Claim OwnershipWaypointers
Subscribed: 1Played: 3
Subscribe
© 2024 Waypointers
Description
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
Subscribe to Waypointers wherever you get your podcasts.
Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
32 Episodes
Reverse
Some agency and tech businesses have got their processes around tendering for public sectors contracts off to a tee. Many others are put off by a set of negative perceptions; that the whole thing is beset with red tape and simply not worth the hassle. They might have tendered in the past, simply to learn several weeks after the cutoff date, that they’ve not been successful. No feedback, no learning, no nothing. No wonder they decided not to go back for more. Changing timesVery soon all o...
Disruption is a recurrent theme in our Waypointers podcast and it often happens at the hands of outsiders – as our previous episode with a former US Marine, Justin Lewis shows. The guest in our latest episode is Simon Martin, the founder and chief executive of Oliver. Over the last 20 years Simon has brought significant disruption to the ad industry. His unique perspective comes from having started his career in the insurance sector where he saw the way in which deeply embedded relationships ...
Serving in the military provides a unique perspective on leadership. In this episode of the podcast, Waypoint Partner Matt Lacey sat down with former US marine Justin Lewis to learn about his very personal form of leadership at Constellation, a collective of best-in-class agencies within challenger network, Stagwell. Justin’s take on leadership is inspiring and he speaks with great passion. There is much here for new and experienced agency heads alike to learn as well as for entrepreneur...
As a sector, market research has been experimenting with machine learning and predictive algorithms earlier than many other parts of the marketing services industry; the same is true of AI. Research group STRAT7 has been building expertise in AI well ahead of ChatGPT and generative AI becoming mainstream. This AI themed episode of Waypointers sees STRAT7 leaders Barrie Brien and Paul Jackson in conversation with Waypoint’s tech editor Martin Ward explaining their approach to harnessing A...
2023 was a busy year for M&A in the PR/comms industry. One of the most significant of these deals was announced in October when Lansons was acquired by Team Farner. This episode of Waypointers sees Gordon Tempest-Hay, the CEO of Lansons telling Waypoint partner Jim Houghton the story behind the deal headlines and his and Farner’s ambitions – “to become the European management consultancy for integrated communications”. Farner might not be a well-known entity in the UK, b...
To mark the start of 2024 this episode of Waypointers looks to the future, specifically the future of AI and tech more broadly, covering business, society and beyond.Our guest is the inspirational Nell Watson, one of the most compelling global voices discussing the direction of travel for AI and tech. Nell is a tech ethicist, researcher and reformer, “a trailblazer in emerging technologies such as machine vision and A.I. ethics.” She is president of the European Responsible AI Offi...
In this episode of Waypointers our guest is Jason Foo, the CEO of independent agency, BBD Perfect Storm, a brand and cultural transformation company, helping clients transform themselves and their categories for increased growth and positive societal impact. The conversation with Waypoint partner Jim Houghton is a fascinating one, covering purpose, culture, leadership, AI/automation and much more. Jason talks about the journey he and his team went on to become a B Corp business and ...
Leading agency VCCP created headlines earlier in the year when it launched AI agency, Faith, with Sage as a founding client. In this episode of Waypointers, Faith’s innovation director Peter Gasston explains why VCCP took the decision to make this major investment in technology and what the journey has been like so far. Interestingly Peter explains that the impetus was largely led by the creative department within VCCP who were increasingly experimenting with generative AI tools of...
Peter Reid, the CEO of MSQ Partners is the next guest in our Challenger agency series.A former McKinsey consultant, Peter has taken MSQ on quite a journey. He joined in 2007 to turn around a business that at the time was known as Media Square and that came with significant financial challenges. After several years of streamlining, in 2010 Peter became CEO and in 2011 took the business private which he describes as a key way to establish a sustainable financial structure and to driv...
Robin Skidmore, CEO of Journey Further, is a serial entrepreneur. He built his first agency Epiphany and sold it into listed business, Jaywing in 2014. In this episode he explains what drove him to set up his second agency, performance marketing specialist Journey Further, and how the lessons he learnt from his first outing in the sector have allowed him to turbocharge growth. Robin talks about the importance of goal-setting and how he and his business partner take time to align on perso...
Join us on our latest Waypointers episode where journalist, CEO, and renowned communications & brand strategist, Gay Flashman, is our special guest.Gay details her fascinating career in international journalism, the move to brand management and her motivation to found Formative, an agency supporting global B2B clients with multiformat storytelling. The episode is essential listening for any business leader who wants to build an engaging brand and seize advancing opportunities like AI.&nbs...
SaaS businesses get a good deal of attention in the merger and acquisition (M&A) world. But many businesses that co-exist in the same markets - the technology services businesses which offer application consult, design, build and implementation services – tend to get overlooked. This episode of Waypointers aims to set the record straight and demonstrate the enormous M&A potential that resides in this space. Richard Shaw, partner at Growth Capital Partners (GCP) discusses wit...
Tom Walters, one of the three founders of Billion Dollar Boy, a trailblazing influencer agency, discusses the journey he and his fellow founders have been on over the last ten years – some of the wins and some of the challenges - and why they made a point of investing in building their own technology from day one. Tom explains that this deep exposure to tech to support the growth of the business means it’s well placed to harness the power of AI and continue on its winning path.
What kind of agency is best equipped to handle the modern marketing brief? Can a challenger agency compete with the holdcos for some of the industry’s biggest media accounts? The answer is most definitely yes. These are among the topics that James Townsend, Global CEO Stagwell Brand X Performance Network and Global CEO at Assembly discusses with Waypoint’s Matt Lacey in the latest episode of Waypointers’ Challengers series. James explains how he has worked to bring together creative...
Is the conventional agency model fit for purpose in today’s ever-evolving business climate?Steve Johnstone founded Alliance Creative to address the supply and demand needs businesses are looking for in a way that the traditional model often cannot. Alliance Creative is a carefully selected team of freelance professionals that adapts its resources and service-offering based on projects instead of retainers. In this Waypointers episode, Steve explains what motivated him to found Alliance C...
Jenny Hughes and Jodie Williams, founders of The Marketing Pod, join Jamie Learmont in this week’s episode. Jenny and Jodie discuss how, with no prior agency experience, they set up their award-winning B2B marketing and strategic comms agency, navigating the complex world of ESG in the energy sector. The enlightening conversation also looks at the challenges and opportunities Jenny and Jodie face in being female founders in the traditionally male-dominated B2B and energy sectors.
What are the pros and cons of taking angel money? Should you seek funding from friends and family? How can you avoid ending up with a messy cap table when taking early-stage investment?In this episode of #Waypointers, partners Deepa Shah and Jim Houghton pool their experience and discuss the different funding options available to agencies looking to support their growth.They also consider the different flavours of institutional investment and the vital issue of preparing your agency and its l...
Katie Street, Owner and Founder of Street Agency, joins Phil to argue that a marketing-based approach to sales is the best way for agencies to grow and secure new business. With only 5% of your target audience in the market for your products or services at any time, you need to ensure you’re reaching them in the most effective way. B2B Marketing allows you to identify your core audience, create relevant content for them, and know when best to pitch.
Tom Otton, Create Group CEO, joins Phil Gripton to explain how he successfully built and grew an agency across the Middle East and North Africa. Tom shares his insight on how to build a successful agency model that can navigate the challenges and maximise the opportunities presented in individual countries, and build lasting business relationships in nations where change is a constant.
Growing your agency internationally isn’t easy but it’s vital to scale your business and build a global brand. A real challenge is adapting to a different business-style. Countries like the US have different approaches to client-relations, reporting and budgets. You need to know how to speak their language. To succeed you also have to prove the benefits of hiring your agency despite the potential drawbacks of being based internationally.Join us on our latest Waypointers episode wher...
Comments
Download from Google Play
Download from App Store
United States