The Solopreneur Hotline

In this episode, I'm talking to finance expert Carla Titus about scaling a business while still making a profit. I'll admit at the top: looking at numbers is my least favorite business-owner-y task, regardless of whether I have a slow month or a huge boom! I'd rather be building relationships, designing beautiful marketing assets, constructing efficient systems - anything but staring at a spreadsheet! BUT - without making a habit of knowing exactly what kind of cash is flowing in and out of the business, the business wouldn't exist!Carla gives us actionable advice for: Important things to keep on our monthly to-do list and costly mistakes to avoidWhat to do when you're ready to introduce a new revenue stream and how that might affect the business you've worked hard to already buildPrioritizing resources that support your pre-set goalsPaying yourself consistently Planning ahead to avoid surprises and straighten out the revenue rollercoasterWhat kind of help you may need at different phases of businessNo matter where you are in your business journey, these are great reminders to pull you out of your day-to-day, take an objective look at your numbers, and feel empowered to achieve financial clarity and peace of mind!Connect with Carla on her website, and follow her on LinkedIn, Instagram & Facebook!

In this solo episode, I'm chatting about my favorite topics - systems and automations. If you're ready to stop paper-shuffling and sacrificing your precious hours to admin chores, this one is a must-listen!I cover:Why honing in on your systems is importantMy top five basic business processes to automate firstA quick rundown of my favorite powerhouse tool if you're serious about gaining back time AND upgrading your client experience in a major wayConsider this your introduction to operational excellence! Free Resource: The Efficiency Scorecard Explore My Related Services

Hiring can be hard! This week I sat down with Andrea Bjorkman, an ex-HR professional in charge of overseeing 1000K+ employees turned solopreneur to chat all about preparing to outsource, finding your person, and staying aligned. Resources:FREE Work Smarter Not Harder WorkbookFREE Virtual Support Matchmaking Service via Sara WilesOutsourcing Made Easy WorkbookFollow Alina:Instagram: https://www.instagram.com/alina.scarcella/Website: https://alinascarcella.com/Follow Andrea:Facebook: https://www.facebook.com/AndreaBjorkmanCoachingWebsite: https://findyourfizz.com/

Put the sticky notes away, take a deep breath, and get ready to make some space in your calendar to take control of your life! Not just your work-life, your whole life.This week’s caller is busier than she can fathom, and is in dire need of a schedule detox. She still has to market, reach new people, and keep her back office running all on top of the actual coaching calls that make her the big bucks and make her heart happy.  I brought in productivity queen Brittany Dixon to chat with me all about:Our shared experiences in the events industry and how our chaos-controlling skills translated to running an online businessCombating ‘shiny object syndrome’ with ideas, tools, systems, and fun tasks vs must-dosNoticing the signs that you’re about to hit the bottom of the rollercoaster, feeling like you “have no idea what you’re doing,” and occasionally wanting to burn it all down (but we don’t!)Things to remind yourself of when you inevitably reach that level of burnout and overwhelm, and what non-negotiable necessities you should have in your back pocket to help you push past itAvoiding the email inbox black holeOrganizing your digital workspace so no time is wasted looking for things, digging around for passwords, and getting distracted with digital clutter in generalFree Resources:Toggl Time TrackerDownload Alina’s Efficiency ScorecardCheck out Brittany’s Digital Workspace Training Join the Productivity Pod CommunitySubscribe to the Productivity Pod(cast) and Days By DesignFollow Alina Scarcella:Website - alinascarcella.comInstagram - instagram.com/alina.scarcellaFollow Brittany Dixon:Website - bcohq.coInstagram - instagram.com/brittanyandco.consultingFacebook - facebook.com/brittanyandco.consultingLinkedIn - linkedin.com/in/brittanyjdixon

Our caller question this week is one that may sound a bit familiar - she's feeling some major marketing burnout! Which platform is the best... how to know whether or not to jump on a trend... what to even talk about and what's the best way to get my message out there?! Well, I brought in Ronii Bartles to cover all of this, plus: - Our personal philosophies about marketing- Where to focus first in order to maximize your content creation efforts- How to create a super simple funnel for the people who resonate with your content to get them to their end destination (aka the place where they pay you!)- How to track a few basic analytics so that you can begin to see what's working and what's not- Where to start if you're interested in investing in ads on a shoestring budget Download Ronii's Marketing Calculator: https://www.roniibartles.com/marketing-calculator Visit Her Website: https://www.roniibartles.com/Follow On Insta: https://www.instagram.com/iamronii/ Visit Alina's Website: https://alinascarcella.com/Download 52 Social Media Post Ideas: https://alinascarcella.com/52-social-media-post-ideasCheck out the Conquer Your Content Marketing mini-course: https://alinascarcella.com/content-course

Welcome welcome! This little episode is our official introduction - to me if we haven't met, to the pod, and to my passions and purpose.  I can't wait to see where this show takes us, and thank you for coming along for the ride with me! To learn more about me, visit alinascarcella.com and don't forget to connect with me over on Instagram (@alina.scarcella). Cheers!