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The Athena Arena

Author: Liz Gracia

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Suppose you can’t keep up and don’t know where to begin. How would you like to have a business and digital marketing mentor with decades of multi-faceted entrepreneurial experience guide you with Sage Wisdom and enlightened insights? What if you could sidestep sinkholes, pitfalls, and major delays in bringing your business vision and aspirations to fruition with simple, actionable steps? Enter, The Athena Arena Podcast - The Digital Content Strategy Academy for 6, 7, & 8 Figure (what I call) Wonder Woman Brands & Mastering Your Inner Game And for all you gorgeous and talented men out there…don’t let the “Wonder Woman Brands” thing throw you! This is as much for men as it is for women. This digital marketing podcast is intended to take you from online overwhelm, meaning “you can’t keep up and don’t know where to begin,” to deep-rooted clarity and confidence as to where to begin on your content marketing journey, building a successful online business and letting go of the overwhelm and perfectionism tendencies that may be running your digital marketing show.You do not need to be everywhere doing everything whatsoever!Now here’s something else…this podcast is also intended to help you “Master Your Inner Game.”And not necessarily in the usual way…But in the meantime…My name is Liz Gracia, I have been a successful restauranteur, multi-unit home furnishings retailer/owner, retail consultant, and director of operations & marketing for a $ 4 million/year interior design firm and retailer, wholesale manufacturer, and small digital marketing agency founder since 2009. I started in my digital marketing agency specializing in SEO-driven WordPress website design for 100s of small businesses and conscious solopreneurs.Since then, I have tackled all areas of the online marketing landscape that I will address in this digital marketing podcast, including:SEO (search engine optimization)-KWR (keyword research)Developing a content marketing strategy in general…Personal branding and the significance of branding in general…Email marketing & list building,Building sales funnels,A/B split testing landing pages and email opt-in forms, PPC advertising,Affiliate Marketing,Social media marketing,WordPress website design,Video marketing, Podcasting,Business building,And so much more!So, there are many topics I can cover in this podcast. And if you have particular questions or topics beyond digital marketing, I welcome them.And on that topic, you can ask me a question that could eventually become a podcast at TheAthenaArena.com/questionsThank you for joining me as we evolve in creating simple, impactful content marketing strategies for your business and mastering your inner game.
20 Episodes
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Why Do Seemingly Heartless, Corrupt, Ignorant People Have Significant  Power and Wealth in This World? And why do clearly loving, intelligent, gifted people of high integrity don't have power in this world?What do you think the answer is?I want you to consider this...As I observe the world and my life situations, I have been wondering this myself, and the answer came to me in a video and blogs created by Brian Gibbs, Founder of ConsciousnessCalibrations.com  It's not so black and white, necessarily. Still, I will do my best today to enlighten you with simple, nonjudgmental, objective consciousness research and calibrations about this issue.Here are the links I promised:[VIDEO]: How Self-Esteem is Power in This World[BLOG POST]: How to realize higher self-esteem---As with all spiritual work, self-esteem is self-revealing when the blocks to it are removed. What are the blocks? Simply this: our conditions. Article cal. 570 (principles)[PODCAST]: There's a 93% Chance You Have a Heart Wall. Taking It Down Is a Good Thing, But How?---I share my experience with The Emotion CodeDiscover the Emotion Code® Witness a powerful 1-on-1 demonstration of how the Emotion Code catalyzes healingDiscover the Power of the Heart Discover the science behind your heart’s intelligence- practice called the Quick Coherence TechniqueDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Discover 5 Simple & Proven Local SEO Strategies for Business Owners: Have trouble localizing your business? Discover five simple and proven local SEO strategies to help bring customers to your door!GET STARTED TODAY!Are you looking for simple, affordable ways to bring in more local customers to your door? Utilizing the right local SEO strategies can help you achieve this goal! And in today's digital marketing episode, I'll explain five simple and proven strategies that will help you take your business's visibility in your local community to the next level.In my first years as an SEO WordPress website designer, I understood the power and ease of getting you found on page #1 Local Google searches.Now that was over ten years ago, things have changed, and business owners have become more search savvy.But without professional or informed search engine optimization done on your website, this is a great "Starter Kit" to get you off the ground.Other Resources I recommended:Listen to Episode #5 before you dive into my 5 Steps for Local SEO Strategies: What's the #1 Thing Most Entrepreneurs Miss Entirely in Their Online Marketing Plan?Discover 5 Simple & Proven Local SEO Strategies for Business Owners: Have trouble localizing your business? Discover five simple and proven local SEO strategies to help bring customers to your door!GET STARTED TODAY!What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Today is a Mastering Your Inner Game episode. Before I go further with these topics, I must introduce you to the scale of human consciousness Dr. David R. Hawkins created over decades and a lifetime of consciousness research.This scale, known as the Map of Consciousness, was initially printed in his bestselling book Power vs. Force.  Let me read just a small excerpt from his bio that you can find at VeritasPub.com:"Sir David R. Hawkins, M.D., Ph.D. was a nationally renowned psychiatrist, physician, researcher, spiritual teacher, and lecturer. The uniqueness of his contribution to humanity comes from the advanced state of spiritual awareness known as" Enlightenment," "Self–Realization," and "Unio Mystica."Rarely, if ever, has this spiritual state occurred in the life of an accomplished scientist and physician. Therefore, Dr. Hawkins was uniquely qualified to present a spiritual path that is scientifically compelling to modern society."Today I will share fascinating information from consciousness research and why it is significant for you to bring this to your awareness if you intend to Master Your Inner Game concerning your business, marketing efforts, and life in general.Most calibrations share today come from ConsciousnessCalibrations.com.The Map of Spiritual Progress I promised can be found here.What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Get My Cheatsheet of The Top 25 Lead Magnet Ideas- Get Started Today!Are you ready to build the ultimate lead magnet for your business? If so, I am sharing 7 Tips for Creating a Compelling Lead Magnet in today's episode.With the right strategies, you can create an effective lead magnet that convinces potential customers to subscribe and boosts your sales.I also created a Cheatsheet of Top Converting Lead Magnet Types that I have curated from significant online marketing companies with tons of data at their disposal, which you can access at the top of the show notes or go to TheAthenaArena.com/TopLMIdeas Here are today's key ideas:First...What Are Lead Magnets and Why Are They So Significant?Tip #1: Do the research!Tip #2: Make sure your lead magnet gets in front of the right audienceTip #3: The headline and subtext need to be compelling.TIP #4: Create an Attractive Opt-In Page or Form That Makes a Great First Impression.Tip #5: If you can, split-test everything! Tip #6: Do some research to see what your competitors are using for lead magnets.Tip #7: Develop lead magnets for your blog posts, podcasts, videos, etc...this would be called your lead generation strategyGet My Cheatsheet of The Top 25 Lead Magnet Ideas- Get Started Today!What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Hey there!I am launching a new segment called "Powertools for Mastering Your Inner Game."Every month I will come up with 3 things that are powerful for you to discover. Each of these things will have a different application; one could be an action item, one could be an affirmation, one could be aligned with a higher mind, and things like this.These can absolutely be applied to your business and everyday life.I am also fashioning this after my other podcast called Your Weekly Dose of Higher Consciousness, where once a month or so, I do a consciousness quiz to make you aware of powerful attractor fields that you can choose to use in your daily life.They are also intended to help put things into context.So let's get to it.First, let me introduce you to the 3 topics:We are looking at the energy fields and consciousness calibrations of:Creating a to-do list that you are making and complete dailyAn affirmation I use often: This too shall pass, and The statement "Your only responsibility is alignment with the truth."So let's see how intuitive or discerning are about the energy of each one of these things.Write it down from the highest level of consciousness to the lowest.Now, let me remind you that higher does not make a thing better.It's just a different type of energy requirement.Also, know that consciousness calibrations are not judgments or opinions but clinical measurements of energies.I want to lay the groundwork for these topics so you understand what I am sharing.So let's take a mini dive into each topic, and then I will share the consciousness calibrations of each one and why they are significant.Again the 3 Powertools for Mastering Your Inner Game today are:Creating a to-do list that you are making and complete daily calilbrates at 320 on the scale of human consciousness and Spiritual Map of Progress per ConsciousnessCalibrations.comAn affirmation I often use: This too shall pass. Per Wikipedia---This reflects on the temporary nature, or ephemerality, of the human condition — that neither the bad nor good moments in life ever indefinitely last.The calibration of this 490 on the scale of human consciousness and Spiritual Map of Progress per ConsciousnessCalibrations.comA counterpoint to this affirmation, "this too shall pass" is "That which is timeless does not pass"Finally, the statement "Your only responsibility is alignment with the truth."The calibration of this 460 on the scale of human consciousness and Spiritual Map of Progress per ConsciousnessCalibrations.comThis is the level of consciousness of the energy field known as EXCELLENCE.In fact, the mantra of excellence is. "The pursuit of truth is an end undertaken for its own sake."What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Get More High Converting Tips in My High Converting Tips Checklist here.Today's episode gives you the Top 5 Tips for a high-converting website, home page, or landing page, along with some other key factors to consider.What is a high-converting website? How would you even know?Well, if you are like many small business owners and solopreneurs, you don't stop and consider your home page, or the performance of your website in general.  If you aren't applying more advanced marketing strategies to your website, your website's Home Page is likely doing the heavy lifting.It is best to ensure that you optimize your Home Page for conversions, as it is typically the highest-viewed page on your website.So let's take some action this week and see if you can't optimize your home page for better conversions.That's today's topic.Resources I mentioned:Neil Patel's blog post about high-converting websites.Check the page speed of your website or any page on your website here. WepPageTest.orgThese tools help boost the performance of your website:WPEngine is a premium WordPress website host I switched to years ago, and now all website performance issues have dramatically improved!Nitropack is a WordPress plugin with many website boosting and optimization features for compressing images and scripts and delivering content quickly.These are examples of websites that are high converting, per Neil's blog:MailChimp.com (I've been using MailChimp for more than a decade)Instacart.comHubspot.comNeilPatel.comAnd other websites to get inspiration from:Convertkit.com ( another email service provider I'd recommend)Kajabi.com (if you're a coach or digital course creator, this is an excellent all-in-one platform)TryInteract.com a quiz and lead generation platform I useWhat do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Get Access to All of My Curated Heart Wall Resources HERE.If you want to get up to speed on what The Emotion Code is, listen to this podcast first.Would you be surprised to know that according to bioenergetic research, 93% of the world’s population has what has been described as a heart wall around the heart? This is according to Dr. Bradley Nelson, one of the world’s foremost experts in the emerging fields of bioenergetic medicine and energy psychology and bestselling author of his highly-rated books, The Emotion Code and The Body Code.  Dr. Bradley suggests that the 7% without a heart wall are young children who have yet to have experiences that would create a heart wall.  When I first heard about the notion of the heart wall, I was like hell yeah we do. I for sure do! And it’s pretty easy to see that many of us do and aren’t paying attention to it. So today I wanted to share my experience of taking down the heart wall that I did in 4 sessions with a Certified Emotion Code practitioner that I found on a Google search. back in early December of 2022. In this episode, I discuss the following:The "energy" and power. or calibrations of The Emotion Code (again).The process of releasing trapped emotions in the heart wall, as I experienced over four heart wall removal sessions.The fact that we inherit trapped emotions and the significance of releasing those trapped emotions for our ancestors and future generations,My experience of it and what I have experienced so far.I would highly recommend this releasing process to all 93% of the population with a heart wall.I also share 4 true stories worth considering on your own journey to health and wholeness.What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Get Instant Access to The Ultimate Guide to Generating Leads here.Need to generate more leads? Today's podcast discusses some lead generation basics. Listen in to discover the most effective strategies that will turn prospects into customers. Today's Podcast Covers the following topics:What is Lead Generation?Why Lead Generation Should Be Your #1 PrioritySet up an Opt-In Form or Landing Page to Capture Leads.Identify Your Ideal Customer Profile and Research Personas.Use Email Automation for Targeted Campaigns.Get Instant Access to The Ultimate Guide to Generating Leads here.What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Get my 7 Creative, Compelling Business Differentiators to Attract CustomersI  have a fascinating topic for you today! Here’s the question I want to pose to you… Does differentiating a product, service, brand, or business from the competition increase the likelihood of success?How about imitating a product, service, brand or business?Do you think there is a difference? Well…as a teacher of consciousness and Mastering Your Inner Game, I love what came across my desk this week in my subscription to ConsciousnessCalibrations.com, which you can subscribe to with a free subscription.So that you know…I don’t get paid to recommend this website for MYIG purposes. Consciousness calibrations are so helpful for aligning you with higher consciousness, power, and truth on a wide variety of topics, coming into center and balance and establishing a foundation of inner peace.So let’s answer the questions posed to you today: Does differentiating a product, service, brand or company from the competition increase the likelihood of success? The answer is YES, and this statement calibrates as TRUE at 230 on the Map of Consciousness, which is significant as it is of higher consciousness. To copy or imitate a product, service, brand, or business calibrates at 205 on the Map, the energy of imitation and money. To differentiate your product, service, brand, or company from the competition, calibrates at 300 on the Map and increase the likelihood of successI highly recommend listening to this podcast for all of the calibrations and discussion! I intend to help you align yourself with truth and real power. There’s more than enough crap being thrown up on us out there!Wouldn’t it be nice to align with truth and feel more centered?OK.. so I have a great little Lead Magnet for you today called: 7 Creative, Compelling Business Differentiators to Attract CustomersYou can gain instant access to this at TheAthenaArena.com/bdWhat do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
How would you like my 5 Steps to Developing a Winning Content Marketing Strategy?This is part 2 of my 2-part content marketing series, which I consider the #3 thing most small business owners and solopreneurs miss entirely in their online marketing efforts.Unlock success in your content marketing efforts by using this 5-step process for a sound and effective strategy. If you're looking to get the most out of your content marketing efforts, having a solid strategy in place is key. Developing and executing a well-researched strategy can help drive traffic, engage customers, and increase conversions for your business. Learn how with this five-step process now. #1-Define Your Marketing Goals and ObjectivesSetting goals and objectives are an essential part of content marketing success. Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART).  #2 Identify Your Target AudiencesYou must clearly understand the people you target with your content. The more you know about their interests and motivations for engaging with your brand, the better able you will be to create content that resonates with them. Conduct market research to gain insight into your target audience’s needs and wants, then use this information to produce relevant content they will find valuable.#3 Create Content That Resonates With Your AudienceOnce you know your target audience and what they want, you can craft content to meet their needs. Focus on delivering informative and entertaining content in a format that is easy to digest. Aim to make your content shareable so it reaches an even wider audience than just those already familiar with your brand. Incorporate visuals to keep readers engaged and ensure the tone of your writing reflects your customers' values. #4 Understand the Competitive Landscape Understanding the competitive landscape is one of the key steps in successfully creating your content marketing strategy. Start by studying existing content that’s already available from competitors and related businesses. This will give you a good idea of what works and doesn’t in your space. Knowledge acquired from this step can then be applied to developing your strategy, helping ensure it stands out among potential customers. #5 Allocate Appropriate Resources for SuccessCreating content and getting it seen isn’t easy, so it’s essential that you properly allocate the necessary resources to make it successful. This requires both financial investment and time, energy, creativity, and dedication from in-house employees and external agencies or freelancers. Having enough resources will ensure you can create quality content that people care about — so don’t skimp here!So I have this episode, 5 Steps to Developing a Winning Content Marketing Strategy, in a pdf format that you can download at TheAthenaArena.com/cm2 And if you need help and you want to hire me to assist you, go to TheAthenaArena.com/babWhat do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Before I get started, here's a link to access:The Content Marketing Starter Kit: The Definitive Guide to What a Content Marketing Strategy IsWhat do you think the #3 thing is that most small business owners and solopreneurs miss entirely before launching a new website, a blogging calendar, a Youtube channel, podcasts, or lead magnets?Remember, I have been developing and creating SEO-driven WordPress website design and content marketing strategies for small businesses since 2009This particular aspect of online marketing is neglected by the business owner, or better put; the business owner lacks awareness of it; I have seen this in 95% of 100s of clients. What do you think this is?The answer is developing a content marketing strategy before diving into any written content. Today, I am starting with the basics and your website.We’re going to go into more advanced discussions on creating a content marketing strategy next week since it is the beginning of a new year, and I don’t know about you, but I love the energy, excitement, and possibilities that come with the start of a new year, and planning for a new year for my business.So before I get into my valuable recommendations, let's answer these two questions first:Why does developing a content marketing strategy matter?And why is it so significant in your consciousness?Listen in to today's podcast, get all the answers and get yourself off on a more well-informed start in 2023.Again, here's a link to access:The Content Marketing Starter Kit: The Definitive Guide to What a Content Marketing Strategy IsAnd if you missed my Episode 5 about the significance of keyword marketing research, also my #1 thing you don't want to miss in your online marketing efforts, then here's the link to review this episode again.What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
What’s the Difference between Wanting Something and Intending for Something? It’s HUGE energetically! One is positively oriented and constructive the other is negatively oriented and destructive. And if you are a follower of Esther Hicks and her understanding of applying the law of attraction, this puts it into context!That’s this week’s topic and an episode for Mastering Your Inner GameDownload my FREE pdf: How Do You Manifest What You Want? HINT: Stop Wanting, Start Intending!--- a Handy Cheat Sheet to Keep Higher Levels of Consciousness Close At HandOther Related Resources:What's Powerful Intention-Setting? A Conversation with Oprah Winfrey & Gary ZukavThe Power of Intention & Willingness Defined: Why It's a Power Play in ConsciousnessThe Map of Consciousness Explained: Higher LevelsThe Map of Consciousness Explained: Lower LevelsResources for Learning How to Let Go of Wanting-ness:How to Let Go of Anger & Resentment: A Step Into FreedomMy name is Liz Gracia. I am your Happy, Insightful, and Perceptive host of AthenaArenaRadio.com. Welcome to episode 9 of The Athena Arena Podcast – The Content & Digital Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game…and all you brilliant men out there…don’t be fooled by the whole “wonder woman” thing…this is meant for you too!What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
What do you think the #2 thing is that most small business owners and solopreneurs miss entirely before launching a new business, a new website, a Youtube channel, podcasts, or lead magnets?Now when I first started my WordPress webs design and content marketing business in 2009, I couldn't articulate what this thing was until an aha moment I had at a business networking meeting sometime in 2017 ish So do you know what this #2 thing most small businesses and solopreneurs entirely miss in their business development and online marketing efforts is?It’s branding, or if you are the face of your company, then it’s referred to as personal branding.Why does it matter, and why is it so significant in consciousness?Listen to today's episode on branding and personal branding where I will spell out "The Personal Branding Starter Kit," the basic blueprint for developing your personal brand or a brand for your business.It's way more than just your logo or website design!Here are some resources I mentioned or promised:Branding Resources including "The Personal Branding Starter Kit" The Basic Blueprint for Developing (what I call) an impactful "Wonder Woman Brand"Episode #3 of this podcast is about Archetypes in Branding as it relates to the use of the Goddess Athena and Wonder Woman in my brand.Episode #4- Understanding your strong suit as illuminated through the Clifton Strengths Test, as an example.Episode #5-  Understanding keyword marketing research is directly related to identifying your target audience#Episode #6- How to Master Your Inner Game regarding your keyword marketing researchWhat do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Do you dread some family gatherings?Is there one relative that makes you cringe with the things that come from their mouths?How about the political discussions?As we all know, they are a sinkhole for the whole gathering—a downward spiral into bad behavior and regrettable utterances.And there’s a good reason, according to consciousness research, that is so.But we’re not going to go into that today. That’s an entirely another topic.Today I want to help you Ensure a Happy Harmonious Thanksgiving.And how do you do that?Today you are going to Discover a Powerful Yet Simple & Effective Technique to transform the energy and the direction of any gathering.But before I start...Happy Thanksgiving Week to you! I love goofing off and preparing for Thanksgiving. In fact, I just published a blog post where I curated gorgeous Thanksgiving recipes, table settings, and flower arrangements. I have also put together some past videos with some of our MBS network members where we share our favorite quotes and toasts that you can take to your Thanksgiving table this year.CLICK HERE What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
This week I am discussing a topic around Mastering Your Inner Game related to keyword marketing research and developing a content marketing strategy in general.That’s kinda weird, right?How can they possibly be related?So let’s do a little recap, and then I will connect the dots.Last week I covered the #1 thing most small business owners & solopreneurs miss entirely from their online marketing and web development efforts.Since 2009 I have been helping people with website design and search engine optimization. I realized that everyone who has come to me needs to be aware that keyword research is essential to anyone’s online content.GOOGLE has a huge database of information that is easily accessible through keyword research tools.Understanding your market from a search point of view is reasonable and rational before diving into any content development, especially your website and lead magnets.There’s more than enough time and money wasted on these two endeavors to warrant how significant keyword research and developing a content marketing strategy can be.And this is the type of service you would receive from SEO and SEM agencies, which is what I do as well, except that I think I get more intentional about getting you involved in the process and the strategy so that you get connected energetically to your target audience. I don’t think most SEO-SEM agencies do this. It’s a different understanding and approach to helping you get conscious instead of handing this off to someone else and perhaps inadvertently giving away your own power in the process.This is a whole other topic I’m not going to get into today, I want you to ponder this possibility.Listen to this episode as you discover powerful insights and growth hacks in your efforts to create the business and life you dream of.Here are some other resources I mention:What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Hey there!What’s the #1 thing most small business owners and solopreneurs miss entirely before they develop a new website (or update it), create lead magnets and email nurture funnels, offer products or services, develop online courses,make videos, write blog posts, launch an online business or even launch podcasts? I’ve been in the SEO-driven WordPress website design and digital marketing world since 2009. I see the same thing repeatedly, and today we’re going to discuss the #1 thing most people neglect before diving into a new website or any online marketing effort.But before I do, my name is Liz Gracia. I am your Happy, Insightful, and Perceptive host of AARadio.com. Welcome to episode 5 of The Athena Arena Podcast – The Content & Digital Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game…and for all you brilliant men out there…don’t be fooled by the whole “wonder woman” thing…this is meant for you too! So let’s get to today’s topic..the #1 thing most business owners miss entirely before diving into developing any content marketing assets.Most people have “online Overwhelm”, meaning you can’t keep up and don’t know where to begin!Does this sound familiar?It can become analysis paralysis and you start throwing spaghetti at the walls to see what sticks. What if told you there’s an easy way to assess the viability of any marketing content you are creating before spending an inordinate amount of time and effort in creating it. This is true for product and services development and business development in general.Stop floundering, guessing, and wasting valuable time! Create an easy yet powerful clarity-driven roadmap and structure around an intelligence-based content strategy that gets results.  So Let’s see how intuitive you are…what do you think is the #1 thing most entrepreneurs miss before diving into online marketing or even developing a business plan?Before I tell you what it is, let’s first define content marketing assets.It may seem obvious, but let’s not leave any stone unturned.·        Website,·        Lead Magnets,·        Email nurture funnels,·        Digital courses,·        Launching an online business,·        Videos,·        Podcasts, and·        Social media postsAll of these content assets can take a significant amount of time.Here are the links I promised you  to move forward today:Get my Business Awareness Boost here.Keyword Research Tools I've used:UbersuggestSEMRushMozWhat do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
We’ve all been dealt a unique hand in this life.Do you know your strong suit?Have you ever had it validated by a strengths, personality, or skills assessment?If so, how do you know whether it’s trustworthy?Well, today I’m going to introduce you to the Clifton Strengths test and why, for only around $20 bucks, it is a trustworthy assessment of your top 5 skills.I will also share my assessment as an example of what you can expect and why it’s so significant.Additionally, I will put the Clifton Strengths text into context, based on consciousness research, next to other popular assessments like your astrology (300k+), enneagram, or Akashic records (50K+).That’s today’s topic for Mastering Your Inner GameIf you’re anything like me, you’ve probably always had an interest in understanding yourself better.Many of us seek to know our life purpose. If you’re spiritually oriented, you may be more interested in your soul purpose or your higher calling. What did we come here to experience, and who did we come here to be? There are many reliable ways to discover answers to these questions based on consciousness research.Today, I want to share my experience with the Clifton Strengths test, which was recommended to me about 18 months ago. It was significant because I could finally accept my greatest strengths and stop floundering and guessing where to put my attention.I could finally forge a truer path by applying the greatest strengths I came here to use and express and stop wasting my time being someone I’m not. I want to put the Clifton Strengths test into context with other popular career aptitude tools.I am sharing the consciousness calibrations of:The Clifton Strengths Test, (395)An Astrology Report (210-405),The Enneagram (390), and The Akashic Records (499)All of them hold a level of truth in consciousness. Some hold significantly more truth than others.Here are some other resources I promised you:Take your Clifton Strengths Test here.Check out Daniel Pink's Book WHEN- understand why time of day for taking an assessment matters.Clear your energy field before doing anything significant in your life and take Donna Eden's 7 Day Challenge and Daily Energy RoutineCHeck out Your Weekly Dose of Higher Consciousness podcast for episodes about HIGHER levels of consciousness and LOWER ones.Check out myWhat do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Register for my FREE Webinar: The Power of Brand Archetypes in Branding a Growth Hack in MarketingSo what’s up with the name of my website and podcast, The Athena Arena and the tagline supercharge your business with a “Wonder Woman Brand”?You may be wondering, Why Athena and why wonder woman brand?What feeling or emotion does it evoke for you?Is it intriguing or does it fall flat?Does it give you an idea as to what it’s all about?I have found that it immediately grabs someone’s attention… why do you think that is? Well, it has to do with using the power of archetypes in branding to communicate quickly who you serve, what value-driven results you produce for clients, and painting a picture for your clients future.If the notion of using archetypes in branding is new to you, then stay tuned for today’s quick introduction to archetypes in branding, why it’s a powerplay in consciousness, and why advertising agencies have been using these for decades either consciously or unconsciously, to speak to their ideal clients.Welcome to episode 3 of The Athena Arena Podcast – The Content & Digital Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game…and all you brilliant men out there…don’t be fooled by the whole “wonder woman” thing…this is meant for you too!So how can you supercharge your business by using an Archetype in branding?Register for my FREE Webinar: The Power of Brand Archetypes in Branding a Growth Hack in MarketingArchetypes in Branding Book A toolkit for creatives and strategists I HIGHLY recommend for your marketing libraryThe Power of Brand Archetypes Webinar Discover The Power of Brand Archetypes in a Growth Hack in Marketing. Register for FREE hereDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Hey there!Last week I promised I’d dive a little deeper into how this podcast is intended to assist you with Mastering Your Inner Game….another way you could look at it is by Mastering Your Mindset…but as we move along, you’ll understand why the “Inner Game” is really where the power to transform or significantly re-engineer your life can happenWhat does this mean?How can you move into Mastery regarding your life, business, and mindset?Today I will tell you what this will look like as this podcast evolves. But before I do, My name is Liz Gracia. I am your Happy, Insightful, and Perceptive host of AthenaArenaRadio.com. Welcome to episode 2 of The Athena Arena Podcast – The Content & Digital Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game…and gorgeous men…don’t be fooled by the whole “wonder woman” thing…this is meant for you too!As promised in episode 1, this podcast is more than just “how to” digital marketing tips and strategies.All the digital marketing “doing” in the world (or “doing” in general) is of no use if you keep spinning your wheels and getting nowhere in some areas of your life.And when you realize you’ve “done” all that you can to no avail, then it’s time to take a closer look…What’s going on inside of you that is blocking your intent?What types of suppressed and repressed emotions are bottle-necking your powerful conscious intent to create what you want for your life? And why are they significant?Don’t worry; we’re not going into deep psychoanalysis, though you could…I will simply share my experience in Mastering My Inner Game and some proven and powerful techniques for going about it relatively easily.Though, I’ve got to forewarn you that the relative ease will have to come with courage and willingness to accept the truth about your humanity and way of being, as well as forgiving yourself for not knowing any better. What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
Hey there!Welcome to episode one of The Athena Arena Podcast – The Content & Digital Marketing Strategy Academy for Aspiring 6, 7, and 8-figure Wonder Woman Brands & Mastering Your Inner GameAnd for all you gorgeous and talented men out there…don’t let the “Wonder Woman Brands” thing throw you! This is as much for men as it is for women. (I’ll have more about the whole Athena arena and wonder woman brand thing in an upcoming episode )This digital marketing podcast is intended to take you from online overwhelm, meaning “you can’t keep up and don’t know where to begin,” to deep-rooted clarity and confidence as to where to begin on your content marketing journey, building a successful online business and letting go of the overwhelm and perfectionism tendencies that may be running your digital marketing show.You do not need to be everywhere doing everything whatsoever!Now here’s something different…this podcast is also intended to help you “Master Your Inner Game.”And not necessarily in the usual way…and I will address Mastering Your Inner Game in next week’s episode.But in the meantime…My name is Liz Gracia, and I have been running a small digital marketing agency since 2009. I started off specializing in SEO-driven WordPress website design for small businesses and conscious solopreneurs.Since then, I have tackled all areas of the digital marketing landscape, including:SEO-Keyword Marketing ResearchDeveloping a Content marketing strategy in general…Personal branding and the significance of branding in general…Email marketing & list building,Building sales funnels,A/B split testing landing pages and email opt-in forms, PPC advertising,Social media marketing,Video marketing, Podcasting,And so much more! What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success? Get my Top 10 Online Marketing Checklist here and find out!Follow me on Social Media here: Facebook Instagram LinkedIn Pinterest
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