Claim OwnershipLet's Talk Link Building
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© 2023 Let's Talk Link Building
Description
We explore the world of link building and learn about all the different approaches and methods people are using to build backlinks for websites today. We interview lots of experts including link builders, site owners, and content strategists to compare and contrast the different approaches for building backlinks.
37 Episodes
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In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. Connect with Irina on Linkedin - https://www.linkedin.com/in/irinamaltseva/
In this episode, we're joined by Dmytro Sokhach, CEO of Admix Global. Dmytro walks us through how he started purchasing expired domains to obtain backlinks and how that practice grew into his current business. We dive into the differences between purchasing expired domains for link building and using Private Blog Networks (PBNs). Lastly, we go through some of the risks of purchasing expired domains for link building and the importance of balancing out clients' backlinks profiles.Connect with Dmytro on Linkedin - https://www.linkedin.com/in/dmytro-sokhach-b13aaa75/ or visit his website at https://shared.domains/
In this episode, we're joined by Ajay Paghdal, Founder & CEO of OnlyOutreach. Ajay walks us through his background in link building and his experience with having grown and sold a link building agency. We dive into his unique approach to link building and how he creates different personas for outreach. We explore his approach of repurposing expired domains for creating high quality outreach personas. Lastly, we talk about his hiring methods and tips on creating a link building team.Connect with Ajay at onlyoutreach.com or follow him on Twitter at @ajaypaghdal
In this week's episode, Dave Schneider from Shortlist.io, walks us through his entrepreneurial journey that touches on multiple aspects of link building. From building the link building outreach tool known as NinjaOutreach, to now building a link building agency.We'll dive into his background and how his start as a travel blogger led him to build and grow the email outreach tool known as NinjaOutreach until he had a successful exit. We also dive into his latest project of building out a link building agency at shortlist.io. We take a close look at Dave's link-building quality standards and his overall approach to building backlinks for clients today.Connect with Dave at dave@shortlist.io
In this episode, Ben Treanor, Founder and Director of Break of Dawn, walks us through his experience in the PR industry and his approach to digital PR.We dive into the world of digital PR and how to do reactive campaigns for difficult niches. We also talk about the current trends in digital PR and share our forecast of the outlook for PR campaigns. Lastly, Ben shares his best tips for building a reactive campaign, as well as his methods for finding and pitching journalists.Connect with Ben on Linkedin or visit his website at https://www.breakofdawn.io/
In this week's episode, Jeff Riddall, Senior Product Manager at OneLocal, walks us through his SEO background and how he started working with link building.We explore various strategies for building links specifically tailored for small local businesses. These include acquiring links from other local businesses or chambers, ensuring listing in local directories, encouraging clients to leave reviews, creating industry-specific content, and guest posting on niche-relevant websites.Connect with Jeff on LinkedIn, Twitter, or at jeff.r@onelocal.com.
In this episode, I discuss my overall approach to link building, with a special focus on my favorite strategy: broken link building. Join me as I explore the essential elements of executing a successful broken link building campaign. We'll delve into the process of discovering broken links, evaluating their potential, creating high-quality replacement content, and coming up with an effective outreach strategy.I close the episode by sharing some final thoughts on broken link campaigns and why they're still an excellent option for building links. If you want to share your thoughts, connect with me on LinkedIn or at linkpitch.io.
In this episode, we're joined by Chris Dreyer, CEO & Founder of Rankings.io. He shares his career journey with us and explains how he got into SEO and link building.Chris shares his preferred link building strategies for the legal industry, such as generating pieces of relevant content in the niche that can get links naturally, phone-based outreach, and guest posting. We also delve into what it's like to have an SEO agency in the legal industry, how to pick up clients, and how to define SEO and link building priorities.You can connect with Chris on LinkedIn or Rankings.io.
In this episode, we're joined by Debbie Chew, Global SEO Manager at Dialpad. Debbie walks us through her SEO background and how she got started with link building. We dive into her favorite link building strategies for B2B companies, specifically survey-driven research reports. Debbie shares her content creation approach, which involves generating ideas, conducting surveys, analyzing the data, and presenting it as a linkable asset. She also delves into the outreach strategy for these campaigns. Finally, we wrap up the episode by discussing other link building approaches for B2B niches. Connect with Debbie on Twitter at @justdebbb.
In this episode, we're joined by Vince Nero. He shares his career journey with us and explains how he got into SEO and link building. Vince shares his tried and tested link building strategies for the real estate industry, such as creating data-driven content pieces and pitching websites in a personalized way in order to maximize the success rate. We also delve into passive link building and how deep keyword research and landing a few placements on large publications can generate a good number of passive links.You can connect with Vince on LinkedIn or follow him on Twitter at @VincetheNero.
In this episode, we're joined by Stephen Hockman, Owner of SEO Chatter. Stephen takes us through his career journey, and how he got into SEO and link building.We start by discussing the importance of on-page SEO as a foundation before starting any link building efforts. Stephen then explains his favorite link building strategies, such as homepage link building and internal link building, and shares real-life stories of successful and unsuccessful link building.We also talk about how link building works in the SEO world, including pitching colleagues for links. Additionally, we dive into the current state of link building and SEO, discussing effective past and present strategies and how Google's algorithm updates affect link building.Connect with Stephen on seochatter.com, or follow him on Twitter, @seochatterblog.
Our guest in this episode is Jeff Ferguson, CEO at Amplitude Digital. He takes us through his career journey, shares his background in SEO, and tells us how he entered the world of digital marketing. We discuss the topic of homepage links, also known as "shallow" links, and Jeff explains why they are not as beneficial as page-specific links for SEO. We also cover how to pitch websites for link swaps to a particular page, the success rate of such campaigns, and when it's worth pursuing link-switching opportunities. We close the episode by discussing the future of backlinks and SEO, and how AI is becoming an essential tool for accelerating processes, analyzing data, and generating ideas.Connect with Jeff on Twitter @countxero, on Linkedin or at amplitudedigital.com.
In this episode, we're joined by Krystin Tynski, Co-Founder and SVP of Creative at Fractl. Krystin takes us through her career journey, from working at a paid ads agency to founding her own successful link-building agency.We explore the specifics of data journalism, including how to generate effective ideas and create content backed by data. She shares her insights on the best data visualization styles and the essential elements needed for a successful campaign. Additionally, she provides tips on launching a data-driven strategy on a budget and the key skills required to excel in this area.We also dive into how A.I. can enhance digital marketing by generating ideas, scraping and analyzing data, composing pitches, and creating content and imagery for link building.Connect with Krystin on Linkedin or at Kristin@frac.tl.
In this episode, Andy Holland, SEO director at JBH, walks us through his career, all the way from being a police officer to becoming an SEO expert. We dive into the specifics of unconventional link building strategies he has tried throughout his career as an SEO expert, especially second-tier link building, which can lead to great results in terms of ranking and passive link building. We then discuss essential points to take into consideration before hiring a link building or SEO agency. We close the episode by discussing the benefits of PR link building and whether or not the publicity part of it is as beneficial for a company as the link itself. Connect with Andy at https://jbh.co.uk/.
In this episode, Stacey MacNaught, from MacNaught Digital, walks us through her background as a copywriter and how she got started with SEO and link building. We dive into the specifics of her favorite link building strategies: statistics and image link building. We discuss what it takes for a statistics piece of content to get passive links over time. She also shares her experience with image link building, how to evaluate a client's niche to come up with stock photo production ideas, how to make those pictures get links, and the pitching approach she normally uses with her strategy. We close the episode by comparing and contrasting the two strategies, and Stacey offers some final tips.Connect with Stacey on Twitter at @staceycav.
In this episode, Artёm Klimkin, Founder of Linkshero, walks us through his SEO background and how he started working with link building.We dive into the specifics of link insertions, Linkshero's primary link building strategy. Artёm shares his approach to website evaluation, link insertion pitching, and finding new prospects on an ongoing basis without losing quality. We close our episode by evaluating whether or not Google's Spam Link Update had a negative impact on link insertions. Connect with Artёm on LinkedIn: https://www.linkedin.com/in/artemklimkin/.
In this episode, Abigail Bennetts, Digital PR Manager at Propellernet, walks us through her Digital PR background and how she started with Link Building.We discuss the benefits of no-follow, affiliate, and brand mentions links in terms of stats for commercial websites. We also dive into her favorite link building strategies, in particular responsive HERO link building for category and product pages. We close this episode with some tips from Abigail to stay creative while ideating campaigns, whether you work with an agency, or are doing it on your own. Connect with Abigail on Twitter at @AbiBennetts or on Linkedin: https://www.linkedin.com/in/abibennetts710/.
In this episode, Laura Slingo, Outreach Manager at Sage, walks us through her SEO background and how she started with Link Building.We dive into her favorite link building strategies, in particular guest posting and listicle link building. She shares her approach for those types of campaigns as well as strategies for running Hero Content campaigns. We close our episode with some essential tips and tricks from Laura to up our outreach game. Connect with Laura on Twitter at @LauraSlingo or https://www.linkedin.com/in/lauraslingo.
In this week's episode, Sam Pennington, Senior SEO Manager at New Look, walks us through his SEO background and how he got started with link building. We dive into the specifics of his company's approach, and how to build links for E-Commerce brands. We discuss unlinked mention management and link building for product and category pages. We share some examples of successful product-based campaigns, and get into the considerations to take before deciding to go with this strategy. Connect with Sam: https://www.linkedin.com/in/sam-pennington-73577052/, or on Twitter at @SamPenno_MUFC.
In this week's episode Alexandra Tachalova, the Founder of a link building agency at DigitalOlympus.net, walks us through her SEO background and how she got started with link building.She shares her company's approach to link building through guest-posting link-exchange partnerships, and how to build and maintain long-lasting collaboration relationships. We also dive into the specifics of it, from having a freelance guest posting team to evaluating if a website is worth outreaching or not.Connect with Alexandra: https://www.linkedin.com/in/alexandra-tachalova-1776142b, or on Twitter at @AlexTachalova.
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