The EcoSend Podcast

We're delighted you've joined us for the fourth season of our Podcast! We hope you enjoyed the wisdom, insights, and stories from our wonderful guests as much as we did!4️⃣ For Season Four of The EcoSend Podcast we welcomed:S4E10 with Ryan Laird from Green Orbit DigitalS4E9 with Maddy Cooper from Flourish AgencyS4E8 with Julien Massiot from Wild & SlowS4E7 with Anne-Cécile Crabières from Jobs That Make SenseS4E6 with Godefroy Harito from TreeappS4E5 with Caroline Stephenson from The Meadow BarnsS4E4 with Carina Jandt from Event CycleS4E3 with Magali Seyvet from All HeroesS4E2 with Michael Andersen from SustainableWWWS4E1 with Dirk Eschenbacher from Karma Beach ClubIn this episode, James recaps the key lessons learned from our latest group of guests, as well as lessons from another six months leading the helm at EcoSend. Topics we discussed: ⛔ How Sustainability trailblazers are setting example by refusing to work with 'black-listed' companies.📚 The importance of regulation in directing a cultural and business shift towards Sustainability.👣 Our journey at EcoSend to applying for BCorp certification.🤔 How can we make 2024 a success?👤 James's favourite guest of the season.... and much more! ✨We'll look forward to seeing you for Season Five - coming soon 💚About James Gill:James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.About ChrisChris is the Customer Success Lead at EcoSend; passionate about helping climate-conscious businesses reduce their carbon footprint, and send best-in-class email campaigns. Further Resources:James on LinkedIn: https://www.linkedin.com/in/jamesjgill/Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/James on Threads: https://www.threads.net/@jamesgillEcoSend: https://ecosend.io/

When it comes to talking about Sustainability, we always think about here 'on the ground' on Planet Earth.But what about that vast, infinite Universe sitting above our heads? Space! What role can Space and satellites have in Sustainability? Can we use Space Technology to build a better future for ourselves, or will it end-up yet another contributing factor to the Climate Challenge?Enter Ryan Laird, our final guest of the season, CEO of Green Orbit Digital, for a fascinating insight into unexplored territory!Ryan joined James in the hot-seat to talk about:🎓 His journey from Physics to Marketing and Space Sustainability.💵 The rise of Private Ventures in the Space Industry.😣 The challenges of integrating Sustainable practise into satellite management.🌐 How satellite data could be the key to safeguarding our future against climate-change.👥 Creating a Digital 'Twin' of the world to monitor the health of the planet and inform environmental policies.... and much more! ✨This was an incredible episode delving into an area we'd never thought of before. Expect fascinating stories about how satellites have been used to alert illegal logging in Brasil, 'The Copernicus Program', and the mechanics of sending up and repairing satellites in Space.  In order to safeguard our future, we desperately need to integrate Sustainability; not just into every activity here on Earth, but in our activities in the stars above too. 💚About Ryan Laird:Ryan is the Founder and Director of Green Orbit Digital. We specialise in helping businesses navigate the intersection of digital marketing and sustainability in the space industry.Further Resources from the episode:Green Orbit Digital website: https://greenorbit.spaceGreen Orbit Digital on LinkedIn: https://www.linkedin.com/company/greenorbitdigital/Green Orbit Digital on Twitter: https://twitter.com/greenorbitspaceINCO Academy's Green Digital Skills Course: https://www.greenskills.inco-group.co/Music credit: bensound.com

More and more brands these days are self-censoring their Sustainability efforts, due to fear of being called out for Greenwashing.But as today's guest Maddy Cooper explains, this "paralysis of Greenhushing" is incredibly damaging for the success and momentum of the Sustainability movement. Since struggling with her own climate anxiety, Maddy took it upon herself to transform her career in Marketing; first by attending the University of Cambridge's Sustainability Leadership Course, then taking her former agency through B-Corp certification, before finally launching her own Sustainability Marketing practise - Flourish. In this episode, Maddy gives a wealth of practical tips, tools, and resources to help Marketers speak with confidence about their Sustainability efforts. As our penultimate guest of the season, Maddy chatted with James about: 😟 Her struggles with climate anxiety since the birth of her children. 🏦 The importance of prioritising the commercial case for Sustainability, in order to win shareholder buy-in.🥰 How brands like Patagonia are thriving thanks to their Sustainability focus. 🙅‍♀️ Attracting the next generation of talent; 1/3 of Gen Z applicants will reject employers with poor Sustainability credentials.💚 How Sustainability must be at the heart of every company, not just a bolt-on.... and much more! ✨We'd highly recommend all Marketers to check out this episode - the tools and tips Maddy shares are incredibly practical and could really help transform your Sustainable Marketing efforts. Not to mention, as Maddy points out, organisations where Sustainability permeates through every area of the company unlock a great commercial advantage over their competitors 💚About Maddy Cooper:Maddy Cooper is CEO & Founder of Flourish, a sustainability marketing change agency. Flourish partners with major brands that are investing in sustainability transformation and want to communicate their efforts, without fear of greenwashing. Maddy is also an assessor for the University of Cambridge Centre for Sustainability Leadership’s Marketing, Media and Creative programme.Further Resources from the episode:Flourish website: https://www.flourishingworld.com/Flourish on LinkedIn: https://www.linkedin.com/company/flourish-uk/Flourish on Twitter: https://twitter.com/flourishingwrld'Sustainable Marketing': https://www.koganpage.com/marketing-communications/sustainable-marketing-9781398613133 (Use Code: SM20 for 20% off!)'Sustainable Marketing Compass: https://www.sustainablemarketingcompass.com/'Creative Happy Work' by Kat Byles: https://www.katbyles.com/products/creative-happy-work-book'Win Without Pitching' by Blair Enns: https://www.winwithoutpitching.com/Music credit: bensound.com

Advertising often gets a bad rep in Sustainability circles, and that can be for good reason.Too often, Adverting is used as a tool to manipulate people into purchases they don't need, or  to divert attention away from or 'greenwash' companies' Sustainability credentials. This was the dilemma Julien Massiot faced many years ago, when he realised he could not separate his values from his work, and started refusing Advertising campaigns for products he disagreed with morally. Realising he had to go it alone, Julien founded 'Wild & Slow' - a Sustainable Advertising company. Julien now brings his 15 years of experience in advertising to help Sustainable brands find their voice and spread their mission. In one of our most entertaining episodes so far, Julien spoke to James about:😎 Why Sustainable brands mustn't give up 'The Monopoly of Cool' to non-sustainable brands⛔ How publicly blacklisting sectors he refuses to work with has helped him build trust and win business💨 How Wild & Slow emits 1/3rd the average of the Adverting sector🥱 Removing the stigma around Sustainability brands being boring or self-righteous🤖 The importance of honesty and integrity, as we move into a future increasingly influenced by AI... and much more! ✨Julien's story is a fantastic example of firmly placing his values and mission at the forefront of his career direction. And a great reminder we can have far more positive impact in our business than just in our personal lives. 💚About Julien Massiot:Julien is an Advertising entrepreneur. He helps slow brands to reveal their wild side to become better than fast and furious brands, and if the founder of 'Wild & Slow' Agency.Further Resources from the episode:Wild & Slow website: https://wildandslow.agency/Julien on LinkedIn: https://www.linkedin.com/in/julienmassiot/Dan Ariely, 'Predictably Irrational': https://en.wikipedia.org/wiki/Predictably_IrrationalDaniel Kahnman, 'Thinking Fast and Slow': https://en.wikipedia.org/wiki/Thinking,_Fast_and_SlowMusic credit: bensound.com

No hierarchy? No Managers?? Employees who choose their own salary???It may sound like a Venture Capitalist's worst-nightmare, and a business doomed to fail, but Anne-Cécile and the team at 'Jobs That Make Sense' are proving them all wrong!Established over 10 years ago and boasting a team of 150, 'Jobs That Make Sense' is paving the way not only in how business can be run, but in connecting people with purposeful jobs. 'Jobs That Make Sense' is a platform designed to connect people to meaningful work, and build an inclusive and sustainable society. In this episode, Ann-Cécile joined James to chat about:❤️‍🩹 How volunteering and social work led to her career in Sustainability.📈 How JTMS grew to over 7,000 organisations on their platform. 👣 Anne-Cécile's advice for finding your own purposeful job.🏗️ Reinventing how organisations work; with flat governance, responsibility, and trust.🔮 Anne-Cécile's prediction for a future fuelled by the younger generation's desire for meaningful work.... and much more! ✨Anne-Cécile and her team are flipping the script on how we should think about our relationships with our work, and how corporate organisations should function. It's a trailblazing example, and we'd love for you to check out and enjoy this episode as much as we did 💚About Anne-Cécile Crabières:Anne-Cécile Crabières is 30 years old and always looking for outdoor and dancing sessions! She has worked for makesense for 7 years now and is in charge of the recruiters on the jobs_that_makesense platform!For 10 years, makesense has been creating tools and programs for collective mobilization to enable everyone to take action and build an inclusive and sustainable society.Further Resources from the episode:Jobs That Make Sense website: https://jobs.makesense.org/enAnne-Cécile on LinkedIn: https://www.linkedin.com/in/anne-c%C3%A9cile-crabi%C3%A8res/CheerUp project: https://cheer-up.fr/'Reinventing Organisations' by Frederic Laloux: https://www.reinventingorganizations.com/Music credit: bensound.com

For our sixth episode of Season Four we were delighted to host a vital partner to our mission here at EcoSend - Treeapp, our tree-planting powerhouse!Since June 2023 we have entrusted Treeapp and their projects across the world with planting our clients' trees to absorb the carbon emissions of their email campaigns, reforest devastated areas, and improve the quality of life of local residents. Treeapp operate across four continents, and already partner with brands such as The Economist, DPD, and L'Oréal. We chose Treeapp to be our partner because of their stand-out credentials, including:✅ Minimum 15 year contracts between landowners and local government, to ensure the trees are protected and allowed to grow.✅ Third party satellite monitoring of their planting sites, via Restor.eco, to view the sites' progress over time.✅ Planting only endemic and non-invasive species, and never planting monocultures!But who are the people behind Treeapp, and how did the company come about?To tell us all, we were delighted to welcome Godefroy Harito, Co-Founder of Treeapp, onto the show. In this week's episode, Godefroy chatted with James about:🔥 How a childhood witnessing forest-fires in Greece sowed the seeds for launching Treeapp.👣 Godefroy's journey from Fintech to Climate. 🎓 Securing accreditation from BCorp, World Economic Forum, and UN Global Compact. ⚔️ Addressing the controversy around Carbon Offsetting.🚸 Speaking to schools to encourage the next generation of change-makers.👏The dual benefits of reforestation; rebuilding local flora & fauna and providing economic opportunity through salaried work to locals. ... and much more! ✨We loved getting to know a bit more about the story of Treeapp, and the great work they are doing across over 15 countries. We hope you'll enjoy the episode too! 💚About Godefroy Harito:Godefroy is the co-founder of Treeapp, a global tree planting organisation enabling individuals and organisations to plant trees globally. Having planted over 4mln trees globally, the organisation works with the likes of the Economist, Loreal and DPD delivery group to plant trees.Further Resources from the episode:Treeapp's website: https://www.thetreeapp.orgTreeapp on LinkedIn: https://www.linkedin.com/company/thetreeapp/Godefroy on LinkedIn: https://www.linkedin.com/in/godefroyharito/Music credit: bensound.com

Cornwall may be best-known on the Sustainability map for its expansive Eden Project site, but nestled just down the road from Eden Project sits another trailblazing site for a better future.Caroline Stephenson's journey to building 'The Meadow Barns - An Education Centre for Climate Hope', started back in the 90s and her mother's mission to install two wind turbines. Caroline witnessed firsthand the fierce opposition her mother faced because of her activism. Drawing on this, since leaving her career in Music teaching, Caroline has dedicated herself to building 'The Meadow Barns' and using it as a site and resource to teach young people about Sustainable living. Her home is also her headquarters for her ‘Climate Hope’ movement, which Caroline defines as:underpinned by deep researchbrought to life by creative peoplegrounded in local community andculminates in events and/or publications of colour, vibrancy and an infectious sense of fun!In her chat with James, we learned about:🌎 The importance of Community in launching a Sustainability movement, rather than going alone.🙅‍♂️ The discrimination her mother faced because of her activism. 👣 How she has navigated facing her opposition to her own activism.🏡 The challenges and benefits of using green building practises for her own 'EcoHome'.🧒 Cultivating the next generation of change-makers through narrative and story-telling. ... and much more! ✨Caroline is a living-breathing embodiment of her values and mission. From her home to her education courses, everything is dedicated to enabling future generations and to building a better future. With her infectious enthusiasm for change, we're sure you'll enjoy this episode as much as we did 💚About Caroline Stephenson:Caroline Stephenson is Director of the Meadow Barns Education Centre, where people learn about local history and we share a wide range of stories that offer climate hope for the futureFurther Resources from the episode:The Meadow Barns website: https://themeadowbarns.co.uk/category/green-friday-blog-2023/The Meadow Barns on YouTube: https://www.youtube.com/channel/UC1vxS01UuvQfpZljw7QTzMwMusic credit: bensound.com

We're very privileged on The EcoSend Podcast to be inspired by so many change-makers leading innovation and solving problems. And Carina Jandt is high up on that list!Carina is a fantastic example of a change-maker who saw a problem in her industry, a problem which her industry chose to ignore, and took it upon herself to do something about it!  A veteran of the Events Industry, Carina saw first-hand the depressing amount of wastage left over at the end of each Event. Furniture, hardware, the list goes on... At the same time, while volunteering in the third sector, she saw the intense need for products, particularly digital. Putting two and two together, Carina stepped up to solve the problem by co-founding Event Cycle! Event Cycle is dedicated to helping event professionals implement practical solutions to sustainability challenges, and redistributing leftover items across the Third Sector. In her chat with James, we learned all about:💡How a leftover set of IKEA furniture sparked the idea for Event Cycle.🤝The importance for business to learn to work within communities, not seeing themselves as islands.📄How ESG needs to change in the immediate future.🔮Her predictions for upcoming trends and changes in the Events industry.🏁Why we need to focus on incremental change and starting NOW!... and much more! ✨Carina is a great example of a 'get sh*t done' mentality, and how to align your work with your purpose through a bit of creative thinking! We loved meeting Carina, and we hope you enjoy the episode too. About Carina Jandt:Carina is a seasoned technical production manager with a decade of experience at high-profile event agencies recognized a growing sustainability trend among clients and desire to reduce waste.While volunteering, she quickly noticed the increasing demand for donations with charities and felt that there was a need to combine the two. Her venture Event Cycle does just that - helping event businesses implement practical and sustainable solutions with a lasting social legacy. Carina aspires to guide the industry towards a circular economy while aiding the vulnerable, fostering a lasting legacy.Further Resources from the episode:Event Cycle on LinkedIn: https://www.linkedin.com/company/eventcycleEvent Cycle on X: https://twitter.com/eventcycleukEvent Cycle's website: https://www.eventcycle.org/ Music credit: bensound.com

It's all very well to hold values 'on paper', but when those values are tested by business decisions, many change-makers find themselves sadly making compromises.  That can involve agreeing to work for clients who you know don't match with your mission. But the financial incentives can be hard to say no to, especially for freelancers in the Sustainability and Regenerative Business sector. Magali Seyvet however, is not one for compromises! Magali is on a mission to harness the power of film-making and narrative to create positive-change. But not only does she prioritise working with clients who share her values, she categorically refuses to work with those who don't!In this episode we loved getting to know Magali and her take on:🚜 Her journey to today, from studying Engineering & Agronomy, to independent film-making.😍 Turning a hobby into a full-time job.🎞️ The power of film-making to communicate stories. 💪 Overcoming the challenges of being a one-person film producer.😱 Why she rejected work for LVMH.... and much more! ✨Magali is an incredible example of a no bullsh*t approach to aligning purpose with business; unafraid to have tough conversations and to say 'non' to misaligned work, so that can focus on well-aligned work. We took a ton of inspiration from our chat with Magali, and we hope you will too! About Magali Seyvet:Magali Seyvet is deeply convinced that the power of filmmaking, if used better, can make this world a better place. In that way, she makes branded documentaries for purpose companies and organizations.Further Resources from the episode:Magali on LinkedIn: https://www.linkedin.com/in/allheroes/All Heroes website: https://allheroes.frMusic credit: bensound.com

With his passion for technology, and fond memories of a childhood growing up in rural Denmark, Michael Andersen seemed destined for a career in Digital Sustainability. Since building his first website at the age of 12(!), Michael has been fascinated with problem-solving and using technology for a better world. This led Michael to found 'Sustainable WWW' - a non-profit focused on spreading knowledge about sustainable web design and development, as well as authoring the book 'Sustainable Web Design In 20 Lessons', published in March 2023. All alongside his day-job as a senior Frontend developer!We were delighted to welcome Michael for the second episode of Season Four, to talk us through:🧐 Michael's top-tips for optimising the Sustainability credentials of your website.🇸🇪 Why Sweden is leading the way in 'Green Hosting'.❤️ His main sources of inspiration in the Digital Sustainability space.🏁 The importance of just getting started, rather than waiting for certainty.... and much more! ✨Michael is a fantastic example of living a life combining talent with purpose. We hope you can take lessons and inspiration from his 'Tech for Nature' approach 🙌About Michael Andersen:Michael is the founder of Sustainable WWW and author of the book 'Sustainable Web Design In 20 Lessons'. He also works full time as a senior Frontend developer in a small company based in Gothenburg; creating custom internet solutions based on their customers requirements. Further Resources from the episode:Michael on LinkedIn: https://www.linkedin.com/in/michael-orregaard-andersen/Sustainable WWW: https://sustainablewww.orgMusic credit: bensound.com

What kind of materials come to mind when you think of climate-conscious clothing? 🤔We'll bet Seaweed wasn't the first on your list, but as our friend Dirk Eschenbacher explains, Seaweed kelp is the ultimate "Climate Tech Material" and the perfect antidote to today's culture of 'Fast Fashion' and clothing waste. Dirk is a fascinating character, with a long journey into Sustainability and multiple ventures spanning across Advertising at Ogilvy, running the number one luxury and boutique travel agency for Chinese clients, all the way to his latest venture - creating Seaweed T-shirts with Karma Beach Club! James sat down with Dirk to inaugurate Episode One of our fourth series of The EcoSend Podcast, as we learned all about:👕The wonderful qualities that make seaweed the number one Sustainability choice for clothing. 🇨🇳 How China is leading the way across many aspects of Sustainable manufacturing.💪 How Dirk navigates the various challenges of Sustainable Entrepreneurship.✈️ The differences working in China vs. Europe🗺️ ... and perhaps best of all, some travel inspo from Dirk's adventures 'Overlanding' across South America with his family!This was a fascinating episode to kick-start our new season and open your mind to the possibilities of creative entrepreneurship. Dirk's episode really brought to light the great impact we can have when we put Nature first in our work. About Dirk Eschenbacher:Dirk is a creative director, designer and entrepreneur living in Asia, creating and making things around the world. Dirk started out with a career in advertising, then created a luxury travel startup in China and now is making yarns, fabrics and clothes with seaweed.Further Resources from the episode:Dirk on LinkedIn: https://www.linkedin.com/in/dirkeschenbacher/Dirk's website: iamdirk.comKarma Beach Club website: www.karmabeachclub.comMusic credit: bensound.com

We can't believe we've reached the end of Season Three of The EcoSend Podcast already, but we're delighted you've joined us for this past season, and we're incredibly grateful for all the wonderful guests we've recently invited on the show. As a recap, this past season we welcomed to the podcast:François Burra from Product for NetZero Rebecca Heaps from Tentshare Russ Avery from Avery & BrownTim Frick from MightyBytesRichard Dickson from PlayItGreenTom Hardy from Manifesto StudiosAnje & Robert from DazzleTom & Marketa from Wholegrain DigitalRaoul Böstrum from TyveIn this episode, James recaps the key lessons learned from our latest group of guests, as well as lessons from another six months leading the helm at EcoSend. We also discussed: 🏆 What needs to be done to make purpose-driven work the norm, not the outlier? 🤔The importance of actively taking time to think on your purpose.🏦 How business-for-good leads to competitive advantage?👣 What needs to be done to drive awareness of the carbon footprint of digital emissions?... and much more! ✨Find out more from our final episode of season three, and we look forward to catching you for season four... coming soon! 🌳About James Gill:James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.About ChrisChris is the Customer Success Lead at EcoSend; passionate about helping climate-conscious businesses reduce their carbon footprint, and send best-in-class email campaigns. Further Resources:James on LinkedIn: https://www.linkedin.com/in/jamesjgill/Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/James on Threads: https://www.threads.net/@jamesgillEcoSend: https://ecosend.io/

"Product Managers hold both vertical and horizontal influence to instil positive change within organisations and businesses" 🚀 We're down to our last guest of Season Three of the EcoSend Podcast, and it's a cracker with François Burra - who is leading the way in educating Product Managers to drive positive change. François has over 12 years experience as Product Lead and UX Consultant for startups and agencies, before taking a year out to study the Climate Challenge in earnest, and pivot his career more directly into Sustainability. Since then, François has been helping digital companies and product teams take advantage of the net zero opportunity and cut down their digital emissions.In this episode, we learned about:✈️ How global Digital emissions now count for double the emissions of the airline industry!🤑The importance of moving away from the culture of 'Always Buy Brand New'💪François' mission to train Product Managers to leverage their unique position within companies, and drive positive change👩‍⚖️ How new regulation is needed to help change businesses' attitudes towards the climate🗺️ The different attitudes between Europe and the US towards the Climate challenge... and much more! ✨This was a fascinating episode to round off our guests for the season, with a ton of practical advice you can start implementing immediately.About François Burra:François is a Product Lead and UX consultant, mentor, and speaker with 12 years of experience working with startups and agencies in Canada and the US (based in Montreal). After taking almost a full year off and following climate courses, François pivoted his career to fight the climate crisis and now help digital companies and product teams take advantage of the net zero opportunity and reduce their digital emissions.Further Resources from the episode:François on LinkedIn: https://www.linkedin.com/in/francoisburra/Climate Product Manager playbook: https://climateproductleaders.org/Music credit: bensound.com

"Consumerist society has all of it, but Nature, Nature has no Marketing budget." 🌳We were thrilled to welcome Rebecca Heaps for the penultimate episode of the EcoSend Podcast with our host, James Gill. Rebecca is a fantastic advocate for the Regenerative Business movement, and is pioneering the sharing economy with her platform Tentshare - also known as the 'Airbnb for Tents' 🏕️In this episode, Rebecca taught us a ton about:📚 The Concept of 'Use Intensity', and how this defines whether a purchase is wasteful, sustainable, or regenerative. 🍃The importance of facilitating equal-access to Nature.👐 Creating a business focused on the Triple Bottom Line; Planet, People, Profit.⚖️ How she worked with CampLight to save 85 tons(!) of carbon during the recent festival season.... and much more! ✨This was an incredibly uplifting episode, you really get a sense of Rebecca's energy and her passion for Tentshare's mission 💚So sit back and soak up this heart-warming episode, as Rebecca takes us on a journey through the sharing economy, and how we can move towards a future of Regenerative Businesses.  About Rebecca Heaps:Rebecca Heaps is a passionate advocate for regenerative economies. As the driving force behind Tentshare, a pioneering sharing economy platform, Rebecca encourages affordable camping by facilitating the sharing of camping equipment within local communities across the UK. Additionally, she serves as the Director of Camplight Cooperative, successfully reducing tent waste and increasing efficiency at 13 festivals this year.Further Resources from the episode:Tentshare Website:  https://www.tentshare.co.uk/Tentshare on Instagram: https://www.instagram.com/tent_share/Tentshare on Facebook: https://www.facebook.com/tentshare.co.ukTentshare on X: https://twitter.com/Tentshare1Music credit: bensound.com

"Is the world a better place because my business exists?" That's the question Russ Avery has asked himself ever since he made his first steps entering into the Sustainability sector, without any prior experience of qualification. Since then, Russ has spent years driving sustainable Marketing projects across purpose-driven businesses, from SeaWeb, to Carbon Intelligence, to EVORA Global, and finally to founding Avery & Brown - a B Corp Certified sustainable marketing agency, supporting companies within the built environment sector.  Russ is a living roadmap for building a career or business centred on purpose, with over 15 years experience dedicated to positive change. In this episode, Russ talked about:👣 How he made his first steps in the Sustainability sector📤 Running Marketing campaigns for purpose-driven businesses🌱 The need to move from Sustainable, to Regenerative business⚠️ The challenges of embedding better business-practise in the built environment... and much more! ✨If you're wondering how to break into the Sustainability sector for the first time, or if you're considering taking a leap and starting your own Regenerative business, you'll love this episode 😍 About Russ Avery:Russ is the co-founder and CEO of Avery & Brown – a B Corp Certified sustainable marketing agency which specialises in supporting companies within the built environment sector. Although Avery & Brown is only 3 years old, Russ has been working in sustainability for almost 15 years. He lives in Surrey with his wife and three kids.Further Resources from the episode:Russ on LinkedIn: https://www.linkedin.com/in/russavery/Avery & Brown's website: https://www.averyandbrown.com/Russ's personal site: https://russavery.com/Avery & Brown's Regenerative Business Mindmap: https://www.averyandbrown.com/regenerative-business-mind-mapAvery & Brown's Impact Reporting Checklist: https://www.averyandbrown.com/impact-reporting-checklistMusic credit: bensound.com

Some days it can be hard to keep up motivation. That's why we're so grateful to welcome guests like Loïc onto the Podcast, who blend such a powerful mix of enthusiasm and pragmatism. Each episode always leavse us fired-up, and ready to take on our challenges once again. Loïc was no exception - he really brought the heat! Loïc Vandermeeren is a Chemist-turned-Entrepreneur, who has made it his mission to eliminate the environmental burden of single-use delivery boxes.This episode was part lesson from the trenches of running a Business For Good, part no-frills motivation for turning ideas into outcomes. Our topics for this episode include:- How Loïc integrates his scientific background into the startup world.- How a trip to Recycling Depot and a mountain of delivery boxes launched a business idea- The importance of education in informing customer buying-decisions and creating positive change for the future- Why you should be speaking to your customers more than you think- How vital it is to combine Sustainability with business-sense.... and much more!  Looking for some inspiration along your journey to be a better business? Then sit back and enjoy this episode for Loïc, and his contagious enthusiasm driving him forward as an Entrepreneur, looking to make the world a better place.About Loïc Vandermeeren:Loïc is originally from Belgium but moved 5 years ago to Switzerland for work. A Chemist by background, Loïc worked 16 years in the Pharma industry before founding KWiiD. Further Resources from the episode:Loïc on LinkedIn: https://www.linkedin.com/in/loic-jean-vandermeeren/KWiiD website: https://www.kwiid.com/Music credit: bensound.com

We are delighted to offer you another episode with a real veteran of Digital Sustainability - Tim Frick from Mightybytes!Tim has been campaigning for Sustainability and Accessibility in web design since way back in 1998, and holds the honour of being the 435th official BCorp in the world! If you want to learn about how the BCorp certification can change your business for good, both for planet and for commercial success, then there are few people better than Tim to listen to!Tim gave us 35 minutes of pure gold; this is an episode crammed full of insights and lessons Tim has acquired over his many years fighting for a more Sustainable and Accessible digital environment. Our topics for this episode include:- Toiling through the early days of the Internet in the 90s, the dot-com bubble of the 2000s, the Financial Collapse of 2008, and Covid.- How BCorp certification has made Mightybytes a more resilient and commercially successful business- Tim's project to create standardised guidelines for Accessible and Sustainable web development via the W3C community- How Mightybytes jumped 68 BCorp points in one-go!- The problems with using third party plugins for your website... and much more! Looking for some inspiration along your journey to be a better business? Then sit back and enjoy this episode from one of Digital Sustainability's earliest trailblazers!About Tim Frick:Tim Frick is the founder and President of Mightybytes, a digital agency and Certified B Corp located in Chicago. He is also a speaker, community organizer, and the author of four books, including, Designing for Sustainability: A Guide to Building Greener Digital Products and Services, from O’Reilly Media.Further Resources from the episode:Tim on LinkedIn: https://www.linkedin.com/in/timfrick/Mightybytes: https://www.mightybytes.comTim on X: @timfrickEcoGrader: https://ecograder.com/Music credit: bensound.com

It's not often you meet someone qualified to talk to you about Sustainability, Philosophy, and Evolutionary Psychology - but Richard Dickson is one of those few!We were delighted to welcome Richard to the hot-seat for Episode 5 of the EcoSend Podcast, and what a jam-packed episode this proved to be!Get ready for a deep-dive through everything which has led Richard to where he is today as Co-Founder of Play It Green; taking a journey through his thesis in Philosophy, managing a non-profit in Tanzania, and even a few Lancashire words of wisdom!Our topics for this episode include:- How studying Philosophy sparked Richard's interest in the history of Capitalism, and a desire to improve the system- Scaling up a tree-planting Non-Profit in Tanzania to 250k trees per month!- Play It Green's 3 Step Solution for addressing Climate Change- Why we need to shift our dopamine triggers as part of our move away from Consumerism, and towards Conscious Capitalism- How Play It Green intend to become the largest community of changemaker businesses... and much more! Want to be better understand how humanity ended up in our current quagmires in politics, education, and business? Want to understand what we need to do to emerge into a better future?Then this is an episode you will love! Tune in, sit back, and let Richard take you on a journey through creating Conscious Capitalism. About Richard Dickson:Richard is the Co-Founder of the award winning sustainability company, Play It Green. With a background in Psychology and Philosophy he is a proponent of conscious capitalism and Better Business. He is also a lifelong Manchester City fan and fitness enthusiast.Further Resources from the episode:Richard on LinkedIn: https://www.linkedin.com/in/richardiandickson/Play It Green: https://playitgreen.com/Play It Green on X: https://twitter.com/PlayItGreen2Music credit: bensound.com

It's Episode 4 of our third season here at The EcoSend Podcast, and we've got an episode to share with you which is guaranteed to warm your soul!The team at EcoSend have known Tom Hardy, founder at Manifesto Studios, for many years now, and we were delighted to welcome him onto the hot-seat. Tom gave us a fantastic episode and opportunity to share in his philosophy and experience in integrating purpose into your life. Our topics for this episode include:- How Tom was driven to starting his own company, after experiencing Greenwashing practises in the Corporate world.- The importance of authentic communications for brands who are endeavouring to be more purpose-driven.- How change at the world's largest companies often needs to come from changemakers and evangelists within, rather than outside of those organisations. - How to balance short and long-term motivations when taking on clients, during your early days running a purpose-driven company.- The importance of defining your own values in order to avoid following the value systems of others. - How success in one's career doesn't always correlate with a sense of contentment in life.- ... and much more!Feeling a bit lost in how to align your career with your values? Struggling to make meaningful change within an organisation? Curious about starting your own purpose-driven brand?If the answer to either of these questions is yes, you'll love this session of the podcast! Please sit back and enjoy, as Tom takes you on a journey of how to write your own story in life and career. About Tom Hardy:Tom is the Founder of Manifesto Studios, the Branding and Communications experts with a growth mindset. He works as an Executive Creative Director, collaborating with visionary leadership teams, and on projects making a positive impact to people's lives. For over twenty years he's created award winning work with ambitious global brands, designing innovative solutions which power change.Further Resources from the episode:Tom on LinkedIn: https://www.linkedin.com/in/tomhardycreative/Manifesto Studios: https://www.manifesto-studios.com/Edelman Trust Barometer 2023: https://www.edelman.com/trust/2023/trust-barometer

Episode 3 of Season 3 is upon us! We're racing through the Series so far, and this week we welcome another two superstars in the Sustainability space; Anje and Robert from Dazzle!Anje & Robert are on a mission to embed Sustainability into the core of every organisations' decision-making processes, and to fill a major gap in the market for businesses who lack the resource for full-time Sustainability hires. Some of the topics discussed in Episode 3 include:- How Dazzle was born out of the difficulty in finding accredited Sustainability professionals. - The importance of expert advice when navigating the Sustainability space. - Making expert knowledge accessible to smaller businesses. - Creating a community for Sustainability Freelancers, and current trends in the Freelance movement. - How to use Marketing for good, rather than for manipulation. - and much more..!Are you working for or running a business and looking to improve your sustainability credentials or get better insights into your digital footprint?Are you a Freelancer in the sustainability space looking to join a community and find organisations to work with? If the answer to either of these questions is yes, you’ll get a ton of value from this episode! Please enjoy, like, comment, and share! About Anje de Jager:Anje de Jager, co-founder of Dazzle, is dedicated to making a positive impact in the world by transforming businesses into fully sustainable operations. With a background in marketing and a passion for sustainability, she is on a mission to drive change and foster a thriving community of freelancers committed to sustainability.About Robert Smith: Robert Smith, Co-Founder of Dazzle, has a background in more commercially related roles in the field of sustainability. Robert is with Dazzle on a mission to make sustainability support financially more accessible for organizations globally.Further Resources from the episode:Anje on LinkedIn: www.linkedin.com/in/anjedejagerRobert on LinkedIn: https://www.linkedin.com/in/robertfjsmith/Dazzle Platform Website: www.dazzle-platform.comDazzle Platform LinkedIn: www.linkedin.com/company/dazzle-platform/