DiscoverStartup Screen Printing - How to start and grow a screen print business
Startup Screen Printing - How to start and grow a screen print business
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Startup Screen Printing - How to start and grow a screen print business

Author: Jesse Poteet

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Some of the biggest players in the screen print industry started out in a garage or basement shop. Each year, more and more people try to experience the same journey by launching their own diy screen print company at home. But how do you market and grow a screen print business when you're just getting started and budgets are tight? Follow me, Jesse Poteet, as I build my own print company. I'll share my own tactics and strategies I am using to grow my business, as well as failures and lessons learned along the way.
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Had a great time in this discussion with Dustin Lee of Retro Supply Co. Dustin shares more about his journey as a graphic designer and and his insights from his own experience launching and growing a profitable business. We also talk about the value in picking a niche for your business rather than being a serve-all type of shop. Lot's of great insights from Dustin in this episode and I hope you enjoy it as much as I enjoyed speaking with him.Be sure to check out https://retrosupplyco.com for more about Dustin's business and the resources he creates for designers.The next cohort of my business course opens soon so join the waitlist at https://startupscreenprinting.com/resources/business-course------------------------------------------💯 Get my FREE registration template ➡ https://ssp.ink/reg-template?utm_source=yt🧰 The Screen Printing Toolbox ➡ https://screenprintingtoolbox.com?utm_source=yt😎 Join The Print Crew ➡ https://ssp.ink/print-crew?utm_source=yt🎙️ Subscribe to the podcast ➡ https://ssp.ink/podcast📷 Instagram ➡ https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetConvertKit for email marketing: https://ssp.ink/convertkitEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermule
In this episode of the Startup Screen Printing Podcast I have a great discussion with Darryl Shaper of Fixed Fee Law Firm (https://ssp.ink/fixedfeelaw) about the legal steps every entrepreneur should take when starting a business. From filing an LLC to creating a contract, Darryl explains everything you need to know to get your business started off the right way.We mention several services for things like domain names, hosting, and terms & conditions, so here are those links:For domain names, few services beat Namecheap: https://ssp.ink/namecheapFor website hosting, use Dreamhost: https://ssp.ink/dreamhostFor landing pages and link-in-bio pages, use Carrd: https://ssp.ink/carrdFor website terms & conditions, use Termly: https://ssp.ink/termlyFor invoicing & bookkeeping software, use Zoho Books for free: https://ssp.ink/zohobooks------------------------------------------💯 Get my FREE registration template ➡ https://ssp.ink/reg-template?utm_source=yt🧰 The Screen Printing Toolbox ➡ https://screenprintingtoolbox.com?utm_source=yt😎 Join The Print Crew ➡ https://ssp.ink/print-crew?utm_source=yt🎙️ Subscribe to the podcast ➡ https://ssp.ink/podcast📷 Instagram ➡ https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetConvertKit for email marketing: https://ssp.ink/convertkitEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermule
In this episode I talk about using social media to promote your screen print business. There is no right or wrong way, but if you're looking for a way to grow your business through social media, I've got some great tips and insights to share that I think will truly help your business.------------------------------------------💯 Get my FREE registration template ➡ https://ssp.ink/reg-template?utm_source=yt❓ Leave me your questions for the podcast by submitting an audio question ➡ https://ssp.ink/questions🧰 The Screen Printing Toolbox ➡ https://screenprintingtoolbox.com?utm_source=yt😎 Join The Print Crew ➡ https://ssp.ink/print-crew?utm_source=yt📧 Sign up for my newsletter ➡ https://ssp.ink/go🎙️ Subscribe to the podcast ➡ https://ssp.ink/podcast📷 Instagram ➡ https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetNamecheap for domain name registration https://ssp.ink/namecheapDreamhost for website hosting: https://ssp.ink/dreamhostConvertKit for email marketing: https://ssp.ink/convertkitEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermule
In this final episode on the topic of screen print pricing, we finally take a deep dive into what exactly goes into the pricing formula. Keep in mind, this is just one formula and may not work for your situation, but if you're wondering where to start with pricing, give this a shot then change it to fit your shop.I use airtable as my pricing calculator and quote tracker. https://ssp.ink/airtable💯 Get my FREE registration template: https://ssp.ink/registration-template------------------------------------------📧 Sign up for my newsletter: https://ssp.ink/go🎙️ Subscribe to the podcast: https://ssp.ink/podcast📷 Instagram: https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermuleCanva for creating video thumbnails and social posts https://ssp.ink/canvaPrintful for print-on-demand items and stores https://ssp.ink/printfulNamecheap for domain name registration https://ssp.ink/namecheapTransistor for podcast hosting https://ssp.ink/transistorSetapp for awesome mac apps https://ssp.ink/setapp
It's been common for decorators to price their work as a combination of prices given to the customer rather than one single price. For example, a screen fee, a setup fee, etc. However, this only complicates things for your customer. Keep your pricing simple. Give them the price total that gets them out the door with the finished product.Get my FREE registration template: https://ssp.ink/registration-template------------------------------------------📧 Sign up for my newsletter: https://ssp.ink/go🎙️ Subscribe to the podcast: https://ssp.ink/podcast📷 Instagram: https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermuleCanva for creating video thumbnails and social posts https://ssp.ink/canvaPrintful for print-on-demand items and stores https://ssp.ink/printfulNamecheap for domain name registration https://ssp.ink/namecheapTransistor for podcast hosting https://ssp.ink/transistorSetapp for awesome mac apps https://ssp.ink/setappAirtable for my screen print pricing calculator and other databases https://ssp.ink/airtable
Continuing our conversation on pricing strategy by looking into whether you should mark up your apparel price or not. Many shops do markup the apparel price and for various reasons. I have recently decided not to do that in my pricing, but instead added a different type of handling fee. How do you. handle apparel markups in your pricing? ------------------------------------------📧 Sign up for my newsletter: https://ssp.ink/go🎙️ Subscribe to the podcast: https://ssp.ink/podcast📷 Instagram: https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermuleCanva for creating video thumbnails and social posts https://ssp.ink/canvaPrintful for print-on-demand items and stores https://ssp.ink/printfulNamecheap for domain name registration https://ssp.ink/namecheapTransistor for podcast hosting https://ssp.ink/transistorSetapp for awesome mac apps https://ssp.ink/setappAirtable for my screen print pricing calculator and other databases https://ssp.ink/airtable
When you're just getting started, pricing can be difficult and intimidating. So, over the next several episodes I'm going to attempt to cover pricing for screen printing. It get's easier if we take it one step at a time and keep in mind that you don't have to get it right the first time. Your pricing strategy should always be changing as you reexamine your business on a yearly basis. To start, let's talk about some foundations of pricing:- Base your pricing on your situation, not what the shop across town charges.- Be ok with your pricing changing.- Figure out what works for you. With this foundation established, you can then begin to establish a formula for your pricing that sets your shop up for success.------------------------------------------Sign up for my newsletter: https://ssp.ink/goSubscribe to the podcast: https://ssp.ink/podcastInstagram: https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermuleCanva for creating video thumbnails and social posts https://ssp.ink/canvaPrintful for print-on-demand items and stores https://ssp.ink/printfulNamecheap for domain name registration https://ssp.ink/namecheapTransistor for podcast hosting https://ssp.ink/transistor
There's long been an assumption when starting your business that you should use words like "we" and "us" in your website copy or when you communicate with potential customers via email or phone. However, I believe you actually attract a higher quality customer by being honest about where you are in your business. Tell people it's just you. Tell them you print out of your home. Tell them you're doing this as a side hustle. This is exactly what I've done in my business and it has been so well received. I've had so many customers tell me they want to do businesses with me more because of the fact that I'm a startup/side-hustle. I've been blessed with a great customer base and I truly believe it's partly because I've been so honest about the fact that I'm a solo-person business.------------------------------------------Sign up for my newsletter: https://ssp.ink/goInstagram: https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business (contain affiliate links)Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermuleCanva for creating video thumbnails and social posts https://ssp.ink/canvaPrintful for print-on-demand items and stores https://ssp.ink/printfulNamecheap for domain name registration https://ssp.ink/namecheapTransistor for podcast hosting https://ssp.ink/transistorSetapp for awesome mac apps https://ssp.ink/setappAirtable for my screen print pricing calculator and other databases https://ssp.ink/airtableZoho One for invoicing, CRM, email marketing, business email, and more https://ssp.ink/zohoone
The biggest debate in screen printing. Which is best: water based ink or plastisol. Let's talk about the pros and cons of both so you can make your own decision about what's best for you. Hint: there's no wrong decision.------------------------------------------Sign up for my newsletter: https://ssp.ink/goSubscribe to the podcast: https://ssp.ink/podcastInstagram: https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business (contain affiliate links)Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermuleCanva for creating video thumbnails and social posts https://ssp.ink/canvaPrintful for print-on-demand items and stores https://ssp.ink/printfulNamecheap for domain name registration https://ssp.ink/namecheapTransistor for podcast hosting https://ssp.ink/transistorSetapp for awesome mac apps https://ssp.ink/setappAirtable for my screen print pricing calculator and other databases https://ssp.ink/airtableZoho One for invoicing, CRM, email marketing, business email, and more https://ssp.ink/zohoone
A lot of screen printers fall into the trap of saying yes to money, leading them to offer more than just screen printing too early in their business. It's ok to be just a screen printer. Let's talk about why you shouldn't be a one-stop-shop when you're getting started.------------------------------------------Sign up for my newsletter: https://ssp.ink/goSubscribe to the podcast: https://ssp.ink/podcastInstagram: https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business (contain affiliate links)Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermuleCanva for creating video thumbnails and social posts https://ssp.ink/canvaPrintful for print-on-demand items and stores https://ssp.ink/printfulNamecheap for domain name registration https://ssp.ink/namecheapTransistor for podcast hosting https://ssp.ink/transistorSetapp for awesome mac apps https://ssp.ink/setappAirtable for my screen print pricing calculator and other databases https://ssp.ink/airtableZoho One for invoicing, CRM, email marketing, business email, and more https://ssp.ink/zohoone
Finding your first customers for your new screen print company is easier than you think. Let's talk about how I found my first customers and how I think it will work for you as well.------------------------------------------Sign up for my newsletter: https://ssp.ink/goSubscribe to the podcast: https://ssp.ink/podcastInstagram: https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business (contain affiliate links)Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermuleCanva for creating video thumbnails and social posts https://ssp.ink/canvaPrintful for print-on-demand items and stores https://ssp.ink/printfulNamecheap for domain name registration https://ssp.ink/namecheapTransistor for podcast hosting https://ssp.ink/transistorSetapp for awesome mac apps https://ssp.ink/setappAirtable for my screen print pricing calculator and other databases https://ssp.ink/airtableZoho One for invoicing, CRM, email marketing, business email, and more https://ssp.ink/zohoone
Just getting started with screen printing and not sure which press to buy? Not sure what equipment you really need to get started? I'll cover my recommendations in this episode.------------------------------------------Sign up for my newsletter: https://ssp.ink/goSubscribe to the podcast: https://ssp.ink/podcastInstagram: https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business (contain affiliate links)Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermuleCanva for creating video thumbnails and social posts https://ssp.ink/canvaPrintful for print-on-demand items and stores https://ssp.ink/printfulNamecheap for domain name registration https://ssp.ink/namecheapTransistor for podcast hosting https://ssp.ink/transistorSetapp for awesome mac apps https://ssp.ink/setappAirtable for my screen print pricing calculator and other databases https://ssp.ink/airtableZoho One for invoicing, CRM, email marketing, business email, and more https://ssp.ink/zohoone
Welcome to the Startup Screen Printing podcast. My hope for this podcast is that it becomes a resource for you as you're starting your screen print company. I'll be sharing my experience with starting my own company and helping you make decisions like what press to purchase or how to get business email set up.------------------------------------------Sign up for my newsletter: https://ssp.ink/goSubscribe to the podcast: https://ssp.ink/podcastInstagram: https://ssp.ink/instagram------------------------------------------Companies & Services I trust and use in my screen printing business (contain affiliate links)Ryonet for screen printing supplies and equipment https://ssp.ink/ryonetEcamm Live for recording video and live streaming https://ssp.ink/ecammStickerMule for stickers and packing tape https://ssp.ink/stickermuleCanva for creating video thumbnails and social posts https://ssp.ink/canvaPrintful for print-on-demand items and stores https://ssp.ink/printfulNamecheap for domain name registration https://ssp.ink/namecheapTransistor for podcast hosting https://ssp.ink/transistorSetapp for awesome mac apps https://ssp.ink/setappAirtable for my screen print pricing calculator and other databases https://ssp.ink/airtableZoho One for invoicing, CRM, email marketing, business email, and more https://ssp.ink/zohoone
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