Trades Secrets: Contractor Marketing

Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations.Episode Highlights:Google Ads requires a significant investment of time and resources for testing and optimization before seeing results.A single click on a Google Ad can cost contractors tens of dollars, even if the lead doesn't convert.Relying solely on Google Ads while neglecting organic SEO strategies can lead to an over-dependence on paid advertising.Google Local Services ads may be a more cost-effective alternative, as contractors only pay for legitimate leads or calls.The effectiveness of Google Ads can vary greatly depending on the contractor's industry and the buyer's journey.A balanced approach, combining SEO and targeted advertising, may be the most effective long-term strategy.Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:https://www.facebook.com/elevmarketinghttps://twitter.com/elevation_mktghttps://www.instagram.com/elevationdigitalmarketing/https://www.instagram.com/tradessecrets/https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget.  Tips:No two SEO packages are the same, so make sure you understand exactly what’s included.Higher pricing often reflects more comprehensive services, not unnecessary “fluff.”The right digital marketing partner for you depends on your business’ specific goals and needs.Episode Highlights:Is keyword research included? Is it for just one focus keyword or a full strategy?How long will it take to see results? Do they allow time upfront for discovery and foundational setup?How are leads defined and reported? Are they inflated numbers or cleaned of spam and irrelevant contacts?Will I have a dedicated account manager? Or do they switch account managers frequently?To what extent do they provide website management services? Where's the line between SEO and web design needs?Ask for referrals, especially from clients in your industry to gauge real results.Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:https://www.facebook.com/elevmarketinghttps://twitter.com/elevation_mktghttps://www.instagram.com/elevationdigitalmarketing/https://www.instagram.com/tradessecrets/https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of high-value content and much more! If you want to elevate your SEO game in 2024, tune in to get actionable insights you can implement right away. Learn how to maximize your company’s SEO strategy and get the phones ringing with qualified leads!Episode Highlights:How the SEO landscape is changing in 2024Impact of Google's algorithm updateDealing with AI-generated contentThe emergence of new formats like featured snippets and AI-generated search experiencesContinued importance of high-quality images and videoHigher ad costs expected around electionsMissed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:https://www.facebook.com/elevmarketinghttps://twitter.com/elevation_mktghttps://www.instagram.com/elevationdigitalmarketing/https://www.instagram.com/tradessecrets/https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often to post on social media. In this new segment, we call “I Saw It On Social”, we provide practical tips and advice based on our experience working with contractors to help optimize your marketing strategy. If you want real-world guidance to elevate your business in 2024, tune in to get actionable marketing insights you can implement right away. Learn how to maximize your marketing dollars and get the phones ringing with qualified leads!Episode Highlights:Setting expectations for your adsEarned vs paid mediaQuality over quantity with backlinks Tailoring your social media approachGLSA advertisementsMissed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:https://www.facebook.com/elevmarketinghttps://twitter.com/elevation_mktghttps://www.instagram.com/elevationdigitalmarketing/https://www.instagram.com/tradessecrets/https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses.Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own company, The Roofing Revolution.We dive into the strategic decisions Erika made around controlled growth, cash flow management, business development, and providing personalized service. She also gives tips for starting your own roofing business.If you're looking to grow your company in 2024 through relationships rather than relying only on digital tactics alone, this value-packed episode is one you won't want to miss!Episode Highlights:In the first year of her business, Roofing Revolution, Erika hit $500K in revenueKeys to Erika's successHer approach centers around reliable service, communication, underpromising, and overdeliveringErika offers a personalized, authentic touch not just automated marketing tacticsAnd so much more!Connect with Erika Smith:LinkedIn - https://www.linkedin.com/in/erika-smith-84418a12/ Text - (720)-427-9555Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketinghttps://twitter.com/elevation_mktghttps://www.instagram.com/elevationdigitalmarketing/https://www.instagram.com/tradessecrets/https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads.We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Guaranteed Ads to drive calls.If you want to increase your credibility, stand out from competitors, and fill your sales pipeline in the new year, you don’t want to miss this episode. Tune in now to make 2024 your most profitable year yet with these must-have digital marketing plays for your plumbing business!Episode Highlights:Optimize your Google Business ProfileCreate an explainer/service videoLaunch a review campaign Become Google Guaranteed Run Google Guaranteed AdsFind out how we can help you grow your business: https://elevmarketing.com/ Connect with us on social media: https://www.facebook.com/elevmarketinghttps://twitter.com/elevation_mktghttps://www.instagram.com/elevationdigitalmarketing/https://www.instagram.com/tradessecrets/https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation:Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting Online:Discover strategies to engage your digital audience effectively. The Power of Storytelling:Unlock the impact of storytelling in marketing, from creating emotional connections to embracing vulnerability. Key Storytelling Aspects:Explore emotional resonance, visuals, customer stories, and more. How-To Guide:Master the storytelling process, from exposition to conclusion.Join us with special guest Britt Sawyer for valuable insights into contractor marketing. Subscribe for industry-changing tips!  #ContractorMarketing #Branding #StorytellingMarketingFind out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess.First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-changer for your business, and when it might not be the optimal route.Next, fast forward to the upcoming year with "2024 Marketing Musts for Plumbers." Discover the actionable steps to enhance your Google Business Profile, harness the power of video marketing, launch a compelling reviews campaign, tap into the potential of email marketing, and secure your business with Google Guaranteed and strategic ad campaigns.Drawing from comprehensive research and insights from Ahrefs, we explore a wealth of strategies tailored specifically for plumbing companies. Uncover the nuances of SEO, proven marketing strategies, website upgrades, social media growth tactics, and the impact of content marketing.In addition to these expert insights, we provide a detailed breakdown of the top three blog topics that could set your plumbing business apart. From maximizing visibility through SEO strategies tailored for plumbing businesses to leveraging PPC for accelerated growth and elevating your brand through strategic content marketing, we cover it all.Lastly, for plumbing entrepreneurs eyeing a revenue sweet spot between $2M and $5M, we present a strategic breakdown of marketing investment priorities. Discover the recommended order of importance, from local SEO dominance and website optimization to CRM systems, online reviews, targeted digital advertising, content marketing, and more.Tune in to gain a comprehensive understanding of how to navigate the dynamic landscape of plumbing business marketing, seize opportunities in 2024, and carve out a strong, competitive edge in the industry.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run?Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his business to success.Join us as we uncover the key strategies and insider tips that have made Randy a standout figure in the contracting world. From establishing a strong online presence to leveraging social media, Randy shares invaluable insights that can transform your marketing game.Randy Brothers is a distinguished speaker, entrepreneur, and author of the acclaimed book, "Start, Build, Grow: A Contractor's Guide to Success." (Find it here). His extensive knowledge and practical approach make this episode a must-listen for contractors looking to level up their marketing efforts.For those eager to further their education, Randy also heads The Roofing Academy, an invaluable resource for contractors seeking to refine their skills and business acumen. Explore The Roofing Academy here and take a step towards building a more successful contracting career.Tune in now and gain access to the trade secrets that could revolutionize your marketing approach!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over two decades. Under his guidance, the agency has received an impressive 122 five-star Google reviews and is internationally recognized for SEO and earned media. Matt also manages over $10 million in advertising budgets for top clients across various industries. He co-hosts the highly acclaimed "SEO Podcast: The Unknown Secrets of Internet Marketing" with EWR Digital co-founder Chris Burres, boasting over 4 million downloads and 55,000 monthly listeners. Additionally, Matt is an Agency Partner with major platforms including Google, Bing, and HubSpot, and brings over 12 years of talent acquisition experience to the table, particularly in the oil, gas, and healthcare sectors. A graduate of Texas A&M Mays Business School, Matt holds a marketing degree and boasts over seven years of Search Engine Optimization expertise.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life.Here's a breakdown of what you can expect:1. Create a Marketing Calendar:Learn how to structure your marketing activities over the course of the year. A well-organized calendar ensures that your efforts are consistent and aligned with your goals. We'll walk you through best practices and share tips on maximizing efficiency.2. Set Clear KPIs (Key Performance Indicators):Discover the essential metrics that will measure the success of your marketing efforts. From lead generation to conversion rates, we'll help you identify the KPIs that matter most for your business. Clear benchmarks are crucial for tracking progress and making informed adjustments.3. Contingency Plan:In the unpredictable world of marketing, it's important to have a backup plan in case things don't go as expected. We'll guide you through creating a contingency plan that will keep your marketing efforts on track, even in the face of unexpected challenges.4. Review and Refine:After implementing your marketing strategies, it's crucial to evaluate their effectiveness. We'll discuss how to conduct a thorough review, analyze the data, and make informed refinements to optimize your approach for continued success.Don't miss out on this vital information that will help you take your marketing efforts to the next level in 2024. Hit that play button and let's get started!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis, followed by an insightful competitive analysis. Learn to define clear marketing goals, including the pivotal target of generating a specific number of leads. Discover expert strategies for budget planning to maximize ROI. Craft a comprehensive marketing plan and set a realistic timeline, crucial for achieving milestones like a Q1 website launch. Uncover the key steps in vendor selection and executing your strategy seamlessly. Finally, grasp the art of monitoring and adapting your plan for sustained success. Don't miss this critical guide - hit like, subscribe, and let's conquer your marketing goals together!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

🚀 It's that time again - time to start planning your marketing strategy! 🚀Join us in this insightful video as we dive deep into the essential steps for crafting a successful marketing plan. We'll cover:1️⃣ Analyzing Your Current Strategy: Discover what's been working and what hasn't. Learn how to assess your performance and make data-driven decisions.2️⃣ Lead Generation Metrics: Find out how many leads you're generating per week and month, and assess their quality. We'll guide you through the process.3️⃣ Identifying Strongest Lead Sources: Learn where your most valuable leads are coming from and understand the importance of top-of-mind awareness.4️⃣ Optimizing Marketing Channels: Explore ways to cut spending on channels that aren't delivering results. We'll discuss social ads, Google Ads, and more.5️⃣ Tools for Assessment: Refer to our podcast on Google's Tool Shed for a comprehensive list of tools to evaluate your marketing performance.6️⃣ Define Your Audience: Don't waste resources on marketing channels that don't align with your target audience. We'll show you how to make strategic choices.Whether you're a seasoned marketer or just starting, this video will equip you with the knowledge you need to plan your marketing effectively and drive better results. Don't miss out on these valuable insights! 🔥📈 #MarketingStrategy #AudienceAnalysis #LeadGenerationFind out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Amanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed from her early career, leading her to become a beacon of guidance for contractors seeking to elevate their marketing game.Intrigued about how Amanda and our channel crossed paths? Hear the captivating story of how serendipity played a hand in forging a remarkable connection. Amanda's journey through the intricate realm of contractor marketing unfolds, revealing the driving forces behind her dedication. Explore her deep-seated love for the craft and the pivotal moments that have fueled her unwavering commitment.What sets Amanda apart? Dive into her proudest moment – a contractor marketing project that exemplifies her expertise and creativity. Unravel the strategy behind TCA's content that has left a lasting impact on the industry. Stay ahead of the curve as Amanda delves into emerging trends within contractor marketing. Witness the transformation of the digital landscape, as Amanda discusses the shift from Google Ads to the groundbreaking GLSA approach.Ready to take your marketing efforts to new heights? Amanda's closing advice is a gem of wisdom for all contractors aspiring to improve their marketing endeavors. Learn the importance of finding a trusted marketer and maintaining consistency to ensure your marketing investments yield substantial returns. Join us in this enlightening episode as we venture "Behind the Blueprints" and get to know Amanda Joyce – the driving force behind invaluable contractor marketing insights. Don't miss out on this opportunity to gain a fresh perspective and elevate your marketing game. Subscribe now and hit the notification bell to stay updated with our latest content!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gain a fresh perspective on the world of contractor marketing, enriched by Devon's expertise and unique journey.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the best intentions. Join us as we unravel the range of errors and inefficiencies and provide valuable insights into identifying the good, the bad, and the ugly in agency-client dynamics.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize your marketing strategy. Discover why you need to care about these tools, as they are not only cost-effective but also incredibly effective in tracking and enhancing your marketing efforts. Before we dive into the details, remember that each of these tools requires a login, so ensure you have access to all of them with a single email login for maximum convenience.We kick off the exploration with Google Business Profile (GBP), a vital free business listing from Google that's essential for appearing in the local 3-pack. Learn how to showcase your services, answer FAQs, and build trust with consumers and Google by gathering reviews. Next, we delve into Google Analytics, an absolute must-have for tracking website traffic and measuring marketing success. We'll guide you through GA4, explaining how to monitor form fills, downloads, popular content, user behavior flow, and more.Continue the journey to uncover the power of Google Tag Manager (GTM), a tool that streamlines website tracking without overwhelming code implementations. Discover how GTM helps you create triggers, deliver data to your GA4 profile, and track valuable actions like contacts, phone calls, downloads, and video views. Explore other indispensable tools, including Google Search Console, Google Ads, Google Local Services Ads (GLSA), Google Trends, and Google Alerts, each offering unique insights and advantages for your marketing endeavors. Don't miss this opportunity to level up your marketing game with Google's Tool Shed! Hit play and let's get started.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Are you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, an accomplished entrepreneur and business coach, as he shares the key to success in the construction industry.4 Level Coaching: https://4levelcoach.com/Building Freedom Podcast: https://buildingfreedompodcast.com/🏗️ In this episode, Randy reveals "The Sweet 16" - 5 crucial things you must know and 7 common mistakes to avoid. Discover practical strategies to increase your profit and get the full webinar for even more insights.📝 Here's what we'll cover:Pricing without knowing overheads - Profit before growth.Misallocating expenses - A common pitfall.Including project management fee in COGS.Understanding markup vs. gross profit.Handling labor burden in your billable rate.The importance of job review.Operating based on accurate overheads.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transition and the limitations it addressed. GA4 offers enhanced customization, privacy-first approach, and advanced measurements for better understanding user behavior. Learn about attribution modeling, cross-device tracking, and customizable reporting. Navigate the transition, set up your GA4 profile, and ensure proper data collection. Unlock the potential of GA4 for tracking marketing successes and failures. Embrace the future of analytics - watch now!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.