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As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
14 Episodes
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Sales and Marketing misalignment can lead to confusion, wasted effort, and missed chances to make a significant impact. On this episode of GTM Innovators, Amber Armstrong, SVP and CMO of Salesforce Sales Cloud, joins Mike Weir to discuss the strategies and tactics that make shared sales and marketing priorities a reality and the three key ways her team works toward effective alignment.G2 Blog RecapCheck out these resources from Amber:🔗 Read about Salesforce’s acquisition of Spiff🔗 Connect wit...
What does it take to improve sales performance and maximize results? According to GTM Innovators guest, Gong Chief Innovation Officer Ryan Longfield, technology is not the whole answer, but it’s a key part of driving the marketing & sales team’s productivity. Tune in to learn how innovative tech can simplify processes and give sellers and marketers time to focus on what truly matters: building relationships & making sales happen. G2 Blog Recap🔗 Connect with Ryan on LinkedInConnec...
In the latest episode of GTM Innovators, CEO & Founder of the Marketing Insider Group, Michael Brenner, sat down with Mike Weir to discuss methods for breaking through conventional B2B marketing by emphasizing the power of contextual content, audience-centric messaging, and the need for a human touch in marketing.G2 Blog RecapCheck out these resources from Michael:🔗 Subscribe to Michael’s Content for Growth Newsletter🔗 https://marketinginsidergroup.com/ 🔗 Connect with Michael on LinkedInC...
Hopefully, we all know about the importance of defining ideal customer profiles & understanding buying committees, but according to today’s guest, John Ellett, CEO at The Ellett Group & CMO Manifesto author, we’re still doing it wrong too often. In this episode of GTM Innovators, Mike and John will discuss what it takes to shift from an inside-out to an outside-in customer-centric mindset and most importantly — the practical steps to operationalize & create an effective cross-func...
Building a successful Revenue Operations team is no easy feat, but is crucial as one of the most strategic functions for businesses. In this episode of GTM Innovators, Go Nimbly CEO Jen Igartua creates a clear picture of how RevOps teams should function within an organization & their role in helping combat silo syndrome - a normal ailment that infiltrates many organizations. From utilizing a more holistic approach and building internal relationships with department leaders to implementing...
On this episode of GTM Innovators, we’re joined by 6sense CMO, Latané Conant, to dig into the concept of B2B Inflation. What is it? And why should it be top of mind when enabling sales & marketing teams to get more done with less? Tune in to hear from Latané as she provides tangible examples of successful adaptation in today’s B2B climate and shares her team’s tips & tricks for reinventing how to work smarter with innovations like generative AI.G2 Blog Recap Check out these...
What is the “Marketing Content Conundrum”, and why is it misaligning sales & marketing teams everywhere? On this episode of GTM Innovators, we’re joined by Robert Rose, founder of The Content Advisory, who shares how to successfully infuse enablement into content strategy, why creating a 3-tiered attribute to thought leadership is so crucial, and what content marketing changes must be made to allow for sales & marketing teams to build a value-driven partnership.G2 Blog Recap Chec...
Revenue leakage is one of the biggest problems hiding in plain sight. According to this week’s GTM Innovators guest, Clari SVP of Products Kurt Leafstrand, the (evolving) CRO role & CMO partnership has a big part in mending those leakage gaps. Tune in to learn about the 3 areas Kurt says businesses should focus on to deliver an impactful GTM: revenue cadences, connected systems, and data visibility.G2 Blog RecapCheck out these resources from Kurt:🔗 Clari’s new Revenue Cadence Playbook🔗 Co...
Ellie Fields, Salesloft Chief Product & Engineering Officer, thinks that reality is one of the biggest challenges for B2B GTM today. Tune in to this episode of GTM Innovators with Mike Weir, to find out more about the ‘reality disconnect’ sales teams are up against & how leaders can help by: considering the human POV, embracing an observability mindset, & integrating data into seller workflows. G2 Blog Recap Check out these resources from Ellie:🔗 Salesloft Rhythm with C...
According to Jason Zintak, CEO at 6sense, one of the biggest B2B GTM challenges is the inefficient use of new technology, data, and information because it leads to missed opportunities, wasted resources, and poor decision-making. In this episode of GTM Innovators, Mike Weir connects with Jason to discuss solutions to this problem and how AI and data (used correctly) can make sales smarter, measurable, and more cohesive than ever. G2 Blog Recap Check out these resources from Jason:🔗 6sens...
The demise of the Frankenstack is on all sales & marketing leaders’ minds as tech stack consolidation and team GTM alignment accelerate. ZoomInfo President & COO, Chris Hays, joins this episode of GTM Innovators to discuss two main areas companies need to focus on to improve and align their GTM strategies: balancing scale & personalization and quickening response times.G2 Blog RecapCheck out these resources from Chris:🔗 ZoomInfo.com🔗 The Pipeline Newsletter on LinkedIn🔗 Connect wi...
Think you’ve mastered the sales & marketing tango? Think again. Matter Made CEO, Eli Rubel, joins GTM Innovators in Episode 3 to share key learnings from his Demand Efficiency Framework — like how to overcome marketing’s black box stigma and how to find your North Star metrics that both sales AND marketing can align on, all while determining common goals and shared objectives. G2 Blog Recap Check out these resources from Eli:🔗 Demand Efficiency Podcast🔗 Matter Made🔗 NoBori...
In this episode of GTM Innovators, G2 CRO Mike Weir chats with GTM expert & advisor, Scott Vaughan, who shares that sales and marketing alignment on its own isn’t enough for an effective go-to-market strategy. Organizations must go broader, he says, to embrace a company-wide unified data approach. But how can GTM leaders operationalize and drive value from their data? Listen in to find out.G2 Blog RecapCheck out these resources from Scott Vaughan:🔗 Read Scott's columns at Acceleration Eco...
In the inaugural episode of GTM Innovators, G2 Chief Revenue Officer Mike Weir sits down with GTM Partners’ CEO Sangram Vajre to discuss different ideas that every revenue and marketing professional needs to know. Tune in to hear the pair break down two strategies Sangram believes to be game-changing for SaaS brands: event and community-led growth.G2 Blog RecapRelevant G2 Categories:Event Management SoftwareOnline Community Management SoftwareCheck out these resources from Sangram Vajre:🔗 GTM...
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