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The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
25 Episodes
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Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right. PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White...
Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...We talk about what online marketing looks like after 3rd party cookies are gone. About Rich StoneRich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget. Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partnerships w...
Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.ABOUT SHEILA BUTLERSheila is an accomplished Chief Marketing Officer (CMO) with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & transformation across B2C & B2B at Disney, JPMorgan Chase, Choice Hot...
AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines. Cody explains how to leverage AI to dominate SEO in all these search engines.ABOUT CODY SCHNEIDER Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Business Economics and Economics, Cody has proven his skills in strategic planning, leader...
Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.About Chris KnudsenChris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s innovation...
You need someone in your company running contribution margins across all products and services. Here's how to get it right. SHOW LINKSHow to Run a Great Finance and Accounting Department with CFO Sean Lambhttps://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346 PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your ma...
Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages. Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing pages to the power of persuasion as a result of having a dialed in customer ...
Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.It's a mini class so you can learn SEO in an episode. About Kyle RoofKyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle’s S...
Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.About Jeff GreefieldJeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and ...
Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand.The crazy thing about this is that as fast as social media moves and the "I want it now" mentality, Slo tells their customers their o...
In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of their fishing lures in their product line.You'll leave this episode with everything you need to know about Contribution Margin. PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by yo...
Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service.EPISODE LINKS:Influencer Marketing Effectiveness Study in Journal of Marketinghttps://journals.sagepub.com/doi/abs/10.1177/00222429221102889Effectiveness of Influencer Marketing vs Social Media Sponsored Advertisinghttps://www.research...
Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market. Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing. PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon...
Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales. He covers using caffeine to increase your sales online as well as in retail and provides you some real world examples of businesses that are doing it.This episode will give you a marketing edge! EPISODE LINKS:Caffeine’s Effects on Consumer Spending Studyhttps://journals.sagepub.com/doi/10.1177/00222429221109247 PLEASE follow and tell a friend abo...
Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you have to be able to increase your revenue per send.Email Spreadsheet Model mentioned in this episode:Email Brandon at B at Brandon C White dot com with "Marketing Ep 11 Spreadsheet" in the subject line to get free access to the spreadsheet he references and uses in this episode. PLEASE follow and...
Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are.This episode will give you an edge in your email marketing.Please hit "FOLLOW" so you don't miss any episodes.EPISODE INFORMATIONConvertKit - best email marketing service. Get your free trial:--> https://convertkit.com?lmref=KgZAlw PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA...
Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works.See MARKETING episode #8 for an explanation of the customer acquisition cost formula. PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKET...
Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business.Note that marketers refer to Customer Acquisition Cost as CACPlease be sure to hit "Follow" so you don't miss any marketing episodes!CONNECT WITH USClaim your spot on Brandon's Weekly Newsletter to Get Your Marketing Edge!Over 17,200 listeners and countinghttps://edge.ck.page/bea5b3fda6 PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT ...
Brandon Explains how to calculate your Net Promoter Score now that you've collected feedback from your customers.This is Part 4 of a four part mini-series on Net Promoter Score. Check the last three episodes on Net Promoter Scores.MARKETING Ep. 4: Net Promoter Part 1 - Net Promoter Score DefinitionMARKETING Ep. 5: Net Promoter Part 2 - Net Promoter Score Meaning and Industry AveragesMARKETING Ep. 6: Net Promoter Part 3 - How to Get Your Net Promoter Score From Your Customers - ...
Brandon explains the one question you need to ask your customers that determines your Net Promoter Score and how to get it from your customers.This is Part 3 of a four part mini-series on Net Promoter Score. Check the last two MARKETING episodes on Net Promoter Scores.MARKETING Ep. 4:Net Promoter Part 1 - Net Promoter Score DefinitionMARKETING Ep. 5:Net Promoter Part 2 - Net Promoter Score Meaning and Industry Averages PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT ...
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