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Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not.
Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way.
As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence. If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)
63 Episodes
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Doug Bradley, President and Founder of Everest Legal Marketing. Specializing in attorney website design, SEO, and content marketing, Doug shares his journey from selling yellow page ads to becoming a legal marketing expert. The conversation delves into the common misconceptions new law firms have about website marketing, the importance of a multi-faceted marketing approach, and the evolving nature of SEO, especia...
💥Free Leadfeeder Extended Premium Trial 💥No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y_____________________________________In this episode, Eric talks with Nelson de Miranda, Senior Director of Customer Success at Method. They discuss strategies for small businesses to improve their lead generation, sales, and customer success processes. Nelson shares exam...
💥Free Leadfeeder Extended Premium Trial 💥No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y_____________________________________In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Mike Newton, a seasoned marketer specializing in helping brands build and scale in-house influencer marketing programs. Mike shared valuable insights and ...
💥Free Leadfeeder Extended Premium Trial 💥No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y_____________________________________In this episode, we delved into the crucial aspects of SEO and backlinks with Max Gomez Montejo, the dynamic Chief Marketing Officer at NextNet Media. Max emphasized the significance of having a comprehensive SEO strategy that goes bey...
In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Stephanie Schwab, the CEO and founder of Crackerjack Marketing. Stephanie shared her expertise in helping executives and founders shine on LinkedIn, emphasizing the importance of personal branding and engagement on the platform.Stephanie highlighted the significance of treating individuals within organizations as brands in their own right and utilizing strategic techniques to manage their personal brands effectiv...
In this episode of "It's Marketing's Fall," I had the pleasure of speaking with Kylie Kullack, the head of client engagement at Struck, a creative agency based in Salt Lake City. Kylie shared her extensive experience in brand transformation across various industries, including destination marketing, outdoor recreation, and biotechnology.Kylie explained that Struck specializes in brand transformation for companies at various stages of growth, particularly in travel and tourism, outdoor recreat...
In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Cody Schneider, the founder of SwellAI, an innovative platform that leverages AI for content repurposing. Cody shared valuable insights on how AI can revolutionize marketing strategies and streamline content creation processes.Cody emphasized the importance of viewing AI as a tool to enhance existing workflows rather than a complete overhaul. By automating repetitive tasks and freeing up time for team members to ...
In this episode of "It's Marketing's Fault," we dive deep into the world of press releases and the power of earned media. Mickey Kennedy, the founder and president of eReleases, joins me to share his expertise on how small businesses can leverage press releases to increase visibility and credibility.Mickie emphasizes the importance of storytelling in press releases, highlighting the need for elements that journalists can work with to craft engaging articles. He shares insights on the impact o...
In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Kevin Biebelhausen, an investor and business owner with a diverse background in music, healthcare, and technology. Kevin shared his journey from studying and performing opera to acquiring and running a textile business, and being a partner at Fruition Capital.Kevin emphasized the importance of understanding the motivations behind acquiring a business beyond financial gain. He highlighted the significance of commu...
Guest: Georgia Gibson, Co-Founder of YouniAbout the Guest:Co-founder of Youni, a platform providing a hub for university extracurricular life including societies, events, careers opportunities, and moreGraduated from Oxford University and saw the need for a centralized platform while organizing events through her various societies and groupsLaunched Youni in Oxford and is expanding to additional universities, taking a bottom-up approach working directly with student groups rather than through...
David Wachs, founder and CEO of Handwrytten, joins me for this episode of It's Marketing's Fault.Key takeaways:Handwritten notes have a 3x higher open rate and 27x higher response rate than printed mailingsPeople perceive handwritten notes as one of the most personal forms of communicationAutomating handwritten notes helps brands stand out in a crowded inboxNonprofits see significantly higher re-donation rates when sending personalized thank you notesIntegrating handwritten notes into existin...
Guest: Lewis Rothkopf, Chief Revenue Officer at Pairzon Summary: Lewis discusses how Pairzon uses AI and first-party customer data to help retailers predict offline sales and optimize omni-channel marketing. Key topics covered include: What Pairzon is and how it works to connect online and offline customer dataThe importance of understanding the impact of marketing on real-world offline salesWhy metrics like click-through rate are not very helpful for measuring successHow...
Mike Phillips, Founder of THE GYM, joins me for this week's episode of It's Marketing's Fault. Mike talks about building community to support creators. Mike shares insights from founding THE GYM and how it is helping solopreneurs overcome self-doubt through accountability and encouragement from peers facing similar challenges.Key Points:Entrepreneurship is a long journey that will make you question yourself, but having the right support makes persevering possible.Communities like THE GYM prov...
CX and marketing have a lot of overlap in today's business world, especially when it comes to educating and positioning internally to different groups.Nate Brown and Sally Mildren are two phenomenal CX executives and they join me to discuss this and much more on It's Marketing's Fault.They discuss the CX Accelerator and how it provides a community for customer experience professionals who often don't have a way to learn from peers. They discuss what keeps executives from investing in customer...
What is the difference between influencer and affiliate marketing and can they help my business?Enelin Toneva, founder and CEO of the Vivian Agency, joins me on this week's episode of It's Marketing's Fault to discuss this and more.Enelin discusses how influencer and affiliate strategies can compliment one another and work together. She shares common pitfalls and challenges businesses face with affiliates and how to navigate them. This just scratches the surface of what she shares.If you woul...
Why are memes so powerful?Jonah Blackburn and Jacob Nomafo, co-founders of Lucid Meme, join me on this week's It's Marketing's Fault.They share how memes move people from followers to buyers. They talk about the types of businesses using memes today. They also discuss who memes connect with most.https://lucid.meme/https://www.instagram.com/lucidmeme/No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended prem...
What is creative problem solving?Business coach Marcus Schaller discusses this and much more in this episode of It's Marketing's Fault.He describes creative problem solving as understanding problems on a deeper level and creating space for insights, rather than rigidly following best practices or rushing to conclusions. He discusses the need for setting boundaries on our time and environment in order to innovate better. Marcus also talks about his podcast, Your Morning Spark, and the pr...
Nadine Hanafi, CEO & Founder of Digital Brand Kit & We Are Visual, joins us on this episode of It's Marketing's Fault.From the podcast:Branding can be both an asset and liability for a business. A well-designed brand using the strategies discussed builds trust, professionalism, and the social proof needed for conversions. It also simplifies the entrepreneur's job and allows them to focus on their expertise.Key Points:Identity-based branding weaves together the identity of the business...
ADHD is a superpower, not a weakness.Marketer and host of The Newly Podcast, Britta Newly, joins me on It's Marketing's Fault.She talks about creating the podcast she wished she could have had earlier to help build her career. She discusses how she discovered difficulties and perceived weaknesses can point you towards strengths. Britta also shares how embracing and openly sharing her ADHD experiences has helped her build relationships and move her forward in her career.LinkedIn: https://www.l...
Email marketing allows small businesses to build relationships, trust, and community with customers in a more personal way compared to social media.Katie Skelton, email marketer and founder of Little Green Duck Ltd, shares this and much more on It's Marketing's Fault.Katie talks about how for businesses to be successful with email marketing, they need a plan, consistency in their communications, and to always provide more value to subscribers than what they are asking for through sales or pro...
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