An Agency Story

Company: Meerkat Media GroupOwners: Kristin ChambersYear Started: 2017Employees: 1-10 (Emerging)Welcome to An Agency Story podcast, I'm your host Russel.In today's episode, we're joined by Kristin Chambers, the founder of Meerkat Media Group, a digital marketing agency based in St. Augustine, Florida.Titled "Thankfulness," this segment explores Kristin’s accidental yet triumphant journey into the realm of agency ownership, blending vibrant storytelling with strategic marketing insights. Kristin shares some of her memories, both exciting and courageous.Including a surprise Shark Tank appearance and humorous misadventures during a video shoot in the desert.Through these stories, she reveals how embracing unexpected opportunities and maintaining gratitude have shaped her business philosophy and personal resilience.Enjoy the story.Show Notes InsightsEmbrace Niche Specialization:Kristin's journey with Meerkat Media Group emphasizes the importance of finding and specializing in a niche. This focus has allowed her agency to excel in areas like travel, food and beverage, and nonprofits, which in turn attracts clients who are looking for specific expertise. Honing in on particular industries or service types can differentiate their business from competitors and build a stronger reputation in those fields.Flexibility, Adaptability and Self-Care: Throughout the episode, Kristin discusses how flexibility and adaptability have been crucial for her agency's survival and growth, especially during challenging times like the onset of COVID-19. She highlights the importance of being able to pivot services and adapt business models quickly. In addition, the importance of practicing self-care, gratitude, and giving yourself grace through difficult times.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: Glo Creative Co.Owners: Kelly GhomYear Started: 2022Employees: 1 – 10Welcome to "An Agency Story" podcast, I'm your host Russel.In today's episode, we're joined by Kelly Ghom, the dynamic co-founder of Glo Creative Co., a creative agency based in Charleston, South Carolina.This segment explores Kelly's unexpected shift from an English major to a marketing maven. Kelly shares laugh-out-loud misadventures, including a memorable story about getting catfished on an internship hire, proof of the old adage hire slow, fire fast.Discover how Glo Creative Co.'s commitment to meaningful relationships and authentic storytelling has sculpted its unique identity and success in the Charleston creative landscape.Enjoy the story.Show Notes InsightsEmphasize Personal Relationships in Sales and Client Management:  This episode emphasizes the importance of building meaningful relationships with clients beyond mere business transactions. Kelly discusses how personal connections and genuinely caring about clients' lives and successes can set an agency apart in a competitive market. This approach not only helps in retaining clients but also makes the business development process more rewarding and effective.Niche Down to Align with Passion and Expertise: Throughout the episode, Kelly recounts Glo Creative Co.'s journey from offering a broad range of digital marketing services to focusing specifically on branding, social content, and creative storytelling. This strategic pivot was driven by a desire to do work that the team is passionate about and excels in, rather than trying to cover all aspects of digital marketing. This focus allowed the agency to differentiate itself and attract clients who value their specific expertise, thus enhancing job satisfaction and business success.Quick Decision-Making and Adaptation to Changes:  Kelly describes several instances where quick, decisive action was necessary, whether in response to market changes, client fit, or internal strategy alignment. For example, the decision to stop working with a high-paying client who was not a good fit underscores the importance of aligning client work with agency values and culture. Such decisions, while tough, often lead to better alignment and more focused growth, demonstrating the importance of agility in agency management.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: PCF International Integrated Marketing & TechnologyOwners: Ginger PetersonYear Started: 1996Employees: 11-25 (Intermediate)Welcome to "An Agency Story" podcast, I'm your host Russel.In today's episode, we're joined by Ginger Peterson, leader of PCF International, based in Sarasota, Florida.Titled "Adaptation," this installment unfolds Ginger's compelling narrative, showcasing PCF International's journey through the digital age and its unique stance in the marketing world. Ginger shares pivotal moments of transformation, including a shift from traditional advertising to digital dominance, and light-hearted tales like the fax machine's farewell, illustrating the agency's agile and innovative approach to business challenges.Discover how PCF International's dedication to evolution, combined with Ginger's visionary leadership, has navigated the agency through the ever-changing landscapes of marketing and technology.Tune in for an episode that promises to entertain and enlighten, sparking curiosity about the art of adaptation in the fast-paced world of integrated marketing.Enjoy the story.Show Notes InsightsEmbrace Change and Innovate Constantly: Ginger’s story highlights the necessity of adapting to technological advancements and market shifts. Her agency's transition from traditional advertising mediums to a digital-first approach underscores the importance of staying ahead of the curve and embracing new platforms and tools to remain competitive and relevant. AI is our modern day technology transition. Communication and Client Relationships: Ginger emphasizes the critical role of clear, honest communication with clients and the importance of maintaining strong relationships. By keeping clients informed about both successes and challenges, and ensuring alignment on expectations and budgets, builds trust and fosters long-term partnerships.Financial Management: The discussion about overcoming partnership challenges, along with the focus on meeting deadlines, budgeting accurately, and ensuring timely billing, underscores the importance of strong operational and financial management within an agency. Agencies aren’t banks; having specific payment parameters and consistent follow through are key.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: AgencyAgileOwner: Jack SkeelsYear Started: 2012Employees: 11-25 (Intermediate)Additional links and resources:Get more insights from Jack on MediumPurchase a discounted copy of “Unmanaged: :Master the Magic of Creating Empowered and Happy Organizations”Get additional insights and resources from the book websiteWelcome to An Agency Story podcast, I’m your host Russel.Dive into a captivating special episode of "An Agency Story," featuring the recently released book “Unmanaged: Master the Magic of Creating Empowered and Happy Organizations” by Jack Skeels, the trailblazer behind Agency Agile, based out of Los Angeles, California.Discover how Agency Agile's unique approach to dismantling traditional management structures has revolutionized the way agencies operate, leading to happier teams and improved margins.Jack shares the journey from his early skepticism of management roles to pioneering a new paradigm in organizational agility. Laugh along with a humorous anecdote about Jack's realization that, despite his initial disdain for management, he was destined to redefine it.This episode is a must-listen for anyone eager to scale their business without drastically increasing their “management tax.”Tune in to uncover the magic behind creating empowered and happy organizations – it might just change the way you think about leadership and success.Be sure to go to performancefaction.com/podcast and click on the post for this episode to purchase a discounted copy of the book.Enjoy the story.Show InsightsRedefining Management for Creativity and Efficiency: Jack Skeels emphasizes the importance of moving beyond traditional management methods to foster a more agile and responsive organizational culture. His approach, which focuses on empowering teams rather than micromanaging them, can lead to improved operational efficiency, increased happiness among team members, and better profit margins. Agency owners can benefit from adopting a mindset that values autonomy and creativity, allowing their teams to innovate and execute projects with greater freedom and responsibility.The Power of Unmanagement: Skeels introduces the concept of "unmanagement," advocating for a leadership style that minimizes bureaucratic oversight in favor of empowering employees to take charge of their work. This approach challenges the conventional wisdom that more management equals better outcomes, suggesting instead that strategic "unmanagement" can enhance productivity and job satisfaction. Agency owners can apply these principles by critically evaluating their management practices and looking for opportunities to reduce unnecessary oversight, thereby fostering a culture of trust and self-direction.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: MKC AgencyOwners: Megan KillionYear Started: 2017Employees: 11-25 (Intermediate)Welcome to An Agency Story podcast, I'm your host Russel.On this episode, we have Megan Killion, the visionary behind MKC Agency based out of Winter Park, Florida.Megan's journey is a compelling blend of resilience and innovation, marking her agency's unique stance on integrating sales representation with comprehensive services. A pivotal moment came with a humorous yet transformative "rage quit," setting the stage for MKC's inception.Megan's narrative is rich with insights into navigating life's unexpected turns, embodying the essence of seizing opportunity wherever it lies.Her approach to business and life reflects a philosophy that anyone can pivot towards success, regardless of their starting point. Megan's story, sprinkled with anecdotes and wisdom, underscores the significance of adaptability and the relentless pursuit of one's passion.This episode is a testament to the power of opportunity - crafted, not stumbled upon.Enjoy the story.Show Notes InsightsLeveraging Diverse Backgrounds: Megan's background in tech sales provided her with valuable insights and skills that she applied to starting and growing her agency. A successful owner is adept at drawing upon their diverse experiences that enhance their respective skill set, and valuing the same philosophy in the team.Specializing in Niche Services: Megan's agency found success by specializing in outsourced sales rep services, carving out a unique position in the market. This highlights the importance to consider niche areas where they can excel and offer specialized expertise to attract clients and stand out from competitors.Aligning Mission with Strategy: Megan's emphasis on aligning her agency's mission and values with its business strategy underscores the importance of having a clear sense of purpose and direction. There is massive success to be gained that comes from defining your mission and ensuring that it guides decisions, client relationships, and overall business approach for long-term success. Consistency is key.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: Cobble HillOwners: Austin DandridgeYear Started: 2012Employees: 26-50 (Medium)Welcome to "An Agency Story" podcast, I'm your host, Russel.On this episode we're joined by Austin Dandridge, the visionary behind Cobble Hill, a digital marketing agency based out of Charleston, South Carolina.Austin's journey is one of creativity and resilience, blending personal anecdotes with professional milestones that highlight Cobble Hill's unique approach to business.From tales of a 40th birthday getaway to significant turning points that shaped the agency, Austin's narrative is a testament to the power of innovative thinking in the digital world. His story not only captivates but also offers valuable insights into the many nuances of agency partnership.Hear how Austin sheds light on the essence of Cobble Hill's success and the importance of community and connection in building a business. We even have a celebrity site reveal at the end.Enjoy the story.Show Notes InsightsNiche Specialization: Austin shared how narrowing Cobble Hill's focus to digital advertising and email marketing for specific sectors like e-commerce and luxury hospitality significantly benefited their agency. Specializing allows for deeper expertise, builds trust with clients, and can lead to longer-lasting relationships. This insight highlights the importance of agencies finding their niche to offer more targeted and effective services, rather than spreading themselves too thin across many areas.Partnerships and Collaboration: The journey of Cobble Hill underscores the value of strategic partnerships and the dynamics of working closely with co-founders or partners. Austin's experiences, from starting the agency with a colleague to later partnering with his wife and another associate for digital marketing, illustrate the complexities and rewards of collaboration. For other agency owners, this story emphasizes the need for clear communication, shared goals, and an understanding that only in rare of circumstances will someone be as invested in the business as the founder. Yet, having or finding the right partners can significantly amplify an agency's capabilities and reach.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: SpotOn Digital MediaOwners: Robyn SpotoYear Started: 2015Employees: 11-25 (Intermediate)Welcome to An Agency Story podcast, I’m your host Russel.On this episode, we are joined by Robyn Spoto, the founder of SpotOn Digital Media, a digital marketing agency based in Tampa, Florida.Robyn believes that finding entrepreneurs with the drive and determination to succeed in a collaborative environment is the key to SpotOn Digital Media's success.No rookie to entrepreneurship when she started her agency, Robyn had previously founded and eventually sold her own app business called Mama Bear. Analytical by nature, she also highlights the significance of data-driven decision-making and the need to be aware of growth opportunities at different stages of business development.Enjoy the story.Show Notes InsightsEmbrace a servant leadership mindset for everyone: Robyn’s story is an example of being a servant leader, working for your team rather than them working for you. Whether you pay them as a W-2 employee or 1099 contractor, your team is your team. This approach fosters a positive and collaborative culture where the team is inspired and empowered to take ownership of their work.Make growth intentional: Robyn emphasizes the importance of being observant and aware of growth opportunities at different milestones of the business. Regularly reassessing values, mission statements, client types, and team members can help identify areas for improvement and facilitate growth.Balance between productization and personalized service: For agencies aiming to scale and achieve economies of scale, there is a delicate balance between productizing services and maintaining the value of personalized service. It's crucial to find ways to streamline processes and increase efficiency while still delivering exceptional service to clients.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: Bolt from the Blue CopywritingOwners: Rachel AllenYear Started: 2009Employees: 1-10 (Emerging)Welcome to An Agency Story podcast, I’m your host Russel.On this episode, we have Rachel Allen, owner of Bolt from the Blue Copywriting, a full-service copywriting agency with roots based out of Chattanooga, Tennessee.Words shape worlds, according to Rachel.From the limitless boundaries of full-service copywriting to tales of international escapades, Rachel embodies the versatility and adaptability at the heart of wordcraft mastery. Whether it's the pursuit of beauty in business or the philosophical musings on the power of language, prepare to be educated, entertained, and emboldened.Enjoy the story.Show Notes InsightsThe Power of Narrative: It’s important to understand the why.  Asking clients why they care about their work delves into the stories behind their businesses, providing a unique angle for marketing that connects more deeply with audiences. Understanding and articulating a client's passion can be a powerful differentiator.Strategic Positioning and Services: Like many agencies, Rachel has evolved to offer strategic services like fractional CMO work and outsourced marketing departments. Marketing agencies can no longer be just doers, it’s critical to bring effective strategy into the fold one way or another or suffer at your own risk.Adapting to Technological Changes: Rachel discusses the role of AI in copywriting and content creation, emphasizing that while AI can produce content, it lacks the creative spark and nuanced understanding that human copywriters bring to the table. This insight is a reminder that while we can always better leverage technology where it's beneficial but not lose site of the value of cultivating human creativity and expertise.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: Mighty FineOwners: Frank RodriguezYear Started: 2010Employees: 1-10 (Emerging)Welcome to An Agency Story podcast, I’m your host Russel.On this episode, we have Frank Rodriguez, the Founder of Mighty Fine, creating meaningful brand experiences for today and tomorrow’s digital marketplace based out of Tampa, Florida.Frank’s story is certainly one of trials and triumphs. Faking his way to a job at the age of 13 and a high school drop-out, Frank eventually found his calling in the world of design and hasn’t looked back since.Frank emphasizes the importance of a quality brand presence achieved by relentless attention to detail and care. All the while making a concerted effort to ensure he maintains freedom and flexibility to focus on his many passions and talents from mountain biking to telling the story of his historic city. Enjoy the story.Show Notes InsightsAdapting to Changing Consumer Behavior: Consumers are constantly reinventing the marketing landscape emphasizing the need for agencies to stay updated and adapt to evolving consumer behavior. Recognizing shifts in content consumption, such as the move towards visual content, allows agencies to tailor their strategies to meet the preferences of their target audience.Patience and Refinement: Frank shares his experience and the importance of the time it takes for ideas to develop and refine. Encouraging patience and investing time in crafting their strategy and business approach, rather than rushing into implementation.Being Mindful of Red Flags: Especially if you value your time, its critical to learn to recognize red flags with potential clients and not be afraid to walk away from problematic partnerships. Prioritizing quality relationships and avoiding troublesome clients can contribute to a more successful and fulfilling business.Balancing Work and Personal Life: Frank highlights the importance of achieving flexibility and freedom as a business owner. Striving for a balance between work and personal life allows is actually critical to running a successful business and maintain the most important factor, your health.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: The Sway EffectOwners: Jennifer RisiYear Started: 2019Employees: 11-25 (Intermediate)Welcome to An Agency Story podcast, I’m your host Russel.On this episode, we are joined by Jennifer Risi, the Founder and President of The Sway Effect, a PR and marketing communications agency based out of New York, New York.Starting out in the big agency world via Ogilvy, Jennifer passionately shares the significance of purpose and values in her agency’s work, highlighting the importance of staying true to one's beliefs and not being afraid to stand by them.A big believer in inclusivity and DEI, Jennifer shares how focusing on how these dynamics produce better work and everyone is better off for it.Enjoy the story.Show InsightsAuthenticity and Inclusivity: This episode discusses the need for authenticity and inclusivity within agency teams. By fostering an inclusive environment where diverse perspectives are valued, agency owners can create stronger teams and deliver more impactful work.Have Purpose and Values: Having a clear sense of purpose and values is crucial in agency work. It is critical for owners to stay true to their beliefs and not compromise on their core values, as it sets the foundation for long-term success and client relationships.Evolving and Challenging the Status Quo: In the fast paced world of agency life, it is critical to constantly evolve and challenge traditional industry norms. By being open to new approaches and questioning established practices, agencies can find their own unique recipe to stay ahead of the curve.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: BKN CreativeOwners: Kevin Tydlaska–Dziedzic and Brandon Tydlaska-DziedzicYear Started: 2015Employees: 11-25 (Intermediate)Welcome to An Agency Story podcast, I’m your host Russel.On this episode, we have Kevin and Brandon Tydlaska-Dziedzic, CEO & Co-Founders of BKN Creative, a full-service boutique and Certified LGBTBE creative and marketing agency based out of Tampa, Florida.Kevin and Brandon share their path together both as a couple and eventually as co-founders of their agency.Big proponents of culture, they share the significance of transparency and communication with their team. They stand on valuing team members and giving them a voice is crucial for retention and productivity. Their focus on trust and transparency doesn’t hurt client relationships either.Enjoy the story.Show Notes InsightsTransparency and open communication are vital in building trust with clients and team members. Being honest about challenges, addressing issues promptly, and maintaining clear lines of communication can help establish strong relationships and ensure smooth project execution.Balancing fun and perks with delivering high-quality work is crucial. While creating an enjoyable work environment is important, agency owners should also prioritize delivering exceptional results for clients. Striking a balance between a positive work culture and professional excellence is key.Investing in company culture can have a tangible economic return. While benefits may vary, even as a boutique agency, owners can attract top talent and by being creative about the benefits that are meaningful Don’t chase the dollar. Carefully selecting clients who align with the agency's values and goals is essential. Not every client will be the right fit, and it's important to recognize when a client relationship is not working and take action accordingly.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: The Weinbach GroupOwners: Dan WeinbachYear Started: 1987Employees: 11-25 (Intermediate)Welcome to An Agency Story podcast, I’m your host Russel.On this episode, we are joined by Daniel Weinbach, the President & CEO of The Weinbach Group, a Miami-based agency focused on integrated marketing within the healthcare industry.Daniel decided early in his career to give up his longtime dream of the cutthroat world of Hollywood and earthquakes to come back to his hometown and work in his parent’s agency.A rare look at a 2nd generation agency story, we talk about the fundamental principle of making more money than you spend and how critical it is to keep an up to date and accurate financial picture of the business.Also listen how a harrowing personal experience allows him to be a better advocate and marketer.Enjoy the story.Show Notes InsightsThe significance of financial management: In this discussion, the importance of closely monitoring financials and maintaining a profit and loss statement is emphasized. You can’t grow your business in the long run if you don’t know your numbers. Leveraging a niche: Daniel shares the value of positioning and focusing on the medical industry has been helpful but does not force him to exclude other exciting projects that come his way. It’s an effective path for agency owners who can establish themselves as experts and attract clients who value their specialized knowledge and experience.Investing in your own services: Agency owners how  apply the same discipline to their own marketing as they do for their clients see a massive benefit. Many agency owners make the mistake of neglecting their own marketing efforts, but by investing in marketing strategies and effectively promoting their own brand, they not only get the direct benefit but also create learning opportunities to their process.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: Method and Metric SEO AgencyOwners: Jesse RingerYear Started: 2017Employees: 1-10 (Emerging)Welcome to An Agency Story podcast, I’m your host Russel.On this episode, we have Jesse Ringer, Founder of Method and Metric and SEO agency based in Vancouver, Canada. When asked about the one piece of advice he would give himself before starting the agency, Jesse said that he would focus on the power of storytelling in sales. From cool little tactics like how he integrated staying up to date on the latest trends into the fabric of his business, Jesse shares how challenges and triumphs in the agency business can often be solved in small and creative, but effective ways.Enjoy the story.Show Notes InsightsA Culture of Learning: Jesse shares how he made the sharing of information and trends an integral part of their culture. There is no doubt we live in a fast paced industry; this is a great way to make learning a core focus within the business.Spend Time in Your Success: Jesse recounts how it’s easy to overlook wins large and small within the business. The owner’s curse is often to quickly just move on. It’s important to take the time to celebrate the hard road of entrepreneurship as you go.The Power of No: Jesse shares how his advice to his younger self would be to focus on what you do best and outsource the rest. It’s easy in this industry to say yes to the money but we’re doing ourselves and our clients a disservice by not focusing on being exceptional at our core and be willing to say no to everything else. No isn’t such a negative word after all.Interview for Character: Both Jesse and Russel discuss the power of finding ways to evaluate the character of candidates. In any profession, its easy to get excited by a resume and skill, but character often trumps all.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: eLuminate MarketingOwners: Lyndsi EdgarYear Started: 2014Employees: 1-10 (Emerging)Welcome to An Agency Story podcast, I’m your host Russel.On this episode, we have Lyndsi Edgar, founder of eLuminate Marketing specializing in online storytelling based out of Fort Lauderdale, Florida.Lyndsi got her start leaving the great blue ocean of the cruise industry into the open waters of entrepreneurship. Her story is a great tale of the discipline that agency ownership requires and how she leveraged that mentality to create a business that doesn’t overrun her life.From time management techniques to setting priorities, Lyndsi also shares how having a coach has helped her optimize her business to one she truly wants to be in. And like any good discussion, we even talk of wine in this episode.Enjoy the story.Show Notes InsightsDelegating to work on the business: One of the key takeaways is the importance of delegating tasks to allow owners to focus on working on the business rather than getting caught up in day-to-day tasks. A captain can’t run their ship from below deck, and neither can an agency owner.Focus on priorities: The conversation emphasizes the significance of identifying what tactics are working and prioritizing them. A good tip mentioned is to list out all the tasks you are currently handling and then circle the ones that are truly working for the business. By focusing on these successful strategies, this can help maximize what’s working vs trying reinvent the wheel.Learning from others: This episode highlights the value of learning from other business owners, both those facing similar challenges and those who have already achieved significant success. Engaging with fellow business owners and seeking their perspectives can provide valuable insights, innovative ideas, and practical knowledge.Growth isn’t always better: The conversation explores how the motivations and goals of owners can often disorient  what success means. Lyndsi reveals that her focus is not solely on monetary growth but rather on continuous learning, personal growth, and creating a fulfilling business. Whether it's growth or not, define your own goals and align accordingly.Benefits of a business coach: The episode discusses the role of a business coach in providing a fresh perspective and guiding agency owners in making important decisions. Lyndsi mentions that working with a business coach has allowed her to think about aspects she wouldn't have considered on her own and has helped her navigate new opportunities.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: ATX The BrandOwners: Daniel GriggsYear Started: 2015Employees: 1-10 (Emerging)Welcome to An Agency Story podcast, I’m your host Russel.On this episode, we have Daniel Griggs, CEO and Founder of ATX The Brand, a digital marketing agency based out of Austin, Texas.Daniel’s story is definitely one of determination and grit. As a former professional athlete, Daniel learned to market himself through trial and error in an extremely competitive environment. His story shows that to succeed in anything you do, it takes more than just skill.Whether in sports or business, Daniel shares how always having a mentor or coach has had a tremendous impact on his journey. Daniel shares his insights about finding direction in business, emphasizing the importance of gathering experiences and constantly reassessing the company's trajectory.I promise you’re going to love this one.Enjoy the story.Show Notes InsightsThe Power of Mentorship: Daniel emphasizes the value of having a mentor in the entrepreneurial journey. Seeking guidance from experienced individuals in the industry can provide valuable insights, accountability, and help navigate challenges.Personal Development is Key: Daniel highlights the importance of constantly searching how best to invest in himself. From mentors to Youtube University, Daniel constantly sharpens his skills within business.Tailoring Marketing Strategies: In both football and business, Daniel has mastered the art of understanding the needs of his target audience, and finding ways to present opportunities in a way that appeals to that audience.The Significance of Direction: Daniel emphasizes the need to gather experiences and continually reassess the direction of the business. Having a clear sense of where the agency is headed enables better decision-making and ensures long-term success.Learning from Other Industry Professionals: Daniel encourages reaching out to professionals in the same industry for knowledge-sharing. It’s often easy as an owner to stay in your “office” but there is tremendous value to collaborating with and learning from others.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: Diaz & CooperOwners: Omi Diaz-CooperYear Started: 2001Employees: 11-25 (Intermediate)Welcome to An Agency Story podcast, I’m your host Russel.On this episode, we have Omi Diaz-Cooper, the CEO and Co-Founder of Diaz & Cooper, a HubSpot gold-certified Solutions Partner, growing from a creative boutique to one of Miami’s most respected digital marketing firms.In addition to both her and her husband making the leap to leave their corporate careers at the same time, another big life event was on the horizon with the birth of their first child. Forced to navigate these major life shifts, Omi shares insights on time management, the importance of being prepared and adaptable, and the need to remember that clients are human beings with unique needs.At the intersection of anthropology and Indiana Jones enthusiast, Omi’s story is a prime example how useful any background can be in the agency world.Enjoy the story.Episode InsightsImportance of Time Management: This episode discusses the significance of managing time effectively, which allows for better client and prospect communication and the ability to address their challenges efficiently.Evolution of Service Offering: Omi shares how their agency's service offering has evolved over time, with a specific focus on utilizing the power of HubSpot. A form of service focused positioning, it has provided both a great tool to deliver effectively and gain new clients.Cross-Pollination of Expertise: Omi's background in anthropology has been instrumental in their agency journey.  It highlights the power of skills and trades outside of traditional agency norms whereas marketers can better understand and connect with their target audience on a deeper level.Balancing Business and Parenthood: Omi shares insights into how becoming a parent coincided with the growth of their agency. The discussion leads to the idea that there is rarely a nice clean balance, rather a prioritization of focus when and where necessary.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: Zelen CommunicationsOwners: Terry ZelenYear Started: 2005Employees: 11 – 25Welcome to An Agency Story Podcast, I'm your host Russel.On this episode, we are joined by Terry Zelen, the President and Owner of Zelen Communications where he and his team help companies optimize their marketing and website to ensure desired outcomes based out of Tampa, Florida.Terry’s 35 years as an agency owner certainly means he’s seen a thing or two.  A self-taught advertiser with a background in Marine Biology, Terry used his innate curiosity and risk taking mindset to get his agency started.If you went to Outback Steakhouse in the 90’s, you may well have come across some of his work and yet his story represents the long told tale of how your largest client can go away at anytime.Terry still has a passion and zest for the work he does, you’ll even love his story at the end where talks about taking a chance on good talent and he may have even solved a crime in the process.Enjoy the story. Episode InsightsStick to what you do best: this discussion emphasizes the value of truly of being an expert at the services your agency provides. This understanding allows you to confidently answer client questions and guide them towards effective solutions, ultimately building trust and credibility.The power of transparency and accessibility: Terry highlights the significance of being transparent with clients and allowing them to communicate directly with team members. This level of accessibility builds strong relationships and fosters open communication, leading to better outcomes and client satisfaction.The impact of quality writing: This insight highlights the need for agencies to invest in quality content that effectively communicates their unique value proposition and differentiates them from competitors.Leveraging online platforms strategically: Terry mentions the benefits of being active on platforms like LinkedIn and utilizing channels that align with the agency's goals. This is the ever present reminder to carefully select and engage with online platforms that you can keep up with on a consistent basis and help you foster meaningful connection. What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: Lform DesignOwners: Ian LoewYear Started: 2005Employees: 11-25 (Intermediate)Welcome to Episode #64 of An Agency Story podcast, I’m your host Russel.On this episode, we have Ian Loew, owner of Lform Design – a design and development firm specializing in building robust web applications and integrations based out of Montclair, New Jersey.Ian has founded his career on the belief that effective communication, along with data-driven conclusions, can sway even the most skeptical CEOs and presidents of multimillion-dollar companies.You’ll also love how Ian went rogue in his local BNI chapter to get his business off the ground. Ian’s story highlights the many benefits of taking advantage of a particular vertical, utilizing sales coaching, and the constant, but subtle art of self improvement.Enjoy the story.Episode InsightsThe benefits of underpricing work for gaining experience: Ian shares his experience of underpricing projects early in his career to gain valuable experience and build a strong portfolio. While underpricing is a slippery slope down a tough road, if done strategically, there are long-term benefits of taking on lower-paying projects to gain experience and establish your reputation in the industry. Ian’s story is a great example of going from low price work $3K to $50K for their services. The importance of data-driven decision-making: Ian emphasizes the significance of analyzing data to make smarter decisions for clients. Ian shares how his focus in a particular industry allows leveraging data and patterns to inform their strategies and provide better results for their clients.Effective communication with clients: Ian is big on communication. The need for the team to communicate with clients in a caring and understanding manner helps make better decisions for everyone involved…and builds empathy.The role of self-reflection: Ian reflects on the impact of self-reflection and analyzing his speech patterns on improving his communication skills. Sometimes how you say it is more important than what you say. What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: Loomis AgencyOwners: Mike SullivanYear Started: 1984Employees: 51-100 (Large)Welcome to episode #63 of An Agency Story podcast, hosted by Russel Dubree.On this episode, we have Mike Sullivan, President & CEO of Loomis Agency – an award-winning full-service advertising agency focusing on challenger brands based out of Dallas, TX.The value of complementary skills: See how "Staying in Your Lane" and the significance of partnering with individuals who possess complementary skills vs trying to be everything to everybody.The benefits of a small agency environment: Having been at agencies large and small, Mike expresses his love for the energy and personal connections fostered in a small agency environment. This insight can inspire agency owners to appreciate the advantages of smaller enterprises, including the ability to know everyone, understand their stories, and create a more intimate working atmosphere.The experience of transitioning to digital: Mike shares his experiences with the transition from traditional to digital advertising.  Similar to the current onset of AI, gain some perspective from someone who has been there before and lessons learned during this process to navigate evolving technology within the marketing space.The importance of caring for the business and its people: Throughout the conversation, Mike emphasizes the significance of caring about the business and its people. This insight serves as a reminder for to prioritize the well-being of your team and especially when the going gets tough, double down on your team.Learning from setbacks and challenges: Mike discusses the impact of losing a major client and how they managed to recover.  A familiar lesson in that the large client that you think will be around forever...won't be.To send a chicken, or not to... : Be sure to listen all the way to the end to hear Mike's hilarious story about sending a live chicken to get the attention of a prospect.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share.Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?Schedule a 15 minute introductory conversation here to learn more.

Company: Ebove & BeyondOwners: Jennifer Myers-WardYear Started: 2003Employees: 1-10 (Emerging)Welcome to episode #62 of An Agency Story Podcast, hosted by Russel Dubree.On this episode, we are joined by Jennifer Myers-Ward, the Founder and CEO of Ebove & Beyond, a boutique agency that focuses on retail space based out of Satellite Beach, Florida.Jennifer's story is all about building strong personal connections.  Here are some of the insights you'll find in this episode:1. Building genuine relationships: Jennifer emphasizes the importance of building genuine relationships with clients. She believes in getting to know the client's business as well, if not better than they do. This approach helps create a strong bond and trust, leading to long-term partnerships.2. Personalization is key: Jennifer highlights the significance of personalization in relationships, whether it's in business or personal life. Taking the time to understand individuals and their needs is the key to building successful relationships.3. The power of referrals: Jennifer mentions that every employee she has hired came through a referral from someone she knows or keeps in touch with. This highlights the value of networking and MAINTAINING connections.4. Balancing heavy lifting and relationships: While agency owners have many responsibilities, Jennifer advises against getting too caught up in the heavy lifting tasks. It's crucial to make time for developing and nurturing relationships with clients and industry professionals. Especially for agencies that rely on referrals. 5. Leveraging social media: Jennifer mentions the importance of utilizing social media platforms, such as LinkedIn, to connect with potential clients and industry contacts. She encourages agency owners not to be shy to explore their networks and reach out to people who may be valuable connections.6. Continuous learning and adaptability: Jennifer mentions that she had to learn on the fly and adapt to the business side of things, such as return on ad spend and profit margins. This highlights the importance of being open to learning, staying updated with industry trends, and being adaptable in order to succeed in the dynamic world of agency ownership.What did you find insightful or inspiring about this episode?   Send an email at russel@performancefaction.com to share. Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode? Schedule a 15 minute introductory conversation here to learn more.