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The Premium CEO podcast helps passionate coaches and experts attract their BEST clients on repeat with their message and create a premium lifestyle on their own terms. I’m your host Nathalie Alvarado, Premium Business Coach… also known as The Marketing Queen. My mission is to help brilliant women receive more: more money, more recognition, and more ease. I’ll touch on topics such as authentic marketing & sales strategies, elevating your CEO identity and creating your own version of luxury with a Premium business. Every week you’ll walk away with powerful mindset shifts, simple action steps and a different way to market using your VOICE. Because it’s freaking time to get paid what you deserve for your brilliance… don’t you think? Connect with Nathalie on Instagram @gniappe
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You’re ready to hit and sustain your next level of income, US$20K+ CASH months and beyondYou’ve already hit some amazing milestones in your business so farNow you’re ready to break through your current income ceiling and sustain that number for longer termThis episode is for you!In this episode, I chat about:One hidden reason that you haven’t busted through your current recurring revenue levelHow to open up your brain and body to receive much more cash per month per clientTwo powerful questio...
Are you considering adding a group offering to your product suite as a coach or service provider?Do you know you thrive leading group settings, and want a group offer to increase your long term monthly recurring revenue?This episode is for you!I know that leading group offers, especially high ticket group offers can mean a whole identity shift for most coaches and experts.In this episode I breakdown my own experience in this process, how my mindset has completely changed around group offering...
What do you think of when you hear the word “Sales”?When you’re able to separate yourself from the conditioning that tends to exist around Sales - you create your highest cash months, quarters and YEARSMany times when my clients come to me aren’t getting paid as much as they want - it’s usually that their beliefs around Sales is seeping into their MarketingEven though you may be creating content every day and “showing up” - You may not be showing up as POWERFULLY as you could to make more Sal...
Creating incredible OFFERS and improving my client experience before focusing about “what to say” so people buy has always been the “secret” to my rapid growth.So many people will tell you not to worry about the offer so you take the messy action and get started..Yesss we love the action BUT.. I don’t fully agree with that.Sure that helps at the beginning, but when you’re refining and growing past a certain level and want to increase your recurring revenue with higher level clients…You really...
My biggest flex is loving myself no matter whatNo matter how much I’m making that month, day or yearNo matter who’s inquiring or notNo matter how many views I have on my StoriesNo matter how many people commented on my postNo matter the thoughts that crossed my mind that dayI keep goingI don’t see myself as something to be fixedI don’t see myself as brokenI don’t rely on a tool or a framework to create results for meI back myselfI trust myself I love myselfAnd I call this having a Limitl...
One of the things my clients come to me for is to help them secure higher and longer term recurring revenue in their business.A really big opportunity to increase monthly cash flow is diversifying the way you’re selling your offers, and structuring your client journey in a way that makes your revenue so much more sustainable and predictable, without having to do big launches or create new offers every single month.Tune in to this episode for ideas on how to increase your cash this year by imp...
There was a time by June last year where I decided that I was going to do business differently I wasn’t going to launch a new offer or free Masterclass every 5 secondsI wasn’t going to offer lower pricing that I truly wanted any longerI was going to prioritize stability and sustainability I was going to be intentionalI was committing to building higher and longer term recurring revenue MY WAYI was a single mom who at the time didn’t have a partner supporting her…Who honestly had lik...
Today’s societal conditioning can make it easy to think we always have to be in pursuit of the next income goal, the next shiny strategy or to live up to a certain standard of success, and this is even more true in the online coaching and service industry. Scroll Instagram and you’ll see a drove of posts boasting sales wins, and “challenging” you to continuously go for higher cash months.While there is nothing wrong with wanting to aim higher and achieve more in your business, I always encour...
How to attract dream clients that are excited to invest significantly MORE cash per month to work with you? It all starts with who you’re speaking directly to in your content.As coaches and service providers it is natural for our work to evolve, and for who we desire to support inside our offers to evolve as well. What can often happen is our Messaging can remain speaking to beginner clients or simply clients that aren’t at the best stage in their journey to invest in our offer and achieve th...
When you’re able to become a master storyteller… you become a MASTER Marketer. And Master Marketers are able to sell out any offer.. at ANY price point.. and work with their best clientele on repeat. Marketing is very emotional, and stories that are relevant for your potential clients allow you to connect beyond the result you provide and be memorable.It’s common to see coaches and service providers sharing educational, promotional and problem awareness content online. However, it’s not as co...
Something different about me as a Premium Marketing Coach: I NEVER recommend my clients to include mainstream content trends in their strategy. Why? It’s actually blending SO many incredible coaches and experts in with everyone else.. when you were BORN to stand out.You have a unique way of expressing yourself and communicating that deserves to shine, and THIS is a huge part of what attracts the best clients for you, the ones who not only resonate with your words, but the way you deliver them...
How can you stand out from other experts online? How do you attract the clients who know they want to work with YOU? All of my clients without fail want to be recognized for their unique gifts and stand out from other coaches and service providers doing similar work. Unlocking their unique Positioning and showcasing it effectively in their Marketing allows them to attract the clients who think: “OMG, where has she been my entire life?!!”.Tune in to this episode as I share 4 main aspects ...
You know by now that my clients call me The Marketing Queen! And with good reason, I’m able to make thousands on repeat all by using my authentic, raw voice in my Marketing.Have you ever heard that Marketing needs to be “sexy” or “perfectly curated”? That you need to “convince” people as to why they should buy? From my experience, these beliefs make the process confusing for your potential clients, not very enjoyable for you.. and usually doesn’t create the results in Sales that you desire.Tu...
What comes to your mind when I say “industry leader”? Do you think of someone who only wears fancy clothes, speaks professionally, has an answer to everything, someone who has everything figured out, and seems to be perfect? Or do you think of someone who is vulnerable, transparent, and shares experiences that might even seem embarrassing but teaches valuable lessons that can help you grow? Becoming a top industry leader or being seen as an authority is a concept that I coach my clients ...
Have you been thinking about raising your pricing or charging more premium prices, but you find yourself overthinking your rates? Maybe you’ve increased them already, but you’re not attracting clients who are willing to pay you higher ticket pricing. Then you are in for a treat today… because charging high ticket prices and raising your pricing are my favorite topics to talk about! 90% of my clients significantly increase their premium pricing. I’m talking about increases by even 1000% and ev...
Welcome to the very first podcast episode of The Premium CEO! This podcast has been a dream of mine since I was a little girl, so you can imagine that I’m BEYOND excited to have you here!I’m all about providing value, so I want to start off this podcast by diving into a topic that is very dear to my heart and is the foundation of my entire brand: Building a Premium Business. Many times when we feel disconnected or unaligned in our business, it comes down to the fact that we have been growing ...
How do I attract my best clients directly through my marketing? How do I scale my business without burnout or unaligned strategies? How can I be seen as the top expert in my industry online? If you've been asking yourself any of these questions, The Premium CEO is the podcast for you. Your host Natalie Alvarado is a Premium Business Coach, also known as the Marketing Queen, on a mission to help brilliant women like YOU receive more. More money, more recognition, and m...
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