Claim OwnershipYour First Digital Product
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© 2024 Your First Digital Product
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Are you an established service provider who wants an additional income stream, to grow your impact without increasing 1:1 work or to experience more time freedom? Then tune in! On the show, I talk to business owners who have launched digital products and dig deep into how you can create, launch and market digital products, too.
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At the end of every season, I ask myself four questions. What happened? What went well? What didn't go well? And what's next? In this episode, I'll share ALL the answers to those questions, plus some specific financial information on the brand and why this episode will likely be the last.Links 🔗- Season 1 Recap- Season 2 Recap- Podcast appearances- Send me a voice message- Get in touchShare a link to this episode 👉 https://yfdp.show/ep68
There's no better time to start thinking about accessibility than today! Erin talks about the why and how to make your digital products (and business) more accessible.Erin Perkins is a champion for disability rights and an entrepreneur promoting accessibility and inclusiveness. As a deafblind woman, she founded Mabely Q, an independent online business. Erin also serves as a speaker and educator. Her unique experiences foster genuine inclusion, empowering people with disabilities. With Erin's ...
"Build an audience" is one of the biggest pieces of advice in the online world, but what if you create a product first? Brionna created her Contracts Foundations course knowing that because it was so valuable, people would find it. She also recommends the course to new leads when they can't afford her 1:1 services or just to get up to speed with the fundamentals of contracts before they start working with her.Brionna is a self-described multi-dimensional misfit. She started her career in law ...
Digital products don't have to be so hard! Listen to Liz's story of selling her first product, then creating it and how she continues to create and sell with relative ease.The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, ...
Tune in for a very meta episode! Yasmine shares the story of creating digital products (contract templates for service providers) but also talks about the contracts you need as a service provider and digital product creator.Meet Yasmine Salem Hamdan, an award-winning entrepreneur and intellectual property attorney based in Dallas, Texas. She's the founder of Coachesandcompany.com, where she's revolutionizing legal protection for entrepreneurs by offering plug-and-play legal solutions and lawy...
Laura has gone through several evolutions of her business, from 1:1 work to a membership to a group cohort to courses and beyond. Her goal is always to build her business around her life, and she has developed a really great sense of self to know what works for her and what doesn't.Laura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She...
With Black Friday quickly approaching, Samantha saw an opportunity to create a set of emails to help people sell their products. It was fast and without any tech; she emailed her list and manually invoiced customers. After seeing success, she went on to create more products.Sam is the founder & lead copywriter at Nomad Copy Agency & Copy On Demand. Get copy that sounds like you, but better! Links 🔗- Get free guides - Check out Copy on Demand - Follow Samantha on InstagramShare a link ...
If you're looking to create an online course, check out this episode where Deb shares her top tips including: - Have a proven process, method or framework- Help others get results- Make sure your topic is in demand- Plan well (including market research and finding the gap)- Include touch points and accountabilityDeb is the CEO of DB Course Strategies – an online course creation business. With over 20 years in the world of learning and development, including over a decade spent as an Instructi...
I don't get many business owners who want to come on the show and share that their first product didn't sell at all, but I am so glad that Raina Willick joined me to tell her story. Even though her first product failed from a sales perspective, she doesn't consider it a failure. She learned a lot and grew from the experience. We also chat about potential digital products for her new venture, Baguette Bound.Raina Willick guides business owners to create more flow and fun in their work by cutti...
It's another different kind of interview! Corrie is here to tell us all about using social media (and other marketing channels) to share the good news about our digital products and more. We dive into which channels are best for you, how often to post based on your capacity, consistency and how social media is a long game.With over 22 years in digital marketing and over 17 years of experience developing social media campaigns, Corrie's career spans not only years but also industries. She's de...
There's a lot that goes into creating a digital product, but a common question that people ask is, where do I even start?In this episode I'll share five steps to get started – scope, topic, audience, result and timeframe. Links 🔗- Brainstorming guide for potential digital product topics- Schedule a free 30-minute strategy call- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep58
Deanna and I are all over the place today talking about her audio courses and private podcasts, how digital products can help you connect with people, how her teaching background has helped her as a product creator and figuring out exactly what you want and need as an online business owner.As the host of Big Fun Content, Deanna Seymour understands the power of creativity, fun, and lettin' your freak flag fly when it comes to content creation. She’s all about bold branding, lively design, and ...
Accessibility is the quality of being able to be reached, entered, used, or understood by everyone, especially people with disabilities. Accessibility is a way to reach more people and help more people understand the information you're sharing with them. It's good for everyone and really just good practice.In this episode, we'll talk about a few ways that you can make your digital product more accessible, without having to do a ton of extra work.Links 🔗- Book your free strategy session- Send ...
We're mixing it up today and instead of talking about Abby's digital products, she came on the show to talk about all things marketing. From creating pillar content to getting in front of other people's audiences, Abby answers all of my marketing questions!Abby Herman is a fractional marketing director, content strategist and podcast manager for service-based businesses who want to gain more visibility for their businesses with personalized content strategies and implementation. She helps bus...
I love this question because on the surface it makes sense. It looks like a valid comparison, but if you really look at it, the comparison is just not there. In this episode, I dive into many ways that you can look at this.Links 🔗- Episode on audiences to sell to- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep54
Have you ever thought about print on demand products as part of your offerings? Tim shares why and how he added these to his product list which also includes a few templates available on Gumroad.Tim is a podcaster and YouTuber who covers content creation and social media strategy. He has spent much of his career in education, applied research, and project management, all of which involve elements of content creation and storytelling. Now, he's on a mission to use that experience to help other...
A new connection recently asked, If I have a lead magnet, do I have a product? And the answer is YES.Smaller products are great because like lead magnets, they solve one problem really well. They are easier for you to create and easier for your customers to consume and get a big win from!Today I'll share a few options when it comes to creating a digital product, all from the perspective of lead magnets.Links 🔗- Hollie's story- Kyle's story- Schedule a free, 30-minute strategy call- Send me a ...
Hollie created the Ultimate Branding Checklist as a lead magnet for her list. After seeing a lot of success, she decided to expand on it and now offers three additional paid options. Hollie Arnett is a brand strategist and coach for creatives, and the founder of Maker & Moxie. With a background in graphic design and experience with her own art practice, Hollie knows the power of creativity and how building a brand can enable your creative business to thrive. That's why she's on a mission ...
There are tons of sales platforms out there for your digital product – how do you know which is the best one for you? Let's talk about a few questions to ask when vetting sales platforms. I'll also share a variety of options and talk a bit about each.Links 🔗- Sign up for your free, 30-minute strategy session- Watch my YouTube live on Lemon Squeezy and check out the blog post- Sign up for reminders about my upcoming live on Gumroad- Send me a voice messageShare a link to this episode 👉 https:/...
We don't all have an idea for a product – sometimes it takes a friend or colleague to show us that we already have something to sell!Debbie had been maintaining websites for many years, communicating with clients using email templates and snippets from Google docs. She was looking for a better way to clearly let her clients know what was and wasn't included in her care plans (and to upsell additional services). Once she created a comprehensive document, she also had a product to sell to her p...
Everything you think about digital products is wrong. As I was putting together the season 2 bonus episode with all of the advice from the digital product creators of season 2, I realized that SO many of the ideas we have about digital products are just plain incorrect.Today I walk through things you may think you need to be or do, but that no guest on the show has ever actually mentioned.Links 🔗- Sign up for your free, 30-minute strategy session- Send me a voice messageShare a link to this e...
Join me as I walk through my four question framework (what happened, what went well, what didn't go well and what to try next time) as it applies to season 2 of the show. We'll also talk about how you can use this framework in any area of your life.Links 🔗- Check out the season recaps Canva presentation- YouTube lives- Instagram and Threads- Case studies – Stories from the Road- Market research calls- Cold open episodeShare a link to this episode 👉 https://yfdp.show/ep47
Kathleen has been creating digital products for 10 years and most recently launched Quizillionaire, a toolkit to create a high-converting online quiz that attracts your ideal customer. We talk about the pieces of Kathleen's sales funnel along with creator mindset blocks and shifts.Kathleen Celmins, the founder and CEO of The Well-Paid Expert, has more than 15 years of experience in the online marketing world - in both large Fortune 500 companies and start-ups. She's on a mission to help creat...
There are two types of marketing when it comes to digital products – launch marketing and ongoing marketing. Today we'll talk about several things that you can do to market your product ongoing, beyond that initial launch period. From showcasing your products in easy-to-get-to places to creating content for your audience to leveraging other audiences, I share a number of ideas that you can try.Links 🔗- Maximizing your website for converting digital products- Affiliate marketing alongside your...
Maggie joins me to talk about her Solo Business Retreat Planning Guide and how this low-priced product is an offering for anyone at any point in their journey.Maggie Gentry is a thought partner for high-conscious entrepreneurs—acting as a confidant and co-conspirator—gently guiding them towards their growth edges, pointing them back to their truth, and redefining how they do business on their own terms. When these elements flow together synchronistically, magic happens. Nothing gives her more...
You may be wondering (like Roy on Threads) how to actually find time to work on a new digital product when you have client work and other obligations. In this episode, I share some questions around mindset to make sure you're in a good place, plus a few strategies for planning and time management.Links 🔗- Schedule your free call- Why Mondays are a great day to work on your digital product- Digital product roadmap- Using an email autoresponder- Send me a voice messageShare a link to this episo...
Angela talks about her first product, The Flourishing Affiliate and how the process was much different from her new product, The Affiliate Ascent. I also ask all of my burning questions about using affiliate marketing with your digital products.Angela Markham has been helping small business owners grow their income and impact with affiliate marketing since 2014. She educates and motivates her clients through online courses, coaching programs and management services, which are all built on est...
I posted a question on Twitter and Threads recently that I was planning solo episodes. I asked, what are you interested in learning about digital products? Fatima responded and said, maximizing your website for converting digital products. I love to talk about websites and have a ton of tips for you in this episode. Links 🔗- What are you interested in learning about?- Free calls- Carrd- Episode 8- Gill's LinkedIn post- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep41
Kim has been a serious student of marketing for as long as she's been in business. She also walks her talk and gets "clarity through the doing." In this episode, Kim also shares her love of physical products and how she's been offering those from the very beginning.With over 15+ years in the digital marketing space, Kim is an email & newsletter enthusiast, podcaster, and founder of Create It - The Content Planner. Focused on living with intention & purpose, while maximizing fun.Links ...
In the last solo episode, I talked about dealing with disappointment in your digital product, but that's not the only emotion you may feel. In this episode, I explore the wheel of emotions and identify others you may encounter on your journey.Links 🔗- The wheel of emotions- Gill's episode- Kay's episode- Rubber duck debugging- Emily's episode- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep39
Shawn is a business coach who advises her clients to act because action creates clarity. Learn how she has embodied this mantra with her first and second businesses and the digital products she's created over the years.Shawn Fink is a creative business strategist who has been creating digital and virtual offers, coaching and selling online for 15 years. She's a gentle instigator and changemaker who prefers to operate as a free spirit and think outside the box of the online industry.In 2013, s...
Digital products are not all rainbows and bubbles and baskets of kittens and buckets of money. There are a couple of different ways that you may experience disappointment with your digital product and in this episode, I talk about three of them.Links 🔗- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep37
Bridget started with a prototype/passion project, an Amazon book, before diving into other Amazon books, a free content planner and her premium product, Launch With Words. Author of several marketing books, Bridget Willard is a teacher who focuses on building relationships first, brands second. She prides herself in offering in-house training, marketing strategy, copywriting, and social media account management.Her WordPress Plugin “Launch With Words” is a value-add for developers who fo...
Many times we hold the "hard path" in high regard; if it's not hard, it's not worth it. But I think that taking the path of least resistance is your best bet to your first digital product.Links 🔗- Sign up for your free 15-minute call- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep35
Kristina Romero has created a wide variety of products over the years and has used those products to create ongoing relationships, often with recurring revenue. Kristina Romero began as a website developer creating websites for companies that included the Coca-Cola Company, Food Network, and Hollywood celebrities. Through her experience running an agency, she developed a passion for helping other website professionals grow their businesses and better serve their clients. Kristina has tra...
If imposter syndrome has been holding you back from creating, launching or marketing your first digital product, check out this episode where I share a few strategies for moving past it.Links 🔗- Schedule your free, 15-minute, no strings attached call- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep33
Each step of the way, Kay has felt resistance getting to the next level. By asking for help, she's been able to break through barriers and has created a digital product and membership community that she's excited about.Kay Peacey has honed her email marketing automation skills to ninja levels over 5 years of consulting and training for small businesses all over the world.She’s the UK’s leading ActiveCampaign specialist and the founder of Slick Business. Their ActiveCampaign Academy provides e...
I had an amazing conversation last week with someone who has not launched a product because of a few misconceptions. In this episode, I share four things that your product does not have to be.Links 🔗- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep31
In this episode, Paul shares how he uses his email list, validation, pre-selling and a community approach to creating and selling digital products.Paul is a designer and content creator who is fuelled by a passion for education. In fact, his drive to educate has led him to create a thriving YouTube channel and community called WPTuts, where he shares all of his free content. But his journey doesn't end there. Recently, he’s taken on the exciting challenge of creating digital products, and it'...
I created some content in an area of interest for me and it got some traction. Here's the story of how I created some small digital products around it — templates and instructional videos — plus what I've learned.Links 🔗- Episode 10 on my first digital product- Episode 11 with Kyle Van Deusen- Reaching your goals with The 12 Week Year- Episode 13 with Gill Andrews- Episode 28 with Sara Dunn- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep29
Sara saw so many wedding professionals blogging incorrectly, so she created a product — a blogging guide. The guide wasn't overly successful because it wasn't a solution to an important problem in the eyes of her audience. Learn how she created her next product based on actual feedback, how it fits into her service offerings and how she's still able to use her first product.Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who w...
In this episode, I share four reasons that you're not marketing your digital product then dive into how you can start marketing again.Links 🔗- Review of the Revenue Growth Habit- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep27
Nathan Ingram joined me to share how he's able to create products and services for WordPress business owners based on his experiences as an agency owner due to the concept of alignment.Nathan is the creator of MonsterContracts, battle-tested contracts for WordPress client work. As the founder of >ADVANCE Coaching, Nathan is a Growth Coach for WordPress Business owners, helping them become more successful in their businesses.You may also have heard Nathan as the Host at iThemes Training whe...
Doing something for the first time can be scary. In this episode, I share a few personal experiences and strategies on how you can get support on your journey.Links 🔗- Upcoming YouTube live on Selling Digital Products with Lemon Squeezy- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep25
In this episode, Karmen Kendrick shares how she's continually experimenting with digital products and how she offers both services and digital products in her business.Karmen Kendrick is a marketing manager for LearnDash, a leading provider of online course creation and learning management software. With over five years of experience in the field, Karmen brings a wealth of knowledge and expertise to her role. Before joining LearnDash, Karmen worked as a freelancer, offering WordPress web desi...
In this episode, I talk about how I use The 12 Week Year framework to make progress on important goals in my life, a huge disruption that I'm currently experiencing and thoughts on how you can get back to making progress on your own important goals.Links 🔗- Upcoming YouTube live on Selling Digital Products with Lemon Squeezy- The 12 Week Year on Amazon- My Q2 2023 12 Week Year ClickUp list- My podcast guesting plan- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep23
Artist Jolene Dames shares her experience creating her first digital product, a house-sitting guide and video from her travels.Jolene Dames is a self-taught artist who began her career in 1998 when hired at a local theater with no formal artistic training. She went on to work as a scenic artist painting sets for theater, television, and films such as The Avengers, The Dark Knight Rises, A Beautiful Day in the Neighborhood. During these two decades in the industry, Dames has developed herself ...
A few weeks ago I was on Instagram and saw an ad that read, “My online course made nearly 200K in 1 year completely on autopilot with 0 audience.” I don't think this is a realistic goal for most people, so in this episode I share three realistic goals for your first digital product. Links 🔗- Episode 10 on my first failed digital product- Episode 11 with Kyle Van Deusen - Episode 1 with Liz Fetchin- Episode 9 with Sara Loretta - Send me a voice messageShare a link to this episode 👉 https://yfd...
In this episode, I use my four reflection questions to recap season 1. What happened? What didn’t go well? What did go well? What can you try next time?Links 🔗- Episode 10- How are you experimenting in your business?- The results of my 90 day social media experiment- Joe’s content flywheel- Send me a voice messageShare a link to this episode 👉 https://yfdp.show/ep20
Typically I interview people who have launched digital products, but in this episode, I talk with Hans Skillrud about protecting yourself and your digital product with policies. Hans is the cofounder of Termageddon, overseeing agency partnerships and growth. He's a former owner of a 12-person web design agency and has had experience both buying and selling agencies prior to running Termagedon full time. When not working, you can find Hans in his garage doing some (amateur) woodworking or...
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