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Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-how, simple step-by-step strategies, and even some thought-provoking marketing concepts that you can apply to your own business. Prepare to be inspired and take action to grow your pet business! Hosted by Nancy Hassel, the founder and President of American Pet Professionals® who has over 20 years in the industry and even more in media! Nancy has been speaking and educating pet professionals at industry events since 2008.
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Send us a text Should you own a parrot? Diane Hyde of LI Parrot Society gives us an inside look on what it's like to care for these amazing, intelligent birds and she helps us explore the world of tips and resources that LI Parrot Society has to offer. About LI Parrot Society: LIPS is "for the birds" ~ We are dedicated to responsible bird ownership through education and example. Our members include breeders, pet shop professionals, and parrot fanatics who share their homes with multipl...
Send us a text Featured Guest: Zel Crampton, CEO and Founder of Diggs and APP Member About Zel Crampton and Diggs: Zel Crampton is the visionary behind Diggs, a brand that revolutionizes dog products by challenging the status quo and redefining what pet parents can expect. As CEO and Founder, Zel has led Diggs to become a game-changing brand known for its innovative, high-quality and beautifully designed pet products that enhance the lives of both pets and their owners. Episode Highlights: Ze...
Send us a text Featured Guests: Laurren Darr, Founder of Left Paw Press, and Zachary Tinkle, Professional NASCAR Driver and Founder of the Zachary Tinkle Foundation About Laurren Darr and Zachary Tinkle: APP Member: Laurren Darr, a prolific author in the pet fashion niche, has published numerous books, including Pug children's books and pet-related coloring books. Joining her in this episode is her son, Zachary Tinkle, a professional NASCAR driver who founded the Zachary Tinkle Foundation. To...
Send us a text Featured Guest: Claudia Cesarotti, Founder of Your Copywriting Solution and APP Member! About Claudia Cesarotti: With 30 years of experience in the pet industry, Claudia Cesarotti has excelled in grooming and running her own business. Now, she returns to share her wealth of knowledge and insights, offering valuable advice and tips for groomers. In addition to her grooming expertise, Claudia provides B2B services through her company, Your Copywriting Solution, aimed at helping o...
Send us a text Featured Guests: Deena Sisitsky and Tazz Latifi of ZipZyme Omega and APP Members! About ZipZyme Omega: ZipZyme Omega introduces a groundbreaking approach to pet nutrition with the world's first and only fresh, unextracted omega-3. This innovative solution surpasses all other omega-3 oils by preserving the natural antioxidative and catalytic enzymes of highly bioavailable phospholipid omega-3. Their proprietary sustainable growth technology ensures that pets receive unparallele...
Send us a text Featured Guest: Gay Jensen, Founder of Kangaroo Dogs and APP Member About Kangaroo Dogs: Founded in 2016 by Gay Jensen, Kangaroo Dogs is dedicated to enhancing the health and happiness of dogs. Gay's entrepreneurial journey began when she was seeking a healthy option for her own dog to help with the ailments of a senior dog. She was taking turmeric herself and thought how can this be easier for pet parents to give to their dogs without having to make a messy turmeric past...
Send us a text How do you bring a comfortable pet travel carrier to market that not only has the feel of a designer handbag but is also environmentally sustainable? In this episode, Ann Greenberg of A Pet with Paws joins us to tell the story of how she brought her stylish pet carriers to market and how she was closely involved in the manufacturing process to ensure quality at every level. Ann also shares valuable advice for new entrepreneurs looking to launch their very own pet pr...
Send us a text Planning a pet-friendly event for your city or local area? In this episode, Dawn Vandaveer of Pet Friendly Fun shares with us her tips on what to plan for when hosting a pet-friendly event- including the unexpected! She also shares tips on how businesses in the hospitality field can become more inviting and welcoming to pets of all shapes and sizes. Connect with and learn more about Dawn and Pet Friendly Fun here: petfriendlyfun.com Subscribe to our Pet Events Newsletter: ...
Send us a text In this episode, Debbie Carole joins us to discuss what she does as an animal communicator, healer, and best-selling author of 'Be Your Pet’s Champion.' Debbie discusses how she helps pet parents foster a deeper and more meaningful connection with their furry beloveds and how problem-solving skills from her background in engineering have carried over to her current pet business. Learn more about Debbie, Animal Communication, and Healing here: https://www.debbiecarole.co...
Send us a text As a professional pet photographer with over seven years of experience, how does Laura help pet parents prepare for the best photoshoot ever? In this episode, Laura Paesano of Laura Pea Photography joins us to talk about how she expanded her photography business into the pet world. Listen in to learn things like what NOT to do before a pet photo shoot and how far ahead you should book a pet photographer. Connect with Laura here: www.laurapeaphotography.com Grab your cal...
Send us a text What are the key ingredients to starting and expanding a successful pet sitting business? In this episode, Robyn Elman of In Home Pet Services joins us to discuss how she was able to expand her pet sitting business into franchises and the things she has implemented over the years to set In Home Pet Services apart from the crowd. Learn more about Robyn, In Home Pet Services, and franchise opportunities here: http://www.inhomepetservices.com http://www.facebook.com/inhomepetse...
Send us a text What is the key to successful digital marketing for pet businesses? Matt Aldrich of Pet Engine Marketing shares how he's helped his pet retail clients reach six-figure months with the digital marketing services that he offers! Matt also shares some solid tips for pet retailers and entrepreneurs alike. Connect with Matt and learn more about Pet Engine Marketing here: https://petenginemarketing.com/ Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet...
Send us a text A beautiful coat starts with healthy skin and a pet that's healthy from the inside out. In this episode, Kristina Robertson of Barkley Square shares her path to opening Barkley Square and how they do things differently in both their grooming and pet care/ sitting services. Find out how Kristina's professional pet services are standing out from the crowd. Learn more about Kristina, Barkley Square Pet Spa, and Barkley Square Pet Care here: http://www.barkleysquare.com/ Grab y...
Send us a text How did Mark Condon go from an idea sparked by his dog, Champ, to launching both a tech and physical product in just 18 months? His new tech product, iPupPee, allows your dog to alert you when he or she needs to, well, pee! Listen to this episode to learn how Mark went from idea to launch and some creative ways to come up with the funding for your own innovative pet start-up! Learn more about Mark and iPupPee here: www.ipuppee.com Here's their presale page: https://pres...
Send us a text As we go through the current recession, what are the options out there available to pet parents who are having a difficult time financially? Listen to this episode as Tanya Kiesha Thompson of Breakthrough Pet Family Services shares her goals of supporting pet parents and addressing their concerns with compassion, so that pets and their families can stay together, thus keeping pets out of resource-strapped shelters. Learn more about Tanya, Breakthrough Pet Services, and h...
Send us a text A story that Nancy has shared on other podcasts, but has not shared here before. Listen in as she tells the story of her journey from TV Producer and coordinator of responsible dog owner courses to starting Long Island Pet Professionals in 2009, which has evolved into American Pet Professionals. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/subscribe-here/ Submit a pet event for ou...
Send us a text Join us as we dive into the world of a pet journalist with Melissa L. Kauffman. She has been an editor/writer for a wide variety of pet magazines and websites from small critters and parrots to cats and dogs. In this episode, Melissa shares with us how she defines good pet journalism. tells us the story of how the pet industry has evolved over the last two decades Learn more about Melissa, Dogster, and Catster here: dogster.com catster.com https://www.linkedin....
Send us a text Have you ever wondered what it truly takes to build a community of raving fans, followers, and customers? The answer might be more simple than you think! In this episode, Nancy shares how you can lay a strong foundation for building a thriving community of fans for your pet business. Reach out to us on Instagram: @AmericanPetPros https://www.instagram.com/americanpetpros/ See our mascot Cody on Instagram: @Codythebluenose https://www.instagram.com/codythebluenose/ Gra...
Send us a text How does becoming pet-friendly or pet inclusive, benefit a city, town, business, or the economy as a whole? In this episode, Karen Bartoszek of Pet Friendly Works shares with us how increasing the pet-friendliness of businesses, rental properties, and public spaces can benefit not only the pet industry but also the entire economy. She also digs into how your town can become more pet friendly. Learn more about Karen and Pet Friendly Works: www.petfriendlyworks.com Grab your c...
Send us a text How do you explore, vet, and take advantage of opportunities that come your way? In this episode, Nancy shares how to develop a good vetting process and how to find the courage to take advantage of the opportunities that land in your path. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/subscribe-here/ Submit a pet event for our Pet Events Newsletter: https://americanpetprofessionals.com/p...
Send us a text How can hiring an online business manager help free up your time so that you can take a vacation, or even just focus on the parts of your business that you love doing? In this episode, Ronalyn Wentz of Pets and Profits discusses what types of tasks an OBM (online business manager) can take off of your plate as well as how and where to find a qualified OBM. To learn more about Ronalyn and Pets and Profits, please visit: petsandprofits.net Grab your calendar here: 2023 Pet In...
Send us a text Here's how to effectively prepare for 4th quarter now! Janene Nadolny-Jimenez of PetDropShipper joins us to share her tips on how to prepare your pet retail store early and stay on top of things before the busy 4th quarter. You can learn more about Janene and PetDropShipper here: www.petdropshipper.com Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/subscribe-here/ Submit a pet event for ...
Send us a text Can AI help streamline some of the behind-the-scenes work or content creation processes for your business? In this episode, Nancy shares with us not only how we can use AI for our pet businesses, but also shares some cautions and tips on how to use AI in an ethical way. Get "100 Ways to Use AI to Create Content for Your Pet Business" here: https://stan.store/americanpetpros/p/get-our-guide-now Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our ...
Send us a text Why should you and the team members in your pet business be certified in pet first aid and CPR? Bertha Villanueva-Shertzer, The Pet Medic, joins us to answer this question and more as she delves into the world of both getting certified in pet first aid and CPR and becoming an instructor who helps other pet professionals prepare for any situation. Learn more about Bertha and what she does here: https://kampk9hi.com https://alohadogmom.com Grab your calendar here...
Send us a text How can you promote your pet business without a large advertising budget? This is a question that we can run into at any stage of our business. With the ebs, flows, and seasons that come with running your own pet business, what are some creative and effective ways that you can promote it to keep the customers and clients rolling in? In this episode, Nancy Hassel gives us actionable tips on how to promote your business on a budget. Grab your calendar here: 2023 Pet Industry Ev...
Send us a text What is canine liability insurance? What does it cover and why do you need it? Debbie Turner of Dean Insurance Agency joins us to answer these questions and more! Let's learn how canine liability insurance can help protect your pet business and even save your dog's life. Learn more about Debbie and Dean Insurance Agency here: https://www.linkedin.com/in/deborah-turner-cpcu-aai-25ab0b9/ : www.dogbitequote.com Grab your calendar here: 2023 Pet Industry Events Calendar Subscr...
Send us a text Are you looking to hire someone to help with your pet business? Whether it be with marketing, bookkeeping, web design, or various admin tasks, Nancy gives us 7 tips to find and hire an expert. She also gives us tips on not only hiring an expert, but hiring someone who's the right fit for your pet business. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/subscribe-here/ Submit a pet even...
Send us a text Is email marketing outdated? Even with the rise of text messaging automation and social media, Nancy tells us why and how having an email list for your pet business is one of the most valuable things that you can do for your long-term success. Email Marketing Guide & Workbook - get on our waitlist for its release by clicking here! We will notify you as soon as it is ready! Start a Free Trial with Constant Contact today! American Pet Professionals is a Constant Contact Pa...
Send us a text What is a holistic veterinarian and how does one go about becoming a holistic vet? Dr. Gerald Buchoff, BVSCAH Longevity Veterinary Center joins us to discuss what he does as a holistic veterinarian and give his advice to both pet parents seeking holistic care, and those who want to become holistic vets in the future. Learn more about Dr. Buchoff and Longevity Veterinary Center here: http://www.lvcnj.com/ Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe t...
Send us a text Are businesses that don't allow dogs at their establishment missing out on more revenue? This and many more questions about the pros and cons of making more spaces dog friendly are answered in this episode with Ginny Munger Kahn of LI-DOG. Learn more about LI-DOG and how you can get involved in advocating for dogs, dog owners, and dog-friendly spaces here: https://lidog.org/ Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newslet...
Send us a text Have you been wanting to get into the pet industry or perhaps change your career path within the pet industry? If you're searching for your place to shine in this industry, listen in as Nancy breaks down how to discover what you truly want to do in the pet industry and when you should take that big leap. Download our Pet Business Workbook today to help guide you as you start your journey into the Pet Industry! https://lp.constantcontactpages.com/su/Wdo7zEn/PetBusinessWor...
Send us a text Have you ever wanted to land your product, service, or pet non-for-profit a spot on the TODAY Show? Perhaps you've had your eye on another large-scale, live TV production that you would love to have your pet business featured on. In this episode, Nancy Hassel tells us how she landed on the TODAY Show and gives us practical tips on how to prepare, what to say, and so much more! Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newslett...
Send us a text Ever had an idea for a pet product that could change the world as we know it? (Or at least the pet industry). If so, this episode is for you! Nancy Hassel outlines why customer focus groups are essential and give us focus group examples on how we can gain valuable insight and feedback on our idea for little to no cost. This is the very first episode in our NEW Pet Industry 101™ Series! Grab your calendar here: 2023 Pet Industry Events Calendar Pet Product Video on Tik...
Send us a text How did dog mom and manager, Jodie Keisel, and her chorkie Miley Jo break into the canine influencer, model, and fashion space? In this episode, Jodie shares with us the story of how they started, as well as tips on how to gauge if your dog is a good fit for the canine fashion and modeling world, how to maintain a consistent social media presence, and mistakes to avoid when approaching brand deals as an influencer. Follow Jodie and Miley Jo's career here: Website https://mil...
Send us a text In this episode, Nancy chats with us about setting goals for our pet businesses, the importance of support systems, and the importance of accountability for our goals. Share this podcast and help us get to 10K Downloads! https://www.linkedin.com/events/helpusgetourpodcast-digginginto7046918842303864832/ Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/subscribe-here/ Submit a pet even...
Send us a text We all know that following up with our customers and clients is important. You may be capturing your customer's email address, but what can you do to go a step further and stand out in your industry without spending a lot of time or money? In this episode, Nancy gives us actionable tips on how to intentionally and easily follow up with customers. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals...
Send us a text Video is an extremely effective and engaging way to communicate with the pet parents that you serve. However, many of us suffer from the fear of being on video. In this episode, Nancy Hassel tells us how she overcame her fears, and how you can too. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/subscribe-here/ Submit a pet event for our Pet Events Newsletter: https://americanpe...
Send us a text Is copywriting and digital marketing worth it for pet businesses to invest in? Claudia Cesarotti answers this question and more, such as "How many blog posts do you need per month to be ranked by Google?" and "What types of copywriting and digital marketing are most suitable for pet industry businesses?" Learn more about Claudia Cesarotti and Your Copywriting Solution here: Yourcopywritingsolution.com https://www.linkedin.com/in/claudia-cesarotti-pet-industry-content-writer Gr...
Send us a text Who is your pet product or service for? Part of finding your ideal audience and community is realizing that not everyone is your customer, and that's okay. In this episode, Nancy gives us actionable tips and thought-provoking questions to discover our ideal audience or target market so that we can market our pet businesses more effectively. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/su...
Send us a text What paves the way for a successful pet business? Maria Supple shares how she combined her previous experience in journalism and the fashion industry with studious market research to create and launch her one-of-a-kind luxury dog boutique: Posh Dog Life You can learn more about Maria and the luxurious apparel curated by Posh Dog Life here: poshdoglife.com Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetpro...
Send us a text Will you be attending the Global Pet Expo in Orlando? We would love to see you there! In this episode, Nancy gives us tips on preparing for the Global Pet Expo, what to expect, and how to make the most of your time there. Whether you're an exhibitor, a buyer, or a media professional, this episode will prepare you for an exciting and fruitful show! Learn more about Global Pet Expo in Orlando on March 22-24th and how to attend here: https://www.globalpetexpo.org/ Grab your cal...
Send us a text In this episode, Michael Caruso shares how, after a harrowing incident, he and his brother came up with the idea for Raptor Shield, a protective vest for small dogs to protect against hawks, coyotes, and other predators. Michael gives us the inside scoop on the design process, what he's learned about marketing, and how Raptor Shield builds strong relationships with their customers. Learn more about Michael and how Raptor Shield helps protect dogs from birds of prey here: www....
Send us a text Ever thought about becoming a public speaker to share your pet expertise and promote your pet business? In this episode, Nancy Hassel, Founder and President of American Pet Professionals, shares the practical steps you can take to become a speaker, whether you're excited and ready to go or need some encouragement. Want to know more? Get our How to Become a Speaker in the Pet Industry Workbook & Guide here: https://americanpetprofessionals.com/speaker/ Grab your ca...
Send us a text How does Vasi Seidman run a pet photography business, a top-rated podcast, AND a pet magazine? Listen to this episode as we dig into how she built these businesses and how she takes time for herself and for spending time with her family amidst running 3 growing pet businesses. Places to connect with & learn more about Vasi: https://www.petpixworld.com https://www.instagram.com/petpix_world https://www.facebook.com/groups/2572663666294133 https://www.facebook.com/vasi.sie...
Send us a text Listen as Emily Lagasse & Tyler Craig of Blustream discuss an innovative new software to help pet businesses retain customers and drive repeat purchases while decreasing returns and negative reviews. They discuss personalized SMS marketing strategies that help you to build long-lasting relationships with the pet parents who buy your products or frequent your store. Learn more about Blustream here: https://www.blustream.io Grab your calendar here: 2023 Pet Ind...
Send us a text What exactly is public relations and why is it important for businesses in the pet industry? In this podcast, Mary Tan of Whisker Media shares her journey from being a journalist herself to now helping pet businesses get media coverage! If you'd love to be in the press, listen in as Mary shares with us how to lay the groundwork and prepare for success. Learn more about Mary and Whisker Media here: https://www.whiskermedia.com Grab your calendar here: 2023 Pet Industry Events ...
Send us a text Have you ever thought about whether or not a cat business could be profitable? About whether or not there is a demand for a cat-centric store? Sherry Cassin of Meow Mini Mart shares her answers to these questions, as well as her story of going from the fashion world to the online cat store space. You can learn more about Sherry, Meow Mini Mart, and how they help cat rescue organizations here: www.meowminimart.com Grab your calendar here: 2023 Pet Industry Events Calendar Subs...
Send us a text In this episode, Richie Schwartz of Pets Photography Studio shares with us his best tips for pet photography and insights on what it takes to launch a successful pet photography business. Learn more about Richie and Pets Photography Studio here: http://www.petsphotography.com/ Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/subscribe-here/ Submit a pet event for our Pet Events Newsl...
Send us a text Raw dog food has been steadily increasing in popularity. Why are more and more dog parents and holistic vets switching to raw diets for thier dogs? In this episode, Robert Tucker, Co-owner and Founder of The K9 Shop, shares with us how he went from one chest freezer in his garage to opening several raw dog food franchises. He also shares with us his reasons for feeding raw dog food and how he helps his customers do just that. Learn more about Robert Tucker and The K9 Shop here...
Send us a text Chrisholm Weaver tells us the story of his company's journey to creating an eco-friendly, natural dog chew that dogs love! Learn everything from how Chrisholm and his team came up with the idea for BetterBone, what it was like bringing this eco-friendly pet product to market. To learn more about Chrisholm and BetterBone's mission, visit their website here: https://thebetterbone.com/ Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newslet...
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