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© 2023 The Smarketing Debrief
Description
Welcome to The Smarketing Debrief with Brendan St. Jacques and Jen Stack - a podcast for remote sales and marketing pros. Join us each week as we dive into the news you need to know. We give you the rundown on key stories from a B2B and B2C lens - so you always have something interesting to share at your next meeting.
6 Episodes
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Tis the season for closing contracts and marketing those year-end deals. B2B and B2C companies will need to demonstrate value to close the sale, in a world where both businesses and consumers are tightening their spending habits. We discuss consumer holiday spending habits from Deloitte and Mckinsey, retailers' extension strategies to Black Friday and Cyber Monday, and B2B sales tips for exceeding Q4 sales targets. Listen for research on why marketing through a downturn helps offset the long-term impact of a recession. Level up to hit the ground running for 2023.
We explore new research highlighting the economic benefits of sustainability initiatives of Product-as-a-Service (PaaS), Upcycling, The Sharing Economy, circular models as well as the dangers of greenwashing. We explore current B2B and B2C examples like Loop Industries, FIFA World Cup 2022, F1 Formula 1, Article, Ikea, Zara Launches Pre-Owned Service Resale Market, Active Transport and Micromobility (Bike Sharing and City Scooters).
How can B2B and B2C Sales and Marketing professionals prosper during a tough economy? We share tactics from the 2009 Great Recession and most recently the COVID-19 pandemic to help you prepare to navigate the business landscape. Tune in as we highlight the best industry clients, partnerships and events to double down on during challenging sales quarters. People vs. Profits: explore each lens on the recent legalization of sports betting and the economic impact of the World Series ahead of a deep recession.
With recent office space reductions and changes to WFH policies, we explore what back-to-office, hybrid and remote working means for today's sales and marketing professionals. Discussing research from organizational behaviour experts, we ideate networking tactics to navigate the business landscape today and what concepts could define the future of collaboration at work.
We chat through the B2B and B2C implications of Uber delivering Cannabis, Roblox user and stock growth driven by the Metaverse hype, Spotify’s sponsorship of FC Barcelona being swapped for OVO, and Netflix’s launch of Ad tier modelDelivery Services, Convenience Economy, Sports Sponsorship, Metaverse, Advertising, The Netflix Effect, Uber, Spotify, Roblox, Netflix
We chat through the B2B and B2C implications of Space X and NASA's partnership, Elon Musk's Twitter acquisition, Kim Kardashian's crypto fine and the implication of Kanye West's Yeezy season 9 PFW show.Space Tourism, Acquisitions, Social Networks, Social Media, Enterprise Sales, Influencer Partnerships, Creator Economy, Celebrity, Contracts, Measurement, Brand Health, Sales.
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