about is how engaging in these kinds of short-cuts only tee you up for another set of challenges down the line.What will always be true is this: the only thing that speeds up the buying process is better marketing. This episode gets into the workarounds th...
Energetic Business Coach, Kari Russell, thrives off of helping women truly dig deep – and then feel safe in that vulnerable space – while getting in touch with the parts of themselves that many public-facing entrepreneurs work for years trying to mask. An expert in authentic self-expression, Kari’s own journey into goal-setting and leadership coaching has taken a path familiar to most small biz owners (up, down, and all around), along with a few unexpected detours (discovering the value ...
BOO! Today’s episode is a rundown of the spOoOOokiest things that can happen when you’re trying to grow your business. We’re talking ghosts…trolls (and not the cute kind)...and maybe the scariest of all – the myriad ways one can be rejected. Basically all the twists and turns that can sometimes feel like you’ve entered a haunted mansion of funhouse mirrors that all seem to deliver back an image of YOU as the potential scarefest source. (Spoiler alert - it’s almost always not about you, a...
Every business relies on sales and marketing to grow, period. Sometimes it’s as simple as saying “suck it up and find time to make it happen” and then sometimes…there’s more nuance involved.A recurring theme that comes up with my clients that gives me pause for how many other small business owners are probably living through it too is the struggle to find time to market and/or sell in their businesses. In this episode, we break down the best strategy to use – because whether you’re just ...
The fact is, most businesses don’t get off the ground. Which begs the question - why does it work for some and not for others? Well, the bigger your business gets, the more complicated it becomes, and the more complicated your life as a business owner becomes, as well. And while almost everybody sets out wanting a seven-figure business – most people aren't willing to do the work that it takes to get there. In order to grow and scale, you must uncomplicate as much as humanly possible...
When it comes to the transference of knowledge to the learners in your programs and events, being a good facilitator is just as important (if not more so!) as being an expert in your field. The trick is, many experts feel like they’re doing a great job at facilitation when, in fact, they’re….not.Today we’re reviewing the mistakes you don’t even know you’re making when you’re ‘unconsciously competent’ at your craft. Engagement is such an important part of whether or not your learners are achie...
One year ago, I started a podcast. (It’ll be FUN, they said!”)Initially attracted by the thought leadership and speaking aspects offered by this medium, what really appealed to me was finding a viable way to build a community and grow my business without relying on tons of social media support.And...it worked! That being said -- I could have done some things better. So, I'm using the occasion of our 1-year anniversary to pass along what I've learned along the way!Whether you have a podca...
Ever wondered how to make your marketing more effective or what words to avoid when crafting a compelling sales page headline? Well, today we have an episode that...at least intended to cover these marketing principles exclusively.Instead - we get into something even more valuable.Listen in as Adriane sets out to walk Steve through some of her suggestions for his latest sales page. Their convo quickly jumps straight down a rabbit hole filled with so many numbers and equations and ...
If you want to scale a business to high 6-figures – even 7- or 8-figures – you have to let go of everything that isn’t one of your superpowers. Not doing so, is either going to hold you back, or if you continue to force it, will leave you spinning your wheels for a LOT longer and with a LOT more energetic investment than is necessary. Which – undoubtedly – will lead you down the path of 3…2…1…burnout.Quick overview of what we cover:The biggest lie told to us, bought and sold by our ego,...
In todays' episode, the teacher becomes the student! Listen along as Adriane willingly takes the hot seat by turning the tables and inviting Steve - a curriculum-design expert - to review her latest 12-month program, Sustainable Growth Lab. Steve walks Adriane through his method for curriculum mapping and creates a spreadsheet in real time that assesses her most robust course to date. In short - it's course-building GOLD.Quick overview of what we cover: The 5 ...
If you've reached the point in your business when you're ready to scale (that is, generating more profit whilst spending less resources to do so) but can't seem to find your groove to make it happen, this episode will help you narrow down what the reason for that might be...and what to do about it.Quick overview of what we cover:The 4 components that lead to a self-sustaining businessWhat to do if the weight of your business falls squarely upon you (and only you)How optimizing your marketing ...
Masterclass, webinar, challenge…2-day, 3-day, 5-day…Live vs pre-recorded…Turns out – the type, length, and format of your sales event doesn’t influence your launch’s overall success as much as you might think.You know what does?Actually delivering something of value AND respecting your audience’s time while doing it. Quick overview of what we cover:What you should be looking at if you’ve noticed your conversion rates falling and your show-up and engagement rates dwindlingWhy statements like –...
Have you ever had one of those moments when you spoke something out loud for the first time, and it just hit differently than it ever has on paper? I had one of those moments recently, and it ultimately set the wheels in motion for an entire rebrand shake-up/personal brand awakening. (One that I’m very much currently in the midst of, tbh.)So, why am I choosing to share it in real time?The biggest reason – these ‘building the plane as we’re flying it’ moments happen to all of us who ident...
Adriane and Steve are back with their complementary accents and worldwide appeal for part 3 of our series on how to make more money + sales in your established course or coaching program.Today’s episode focuses on sales – and specifically – the 7 types of buyers you encounter during your sales process. Whether you’ve got ‘Decisive Desi’ (the buyer we expect everyone to be) or ‘Factual Fallon’ (she can be a wee bit triggering, NGL) or ‘Synergistic Sydney’ (she runs her biz on vibes alone) lead...
Building a business that can weather storms and persevere across time is respectable – for sure – but building a business that can actually run (well!) without you AND not dump all the work accrued in your absence right back into your lap upon your return, well… that’s next level. In other words, to be truly sustainable, a business must be SELF-sustainable.If you’re someone who likes crisp clean quantitative goals, sharpen your pencils because in 11 short minutes this episode explains th...
Listen - there's a lot of nonsense happening in the online marketing space right now. And you'd think with all that noise, there might be something about about developing marketing strategies that seek to actually understand clients and build trust - but....*crickets*Today we're back for Part 2 of our 'Make More Money + Sales with your Established Course or Coaching Program series with Steve Corney. We're getting into messaging that seeks to make your clients feel seen, heard, and...
It takes a village to raise a kid - and, as it turns out, it takes a village to grow a business (especially if you want said business to one day leave the nest - aka - function without you). Even as sweetly as you may say it, your biz is not your baby. And all that helicopter mommin' you've got going on isn't good for either one of you.Today's episode covers the five stages of effective delegation designed to soften those co-dependent edges and help loosen your control freak grip - one ...
If you want to grow your revenue with an established course or group coaching program – it’s super important to scale your client results. Part one of our series is all about shifting the focus from, ‘how can I make more money with less?’ to asking the hard questions about what your program or curriculum really offers (read: whether or not it actually delivers on what you're promising). Because once you’ve landed on the ‘effective dose’ for learner engagement, experience, and outcome de...
Are you ready to take the leap on your first – or next – team member? Hold up! A question I often get asked is around who the next best hire is, and most people who have never heard me speak about this are surprised by my answer. In this quickie episode, let's dive into what I'd recommend you look for when you go to hire – especially if you don't want spend more time making decisions with this person than it would've taken you to just keep the tasks for yourself ;) Quick overview of what we c...
If you've been fed a bunch of lies about course creation that go something like this - 'Oh! It's easy! Spin up a group coaching program, charge $5k a person, and then just show up once a week from the Bahamas and drink mojitos!' - and you're wondering why it's not exactly going that way for YOU...Well.With love in our hearts, we say this: if your clients/students/learners aren't achieving the outcomes you've promised them, you're probably not caring enough about their experience with your cur...
One minute you’re chuggin' along, making sales, doing all right, and then – *record scratch* – it's not not going so well anymore. Maybe you’ve noticed plateauing or decreasing sales, or maybe you can’t shake the feeling that how you’re selling is not congruent with your ‘service above all else’ values…and you know what? You’re NOT alone.The market has changed. Here’s where the ground is shifting: If you want to make a sale, you gotta earn your potential client's respect - and if y...
Human-centric leaders share 7 key traits – and they go way beyond the cookie-cutter “keep an open door policy” cliches that a quick Google search will spit out at you. Remember, ‘A Players’ don’t play for ‘B Leaders’ – this quickie episode is just the framework you need to start leveling up your leadership game. Quick overview of what we cover: How creating a culture of respect for each team member’s ideas equally circumvents both people pleasing- and imposter syndrome-dr...
We've made it to the final installment of the passive revenue series! This episode digs into what you need to understand about promoting passive revenue products so you can start the process of creating a promo plan. We'll dig into email marketing, paid ads, social media, evergreen content platforms, and partnerships so you can get an idea of what might work best for where you're at.If you haven't already listened to Parts 1 or 2... I highly recommend starting with those first (especially Par...
If you want a better way to understand how you're generating leads and converting sales – so you can do more of both – this is the episode for you. We're going deep into full funnel metrics, from initial lead capture all the way through the sales conversion through ads, control variables, audience understanding, and the art of interpreting data. Quick overview of what we cover:What a "detonation point" is and why it matters for your funnelUnderstanding your lurkers, your social butterfl...
What if you could generate an income stream without having to trade your time? This episode, the second part of of a three part series on passive revenue, dives into a *whole masterclass* on creating a successful passive revenue model that aligns with your unique offering and goals. We'll go into passive revenue creation, exploring the importance of understanding the solution you're offering at all levels, from macro to micro and loads of insights into the strategic building of a passive reve...
"Do passive income, they said... it'll be easy they said." Welp. As amazing as passive income CAN be, there is also a lot of stuff no one tells you before you get started. You go into the world of passive products bright eyed and bushy tailed thinking: this is IT, my ticket to cash! ...And it very rarely works out that way. So I've created the Passive Income Series, and in this first part, I'll talk through what you need to know before getting started. I want you to be able to make ...
One way to get serious with your business is to get cozy with your metrics. The only problem is that metrics are based on data, and data has been known to inspire this response – “Data?! GROSS.” Instant turnoff…maybe…but also…the closest thing to your business’ crystal ball. In this episode, Steve Corney joins me to break down the difference between external and internal metrics and how they each reveal different aspects of your business’ performance. In the wrap up, we review key d...
Are you impatient and want to know if things work like... NOW? (Definitely not me... not ever... 👀) Today we're exploring exactly how I'm testing the effectiveness of your messaging... but faster, with using low cost ads. We'll look at two ad options: boosting a post and thruplay campaigns in Ads Manager. I'll walk you through the process of each, how to choose your goals, how to interpret the data and evaluate the efficacy both qualitatively and quantitatively. And there's a lil bonus at the...
Most business owners are in pursuit of two things: impacting others' lives and creating freedom in their own. But what happens when that pursuit of freedom keeps us from having actual freedom? In this short but sweet episode, we'll dive into the concept of the Freedom Fallacy, a deeply rooted belief that financial freedom should come before time freedom... but will often just keeps us in the hustle and grind.Quick overview of what we cover:The concept of the Freedom Fallacy and how it blocks ...
We're back for part two of our event funnel review episode, where we reviewed a less-than-stellar challenge. In this second part, we go deeper into aspects of a challenge or live sales event that work really well in terms of your community, user experience, curriculum, and the pitch itself.Where Part 1 dug into the shady tactics of she-who-shall-not-be-named-and-shamed, Part 2 is more information-driven. We'll discuss the inherent challenges behind challenges, dig deep into strategies that wo...
We're pulling back the curtain on the coaching industry, shedding light on the gross, if not unethical, side of live sales events. Steve Corney is back to dissect a live event funnel run we both went through. This episode is the first of two where we'll walk you through everything, from the registration process to the closing pitch, highlighting how deceptive tactics are ineffective and can leave customers feeling disrespected. We won't just walk through how abysmal this particularly funnel i...
What is the best way to price your offers? How can you raise your rates to where you want them to be and still make sales? How can you get someone to actually pay you the prices you want to be paid? (Lions, and tigers, and bears, oh my!)If I had a dollar for every time someone asked how to price their offers... well, I would have a lot of dollars. So I created this episode to work through some of the more nuanced parts of both effectively and ethically raising your rates, looking at cost, pri...
After working with hundreds of business owners, there are three common traps that I see people fall into which could stifle growth. In today's episode, I'm breaking each of those three traps down to help you focus on scalability and avoid burning yourself out. I'd also love to know which of the things talked about in this episode resonate with you the most so I can create more in depth content. Let me know by sending me a message over on Instagram @soulpreneur_co!Quick overview of what we cov...
Ready for your business to serve you, rather than feel like a never-ending hamster wheel of tasks? In this episode, I'll walk you through my Intentional, Sustainable, Profitable™ framework which I use to help grow businesses at any stage in order to align your business growth with your lifestyle desires and mission.Imagine a business that not only pays you well but also operates seamlessly, even in your absence. My goal is to help you create a surplus of resources in your business, be it mone...
What do you do when you find yourself in a place in your business that is misaligned? After walking away from a decades long run as a corporate executive, then generating a sizable Human Design-based business, Christine Michelle from The Aligned Soul started feeling more and more like she was giving her power away to a tool.Christine is sharing how she walked away from Human Design and has come back stronger, and shows us how to tap into her lifelong process of manifestation (coupled with a l...
There has been a lot of talk about the coaching “bubble” starting to “pop.” Nearly a year ago, I started making observations and predictions as to what has been happening in the coaching industry, and in this episode, I’m following them up. Whether you are a coach or a business owner working with a coach (or thinking about doing either), this episode gives ALL the spice around the current state of the coaching industry.Quick overview of what we cover:How market sophistication, market sav...
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
United States