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TicketingPodcast.com

Author: Carl-Erik Michalsen Moberg

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TicketingPodcast.com is a podcast devoted to the unsung heroes of the spectator sports and events industries, the Ticketing Managers. We explore who they are, their well-guarded industry secrets, and how they entered the field. Beyond that, we delve into a broader ticketing realm, inviting experts from various fields to share their insights and stories. Our primary aim is to add value and highlight deserving individuals.

38 Episodes
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The first point of contact between guests and an event is access control, where tickets are scanned. Yet, this crucial part of ticketing operations has not been thoroughly explored on TicketingPodcast.com—until now. In this episode, Jacqueline Purcell, a seasoned access control expert from Alvarado Mfg., delves into the intricacies of event access control.Drawing on her extensive experience managing ticket operations at high-profile events like Formula One and the Super Bowl, Jacqueline share...
What’s life like day-to-day in the English Football League, how can we tackle season ticket no-shows, and what implications does the Football Governance Bill have for ticketing? These are just a few of the queries we're exploring in this TicketingPodcast.com episode with Sam Earle, Events Operations Manager at AFC Wimbledon.Formerly the Events and Ticketing Manager at Sutton United FC, Sam's outstanding work and his openness in sharing insights made AFC Wimbledon take notice, prompting his mo...
The iconic Principality Stadium in Wales, with its impressive 74,000 seating capacity, isn't just the heart of Welsh rugby. It is also the pulse of a vibrant events scene; hosting shows with superstars such as Taylor Swift and Bruce Springsteen. At the helm of this thrilling atmosphere is Daniel Cook, WRU’s Manager of Digital Ticketing & Customer Operations.In this TicketingPodcast.com episode, Daniel offers us a glimpse into the operational heartbeat of the Welsh Rugby Union and the...
In our latest episode, we step into the world of music festivals, where the thrill of the front row meets the meticulous planning of crowd control.What can the sports event industry learn from the festival industry on this matter? Quite a lot, which is also one of the reasons why Morten Therkildsen, Director of Safety at the Roskilde Festival, is involved in both UEFA Champions League finals, Formula 1, Tour de France, and UEFA’s safe standing project, aside the massive Danish festival that g...
Season 4 of TicketingPodcast.com is here, and we're kickstarting the new season with a deep dive into men’s and women’s football at SK Brann—just in time for their women’s team's Champions League quarter-final matches against Barcelona on the 20th and 28th of March.With passionately dedicated fans, the largest attendance in Norway, and European success for both their men’s and women’s teams, SK Brann is ablaze at the start of their 2024 season. Norwegian football is enjoying a renaissance, wi...
Crowd safety must be a priority for every ticketing executive in sports and major events. It's a multifaceted issue that impacts customer experience, capacity management, brand reputation, legal compliance, risk management, emergency preparedness, and revenue protection. Indeed, the significance of each element is undeniable for those in the realm of ticketing.Ticketing isn't just an operational function; it's a strategic tool for enhancing crowd management and safety. In the latest Hot Topic...
How will Artificial Intelligence impact the future of ticketing? We explore this question in this Hot Topic Special episode of TicketingPodcast.com, featuring our guest, Michael Fraser.Michael brings nearly four years of direct marketing and ticketing experience from the Toronto 2015 Pan American Games Organizing Committee. He is currently the co-founder and AI evangelist at Action / Insights in Toronto, specialising in simplifying generative AI for non-technical leaders and executives.In thi...
If you're involved in ticketing, you're probably familiar with the term dynamic pricing. But how does it actually work? And who is it for? In this episode of TicketingPodcast.com, we explore these questions with our guest, Filippo Scanzano from the German start-up Smart Pricer.Filippo Scanzano has a background in ticketing, starting his career as a Ticket Sales Assistant at the FIFA World Cup in Germany in 2006. He has then worked at the HQ of German branch of CTS Eventim in International Bus...
There is a significant disparity in stadium capacities between Scottish Premiership clubs like Celtic (60,000+) or Rangers (50,000+), and Ross County FC. With just over 6,500 seats at Victoria Park in Dingwall, Highland, Global Energy Stadium is the smallest stadium in the Scottish Premiership. Interestingly, the stadium has more seats than the population of the town!Since June 2020, ex-footballer Steven Ferguson has served as CEO at Ross County FC. He has had a remarkable journey within the ...
Recorded live in front of an audience of football industry professionals at Croke Park in Dublin on January 13, 2024, here is Joe Foster, Ticketing Manager & European Competitions Coordinator at the Norwegian Premiership Champions FK Bodø/Glimt, sharing his insights on what to do when a small club with a tiny ticketing department faces ticket demand that exceeds its capacity tenfold.When Joe traded the bustling streets of London for Norway's serene landscapes, little did he know he'd beco...
She has done 2 Olympic games, 2 FIFA World Cups and lots of other big events, and she is still only at the start of her career. Say hello to Canadian and Australian ticketing superstar Brooke Arthur.From cutting her teeth as an intern at the 2006 Asian Games in Doha, Qatar, to spearheading ticketing at the 2010 Olympic and Paralympic Winter Games in Vancouver, and scaling the grand heights of FIFA Women's World Cups, Brooke Arthur's experiences are nothing short of extraordinary.The charm of ...
When Peter Wynne visited TicketingPodcast.com at the start of 2023, Wrexham AFC were fighting for promotion from the National League and into the English Football League (EFL). Eight months later the club is well established in the EFL, and Wrexham's head of tickets and memberships is busier than ever. Despite this, he generously accepted the invitation to visit Vienna 19 October for the very first Live Special of the podcast in front of a live audience at the FBIN Conference.In this Live Spe...
TicketingPodcast.com is back with a brand-new season, and we're kicking things off with an incredible guest. Meet Jean-Marie Tardy, the Ticketing Project Manager at FIFA, as he joins our host, Carl-Erik Moberg, to explore FIFA's unique ticketing operations.Ticketing at FIFA is a highly specialised and unique aspect of the organisation's operations, and one of the defining factors is the immense scale of the organisation and the events they organise. FIFA's ticketing is unlike any other -...
Join us for the thrilling finale of TicketingPodcast.com's second season, where we've assembled the brightest minds in the industry: Nicholas Brennan, Martin Goossens, Samuel Boyden, Manal Smith, and Rick Jurkiewicz.Now, brace yourself for an exhilarating episode as we welcome back the insightful Paul Williamson, Director at Two Circles, to recap and explore the most captivating moments from this extraordinary season.In Season 2, we've ventured into the realms of cricket, football, netball, r...
You're in for an absolute treat in this bonus episode of TicketingPodcast.com as we sit down with Rick Jurkiewicz - Head of Ticketing at the Rugby Football League - to discuss how he ended up just here. Rick's tale is a captivating one, chronicling his journey from the music scene of Nottingham to the sports arenas of Manchester, providing unique insights into how the ticketing game changes from concert hall to sports field. Along the way, he spills the beans on the intricacies of this e...
"Plan for the absolute worst case scenario. Always. Something will always go wrong. You need to be ready for it every time."If you jump straight to the end of this TicketingPodcast.com season 2 episode with Rick Jurkiewicz - Head of Ticketing at the Rugby Football League - that is the advice you'll get. Listen carefully, but please also lend an ear to everything else that's on Rick's mind, because that's quite a lot, and it's highly engaging all the way through.Rick's career within ticketing ...
Some choose the safe path, others a more daring one. Manal Smith is of the last category. Her ticketing career started at the London 2012 Olympics, and since then she has taken on huge challenges at both AXS, GP World Tour, and The Hundred before she recently was appointed Head of Ticketing at SailGP.In this bonus episode of TicketingPodcast.com, Manal transports us back to when she got her first taste of the ticketing world, followed by her swift transition into the heart of ticketing operat...
Have the world ever experienced a success story similar to the England and Wales Cricket Board's tournament The Hundred? Probably not.The Hundred is a professional franchise 100-ball cricket tournament involving eight men's and eight women's teams located in major cities across England and Wales. The tournament is run by the England and Wales Cricket Board and took place for the first time in July and August 2021. In record time this cricket tournament has risen from nothing to a ticket volum...
Netball is an exciting, fast, and skillful game of fair contest, where two teams of seven players each strive to keep or gain possession of the ball.The team with the ball, through running, jumping, throwing, and catching, attempts to move the ball into its goal circle from where a goal may be scored, while the opposing team uses defensive movements and strategies to prevent this and to gain possession. The team with the greater number of goals is the winner of the match.This may sound like b...
England Netball is the national body which oversees, promotes, and manages netball in England. They are responsible for the England national netball team, The Vitality Roses, and oversees several programs running from junior to development level as well as the Roses National Academy for aspiring athletes under the age of 20. England Netball has more than 114,000 affiliated members, and more than 200,000 women and girls plays the sport every week.The ticketing operations at England Netball are...
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