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Description
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
15 Episodes
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As an advisor and board member to high-technology startups, Jamie Barnett has taken on leadership roles in marketing, product, and customer success across top startups in cybersecurity, AI, DevOps, and IoT sectors. In this interview Jamie sharesWhich roles that are important in brand workThe evolution of the role of visual identity in the last 10 yearsThe importance of prioritizing brand work and the psychology behind consistency and trustFollow Jamie on LinkedIn and Medium.Thanks for listening!
In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely.Tom shares his thoughts on everything from building internal brand teams to building brand as a strategic asset to why standout brands go beyond marketing teams to bring together a truly integrated approach to awareness, positioning and trust building.Follow Tom Wentworth on LinkedInTom's presentation on Brand Fuels DemandThanks for listening!
Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, when it was acquired by Twilio for $3.2B.In this episode we discuss category creation, brand's impact on demand, and getting buy-in for brand campaigns.To learn more:Maya Spivak on LinkedInBeloved Tech Brands ConferenceThanks for listening!Episode is LiveThanks for listening!
On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fuels demand.You can learn more by following us on LinkedIn using the links below:Jess IandiorioStarTree.aiAmrita GurneyJanessa LantzThanks for listening!
What is like to lead marketing at a public company? Kathy Bryan, EVP and Head of Marketing at Electives joins me today. She shares her experience joining a company as the first marketing leader and through their acquisition and IPO. In this episode Kathy shares her path to CMO, how she thinks about marketing stakeholders, and how she thinks about brand investments.Learn more about Kathy at https://www.linkedin.com/in/kathyhbryan/ Thanks for listening!
Marissa Homère, VP Marketing at Irwin is a true revenue-focused marketer. She shares lessons learned along her career journey covering everything from marketing leadership titles, where brand building fits in the life of a newer brand, and how to build trust and respect with your finance counterparts.You can find Marissa at: https://www.linkedin.com/in/marissahomere/Learn more about Irwin at: https://www.getirwin.com/ Thanks for listening!
Mitch Solway was one of Canada's first marketing leaders to achieve repeat success building startup brands like Freshbooks, Lavalife and Vidyard. Today he is a respected fractional CMO and coach to other marketing leaders.In this episode we talk about:Whether you should work for a CEO who doesn't "get" marketingCommon mistakes startup marketing leaders struggle withHow to grow from being a Director of Marketing to a VP MarketingShow notes:Find Mitch on LinkedIn: https://www.linkedin.com/in/mitchsolway/Thanks for listening!
Marketing today is a broad function. Most marketing leaders start their career in one area of marketing - like demand gen, and then as they progress into leadership roles, they are responsible for brand, demand, product marketing, and sometimes in-house creative. My guest today, Nadia Milani, VP Marketing at Proposify, has done it all, and shares how she transitioned from the brand side of marketing to demand gen to leadership roles at multiple startups.Show Notes:Connect with Nadia Milani on LinkedInLearn more about Proposify at www.proposify.com Thanks for listening!
Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado.Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as not just the first marketer, but also the first non-technical employee outside of its founders.In this episode Manuela shares:What she did in Year OneWhich investments Fellow made to build their brandHow brand and growth intersectedShow Notes:Follow Manuela Bárcenas on LinkedIn and Twitter.Learn more about collaborative meeting app Fellow.Thanks for listening!
In our first episode of Standout Startup Brands, I interview Jared Henriques, the founder and CEO of Renga, a brand strategy and design agency in Toronto.Jared shares valuable insights on what it’s like to build a brand from scratch, how has an investment in brand pays off for early stage teams and some common pitfalls that marketers and founders can fall into when establishing their brand strategy.Show Notes:Follow Jared Henriques on Twitter and LinkedIn.Learn more about Renga, Jared's brand strategy and design studio.Learn more about Float, the much-loved spend management platform for Canadian SMBs. Thanks for listening!
Learn how to build a brand that gets noticed, drives revenue and fosters retention in this podcast for marketers and founders at startups in the Seed to Series B stages of growth. Every episode will feature an in-depth interview with a startup marketing leader, and answer your burning questions about what it takes to build a standout startup brand.Thanks for listening!
This conversation with veteran marketing leader Meghan Keaney Anderson explores the importance of brand in marketing and the challenges of integrating brand and performance marketing. It highlights the role of values in shaping a company's brand and the need for goal alignment within marketing teams. Finally, Meghan shares her observations on the shift away from pure performance marketing towards a holistic approach to marketing that leans more heavily on brand for awareness and differentiation.Follow Meghan on LinkedIn.Thanks for listening!
Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign.I cover:When and why to consider running a brand campaignHow we launched our first OOH campaign for FloatWhat I learned, and what I would do differently in futureThanks for listening!
Moly leads the Brand Marketing and Communications team at Jobber, one of Canada’s fastest growing companies. She manages a team of 12 people dedicated to growing awareness of Jobber and building a global community of passionate and supportive home service entrepreneurs. In today's episode Moly shares how she built the brand team to include community, social media, events and communications specialists. She also shares the practical adjustments required as teams and companies grow. And finally, she shares advice for marketers who have social media in their portfolio.Follow Moly on LinkedIn at https://www.linkedin.com/in/molymilosovic/Thanks for listening!
What can startups learn from their bigger brand counterparts? That’s one of the questions I posed to Sean Mathews, who left agency life to join RBC Ventures and work with their portfolio of startups. We cover everything from defining brand strategy to putting together your first brand budget. I hope you enjoy this episode. Show Notes:Sean Mathews on LinkedInThanks for listening!
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